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REACHING NATIONAL MEDIA

What are the best tactics?

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TIMING

Advance programme releases -

quarterly, annual, seasonal

Media socials

Press officers meetings

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SHARING

contactsmedia socials

programme: city-wide offer

costs

press packs

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STORY

Think about what your contact is

interested in

sharing and plotting angles

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CULTIVATINGDont dismiss regional media

Seek out locally based national

contacts