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    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

    1

    ENGAGE

    STAKE

    HOLDERS

    ENSURE

    USE &

    SHARE

    LESSONS

    LEARNT

    DESCRIBE

    THE

    PROGRAM

    GATHER

    CREDIBLE

    EVIDENCE

    JUSTIFY

    CONCLUSIONS

    FOCUS THE

    EVALUATION

    DESIGN

    RegenerationProject

    Evaluation

    Framework

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    CONTENTS1. INITIATING

    Barriers to doing evaluation

    Creating an Evaluation Strategy

    The Evaluation Framework figure 1Whos Who in Regeneration

    Neighbourhood maps identifying the need

    Costs

    Raising Awareness/Communication

    Roles and Responsibilities

    Linkage Nationally

    Linkage Regionally

    Ethical Considerations

    Internal/External Evaluation

    Terms of Reference

    Bid Writing

    2. PLANNING/DELIVERING

    Aims

    Objectives

    Plausibility

    Baseline Setting/Updating

    Data Collection

    Data Protection

    Analysing Information

    Outputs

    Milestones/Targets

    MonitoringOutcomes

    Evaluating Processes

    Risk Assessment

    Assessing Impact

    Benchmarking

    Interim/Rolling/Final Evaluations

    3. CLOSURE/FOLLOWUP

    Strategic Alignment

    Sustainability

    Mainstreaming

    Forward Strategy

    Project closure

    Disseminating Results

    Influencing Policy and Practice

    Action Learning

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    4. INVOLVING OTHERS

    Linkage with other Projects/Initiatives

    Linkage with Private Sector

    Linkage with Public Sector

    Involving the Wider Community

    Involving Young People

    Involving the BME Community

    Involving the Elderly Community

    Evaluating Partnerships

    Capacity Building Creating an Evaluation Culture!

    5. SUPPORT

    Support and Guidance Available

    Learning/Training Opportunities

    Relevant Contacts

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    Section 1.

    INITIATING

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    BARRIERS TO DOING EVALUATION FROM THE PERSPECTIVE OF ..

    Below are some of the possible reasons for why organisations, services and individuals

    do not use evaluation to its full potential. These have been collated from members

    views at a North West Evaluation Society network meeting, views from individual

    regeneration projects throughout North Staffordshire and views from the ProgrammeCo-ordination Unit based at Trentham, Stoke-on-Trent.

    The Participant The Evaluation Funders The EvaluatorAwareness of how to become involved Monitoring vs evaluation distinction

    between needs to be clear

    Multi-funded work: complex

    evaluation requirements

    Practical barriers eg transport Level of detail / ethics Anecdotal discredited

    Power differential Timing of submissions not in line with

    monitoring systems

    Unachievable targets lack SMART

    objectives etc.

    Whats in it for the participants? Worth / importance of evaluation is low Needs more understanding by others

    Lack of feedback to participants Guidance is lacking and commonguidance is even more lacking!

    Involving the wider community is hard

    Confidence to become involved Co-ordination in joint projects is requiredfor outcomes

    Involving private businesses is hard

    Are known as the worker in theevaluation

    Financial constraints Identifying experienced people isdifficult

    Ethics Timing for appropriate feedback Linkage with partner organisations isdifficult

    Design not good enough to engageparticipants effectively

    That results need to be disseminated Monitoring & reporting systems arerequired and are resource intensive

    Fear - both services users and staff Funders have different views ofparticipation

    Lack common guidance andunderstanding

    Cynicism raising expectations Control an issue funders trying tocontrol results of research

    Plain English language is never used!

    Can merely tell what they think you

    want

    Too much jargon language!

    Methods can be barrier forming

    Language &Literacy barriers

    Access difficulties, lack of support tobecome involved

    Equality in voice (confident articulateare more vocal that yourself)

    Disabilities less able not included

    Over-consultation of a problem

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    CREATING AN EVALUATION STRATEGY

    The 5WH principle

    What

    Who

    When Where

    Why

    How

    So what is evaluation?

    You Own Evaluation! It Is Not Done To You!

    Is a project review to gather evidence on whether a project is meeting its outputs,

    outcomes & milestone targets? Project evaluations look at the basic aims & objectivesof the project and assess whether they are being met effectively by the project, thereby

    ensuring that the overall programme will achieve its strategic aims and objectives.

    (Villages Initiative project evaluation guidance notes)

    The primary purpose of evaluation is to learn lessons, both positive and negative.

    (New Deal for Communities Monitoring, Review & Evaluation 2000)

    It is a way of assessing whether objectives have been achieved.

    It is a way of assessing the outcomes of projects for people who use them.

    It is a way of learning from successes and mistakes.

    Key questions that evaluation aims to address:

    1) Initial condition of the area: baseline info and other evidence.

    2) The scheme: objectives & strategy targets adopted and their rationale,

    activities & expenditure, explaining significant amounts.

    3) Outputs: recorded outputs by strategic objective, especially most important,

    compare outputs with targets, explaining significant differences.

    4) Outcomes: changes in area in respect of local conditions, how far they reflect

    the scheme, other internal / external factors, improved conditions permanently,

    initiated improvement that will continue after the scheme.

    5) Process: eg. Introducing better forms of partnerships working, communityinvolvement, likely to be sustainable.

    6) Conclusions: Scheme achieved, what cost, if failed why, especially successful,

    why, performance against initial key objectives.

    7) Lessons & recommendations: methods & approaches especially effective

    effective models, anything done differently, anything still needs doing.

    (ODPM guidance 1999)

    Why evaluate?

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    Specific objectives vary between schemes.

    Evaluation shows how far the scheme is succeeding.

    Monitoring = ensure the approved schemes are making satisfactory progress towards

    the targets set out in partnership delivery plans.Evaluation goes further than this = by assessing impact against a schemes objectives

    and testing that those objectives remain valid.

    Evaluation may suggest ways to manage the scheme more effectively, it may identify

    noteworthy practice for wider dissemination, reporting back accurately to partners,

    local people and Government Offices & Regional Development Agencys.

    (ODPM Local Evaluation for Regeneration Partnerships Good Practice Guide, March

    1999)

    How much evaluation?

    Depends on

    1) Size of scheme

    2) Duration of scheme

    3) Complexity of scheme

    4) Innovation of scheme

    How much evaluation is appropriate for the scheme? Depends of the following:

    1) Info needed to account to the partners and the people who the scheme is

    intended to help community sufficiently informed?

    2) Info needed to manage the scheme effectively identify projects where change

    is required?

    3) Info needed to identify any important good practice lessons? Why some projects

    are more successful that others?

    (ODPM Local Evaluation for Regeneration Partnerships Good Practice Guide (March

    1999)

    When evaluate?

    The accountable body, in conjunction with the partnership should, from the outset of a

    scheme, draw up an evaluation plan ensuring that evaluation throughout the lifetime ofa scheme is built into their structures and processes. In addition a specific project

    should be set up for post scheme evaluation studies.

    (SRB Guidance manual, revised March 2003)

    3 timings for evaluation:

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    Final, interim and rolling

    Final:

    At or near the end of scheme. The main purpose is to discharge the duty of

    accountability, showing how far achievements of the programme justify the public

    expenditure and other resources it has absorbed.

    Interim:

    In the mid-point of the scheme. The main function is to help partnership boards,

    executive teams etc to improve performance. This also contributes to a forward

    strategy.

    Rolling eval:

    These are performance assessments carried out quarterly through key indicators and

    annually through periodic review. This leaves less to the discretion of partnerships than

    final and interim evaluations. Procedures are prescribed by government guidance and

    involved Government Office /Regional Development Agency supervisory because it isdirectly linked to continuation of funding and rollover of delivery plans.

    Minimum evaluation requirements

    Some partnerships require each project leader to provide a brief annual, six-monthly or

    even quarterly evaluation report, covering evidence of outcomes as well as the output

    statistics that are always required.

    Agreement must be made within the partnership.

    (ODPM Local Evaluation for Regeneration Partnerships Good Practice Guide March

    1999)

    Who evaluates?

    These are the possible options for who will undertake your evaluation:

    Local Universities

    Local private consultants

    Joint evaluations with other local services or organisations (piggy-back

    research)

    National Universities and consultants

    Build a team of community researchers

    Build a team of employees as a resource in your organisation or service

    How to evaluate.introduction to the framework

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    SCHEME/PROGRAMME DEVELOPMENT

    RAISING AWARENESS project level strategic level Roles &Responsibilities partnership level

    CLEAR BID WRITING

    INTERNAL /EXTERNAL EVALUATION

    AIMS / OBJECTIVES

    BASELINE / TARGETS

    MILESTONES/TARGETS

    UPDATED BASELINE

    OUTPUTS

    OUTCOMES

    ASSESS IMPACT

    Meaningful Info out

    B e n c h m a r k i n g (with self and others)

    Interim Rolling Final

    Eval Eval Eval

    STRATEGIC ALIGNMENT (to related schemes)

    MAINSTREAMING / SUSTAINABILITY

    FORWARD STRATEGY

    NOTEWORTHY DISSEMINATE Partnership

    PRACTICE RESULTS Partners GO/RDA Community

    Other schemes

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

    Benchmarking

    Added value

    DeadweightDouble counting

    DisplacementSustainable benefits

    TIME,PEO

    PLE,R

    ESOU

    RCES,,RISKASSES

    S

    MENT

    ON-GOINGSUPPORT&GUIDANCE,ACTIONLEARNING,

    INVOLVEME

    NTOFOTHERPROJECTS,T

    HE

    WIDERCOMMUNITY,P

    UBLIC&PRIVATESECTOR-MAINSTR

    EAMING

    Linkage to National

    / Regional initiatives

    Sources ofbaseline data

    existing /original research

    Measurement &Data collection

    Fi ure 1 The Evaluation Framework for Pro ect Leaders

    CHANGING

    POLICY &

    PRACTICE

    FeedbackIntoProjectStrate

    gy

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    WHOS WHO IN REGENERATION

    National level

    Regional level

    Local level

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

    ODPM

    REGENWM

    NRU

    GOWM

    North Staffordshire

    Regeneration Zone

    S-o-T LSP

    (Including NRF and

    SRB)

    Programme Co-ordination Unit

    Area Implementation

    Teams / Community

    Facilitation Service

    AWM

    Housing Market

    Renewal / RENEW

    North Staffs

    Housing

    Corporation

    English

    Partnerships

    Regional Co-

    ordination

    Unit

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    TERMS OF REFERENCE FOR BODIES IN REGENERATION

    National level

    Office of the Deputy Prime Minister (ODPM)

    The aim of the ODPM is:

    Thriving, inclusive and sustainable communities in all regions

    The objectives of the ODPM are:

    Work with the full range of Government Departments and policies to raise

    levels of social inclusion, neighbourhood renewal and regional prosperity

    Provide for effective devolved decision making within a framework of national

    targets and policies

    Deliver effective programmes to help raise the quality of life for all in urban

    areas and other communities

    (www.odpm.gov.uk)

    English Partnerships

    English Partnerships is the national regeneration agency, helping the Government to

    support high quality sustainable growth in England. They have 5 core business areas

    and deliver objectives through:

    Developing a portfolio of strategic sites

    Acting as the Governments specialist advisor on Brownfield land

    Ensuring that surplus Government land is used to support Government

    objectives, especially the Sustainable Community agenda Helping to create communities where people can afford to live

    Supporting the urban renaissance by improving the quality of towns and cities

    Their work is characterised by:

    The early and active involvement of local communities

    Close and productive relationships with the private sector and through joint

    adventures

    The innovative use of our own sites to promote new standards of sustainable

    development and advance best practice

    The highest standards of design, environmental sustainability and construction The recognition that lasting development unites the local, regional and national

    dimensions

    (www.englishpartnerships.co.uk)

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    http://www.odpm.gov.uk/http://www.englishpartnerships.co.uk/http://www.odpm.gov.uk/http://www.englishpartnerships.co.uk/
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    Regional level

    Government Office of the West Midlands (GOWM)

    Will be working closely with partners in the region and with colleagues in central

    Government, on a wide range of policies and programmes in 2003/04, making a strongcontribution to:

    Improving the economic performance of the region and promoting a sustainable

    approach to economic development

    Promoting the development of a skills and adaptable workforce in the region

    and providing opportunities for people to develop their potential

    Improving quality of life through supporting the development of partnerships

    and providing support to communities

    Providing good quality intelligence to central governmental departments and

    communicating government policies effectively in the region

    (www.go-wm.gov.uk)

    Advantage West Midlands (AWM)

    AWM is one of nine Regional Development Agencies established by the Government

    in 1999 to transform Englands regions through sustainable economic development.

    Their role is to help transform the West Midlands regional economy by connecting need

    and opportunity to create a better place in which to invest, work, learn, visit and live.

    They will do this primarily by leading on the development and delivery of the West

    Midlands Economic Strategy that is the framework for all of this partnerships activity

    up to 2010.

    The four objectives/pillars that will drive the transformation are as follows:

    1. Developing a diverse and dynamic business base supporting enterprise and

    innovation and securing inward investment to establish, retain and grow more

    businesses in the West Midlands

    2. Promoting a learning and skilful region raising skill levels to ensure our

    workforce meets the needs of present and potential employers in the region.

    3. Creating the conditions for growth securing improvement to the regions

    transport, communication and property infrastructure to support the

    development of a diverse and dynamic business base.

    4. Regenerating communities in the West Midlands focusing resources in places of

    greatest need to ensure that all our communities enjoy a better quality of life.These are supported by the need for a:

    Powerful voice for the region communicating the regions strengths, opportunities and

    needs, ensuring that all these are clearly articulated and fully understood both within

    and outside of the region.

    (www.advantagewm.co.uk)

    Regen West Midlands (RegenWM)

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    http://www.go-wm.gov.uk/http://www.advantagewm.co.uk/http://www.go-wm.gov.uk/http://www.advantagewm.co.uk/
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    RegenWM is one of the regional centres being set up to promote good practice and

    better skills in regeneration. They respond to local need and to the Governments

    Sustainable Communities agenda.

    The specific role and remit of RegenWM is still under debate but most members of the

    regeneration community have said that they want RegenWM as a networking, events

    and learning body.(www.regenwm.org)

    Regional Co-ordination Unit (RCU)

    The RCU acts as the corporate centre of the Government Offices throughout the

    regions, representing them in Whitehall, raising their profile and ensuring that their

    experience and expertise is taken into account in policy formulation.

    The Government Offices and RCU are at the heart of the delivery of policies and

    programme that reduce social exclusion.

    The RCUs 4 key themes of work are:

    1. Acting as the corporate centre of the Government Offices2. Better co-ordination of Area Based Initiatives

    3. Involving Government Offices in the policy making process

    4. Joining-up in the regions

    (www.rcu.gov.uk)

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    http://www.regenwm.org/http://www.rcu.gov.uk/http://www.regenwm.org/http://www.rcu.gov.uk/
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    Local level

    Housing Market Renewal / RENEW North Staffs

    RENEW is one of nine HMR Pathfinders throughout England, funded by ODPM,

    aimed to:Create better future for communities hit by poor demand for property and poor

    housing quality

    Objectives are as follows:

    1. Balance the supply and demand for housing by removing surplus properties and

    providing a better choice of homes in appropriate locations

    2. Provide sustainable neighbourhoods through better management and increasing

    population by building at higher densities

    3. Reduce outward migration from Stoke-on-Trent and retain and attract new

    population to the pathfinder area

    4. Improve the environment radically by removing housing from heavily pollutedroads, from areas of polluting industry and from areas with no long-term

    residential future. Quality open space will be provided on former housing land

    that is no longer needed.

    5. Promote social cohesion by ensuring ethnic minorities can access new build

    housing and be reducing overcrowding

    6. Link to wealth creation by supporting the new commercial core, town centres

    and by providing construction training to local people

    7. Reduce crime and fear of crime in order to promote safe neighbourhoods

    (www.renewnorthstaffs.gov.uk)

    Stoke-on-Trent Local Strategic Partnership (LSP)

    This Partnership reflects the merging of the Single Regeneration Budget 2, 5 and 6 in

    the City, better alignment of Partnerships, more coherent and co-ordinated programmes

    under the emerging Community Strategy, North Staffordshire Regeneration Zone and

    Advantage West Midlands agenda.

    There are five pillars of activity under the LSP:

    1. Housing and Development

    2. Enterprise and Innovation

    3. Education and Skills

    4. Health and Wellbeing5. Community Safety

    There are six cross cutting groups throughout the LSP activity:

    Image

    Community Development

    Learning

    Young People

    Environment and Sustainable Development

    Community Cohesion

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

    Evaluation Framework for Regeneration PractitionersJuly 2004 - V3

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    http://www.renewnorthstaffs.gov.uk/http://www.renewnorthstaffs.gov.uk/
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    North Staffordshire Regeneration Zone (NSRZ)

    The NSRZ aims to ensure that:

    North Staffordshire is a successful and rewarding place in which to work and invest,

    am exciting place to live with an increased quality of life for all.

    The core enabling activities are:

    The development of an integrated economic and spatial strategy to identify the

    forward vision for the region and to clearly articulate how opportunities can be

    secured and threats mitigated.

    The establishment of an integrated transport strategy and advocacy case to

    ensure major transport infrastructure can be made.

    Support for the further development of the planning framework for the sub-

    region to ensure that the needs of both the major activities proposed within the

    Regeneration Zone area and the Housing Market are met.

    Contributing to the Housing Market Renewal Programme, led by OPDM,creating a dynamic new housing market that helps people into jobs, tackles

    social exclusion, and helps to create stronger, diverse communities.

    Activity will be delivered through a priority portfolio on activity grouped under four

    pillars linking closely with the West Midlands Economic Strategy:

    1. Creating a diverse and dynamic business base

    2. Promoting a learning and skilful region

    3. Creating the conditions for growth

    4. Regenerating communities in the West Midlands

    (www.nsrz.org)

    Programme Co-ordination Unit (PCU)

    To be agreed

    Area Implementation Teams (AITs) / Community Facilitation Service

    To be agreed

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    Regeneration North Staffordshire

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    http://www.nsrz.org/http://www.nsrz.org/
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    NEIGHBOURHOOD MAPS Identifying the need?!

    As part of the Neighbourhood Renewal Strategy, the Knowledge Management Team at

    Stoke-on-Trent City Council has divided the six key wards of the City into 49 smaller

    neighbourhood areas. This has gone through thorough consultation with key partners of

    the City and all have signed up to agree to participate in developing research for theseneighbourhood areas.

    The Knowledge Management Section is headed by Ray Garside and includes a small

    team dedicated to the mapping of neighbourhood data. The Team has produced

    neighbourhood maps for Stoke-on-Trent, showing where the deprivation hot spots or

    priority areas are in relation to themes such as crime, health, education and skills and

    also where there is generic low deprivation. It is expected that regeneration initiatives

    will focus on these key areas and if your initiative does not include these key areas then

    reasons must be given for choosing the location of your initiative. The maps can be

    accessed through either Ray Garside or Steve Johnson (01782 232695) or via the City

    Council website in the near future.

    All regeneration research activity in the near future must contribute to the wealth of

    information that the Knowledge Management Team has. In return the Team can assist

    regeneration initiatives in providing both qualitative and quantitative evidence.

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    Regeneration North Staffordshire

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    COSTS

    The project lead should cost out how much money will be required to conduct the

    whole of the initiative, including service delivery and also, the evaluation element,

    which is forgot in the majority of cases. However, it may be that you will be allocated a

    certain amount of money and you must cost the project around that amount.

    The Childrens Fund and Sure Start require that roughly 3% of your total running costs

    be allocated and used to conduct local evaluation. This amount is fluid depending on

    whether the initiative requires tailor-made methods and primary data collection, such

    as group consultation and surveys, and therefore more money should be reserved for

    evaluation.

    Initiatives must consider pooling resources together with other stakeholders or similar

    initiatives to undertake co-ordinated research that will ultimately costs less than single

    ventures (see also the section that follows on raising awareness, regarding the Aplaws

    system).

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    Regeneration North Staffordshire

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    RAISING AWARENESS / COMMUNICATION

    What do we mean by Raising Awareness

    Telling everyone possible within your target audience that your initiative exists and

    informing them of what is can do in relation to them on an ongoing basis.

    Why is it important

    It is vital that once the project has a solid structure that it is publicised to all potential

    partners and service users. This will enable partners to gain interest in working with the

    initiative and will assist in attracting the right service users. This will ultimately inform

    the roles and responsibilities between partners.

    How to

    Stoke-on-Trent City Council has an internal system for raising the awareness and co-ordinating activity throughout the City. The system is termed Aplaws which merely

    means the process of getting information onto the system. When projects are planning

    specific research activity and want to raise awareness of this to others, also possibly

    inviting stakeholders to contribute to costs etc, they should make contact with the

    relevant person(s) who will put the brief details onto the City Council Community

    section of the website.

    The relevant contact for project leaders to initially pass details of research activity onto

    is initially the Evaluation Co-ordinator for Regeneration North Staffordshire Marie

    Broadhurst, contactable through the Programme Co-ordination Unit.

    Information of research activity being undertaken can be accessed via the Regeneration

    Zone and LSP websites, alternatively contact the PCU.

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    Regeneration North Staffordshire

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    ROLES AND RESPONSIBILITIES

    Why is it important

    It is vital to identify ALL stakeholders.

    To ensure that all roles and responsibilities within the initiative are defined for all

    stakeholders involved in the initiative, and that these are allocated to relevant

    individuals both within the project, throughout the partnership and the community, that

    these individuals understand what their role is and what will be expected from them by

    when. This must be agreed between all stakeholders involved in the initiative.

    If roles and responsibilities are not defined and assigned to people then there is no

    certainty of the actions being undertaken at all or to what quality these will be.

    How to

    The latter chapters on Involving Others will give further information and advice on

    how to involve and agree roles and responsibilities.

    The following checklist will also help.

    To identify all stakeholders that will benefit from the initiative (primary

    stakeholders) and all stakeholders that are involved in the delivery

    (secondary stakeholders).

    To ascertain how you will add value to each group.

    Plan the evaluation down to detailed actions of what needs to be done.

    For example, questionnaire development, distribution, analysis and

    feedback to partners.

    Plan timescales of when the evaluation needs to be done by. For

    example, the questionnaire must be developed by March, will be

    distributed after every session, results will be analysed every quarter and

    results distributed every quarter.

    Allocate evaluation to the relevant individuals who will be responsiblefor conducting evaluation at all of the stages planned.

    Ensure that the individuals allocated actually understandwhat is

    expected of them, by when, to whom and in what format. Ensuring that

    there is clear agreement between all parties of expectations.

    Ensure that all roles and responsibilities are documented and circulated

    to all relevant parties involved.

    Marie Broadhurst Evaluation Co-ordinator

    Regeneration North Staffordshire

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    Ensure that all communication that takes place which makes

    amendments to previous agreements is documented and circulated to all

    parties involved, to ensure that understanding is maintained.

    Have roles and responsibilities been identified? Including roles of

    partner representatives.

    Have roles and responsibilities been clearly specified? Is there a shared

    understanding? Documenting agreed roles and responsibilities might

    help to raise awareness.

    Are there structures in place to remind partners of their responsibilities?

    Or to induct new partners?

    Is there ownership and commitment amongst partner representatives and

    their organisations to fulfil the roles and responsibilities set out?

    Have management responsibilities been agreed and defined?

    Types of stakeholders

    The community whose situation the programme seeks to change

    Project Field Staff who implement activities

    Programme Managers who oversee programme implementation

    Funders and other decision-makers who decide the course of action related to

    the programme

    Supporters, critics and other stakeholders who influence the programme

    environment

    (Monitoring and Evaluation Toolkit Stakeholder Participation May 2001)

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    Regeneration North Staffordshire

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    LINKAGE NATIONALLY

    What do we mean

    All major regeneration programmes throughout the country will have some form of

    national evaluation being undertaken, many are contracted through a major University.The national evaluation will involve making contact with a sample of locally delivered

    projects under the programme and collecting evidence of what is working and what is

    not.

    Why is it important

    Any national evaluation should work alongside and support what regional and local

    partnerships are already doing and what they plan to do in the future about their own

    monitoring and evaluation work. A key aspect of national evaluation should be action

    research this aims to provide useful feedback to the partnerships and others within

    the lifetime of their scheme.Much can also be learnt from observing the results and conclusions from national

    evaluation undertaken, for example, research methods used, what worked, what did not

    work, types of regeneration initiatives.

    How to link with National Evaluations

    For this to happen, the national evaluation should fully engage with partnerships,

    communities and the Government Offices. It is essential that the main evaluation is a

    genuine partnership between all those who have an interest in the success of the

    programme. Data available will be used to show how projects stand in relation to

    district and national averages. Details of & guidance from the national evaluation

    should be circulated as soon as possible to partnerships and also project level.

    Examples of National Regeneration schemes to learn from

    Information and reports regarding the following national schemes can be found via the

    internet:

    National Evaluation of Single Regeneration Budget DTLR Research report

    Urban Regeneration Companies Learning the lessons DTLR Research report

    Neighbourhood Regeneration lessons and evaluation evidence from SRB case studies

    DTLR Research reportsPartnerships in Community Safety, an Evaluation of Phase 2 of the Safer Cities

    Programme DTLR Research report

    New Deal for Communities National Evaluation

    Neighbourhood Management National Evaluation

    Neighbourhood Renewal National Evaluation

    Housing Pathfinder National Evaluation

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    LINKAGE REGIONALLY

    What do we mean

    Ensuring that all regeneration initiatives occurring within a region are aware of each

    others activity and link activity undertaken where applicable. That regions are aware ofregeneration initiatives occurring within other regions are link where appropriately and

    learn from noteworthy practice.

    How to link with regional initiatives

    RegenWM

    RegenWM has an initiative termed Strengthening Regeneration Networks. The purpose

    of the project is to encourage and support the development of high quality networks

    within the region that enable regeneration practitioners (professionals, volunteers and

    residents within communities) to access:

    Good quality information including information about learning and fundingopportunities, policy developments, good practice etc.

    To lobby and to advocate up the system as well as down it.

    Counties that the initiative will cover include West Midlands, Warwickshire,

    Worcestershire, Herefordshire, Shropshire and Staffordshire.

    The work is being carried out by Fran Fahy who has been seconded to GOWM and

    AWM, the RDA to work on this development (0121 202 3260).

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    ETHICAL CONSIDERATIONS

    What do we mean

    Anyone who carries out research needs to make sure that activities are ethnical.

    Why is it important to consider

    Depending on the nature of your project, its participants and the sensitivity of the issues

    being dealt with, ethnical consideration may lead you to revise your research questions.

    How to be ethnical

    The main factors to consider are as follows:

    1. What sort of information will you be collecting and from whom?

    2. What will you need to do to make sure that you are getting fully informedconsent?

    3. How will you make sure that information is collected and used sensitively?

    4. How will you fully inform service users about this evaluation?

    5. How will you make sure that no harm is done through this evaluation?

    The majority of people who are asked to provide information for an evaluation do so

    willingly. However, the responsibility lies with the evaluator to ensure that:

    1. There is no coercion

    2. That people are treated with respect when information is collected and used

    3. That people know how the information is to be used and they are happy for it to

    be used in that way

    4. That the report does not identify individuals

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    INTERNAL / EXTERNAL EVALUATION

    What is internal / external evaluation

    Internal evaluation is where evaluation skills and expertise is planned and undertaken

    from persons within the initiative.

    External evaluation is where evaluation skills and expertise is sought from persons

    outside of the initiative and there is usually a large cost implication.

    Why it is important to consider this issue

    It is important to state how the evaluation of your initiative will be planned, undertaken

    and managed at the development stage. Careful consideration needs to be made to what

    the initiative aims to achieve, how evidence can be collected throughout the delivery

    phase to prove that a difference has been made to the wider community, how this

    evidence will be collected, considering timescales and other resources and who will beresponsible for undertaking this. Resources and expertise available to undertake

    evaluation will be a major influence in whether internal or external evaluation will be

    undertaken.

    How to

    Local evaluators should be independent of both partnership organisations and service

    providers (for example, independent consultants, members of a local research

    organisation group). To maintain this independence, partnerships should agree relevant

    and ethical protocols, for example, to access to partners, staff, users and other

    stakeholders, and on confidentiality, reporting and publication. Conversely,

    partnerships and providers of services must also have confidence in the expertise and

    knowledge of the local evaluations themselves.

    (Childrens Fund Guidance on objectives, target setting,

    local monitoring and evaluation Nov 2001)

    Internal evaluation

    If evaluation is to be undertaken internally, for example as self-evaluation, then the

    principles throughout the Evaluation Framework and the remainder of this guidance

    document, especially regarding undertaking primary research, should be followed

    where applicable.

    External evaluation

    Where evaluation is to be undertaken externally, then the principles throughout the

    Evaluation Framework should be considered as minimum.

    Possibilities of people who can undertake evaluation follows:

    Local Universities Staffordshire University & Keele University

    Local private consultants

    Other public agencies (for example Audit Commission and IDeA)

    Peer evaluation

    Local Research Groups

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    Tender

    Where an invitation to tender must be written to invite possible external evaluators, the

    following important points should be covered in the invitation:

    Background Purpose

    Objectives

    Outline of possible methods

    Timescales

    Budget

    Deliverables

    Obtaining further information

    Supporting documents

    Allow at least one month for submissions from tenders.

    A decision must be made as to whether the invitation will be:

    1. An open tender to all public

    2. A closed tender to a selected list of reputable consultants

    3. A single action tender to one consultant

    (Evaluation UK A Guide to Programme Evaluation December 1997)

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    TERMS of REFERENCE (ToR)

    What do we mean

    This lists the evaluation background as well as services and products that the evaluator

    is expected to deliver and should be drafted.

    Why it is important

    There is a mandatory requirement from the Single Programme Appraisal Guidance

    (Department for Work and Pensions 2003) to:

    Summarise the proposed arrangements for evaluating the results of the project

    during and after its delivery and show that the arrangements will be in place to

    ensure relevant data is made available. Explain how any lessons learnt will be

    disseminated and fed into future projects.

    How to develop ToR

    The ToR should:

    Describe the purpose of the evaluation and who the stakeholders of the

    evaluation are, specifying why the evaluation is being requested and what the

    information will be used for.

    In consultation with stakeholders focus on the key issues and concerns to be

    addressed and questions to be answered, for example handling sensitive issues.

    Specifying the methodology, describing data gathering instruments and methods

    of analysis. May be developed with the assistance of an expert. List background documentation that will be provided to be the evaluator.

    Specify the composition of the evaluation team profile etc. The evaluation

    methods as well as availability of funds will determine the evaluation team

    composition.

    Describe the evaluation work plan. Specify the responsibilities of the evaluator

    and the team leader, detail specific tasks to be undertaken as well as the time

    lines involved, Indicate the audiences are to receive which information at what

    times, what nature and schedule of written reports and oral briefings will be,

    how results will be disseminated.

    (Monitoring and Evaluation toolkit Planning and Managing an Evaluation May

    2001)

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    BID WRITING

    Why bid submissions are important

    It is important to state as clearly and concisely as possible what your initiative is, how

    this will be delivered, what money is required to deliver this, how this will be evaluatedand how it will contribute to strategic links and other strategies.

    How to submit a bid

    The Programme Co-ordination Unit has produced an updated version of the

    Neighbourhood Renewal Programme initiative submission form, which asks questions

    more specifically and clearly to assist in the planning, delivery and evaluation of

    initiatives. This common submission form will form the basis of all bids that are written

    and cover the same wide-ranging issues that the Evaluation Framework for

    Regeneration North Staffordshire specifies.

    A standard application form similar to this will be produced in time for all other

    programmes such as Regeneration Zone and Housing Market Renewal.

    The Neighbourhood Renewal Fund Application Fund

    NRF APPLICATION

    FORM.doc

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    Section 2.

    PLANNING / DELIVERING

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    PLAUSIBILITY

    What is it

    Based on the methodology stated, initiatives must consider how possible their actions

    are in achieving their aim(s) and objectives.

    Why is it important

    If actions to achieve objectives are not possible then objectives will not be achieved.

    How to

    In essence, activities must be:

    1. Relevant to the baseline position

    2. Supported by evidence from elsewhere (case studies or general evidence that theintervention can be applied elsewhere)

    3. Have plausible theory of change some logic which links them to the

    outcome (eg. Improving locks on doors will help decrease burglaries)

    4. Are not necessarily funded projects - They might be activities which involve

    mainstreaming

    5. Are not simply off the shelf unless they pass all of the above tests

    (LSP Toolkit renewal.net December 2003)

    Initiatives must describe the methodology behind achieving the aims and objectives

    stated, how will they be achieved in detail of what will be done, by whom, by when,how.

    Initiatives should then score how plausible their actions would be by using the

    following table. This score will be recorded at the Programme Co-ordination Unit along

    with other evaluation detail to support programme and project evaluation:

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    Evaluation Methodology

    It is vital that thought must be given at this stage of setting aims and objectives that

    consideration should be given to how evaluation will occur and in what ways it should

    occur. This is where project developers can be innovative in the methods that they

    choose to conduct evaluation and this will make it easier when the time comes to collectevidence of whether aims and objectives have been achieved.

    The list below gives some examples of methods to choose from:

    Types of evaluation Methodology both quantitative and

    qualitative

    Evaluate project interventions Questionnaires

    Evaluate overall project achievement of

    outcomes

    Comparisons, focus groups, observations

    Evaluate overall project processes Comparisons, focus groups, observations

    Evaluate partner / stakeholder perspective Interviews,

    Evaluate community perspective Questionnaires, focus groups, interviews

    Evaluate overall programme Questionnaires, focus groups, interviews

    Other methods:

    Evaluate in tandem with other projects

    Video diaries

    Having students to evaluate the effect of

    something on something else eg. The

    effect of bonding and attachment

    Tracking of beneficiariesAnalysis of professionals understanding of

    the project

    Satisfaction surveys

    This information is not exhaustive and innovative tried and tested methods are

    contained throughout this guidance, for further information see the data collection

    section.

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    BASELINE SETTING / BASELINE UPDATING

    What is a baseline and why is it important

    A baseline is a bulk of information, both quantitative and/or qualitative, that describes

    a certain geographical location and/or its characteristics, which can be used to describechange over time.

    The purpose of requiring partnerships to describe progress against baselines is to

    identify problems and priorities in certain neighbourhoods, to then use this information

    to decide on outcomes that are required to be delivered and also choose indicators to

    help to measure progress towards those outcomes.

    Indicators will show how we have achieved an outcome some examples of indicators

    showing achievement of outcomes are given in the table below.

    Baselining is related to benchmarking (future section) where initiatives compareinformation they have obtained over time. Benchmarking can also be done where

    information obtained is compared to similar organisations, to compare both outputs and

    outcomes achieved and processes undertaken to achieve them.

    How to set a baseline

    For many strategic objectives baseline data is already available and should be used.

    Where numerical data and/or targets are available, they should be used to describe the

    intended changes. Where such data are not available partnerships should be as precise

    as possible in describing their starting point. partnerships should take steps to fill gaps

    in baseline data. Some data that is available may only be so in the form of national data,

    so projects will need to establish whether it is feasible to ask a relevant agency to

    perform a specific computer run on the data to obtain local data.

    (SRB Guidance manual, revised May 2003)

    The baseline variables need to measure the essence of the local economic and social

    conditions prevailing in the location both at the start of the programme and at the end of

    the programme, relative to the national average. The baseline also needs to throw light

    on whether any improvements in baseline conditions recorded is likely to be sustainable

    when the programme ends, or whether any improvements made could only be sustained

    if the regeneration effort continued.(Dept of Land Economy Discussion Paper An examination of baseline issues -

    Essential Features of a Baseline 1999)

    Projects need to identify at least 1 baseline indicator per key strategic objective OR

    Select baseline indicators when drawing up the delivery plan, providing the opportunity

    to ensure output measures among key indicators are as closely linked as possible to

    baseline indicators.

    Baseline Indicators can be modified after the interim evaluation process

    this is why it is important to review against them on an ongoing basis!

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    Projects need to ensure that baselines are:

    Appropriate (how do they relate to the strategic objective?)

    Measurable

    In geographical boundaries of the scheme area (Never easy to meet data

    always regional or national never less than Local Authority level) The data be easily obtained

    The data be easily updated

    It is important to remember that the purpose of evaluation is to assess the

    improvements that the scheme brings to the lives of people living and working in

    the area.

    Where to get a baseline from

    Contact Ray Garside at the City Council for information on existing data that is

    readily available regarding your target population and area.

    Find out what information your own organisation has in relation to your target

    population and area.

    Use the following web links and contacts to find what information is readily

    available regarding your target population and area.

    You will need to collect new information specifically for your purposes

    especially if the information you require is so specific that is has not been

    collected (For example, data regarding local transport facilities, shops, local

    services & community facilities) see sections on data collection and co-

    ordinating research activity, as referred to in the initiating section.

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    TIPS:

    Make a start in making a baseline as early as possible.

    Split it into small and manageable tasks.

    Take advice from other with expertise.

    Try and present as much information as is possible, quantitative & qualitative,

    which build up a complete picture of the area.

    But do not collect information for the sake of it.

    You should use the most recent information that is available to show the current

    position of the neighbourhood.

    You must take into account the time gap between any data sets you compare

    bearing this in mind when interpreting the information. It would be easier to get

    comparable data from the similar time period.

    If there is more than one source for the same data please present all! This will

    be a useful cross-reference.

    Use at least the local district and England whenever possible, however, in

    addition you may wish to show County or regional comparisons, to make more

    sense of the conditions.

    You should use the smallest geographical boundaries possible for your area depending on the information you are seeking and the boundaries you have

    drawn up. Eg. If your neighbourhood is made up of a number of wards, you will

    need to present each separately & calculate and average.

    Make a note of post codes for the areas and if boundaries for a particular

    indicator do not match the area note which post codes are covered to get hold

    of certain data sets at a later date to allow comparison.

    For each indicator you consider, check if there is information available from any

    previous years to get a reasonable time series (eg. Five years if availableannually) and see what the trend is.

    Explore if any other data exists to plug any gaps in data you have collected

    paint as fuller picture as possible.

    Make a note of when the information you are collecting will be updated, to

    update your baseline.

    When benchmarking, take care when interpreting the information if different

    sources are used because the information will be collected in different ways.

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    Data that is available

    First point of contact for gathering baseline information -

    Stoke-on-Trent City Council Knowledge Management Team

    Stoke-on-Trent City Council has a small resource that is collating baseline data for theCity, but is also beginning to encompass data for the whole of Stoke-on-Trent and

    potentially North Staffordshire. The data can be supplied on a range of geographical

    levels, including residential areas, wards, forum areas, the City level, Regeneration

    Zone boundaries & can provide combined authority data. The data consists of the 2001

    Census with additional supporting data for areas such as health, education,

    demographics, social & economic. The resource has the capacity to supply baseline

    data to individual projects on an initial basis, the projects then having the potential to

    update their own baseline data, which the City Council would like returned to them in

    order to update their baselines. This service can assist in identifying where data gaps

    exist and where projects must focus further research activity.

    The initial point of contact is Ray Garside, City Council.

    All projects must make initial contact with the Knowledge Management

    Team when obtaining baseline data or collecting baseline data before they begin

    All projects must have their project submissions agreed by the Knowledge

    Management Team before they are submitted to the Programme Co-ordination

    Unit

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    Other Points Of Contact

    CLIP Central and Local Government Information Partnership

    This is the main method of consultation between central government and local

    government on non-financial data and statistical issues. The purpose of CLIP is toenable central and local government to work together to develop an efficient and

    effective information infrastructure for policy development, implementation,

    monitoring and reporting. CLIP operates a number of topic-based groups which meet or

    three times a year to discuss statistical issues. The subgroups include: Census,

    deprivation statistics, education, housing, labour market, population, planning, social

    services and transport. These groups offer opportunities for people to get involved in

    the work on specific themes. Further information can be found on www.clip.gov.uk

    Key indicators for Economic Regeneration

    In response to the Spending Review 2002, an inter-agency working group wasestablished for roughly one year to develop a set of indicators for economic

    regeneration. These indicators link to Public Service Agreements, floor targets and

    RDA targets and other government targets to try and rationalise the number of

    indicators that local authorities have to collect for different purposes, they are also a

    part of the Local Library of Performance Indicators, Quality of Life Indicators, which

    can be used in a wider regeneration context social and environmental as well as

    economic. The contextual indicators are of more general use in understanding the local

    socio-economy and setting a baseline, subject to the data reliability and availability. To

    ensure the indicators meet local need, firstly select the indicators that reflect the local

    economic regeneration priorities and then decide on further breakdowns and additional

    local indicators.

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    West Midlands Data & Intelligence Observatory

    Formally launched in April 2002. The aim of the Observatory is to provide accurate &

    comprehensive intelligence to improve the quality of strategy formulation and policy

    making in the West Midlands, by enhancing and sharing understanding amongst

    partners of the opportunities and threats facing the region and its sub-regions.The objectives include reviewing the state of the region, engaging partners in

    determining information and intelligence priorities and mobilising relevant research

    work, provide effective access to information and intelligence global through to local,

    ensuring consistency and best practice.

    The usefulness of this service requires further research with relevant others.

    Boundaries and Statistics for Town Centres

    The DTLR report Producing Boundaries and Statistics for Town Centres (2002)

    produces interactive maps and tables giving turnover, employment and floor space

    statistics for town centres across London. This is released free of charge on the internetand it is planned to extend across all Town Centres across the whole of England during

    the next twelve months.

    (Business Improvement Districts Guidance working draft August 2003)

    Data trends online

    There are a number of data sets online at the IDeA website which shows key socio-

    economic measures and trends up dated to show trend for 2001 & 2002. The trends

    include data for education & training, including foundation & advanced modern

    apprenticeship data, crime data, health data, etc.

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    When data is NOT available

    DATA COLLECTION

    Local audit / primary research collection

    It may be necessary to conduct a local audit, to go out with a number of local residents

    and measure directly what the situation is on the ground, recording carefully what you

    find. Afterwards you might want to provide some assessment of the situation and

    discuss more widely before putting this information into a baseline. You will need

    expert assistance when conducting your own research. If you are able to access a

    Geographical Information System (GIS) you may find this helps to show what is

    actually contained in your neighbourhood.

    Examples of local research

    Interviews, surveys, factual surveys

    (into employment and economic activity levels etc)

    Opinion surveys

    (ask residents/local businesses for their views on the area they live in)

    Focus groups

    (exploring residents perception more thoroughly, also exploring process issues)

    Observation

    (looking through the community centres bookings and observing the state the place is

    kept in)

    All projects must make contact with Ray Garside and inform him of the data youare collecting and the area you are collecting data on both before you begin

    collecting and after you have collected this is to ensure co-ordinated research

    activity throughout the City

    Need for more local comparative area data!

    There has been over reliance on Census of Population data and comparative area data.

    There needs to be more co-ordinated local attitudinal surveys, data on ethnic

    communities, measurement of baseline conditions needs to be defined and linked to

    community development. The baselines variables selected should be desirable on

    conceptual grounds but also need, from a practical perspective, to be measurable atdifferent spatial levels, including small local areas. Achieving this balance is a tall

    order.

    (Dept of Land Economy Discussion Paper An examination of baseline issues -

    Essential Features of a Baseline 1999)

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    General TIPS for collecting own data:

    The people interviewed reflect the overall characteristics of the population.

    The questions asked match equivalent questions from national surveys to enable

    comparisons to be drawn.

    The questionnaire is set up and conducted in a way that minimises bias.

    A member of your partnership has specific responsibility to liaise with

    contractors, community groups and residents.

    Trawl for what other surveys have been done in your area to ensure different

    residents are used etc.

    Agree with contractors the questions to be asked need a wide range ofquestions to address the wide-ranging issues.

    That you test/pilot the questionnaire out with a number of residents (20 or more)

    to see how well it works in practice (these residents should not be asked to

    participate in the main survey). Make alterations as necessary.

    That the survey is publicised well, to ensure a high response rate, for example, a

    letter from the partnership telling residents about the planned survey, an article

    in the newsletter and talking to local groups. Below 65% there may be problems

    around the reliability of the information you obtain.

    Analyse results obtained from the questionnaire pilot and get a good feel for

    what the results will tell you. Then suggest any further information that you

    would like out of the data and reorganise questions with the contractors

    accordingly.

    That the results you obtain from the contractors are in a readable and

    understandable format, to enable you to do further analysis in the future if

    required.

    Feedback the results of you baseline survey to residents, for example throughpamphlets, newspaper articles, presentations etc. This will promote ownership

    of the results to the community.

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    Using residents as interviewers

    You could use local residents as interviewers ensuring they have been trained in

    interviewing techniques:

    Advantages Factors that need consideringIt increases employment opportunities for

    local people through training

    Selecting residents for training can be

    difficult and lead to disappointment

    It is a good way to build the capacity of

    people to go on and do other things in the

    community and develop personally

    There is no guarantee that the training and

    employment can be applied to other local

    opportunities once the survey is completed

    It is useful in letting people know about

    NDC

    The survey process will take longer and

    you will need to check the quality more

    Residents may possibly open up more or

    be more honest when answering questions

    from a local resident

    The training will need to come from

    people who are both technical experts and

    good at working with inexperienced

    residents

    In communities will a diverse, multi0racial

    population it is essential that the interview

    team includes people from different

    sections of the community who speak the

    languages required to get a good response

    rate

    Be careful about ethical problems some

    people do not want neighbours to know

    about income, health and other sensitive

    matters

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    Methods of data collection

    The research question or questions will determine the most appropriate methodology to

    be employed.

    Ask yourself the types of questions that you may want to ask about a particular

    issue/problem, for example: Who / what / where / why / when / how.for example

    How many people are in this situation.. are affected by this problem.. have

    been helped by this initiative?

    How prevalentis this problem?

    Which groups are most affected by these issues .are most at risk?

    How much of a differencedoes the initiative/programme make to the

    prevalence of these problems?

    Why are people affected by the problem?

    How do people end up in this situation?

    How does the initiative/programme work?

    Why does it work/not work?

    Whatdo people think about the intervention?

    To answer the above, then a combination of both quantitative and qualitative

    information would be required, to gather information of both the topic and an

    understanding of it.

    The strengths and weaknesses related to both methods can be seen below:

    QUALitative QUANTitativeStrengths Flexible Produces exact statistical

    data

    Enables exploration of the

    meaning of concepts and

    events

    Where random probability

    samples are used, survey

    estimates can be defined

    within specific bounds of

    precision

    Produces valid data if

    issues are explored in

    sufficient depth to provide

    clear understanding

    Can measure the extent

    prevalence, size and

    strength of observed

    characteristicEnables study of

    motivations and patterns of

    association

    Can determine the

    importance of factors in

    influencing outcomes

    Provides a detailed

    understanding of how

    individuals interact with

    their environment, etc

    Uses standardised

    procedures and

    questioning, enabling

    reproducible results

    Limitations Sample sizes are often

    small as the research is so

    time consuming

    Can be costly and time

    consuming, particularly if

    population rare or hard to

    reach

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    Method Strengths Weaknesses

    Postal Relatively cheap (but

    questionnaires must be kept

    short and simple)

    Can target large sample

    Reply rate is usually quite

    low

    Few means of controlling

    how the questionnaires are

    completedWeak quality response

    from those with poor

    literacy and motivation

    Worst for missing out data,

    having errors etc

    Usually lowest response

    rate

    Web-based Easily target a large

    amount of the population

    (but they must be signed-

    posted where to go)

    Only a certain percentage

    of the population are techy

    Written questionnaire

    Focus groups

    Observation

    Video diaries

    Personal written diaries

    Students to evaluate

    Tracking beneficiaries

    Combining a number of methods used

    Advantages Disadvantages

    Save money Development time may be extended

    Improve geographical coverage Costs will be increased

    Overcome sample frame bias Keeping track of the outcomes for each

    case will be required

    Improve data quality, such as response

    rate or item non-response

    Need ensure that data is not lost and

    ensure data can be stitched together to

    make sense

    Speed up data collection Impact on reliability and validity of data

    obtained can be hindered

    Overcome resource problems, such as lack

    of face-to-face interviewers

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    Sampling

    Sampling is used to make inferences about a population from a relatively small number

    of observations, that are assumed to be representative of the population.

    In a social researchers ideal world, all data would be collected by census. However, inpractice this approach is not always practical because of time and cost constraints. As

    an alternative, sampling methods are used to provide estimates based on data from a

    very small percentage of the population.

    Sampling works because:

    It is not necessary to collect data on ALL people in order to generate statistics

    about that population.

    After a certain sample size, there is no need to collect more data. The extra data

    does not improve the accuracy of the estimate to any great extent.

    Sample bias:

    Population estimates based on survey data will be inaccurate if the sample is biased.

    Sample bias will occur because of the following:

    Sample bias occurs when the selected sample is systematically different to the

    population. The sample must be a fair representation of the population we are

    interested in.

    The sample size may be too small to produce a reliable estimate.

    There may be variability in the population. If you want your sample to give anestimate that is close to the population value then you need to take into account

    how much variability there is in trying to measure. All else being equal, the

    greater the variability the larger the sample size needed.

    Sampling frames:

    The ideal sampling frame is a straight forward list of the elements you are trying to

    sample. So for a population sample, a comprehensive list of the population would be

    ideal. In practice, the ideal sampling frame hardly ever exists. The following are

    examples of possible sampling frames that social researchers can use:

    The Post-Code address file: This is the Post Office list of all addresses in the

    UK, which receive less than 25 items of post per day. The list is primarily

    residential addresses (about 94%) and the list covers approx 99% of all

    residential addresses. The list closely approximates to a sampling frame of

    households which makes it ideal for surveys of households.

    Random Digit Dialling: This involves selecting 11 digit numbers at random, the

    first 7 digits being randomly selected from the published list of prefix numbers

    and the last 4 being generated at random.

    Sample size:

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    The main decision needed in deciding on a sample design is sample size. The following

    questions will help in deciding on this:

    What are the key estimates for the study?

    How precise do those estimates need to be?

    Are there key sub-groups fro which separate estimates will be needed?

    Does the survey need to be large enough to detect change over time between

    surveys, or differences between key sub-groups?

    Participatory evaluation

    Participatory methods can be used in place of, or alongside, written feedback. They can

    be a rich source of feedback that can provide detailed information, for example on how

    the quality of the group event can be improved.

    The disadvantages are that participatory methods take longer to carry out than written

    evaluation methods and the results are more difficult to analyse and compare acrossdifferent group events.

    Interviews

    Interviews can be conducted over the telephone or face-to-face. You will need

    to decide which method is most suitable for you and your service users.

    Decide how many interviewers to carry out and with whom. Decide who will

    carry out the interviews, how many each interviewer will carry out and over

    what period of time.

    Review the information you already have and decide what specific information

    you need from interviewers. Decide how to phrase questions to get theinformation you want. Focus on questions on the information you need. You

    may need alternative ways of asking the same question in case respondents ask

    you to re-phrase it. This is particularly important if several different

    interviewers carry out the interviews. It will ensure that interviewers continue to

    ask questions in a similar way, thereby ensuring that the responses are

    comparable.

    Construct an interview schedule detailing the question and the order on which

    they should be asked. The schedule should also detail the information given to

    the respondent. For example, it will tell them what the interview is for, how the

    information will be used, assure them of confidentiality and ask for explicit

    permission to carry out the interview.

    You may want to record responses in writing or you can use a tape recorder. Get

    explicit permission from respondents to use the tape recorder. Bear in mind that

    although this records all of the information, it means extra work in terms of

    transcribing and extracting the information you need.

    Keep your interviews fairly short. Most interviews can be conducted relatively

    easily in 15-30 minutes.

    Ask potential respondents whether they are willing to participate and whether it

    is convenient to carry out the interview or not.

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    Adaptability

    Allow data content and/or reporting to be readily modified to address changing needs.

    Small-area analysis

    Take into account the limitations of applying national data to the state, local and

    community levels. This pertains to using small numbers in ones statistics.

    Is the data simple to understand?

    Accessibility

    Provide clear reports to a non-technical audience; make available diverse reports to

    information tailored to different needs or users, and provide access to public-use data

    sets at a reasonable cost so they can be independently analysed.

    Translation & policy applicability

    Effectively translate technical data to policy-relevant information.

    Disseminations

    Accurately and fully inform potential users or decision-makers about the resources and

    how to access it effectively.

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    DATA PROTECTION

    What is it and why is it important

    This is a summary of the definitive Data Protection Act 1998.

    These guidelines apply to anyone involved in the collection, processing and use ofmarket research data and all methodologies quantitative and qualitative and sample

    sources which are potentially covered by the 1998 Act.

    How to comply with data protection

    The guiding principles of the Act are:

    Transparency ensuring individuals have a very clear and unambiguous

    understanding of the purpose(s) for collecting the data and how it will be used.

    Consent at the time that the data is collected, individuals must give their

    consent to their data being collected and also at this time have the opportunity to

    opt out of any subsequent uses of the data.

    Key data protection principles:

    1. Personal data shall be processed fairly and lawfully.

    2. Personal data shall be obtained only for one or more specified and lawful

    purposes and shall not be further processed in any manner incompatible with

    that purpose or other purposes.

    3. Personal data shall be adequate, relevant and not excessive in relation to the

    purpose or purposes for which they are processed.

    4. Personal data shall be accurate and where necessary kept up to date (with every

    reasonable step being taken place to ensure that data that is inaccurate or

    incomplete, having regard to the purpose(s) for which they were collected or for

    which they are being further processed, are erased or rectified).

    5. Personal data processed for any other purpose or purposes shall not be kept

    longer than is necessary for the purpose or those purposes.

    6. Personal data shall be processed in accordance with the rights of data subjects

    under this Act.

    7. Appropriate technical and organisational measures shall be taken against

    unauthorised or unlawful processing of personal data and against accidental loss

    or destruction of or damage to personal data.

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    Sensitive data:

    Explicit consent is required for processing sensitive data this means that the consent

    must be absolutely clear and based on a detailed explanation of how the data will be

    used. This is defined as personal information covering:

    Race or ethnicity Political opinions

    Religious beliefs

    Trade union membership

    Physical or mental health

    Sexual life

    The commission or alleged commission of an offence or any proceedings for an

    offence committed and the outcome

    (Market Research Society Basic guide to the data protection Act 1998)

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    ANALYSING INFORMATION

    What do we mean and why is it important

    Interpreting the information that you have collected into conclusions and findings,

    drawing out the key messages from all information and making recommendations.

    How to analyse information

    Interpreting evidence can be a difficult task and enough time should be allowed for this

    phase. For example, reading 20 questionnaires and comparing and summarising the

    answers to 6 questions can take several hours.

    Quantitative information

    This type of information can be summarised in numerical forms. For example, How many families use a service per day/week

    How many children under 5 attend a play group

    The average number of people using a drop in advice service/week

    Qualitative information

    This type of information can be difficult to unpick. You need to sift through the

    findings and explore implications. The following points may help you:

    In order to get the best use out of qualitative data, it may be useful to sort thedata into some order, positive/negative and advantages/disadvantages etc

    Summarise the material into a series of points

    Look for reoccurring points and note how many times they appear and with

    what qualification and differences if any

    Aggregate the information by noting the most frequently occurring points and

    any other points which seem to be of particular importance, bearing in mind the

    context

    Look back at your original measure of success and outcomes to help pick out

    what you need

    Avoid being unduly influenced by a tiny number of either very positive or very

    critical comments

    Try to establish the majority view

    Check that your judgements are based on evidence from difference categories of

    people involved with the project (eg. Participants, carers, group leaders)

    Look for unexpected outcomes

    Using quotes can give a flavour of the project and can often sum up unexpected

    outcomes indicate the type of person who gave the response but do not give

    the actual source

    Some quantitative analysis of the information that you have found can support

    your findings

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    Keep it simple!

    Evaluations are neither scientific experiments nor social science surveys and analysis

    should not be complex. It is for example, rarely necessary to conduct sophisticatedmultivariate analyses or modelling. The rule is Keep it simple!

    Most evaluations will only require frequency counts, averages and totals, illustrated by

    quotes and qualitative data from questionnaires and interviews.

    (Evaluation UK- A guide to programme evaluation - Dec 1997)

    Analysing questionnaires

    There is a range of database packages that you can use for storing and analysing data,

    the most commonly used are Microsoft Excel and SPSS. These packages enable you to

    generate statistics, tables and charts readily. For more sophisticated analysis SPSSshould be suitable.

    Preparing questionnaires for entry into a database

    Familiarise yourself with the database package

    Collect all questionnaires and number them in numerical order. Ensure that each

    record on the database matched the questionnaire number. This makes it easy to

    check that a questionnaire has been entered correctly and can be tracked back to

    the original paper copy.

    Using a blank questionnaire, decide which answers need to be entered asnumerical and which need to be ent