regeneration project evaluation framework v3
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Marie Broadhurst Evaluation Co-ordinator
Regeneration North Staffordshire
Evaluation Framework for Regeneration PractitionersJuly 2004 - V3
1
ENGAGE
STAKE
HOLDERS
ENSURE
USE &
SHARE
LESSONS
LEARNT
DESCRIBE
THE
PROGRAM
GATHER
CREDIBLE
EVIDENCE
JUSTIFY
CONCLUSIONS
FOCUS THE
EVALUATION
DESIGN
RegenerationProject
Evaluation
Framework
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CONTENTS1. INITIATING
Barriers to doing evaluation
Creating an Evaluation Strategy
The Evaluation Framework figure 1Whos Who in Regeneration
Neighbourhood maps identifying the need
Costs
Raising Awareness/Communication
Roles and Responsibilities
Linkage Nationally
Linkage Regionally
Ethical Considerations
Internal/External Evaluation
Terms of Reference
Bid Writing
2. PLANNING/DELIVERING
Aims
Objectives
Plausibility
Baseline Setting/Updating
Data Collection
Data Protection
Analysing Information
Outputs
Milestones/Targets
MonitoringOutcomes
Evaluating Processes
Risk Assessment
Assessing Impact
Benchmarking
Interim/Rolling/Final Evaluations
3. CLOSURE/FOLLOWUP
Strategic Alignment
Sustainability
Mainstreaming
Forward Strategy
Project closure
Disseminating Results
Influencing Policy and Practice
Action Learning
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Regeneration North Staffordshire
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4. INVOLVING OTHERS
Linkage with other Projects/Initiatives
Linkage with Private Sector
Linkage with Public Sector
Involving the Wider Community
Involving Young People
Involving the BME Community
Involving the Elderly Community
Evaluating Partnerships
Capacity Building Creating an Evaluation Culture!
5. SUPPORT
Support and Guidance Available
Learning/Training Opportunities
Relevant Contacts
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Regeneration North Staffordshire
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Section 1.
INITIATING
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BARRIERS TO DOING EVALUATION FROM THE PERSPECTIVE OF ..
Below are some of the possible reasons for why organisations, services and individuals
do not use evaluation to its full potential. These have been collated from members
views at a North West Evaluation Society network meeting, views from individual
regeneration projects throughout North Staffordshire and views from the ProgrammeCo-ordination Unit based at Trentham, Stoke-on-Trent.
The Participant The Evaluation Funders The EvaluatorAwareness of how to become involved Monitoring vs evaluation distinction
between needs to be clear
Multi-funded work: complex
evaluation requirements
Practical barriers eg transport Level of detail / ethics Anecdotal discredited
Power differential Timing of submissions not in line with
monitoring systems
Unachievable targets lack SMART
objectives etc.
Whats in it for the participants? Worth / importance of evaluation is low Needs more understanding by others
Lack of feedback to participants Guidance is lacking and commonguidance is even more lacking!
Involving the wider community is hard
Confidence to become involved Co-ordination in joint projects is requiredfor outcomes
Involving private businesses is hard
Are known as the worker in theevaluation
Financial constraints Identifying experienced people isdifficult
Ethics Timing for appropriate feedback Linkage with partner organisations isdifficult
Design not good enough to engageparticipants effectively
That results need to be disseminated Monitoring & reporting systems arerequired and are resource intensive
Fear - both services users and staff Funders have different views ofparticipation
Lack common guidance andunderstanding
Cynicism raising expectations Control an issue funders trying tocontrol results of research
Plain English language is never used!
Can merely tell what they think you
want
Too much jargon language!
Methods can be barrier forming
Language &Literacy barriers
Access difficulties, lack of support tobecome involved
Equality in voice (confident articulateare more vocal that yourself)
Disabilities less able not included
Over-consultation of a problem
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Regeneration North Staffordshire
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CREATING AN EVALUATION STRATEGY
The 5WH principle
What
Who
When Where
Why
How
So what is evaluation?
You Own Evaluation! It Is Not Done To You!
Is a project review to gather evidence on whether a project is meeting its outputs,
outcomes & milestone targets? Project evaluations look at the basic aims & objectivesof the project and assess whether they are being met effectively by the project, thereby
ensuring that the overall programme will achieve its strategic aims and objectives.
(Villages Initiative project evaluation guidance notes)
The primary purpose of evaluation is to learn lessons, both positive and negative.
(New Deal for Communities Monitoring, Review & Evaluation 2000)
It is a way of assessing whether objectives have been achieved.
It is a way of assessing the outcomes of projects for people who use them.
It is a way of learning from successes and mistakes.
Key questions that evaluation aims to address:
1) Initial condition of the area: baseline info and other evidence.
2) The scheme: objectives & strategy targets adopted and their rationale,
activities & expenditure, explaining significant amounts.
3) Outputs: recorded outputs by strategic objective, especially most important,
compare outputs with targets, explaining significant differences.
4) Outcomes: changes in area in respect of local conditions, how far they reflect
the scheme, other internal / external factors, improved conditions permanently,
initiated improvement that will continue after the scheme.
5) Process: eg. Introducing better forms of partnerships working, communityinvolvement, likely to be sustainable.
6) Conclusions: Scheme achieved, what cost, if failed why, especially successful,
why, performance against initial key objectives.
7) Lessons & recommendations: methods & approaches especially effective
effective models, anything done differently, anything still needs doing.
(ODPM guidance 1999)
Why evaluate?
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Specific objectives vary between schemes.
Evaluation shows how far the scheme is succeeding.
Monitoring = ensure the approved schemes are making satisfactory progress towards
the targets set out in partnership delivery plans.Evaluation goes further than this = by assessing impact against a schemes objectives
and testing that those objectives remain valid.
Evaluation may suggest ways to manage the scheme more effectively, it may identify
noteworthy practice for wider dissemination, reporting back accurately to partners,
local people and Government Offices & Regional Development Agencys.
(ODPM Local Evaluation for Regeneration Partnerships Good Practice Guide, March
1999)
How much evaluation?
Depends on
1) Size of scheme
2) Duration of scheme
3) Complexity of scheme
4) Innovation of scheme
How much evaluation is appropriate for the scheme? Depends of the following:
1) Info needed to account to the partners and the people who the scheme is
intended to help community sufficiently informed?
2) Info needed to manage the scheme effectively identify projects where change
is required?
3) Info needed to identify any important good practice lessons? Why some projects
are more successful that others?
(ODPM Local Evaluation for Regeneration Partnerships Good Practice Guide (March
1999)
When evaluate?
The accountable body, in conjunction with the partnership should, from the outset of a
scheme, draw up an evaluation plan ensuring that evaluation throughout the lifetime ofa scheme is built into their structures and processes. In addition a specific project
should be set up for post scheme evaluation studies.
(SRB Guidance manual, revised March 2003)
3 timings for evaluation:
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Final, interim and rolling
Final:
At or near the end of scheme. The main purpose is to discharge the duty of
accountability, showing how far achievements of the programme justify the public
expenditure and other resources it has absorbed.
Interim:
In the mid-point of the scheme. The main function is to help partnership boards,
executive teams etc to improve performance. This also contributes to a forward
strategy.
Rolling eval:
These are performance assessments carried out quarterly through key indicators and
annually through periodic review. This leaves less to the discretion of partnerships than
final and interim evaluations. Procedures are prescribed by government guidance and
involved Government Office /Regional Development Agency supervisory because it isdirectly linked to continuation of funding and rollover of delivery plans.
Minimum evaluation requirements
Some partnerships require each project leader to provide a brief annual, six-monthly or
even quarterly evaluation report, covering evidence of outcomes as well as the output
statistics that are always required.
Agreement must be made within the partnership.
(ODPM Local Evaluation for Regeneration Partnerships Good Practice Guide March
1999)
Who evaluates?
These are the possible options for who will undertake your evaluation:
Local Universities
Local private consultants
Joint evaluations with other local services or organisations (piggy-back
research)
National Universities and consultants
Build a team of community researchers
Build a team of employees as a resource in your organisation or service
How to evaluate.introduction to the framework
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SCHEME/PROGRAMME DEVELOPMENT
RAISING AWARENESS project level strategic level Roles &Responsibilities partnership level
CLEAR BID WRITING
INTERNAL /EXTERNAL EVALUATION
AIMS / OBJECTIVES
BASELINE / TARGETS
MILESTONES/TARGETS
UPDATED BASELINE
OUTPUTS
OUTCOMES
ASSESS IMPACT
Meaningful Info out
B e n c h m a r k i n g (with self and others)
Interim Rolling Final
Eval Eval Eval
STRATEGIC ALIGNMENT (to related schemes)
MAINSTREAMING / SUSTAINABILITY
FORWARD STRATEGY
NOTEWORTHY DISSEMINATE Partnership
PRACTICE RESULTS Partners GO/RDA Community
Other schemes
Marie Broadhurst Evaluation Co-ordinator
Regeneration North Staffordshire
Evaluation Framework for Regeneration PractitionersJuly 2004 - V3
Benchmarking
Added value
DeadweightDouble counting
DisplacementSustainable benefits
TIME,PEO
PLE,R
ESOU
RCES,,RISKASSES
S
MENT
ON-GOINGSUPPORT&GUIDANCE,ACTIONLEARNING,
INVOLVEME
NTOFOTHERPROJECTS,T
HE
WIDERCOMMUNITY,P
UBLIC&PRIVATESECTOR-MAINSTR
EAMING
Linkage to National
/ Regional initiatives
Sources ofbaseline data
existing /original research
Measurement &Data collection
Fi ure 1 The Evaluation Framework for Pro ect Leaders
CHANGING
POLICY &
PRACTICE
FeedbackIntoProjectStrate
gy
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WHOS WHO IN REGENERATION
National level
Regional level
Local level
Marie Broadhurst Evaluation Co-ordinator
Regeneration North Staffordshire
Evaluation Framework for Regeneration PractitionersJuly 2004 - V3
ODPM
REGENWM
NRU
GOWM
North Staffordshire
Regeneration Zone
S-o-T LSP
(Including NRF and
SRB)
Programme Co-ordination Unit
Area Implementation
Teams / Community
Facilitation Service
AWM
Housing Market
Renewal / RENEW
North Staffs
Housing
Corporation
English
Partnerships
Regional Co-
ordination
Unit
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TERMS OF REFERENCE FOR BODIES IN REGENERATION
National level
Office of the Deputy Prime Minister (ODPM)
The aim of the ODPM is:
Thriving, inclusive and sustainable communities in all regions
The objectives of the ODPM are:
Work with the full range of Government Departments and policies to raise
levels of social inclusion, neighbourhood renewal and regional prosperity
Provide for effective devolved decision making within a framework of national
targets and policies
Deliver effective programmes to help raise the quality of life for all in urban
areas and other communities
(www.odpm.gov.uk)
English Partnerships
English Partnerships is the national regeneration agency, helping the Government to
support high quality sustainable growth in England. They have 5 core business areas
and deliver objectives through:
Developing a portfolio of strategic sites
Acting as the Governments specialist advisor on Brownfield land
Ensuring that surplus Government land is used to support Government
objectives, especially the Sustainable Community agenda Helping to create communities where people can afford to live
Supporting the urban renaissance by improving the quality of towns and cities
Their work is characterised by:
The early and active involvement of local communities
Close and productive relationships with the private sector and through joint
adventures
The innovative use of our own sites to promote new standards of sustainable
development and advance best practice
The highest standards of design, environmental sustainability and construction The recognition that lasting development unites the local, regional and national
dimensions
(www.englishpartnerships.co.uk)
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Regional level
Government Office of the West Midlands (GOWM)
Will be working closely with partners in the region and with colleagues in central
Government, on a wide range of policies and programmes in 2003/04, making a strongcontribution to:
Improving the economic performance of the region and promoting a sustainable
approach to economic development
Promoting the development of a skills and adaptable workforce in the region
and providing opportunities for people to develop their potential
Improving quality of life through supporting the development of partnerships
and providing support to communities
Providing good quality intelligence to central governmental departments and
communicating government policies effectively in the region
(www.go-wm.gov.uk)
Advantage West Midlands (AWM)
AWM is one of nine Regional Development Agencies established by the Government
in 1999 to transform Englands regions through sustainable economic development.
Their role is to help transform the West Midlands regional economy by connecting need
and opportunity to create a better place in which to invest, work, learn, visit and live.
They will do this primarily by leading on the development and delivery of the West
Midlands Economic Strategy that is the framework for all of this partnerships activity
up to 2010.
The four objectives/pillars that will drive the transformation are as follows:
1. Developing a diverse and dynamic business base supporting enterprise and
innovation and securing inward investment to establish, retain and grow more
businesses in the West Midlands
2. Promoting a learning and skilful region raising skill levels to ensure our
workforce meets the needs of present and potential employers in the region.
3. Creating the conditions for growth securing improvement to the regions
transport, communication and property infrastructure to support the
development of a diverse and dynamic business base.
4. Regenerating communities in the West Midlands focusing resources in places of
greatest need to ensure that all our communities enjoy a better quality of life.These are supported by the need for a:
Powerful voice for the region communicating the regions strengths, opportunities and
needs, ensuring that all these are clearly articulated and fully understood both within
and outside of the region.
(www.advantagewm.co.uk)
Regen West Midlands (RegenWM)
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RegenWM is one of the regional centres being set up to promote good practice and
better skills in regeneration. They respond to local need and to the Governments
Sustainable Communities agenda.
The specific role and remit of RegenWM is still under debate but most members of the
regeneration community have said that they want RegenWM as a networking, events
and learning body.(www.regenwm.org)
Regional Co-ordination Unit (RCU)
The RCU acts as the corporate centre of the Government Offices throughout the
regions, representing them in Whitehall, raising their profile and ensuring that their
experience and expertise is taken into account in policy formulation.
The Government Offices and RCU are at the heart of the delivery of policies and
programme that reduce social exclusion.
The RCUs 4 key themes of work are:
1. Acting as the corporate centre of the Government Offices2. Better co-ordination of Area Based Initiatives
3. Involving Government Offices in the policy making process
4. Joining-up in the regions
(www.rcu.gov.uk)
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Local level
Housing Market Renewal / RENEW North Staffs
RENEW is one of nine HMR Pathfinders throughout England, funded by ODPM,
aimed to:Create better future for communities hit by poor demand for property and poor
housing quality
Objectives are as follows:
1. Balance the supply and demand for housing by removing surplus properties and
providing a better choice of homes in appropriate locations
2. Provide sustainable neighbourhoods through better management and increasing
population by building at higher densities
3. Reduce outward migration from Stoke-on-Trent and retain and attract new
population to the pathfinder area
4. Improve the environment radically by removing housing from heavily pollutedroads, from areas of polluting industry and from areas with no long-term
residential future. Quality open space will be provided on former housing land
that is no longer needed.
5. Promote social cohesion by ensuring ethnic minorities can access new build
housing and be reducing overcrowding
6. Link to wealth creation by supporting the new commercial core, town centres
and by providing construction training to local people
7. Reduce crime and fear of crime in order to promote safe neighbourhoods
(www.renewnorthstaffs.gov.uk)
Stoke-on-Trent Local Strategic Partnership (LSP)
This Partnership reflects the merging of the Single Regeneration Budget 2, 5 and 6 in
the City, better alignment of Partnerships, more coherent and co-ordinated programmes
under the emerging Community Strategy, North Staffordshire Regeneration Zone and
Advantage West Midlands agenda.
There are five pillars of activity under the LSP:
1. Housing and Development
2. Enterprise and Innovation
3. Education and Skills
4. Health and Wellbeing5. Community Safety
There are six cross cutting groups throughout the LSP activity:
Image
Community Development
Learning
Young People
Environment and Sustainable Development
Community Cohesion
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North Staffordshire Regeneration Zone (NSRZ)
The NSRZ aims to ensure that:
North Staffordshire is a successful and rewarding place in which to work and invest,
am exciting place to live with an increased quality of life for all.
The core enabling activities are:
The development of an integrated economic and spatial strategy to identify the
forward vision for the region and to clearly articulate how opportunities can be
secured and threats mitigated.
The establishment of an integrated transport strategy and advocacy case to
ensure major transport infrastructure can be made.
Support for the further development of the planning framework for the sub-
region to ensure that the needs of both the major activities proposed within the
Regeneration Zone area and the Housing Market are met.
Contributing to the Housing Market Renewal Programme, led by OPDM,creating a dynamic new housing market that helps people into jobs, tackles
social exclusion, and helps to create stronger, diverse communities.
Activity will be delivered through a priority portfolio on activity grouped under four
pillars linking closely with the West Midlands Economic Strategy:
1. Creating a diverse and dynamic business base
2. Promoting a learning and skilful region
3. Creating the conditions for growth
4. Regenerating communities in the West Midlands
(www.nsrz.org)
Programme Co-ordination Unit (PCU)
To be agreed
Area Implementation Teams (AITs) / Community Facilitation Service
To be agreed
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NEIGHBOURHOOD MAPS Identifying the need?!
As part of the Neighbourhood Renewal Strategy, the Knowledge Management Team at
Stoke-on-Trent City Council has divided the six key wards of the City into 49 smaller
neighbourhood areas. This has gone through thorough consultation with key partners of
the City and all have signed up to agree to participate in developing research for theseneighbourhood areas.
The Knowledge Management Section is headed by Ray Garside and includes a small
team dedicated to the mapping of neighbourhood data. The Team has produced
neighbourhood maps for Stoke-on-Trent, showing where the deprivation hot spots or
priority areas are in relation to themes such as crime, health, education and skills and
also where there is generic low deprivation. It is expected that regeneration initiatives
will focus on these key areas and if your initiative does not include these key areas then
reasons must be given for choosing the location of your initiative. The maps can be
accessed through either Ray Garside or Steve Johnson (01782 232695) or via the City
Council website in the near future.
All regeneration research activity in the near future must contribute to the wealth of
information that the Knowledge Management Team has. In return the Team can assist
regeneration initiatives in providing both qualitative and quantitative evidence.
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COSTS
The project lead should cost out how much money will be required to conduct the
whole of the initiative, including service delivery and also, the evaluation element,
which is forgot in the majority of cases. However, it may be that you will be allocated a
certain amount of money and you must cost the project around that amount.
The Childrens Fund and Sure Start require that roughly 3% of your total running costs
be allocated and used to conduct local evaluation. This amount is fluid depending on
whether the initiative requires tailor-made methods and primary data collection, such
as group consultation and surveys, and therefore more money should be reserved for
evaluation.
Initiatives must consider pooling resources together with other stakeholders or similar
initiatives to undertake co-ordinated research that will ultimately costs less than single
ventures (see also the section that follows on raising awareness, regarding the Aplaws
system).
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RAISING AWARENESS / COMMUNICATION
What do we mean by Raising Awareness
Telling everyone possible within your target audience that your initiative exists and
informing them of what is can do in relation to them on an ongoing basis.
Why is it important
It is vital that once the project has a solid structure that it is publicised to all potential
partners and service users. This will enable partners to gain interest in working with the
initiative and will assist in attracting the right service users. This will ultimately inform
the roles and responsibilities between partners.
How to
Stoke-on-Trent City Council has an internal system for raising the awareness and co-ordinating activity throughout the City. The system is termed Aplaws which merely
means the process of getting information onto the system. When projects are planning
specific research activity and want to raise awareness of this to others, also possibly
inviting stakeholders to contribute to costs etc, they should make contact with the
relevant person(s) who will put the brief details onto the City Council Community
section of the website.
The relevant contact for project leaders to initially pass details of research activity onto
is initially the Evaluation Co-ordinator for Regeneration North Staffordshire Marie
Broadhurst, contactable through the Programme Co-ordination Unit.
Information of research activity being undertaken can be accessed via the Regeneration
Zone and LSP websites, alternatively contact the PCU.
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ROLES AND RESPONSIBILITIES
Why is it important
It is vital to identify ALL stakeholders.
To ensure that all roles and responsibilities within the initiative are defined for all
stakeholders involved in the initiative, and that these are allocated to relevant
individuals both within the project, throughout the partnership and the community, that
these individuals understand what their role is and what will be expected from them by
when. This must be agreed between all stakeholders involved in the initiative.
If roles and responsibilities are not defined and assigned to people then there is no
certainty of the actions being undertaken at all or to what quality these will be.
How to
The latter chapters on Involving Others will give further information and advice on
how to involve and agree roles and responsibilities.
The following checklist will also help.
To identify all stakeholders that will benefit from the initiative (primary
stakeholders) and all stakeholders that are involved in the delivery
(secondary stakeholders).
To ascertain how you will add value to each group.
Plan the evaluation down to detailed actions of what needs to be done.
For example, questionnaire development, distribution, analysis and
feedback to partners.
Plan timescales of when the evaluation needs to be done by. For
example, the questionnaire must be developed by March, will be
distributed after every session, results will be analysed every quarter and
results distributed every quarter.
Allocate evaluation to the relevant individuals who will be responsiblefor conducting evaluation at all of the stages planned.
Ensure that the individuals allocated actually understandwhat is
expected of them, by when, to whom and in what format. Ensuring that
there is clear agreement between all parties of expectations.
Ensure that all roles and responsibilities are documented and circulated
to all relevant parties involved.
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Ensure that all communication that takes place which makes
amendments to previous agreements is documented and circulated to all
parties involved, to ensure that understanding is maintained.
Have roles and responsibilities been identified? Including roles of
partner representatives.
Have roles and responsibilities been clearly specified? Is there a shared
understanding? Documenting agreed roles and responsibilities might
help to raise awareness.
Are there structures in place to remind partners of their responsibilities?
Or to induct new partners?
Is there ownership and commitment amongst partner representatives and
their organisations to fulfil the roles and responsibilities set out?
Have management responsibilities been agreed and defined?
Types of stakeholders
The community whose situation the programme seeks to change
Project Field Staff who implement activities
Programme Managers who oversee programme implementation
Funders and other decision-makers who decide the course of action related to
the programme
Supporters, critics and other stakeholders who influence the programme
environment
(Monitoring and Evaluation Toolkit Stakeholder Participation May 2001)
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LINKAGE NATIONALLY
What do we mean
All major regeneration programmes throughout the country will have some form of
national evaluation being undertaken, many are contracted through a major University.The national evaluation will involve making contact with a sample of locally delivered
projects under the programme and collecting evidence of what is working and what is
not.
Why is it important
Any national evaluation should work alongside and support what regional and local
partnerships are already doing and what they plan to do in the future about their own
monitoring and evaluation work. A key aspect of national evaluation should be action
research this aims to provide useful feedback to the partnerships and others within
the lifetime of their scheme.Much can also be learnt from observing the results and conclusions from national
evaluation undertaken, for example, research methods used, what worked, what did not
work, types of regeneration initiatives.
How to link with National Evaluations
For this to happen, the national evaluation should fully engage with partnerships,
communities and the Government Offices. It is essential that the main evaluation is a
genuine partnership between all those who have an interest in the success of the
programme. Data available will be used to show how projects stand in relation to
district and national averages. Details of & guidance from the national evaluation
should be circulated as soon as possible to partnerships and also project level.
Examples of National Regeneration schemes to learn from
Information and reports regarding the following national schemes can be found via the
internet:
National Evaluation of Single Regeneration Budget DTLR Research report
Urban Regeneration Companies Learning the lessons DTLR Research report
Neighbourhood Regeneration lessons and evaluation evidence from SRB case studies
DTLR Research reportsPartnerships in Community Safety, an Evaluation of Phase 2 of the Safer Cities
Programme DTLR Research report
New Deal for Communities National Evaluation
Neighbourhood Management National Evaluation
Neighbourhood Renewal National Evaluation
Housing Pathfinder National Evaluation
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LINKAGE REGIONALLY
What do we mean
Ensuring that all regeneration initiatives occurring within a region are aware of each
others activity and link activity undertaken where applicable. That regions are aware ofregeneration initiatives occurring within other regions are link where appropriately and
learn from noteworthy practice.
How to link with regional initiatives
RegenWM
RegenWM has an initiative termed Strengthening Regeneration Networks. The purpose
of the project is to encourage and support the development of high quality networks
within the region that enable regeneration practitioners (professionals, volunteers and
residents within communities) to access:
Good quality information including information about learning and fundingopportunities, policy developments, good practice etc.
To lobby and to advocate up the system as well as down it.
Counties that the initiative will cover include West Midlands, Warwickshire,
Worcestershire, Herefordshire, Shropshire and Staffordshire.
The work is being carried out by Fran Fahy who has been seconded to GOWM and
AWM, the RDA to work on this development (0121 202 3260).
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ETHICAL CONSIDERATIONS
What do we mean
Anyone who carries out research needs to make sure that activities are ethnical.
Why is it important to consider
Depending on the nature of your project, its participants and the sensitivity of the issues
being dealt with, ethnical consideration may lead you to revise your research questions.
How to be ethnical
The main factors to consider are as follows:
1. What sort of information will you be collecting and from whom?
2. What will you need to do to make sure that you are getting fully informedconsent?
3. How will you make sure that information is collected and used sensitively?
4. How will you fully inform service users about this evaluation?
5. How will you make sure that no harm is done through this evaluation?
The majority of people who are asked to provide information for an evaluation do so
willingly. However, the responsibility lies with the evaluator to ensure that:
1. There is no coercion
2. That people are treated with respect when information is collected and used
3. That people know how the information is to be used and they are happy for it to
be used in that way
4. That the report does not identify individuals
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INTERNAL / EXTERNAL EVALUATION
What is internal / external evaluation
Internal evaluation is where evaluation skills and expertise is planned and undertaken
from persons within the initiative.
External evaluation is where evaluation skills and expertise is sought from persons
outside of the initiative and there is usually a large cost implication.
Why it is important to consider this issue
It is important to state how the evaluation of your initiative will be planned, undertaken
and managed at the development stage. Careful consideration needs to be made to what
the initiative aims to achieve, how evidence can be collected throughout the delivery
phase to prove that a difference has been made to the wider community, how this
evidence will be collected, considering timescales and other resources and who will beresponsible for undertaking this. Resources and expertise available to undertake
evaluation will be a major influence in whether internal or external evaluation will be
undertaken.
How to
Local evaluators should be independent of both partnership organisations and service
providers (for example, independent consultants, members of a local research
organisation group). To maintain this independence, partnerships should agree relevant
and ethical protocols, for example, to access to partners, staff, users and other
stakeholders, and on confidentiality, reporting and publication. Conversely,
partnerships and providers of services must also have confidence in the expertise and
knowledge of the local evaluations themselves.
(Childrens Fund Guidance on objectives, target setting,
local monitoring and evaluation Nov 2001)
Internal evaluation
If evaluation is to be undertaken internally, for example as self-evaluation, then the
principles throughout the Evaluation Framework and the remainder of this guidance
document, especially regarding undertaking primary research, should be followed
where applicable.
External evaluation
Where evaluation is to be undertaken externally, then the principles throughout the
Evaluation Framework should be considered as minimum.
Possibilities of people who can undertake evaluation follows:
Local Universities Staffordshire University & Keele University
Local private consultants
Other public agencies (for example Audit Commission and IDeA)
Peer evaluation
Local Research Groups
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Tender
Where an invitation to tender must be written to invite possible external evaluators, the
following important points should be covered in the invitation:
Background Purpose
Objectives
Outline of possible methods
Timescales
Budget
Deliverables
Obtaining further information
Supporting documents
Allow at least one month for submissions from tenders.
A decision must be made as to whether the invitation will be:
1. An open tender to all public
2. A closed tender to a selected list of reputable consultants
3. A single action tender to one consultant
(Evaluation UK A Guide to Programme Evaluation December 1997)
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TERMS of REFERENCE (ToR)
What do we mean
This lists the evaluation background as well as services and products that the evaluator
is expected to deliver and should be drafted.
Why it is important
There is a mandatory requirement from the Single Programme Appraisal Guidance
(Department for Work and Pensions 2003) to:
Summarise the proposed arrangements for evaluating the results of the project
during and after its delivery and show that the arrangements will be in place to
ensure relevant data is made available. Explain how any lessons learnt will be
disseminated and fed into future projects.
How to develop ToR
The ToR should:
Describe the purpose of the evaluation and who the stakeholders of the
evaluation are, specifying why the evaluation is being requested and what the
information will be used for.
In consultation with stakeholders focus on the key issues and concerns to be
addressed and questions to be answered, for example handling sensitive issues.
Specifying the methodology, describing data gathering instruments and methods
of analysis. May be developed with the assistance of an expert. List background documentation that will be provided to be the evaluator.
Specify the composition of the evaluation team profile etc. The evaluation
methods as well as availability of funds will determine the evaluation team
composition.
Describe the evaluation work plan. Specify the responsibilities of the evaluator
and the team leader, detail specific tasks to be undertaken as well as the time
lines involved, Indicate the audiences are to receive which information at what
times, what nature and schedule of written reports and oral briefings will be,
how results will be disseminated.
(Monitoring and Evaluation toolkit Planning and Managing an Evaluation May
2001)
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BID WRITING
Why bid submissions are important
It is important to state as clearly and concisely as possible what your initiative is, how
this will be delivered, what money is required to deliver this, how this will be evaluatedand how it will contribute to strategic links and other strategies.
How to submit a bid
The Programme Co-ordination Unit has produced an updated version of the
Neighbourhood Renewal Programme initiative submission form, which asks questions
more specifically and clearly to assist in the planning, delivery and evaluation of
initiatives. This common submission form will form the basis of all bids that are written
and cover the same wide-ranging issues that the Evaluation Framework for
Regeneration North Staffordshire specifies.
A standard application form similar to this will be produced in time for all other
programmes such as Regeneration Zone and Housing Market Renewal.
The Neighbourhood Renewal Fund Application Fund
NRF APPLICATION
FORM.doc
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Section 2.
PLANNING / DELIVERING
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PLAUSIBILITY
What is it
Based on the methodology stated, initiatives must consider how possible their actions
are in achieving their aim(s) and objectives.
Why is it important
If actions to achieve objectives are not possible then objectives will not be achieved.
How to
In essence, activities must be:
1. Relevant to the baseline position
2. Supported by evidence from elsewhere (case studies or general evidence that theintervention can be applied elsewhere)
3. Have plausible theory of change some logic which links them to the
outcome (eg. Improving locks on doors will help decrease burglaries)
4. Are not necessarily funded projects - They might be activities which involve
mainstreaming
5. Are not simply off the shelf unless they pass all of the above tests
(LSP Toolkit renewal.net December 2003)
Initiatives must describe the methodology behind achieving the aims and objectives
stated, how will they be achieved in detail of what will be done, by whom, by when,how.
Initiatives should then score how plausible their actions would be by using the
following table. This score will be recorded at the Programme Co-ordination Unit along
with other evaluation detail to support programme and project evaluation:
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Evaluation Methodology
It is vital that thought must be given at this stage of setting aims and objectives that
consideration should be given to how evaluation will occur and in what ways it should
occur. This is where project developers can be innovative in the methods that they
choose to conduct evaluation and this will make it easier when the time comes to collectevidence of whether aims and objectives have been achieved.
The list below gives some examples of methods to choose from:
Types of evaluation Methodology both quantitative and
qualitative
Evaluate project interventions Questionnaires
Evaluate overall project achievement of
outcomes
Comparisons, focus groups, observations
Evaluate overall project processes Comparisons, focus groups, observations
Evaluate partner / stakeholder perspective Interviews,
Evaluate community perspective Questionnaires, focus groups, interviews
Evaluate overall programme Questionnaires, focus groups, interviews
Other methods:
Evaluate in tandem with other projects
Video diaries
Having students to evaluate the effect of
something on something else eg. The
effect of bonding and attachment
Tracking of beneficiariesAnalysis of professionals understanding of
the project
Satisfaction surveys
This information is not exhaustive and innovative tried and tested methods are
contained throughout this guidance, for further information see the data collection
section.
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BASELINE SETTING / BASELINE UPDATING
What is a baseline and why is it important
A baseline is a bulk of information, both quantitative and/or qualitative, that describes
a certain geographical location and/or its characteristics, which can be used to describechange over time.
The purpose of requiring partnerships to describe progress against baselines is to
identify problems and priorities in certain neighbourhoods, to then use this information
to decide on outcomes that are required to be delivered and also choose indicators to
help to measure progress towards those outcomes.
Indicators will show how we have achieved an outcome some examples of indicators
showing achievement of outcomes are given in the table below.
Baselining is related to benchmarking (future section) where initiatives compareinformation they have obtained over time. Benchmarking can also be done where
information obtained is compared to similar organisations, to compare both outputs and
outcomes achieved and processes undertaken to achieve them.
How to set a baseline
For many strategic objectives baseline data is already available and should be used.
Where numerical data and/or targets are available, they should be used to describe the
intended changes. Where such data are not available partnerships should be as precise
as possible in describing their starting point. partnerships should take steps to fill gaps
in baseline data. Some data that is available may only be so in the form of national data,
so projects will need to establish whether it is feasible to ask a relevant agency to
perform a specific computer run on the data to obtain local data.
(SRB Guidance manual, revised May 2003)
The baseline variables need to measure the essence of the local economic and social
conditions prevailing in the location both at the start of the programme and at the end of
the programme, relative to the national average. The baseline also needs to throw light
on whether any improvements in baseline conditions recorded is likely to be sustainable
when the programme ends, or whether any improvements made could only be sustained
if the regeneration effort continued.(Dept of Land Economy Discussion Paper An examination of baseline issues -
Essential Features of a Baseline 1999)
Projects need to identify at least 1 baseline indicator per key strategic objective OR
Select baseline indicators when drawing up the delivery plan, providing the opportunity
to ensure output measures among key indicators are as closely linked as possible to
baseline indicators.
Baseline Indicators can be modified after the interim evaluation process
this is why it is important to review against them on an ongoing basis!
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Projects need to ensure that baselines are:
Appropriate (how do they relate to the strategic objective?)
Measurable
In geographical boundaries of the scheme area (Never easy to meet data
always regional or national never less than Local Authority level) The data be easily obtained
The data be easily updated
It is important to remember that the purpose of evaluation is to assess the
improvements that the scheme brings to the lives of people living and working in
the area.
Where to get a baseline from
Contact Ray Garside at the City Council for information on existing data that is
readily available regarding your target population and area.
Find out what information your own organisation has in relation to your target
population and area.
Use the following web links and contacts to find what information is readily
available regarding your target population and area.
You will need to collect new information specifically for your purposes
especially if the information you require is so specific that is has not been
collected (For example, data regarding local transport facilities, shops, local
services & community facilities) see sections on data collection and co-
ordinating research activity, as referred to in the initiating section.
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TIPS:
Make a start in making a baseline as early as possible.
Split it into small and manageable tasks.
Take advice from other with expertise.
Try and present as much information as is possible, quantitative & qualitative,
which build up a complete picture of the area.
But do not collect information for the sake of it.
You should use the most recent information that is available to show the current
position of the neighbourhood.
You must take into account the time gap between any data sets you compare
bearing this in mind when interpreting the information. It would be easier to get
comparable data from the similar time period.
If there is more than one source for the same data please present all! This will
be a useful cross-reference.
Use at least the local district and England whenever possible, however, in
addition you may wish to show County or regional comparisons, to make more
sense of the conditions.
You should use the smallest geographical boundaries possible for your area depending on the information you are seeking and the boundaries you have
drawn up. Eg. If your neighbourhood is made up of a number of wards, you will
need to present each separately & calculate and average.
Make a note of post codes for the areas and if boundaries for a particular
indicator do not match the area note which post codes are covered to get hold
of certain data sets at a later date to allow comparison.
For each indicator you consider, check if there is information available from any
previous years to get a reasonable time series (eg. Five years if availableannually) and see what the trend is.
Explore if any other data exists to plug any gaps in data you have collected
paint as fuller picture as possible.
Make a note of when the information you are collecting will be updated, to
update your baseline.
When benchmarking, take care when interpreting the information if different
sources are used because the information will be collected in different ways.
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Data that is available
First point of contact for gathering baseline information -
Stoke-on-Trent City Council Knowledge Management Team
Stoke-on-Trent City Council has a small resource that is collating baseline data for theCity, but is also beginning to encompass data for the whole of Stoke-on-Trent and
potentially North Staffordshire. The data can be supplied on a range of geographical
levels, including residential areas, wards, forum areas, the City level, Regeneration
Zone boundaries & can provide combined authority data. The data consists of the 2001
Census with additional supporting data for areas such as health, education,
demographics, social & economic. The resource has the capacity to supply baseline
data to individual projects on an initial basis, the projects then having the potential to
update their own baseline data, which the City Council would like returned to them in
order to update their baselines. This service can assist in identifying where data gaps
exist and where projects must focus further research activity.
The initial point of contact is Ray Garside, City Council.
All projects must make initial contact with the Knowledge Management
Team when obtaining baseline data or collecting baseline data before they begin
All projects must have their project submissions agreed by the Knowledge
Management Team before they are submitted to the Programme Co-ordination
Unit
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Other Points Of Contact
CLIP Central and Local Government Information Partnership
This is the main method of consultation between central government and local
government on non-financial data and statistical issues. The purpose of CLIP is toenable central and local government to work together to develop an efficient and
effective information infrastructure for policy development, implementation,
monitoring and reporting. CLIP operates a number of topic-based groups which meet or
three times a year to discuss statistical issues. The subgroups include: Census,
deprivation statistics, education, housing, labour market, population, planning, social
services and transport. These groups offer opportunities for people to get involved in
the work on specific themes. Further information can be found on www.clip.gov.uk
Key indicators for Economic Regeneration
In response to the Spending Review 2002, an inter-agency working group wasestablished for roughly one year to develop a set of indicators for economic
regeneration. These indicators link to Public Service Agreements, floor targets and
RDA targets and other government targets to try and rationalise the number of
indicators that local authorities have to collect for different purposes, they are also a
part of the Local Library of Performance Indicators, Quality of Life Indicators, which
can be used in a wider regeneration context social and environmental as well as
economic. The contextual indicators are of more general use in understanding the local
socio-economy and setting a baseline, subject to the data reliability and availability. To
ensure the indicators meet local need, firstly select the indicators that reflect the local
economic regeneration priorities and then decide on further breakdowns and additional
local indicators.
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West Midlands Data & Intelligence Observatory
Formally launched in April 2002. The aim of the Observatory is to provide accurate &
comprehensive intelligence to improve the quality of strategy formulation and policy
making in the West Midlands, by enhancing and sharing understanding amongst
partners of the opportunities and threats facing the region and its sub-regions.The objectives include reviewing the state of the region, engaging partners in
determining information and intelligence priorities and mobilising relevant research
work, provide effective access to information and intelligence global through to local,
ensuring consistency and best practice.
The usefulness of this service requires further research with relevant others.
Boundaries and Statistics for Town Centres
The DTLR report Producing Boundaries and Statistics for Town Centres (2002)
produces interactive maps and tables giving turnover, employment and floor space
statistics for town centres across London. This is released free of charge on the internetand it is planned to extend across all Town Centres across the whole of England during
the next twelve months.
(Business Improvement Districts Guidance working draft August 2003)
Data trends online
There are a number of data sets online at the IDeA website which shows key socio-
economic measures and trends up dated to show trend for 2001 & 2002. The trends
include data for education & training, including foundation & advanced modern
apprenticeship data, crime data, health data, etc.
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When data is NOT available
DATA COLLECTION
Local audit / primary research collection
It may be necessary to conduct a local audit, to go out with a number of local residents
and measure directly what the situation is on the ground, recording carefully what you
find. Afterwards you might want to provide some assessment of the situation and
discuss more widely before putting this information into a baseline. You will need
expert assistance when conducting your own research. If you are able to access a
Geographical Information System (GIS) you may find this helps to show what is
actually contained in your neighbourhood.
Examples of local research
Interviews, surveys, factual surveys
(into employment and economic activity levels etc)
Opinion surveys
(ask residents/local businesses for their views on the area they live in)
Focus groups
(exploring residents perception more thoroughly, also exploring process issues)
Observation
(looking through the community centres bookings and observing the state the place is
kept in)
All projects must make contact with Ray Garside and inform him of the data youare collecting and the area you are collecting data on both before you begin
collecting and after you have collected this is to ensure co-ordinated research
activity throughout the City
Need for more local comparative area data!
There has been over reliance on Census of Population data and comparative area data.
There needs to be more co-ordinated local attitudinal surveys, data on ethnic
communities, measurement of baseline conditions needs to be defined and linked to
community development. The baselines variables selected should be desirable on
conceptual grounds but also need, from a practical perspective, to be measurable atdifferent spatial levels, including small local areas. Achieving this balance is a tall
order.
(Dept of Land Economy Discussion Paper An examination of baseline issues -
Essential Features of a Baseline 1999)
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General TIPS for collecting own data:
The people interviewed reflect the overall characteristics of the population.
The questions asked match equivalent questions from national surveys to enable
comparisons to be drawn.
The questionnaire is set up and conducted in a way that minimises bias.
A member of your partnership has specific responsibility to liaise with
contractors, community groups and residents.
Trawl for what other surveys have been done in your area to ensure different
residents are used etc.
Agree with contractors the questions to be asked need a wide range ofquestions to address the wide-ranging issues.
That you test/pilot the questionnaire out with a number of residents (20 or more)
to see how well it works in practice (these residents should not be asked to
participate in the main survey). Make alterations as necessary.
That the survey is publicised well, to ensure a high response rate, for example, a
letter from the partnership telling residents about the planned survey, an article
in the newsletter and talking to local groups. Below 65% there may be problems
around the reliability of the information you obtain.
Analyse results obtained from the questionnaire pilot and get a good feel for
what the results will tell you. Then suggest any further information that you
would like out of the data and reorganise questions with the contractors
accordingly.
That the results you obtain from the contractors are in a readable and
understandable format, to enable you to do further analysis in the future if
required.
Feedback the results of you baseline survey to residents, for example throughpamphlets, newspaper articles, presentations etc. This will promote ownership
of the results to the community.
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Using residents as interviewers
You could use local residents as interviewers ensuring they have been trained in
interviewing techniques:
Advantages Factors that need consideringIt increases employment opportunities for
local people through training
Selecting residents for training can be
difficult and lead to disappointment
It is a good way to build the capacity of
people to go on and do other things in the
community and develop personally
There is no guarantee that the training and
employment can be applied to other local
opportunities once the survey is completed
It is useful in letting people know about
NDC
The survey process will take longer and
you will need to check the quality more
Residents may possibly open up more or
be more honest when answering questions
from a local resident
The training will need to come from
people who are both technical experts and
good at working with inexperienced
residents
In communities will a diverse, multi0racial
population it is essential that the interview
team includes people from different
sections of the community who speak the
languages required to get a good response
rate
Be careful about ethical problems some
people do not want neighbours to know
about income, health and other sensitive
matters
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Methods of data collection
The research question or questions will determine the most appropriate methodology to
be employed.
Ask yourself the types of questions that you may want to ask about a particular
issue/problem, for example: Who / what / where / why / when / how.for example
How many people are in this situation.. are affected by this problem.. have
been helped by this initiative?
How prevalentis this problem?
Which groups are most affected by these issues .are most at risk?
How much of a differencedoes the initiative/programme make to the
prevalence of these problems?
Why are people affected by the problem?
How do people end up in this situation?
How does the initiative/programme work?
Why does it work/not work?
Whatdo people think about the intervention?
To answer the above, then a combination of both quantitative and qualitative
information would be required, to gather information of both the topic and an
understanding of it.
The strengths and weaknesses related to both methods can be seen below:
QUALitative QUANTitativeStrengths Flexible Produces exact statistical
data
Enables exploration of the
meaning of concepts and
events
Where random probability
samples are used, survey
estimates can be defined
within specific bounds of
precision
Produces valid data if
issues are explored in
sufficient depth to provide
clear understanding
Can measure the extent
prevalence, size and
strength of observed
characteristicEnables study of
motivations and patterns of
association
Can determine the
importance of factors in
influencing outcomes
Provides a detailed
understanding of how
individuals interact with
their environment, etc
Uses standardised
procedures and
questioning, enabling
reproducible results
Limitations Sample sizes are often
small as the research is so
time consuming
Can be costly and time
consuming, particularly if
population rare or hard to
reach
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Method Strengths Weaknesses
Postal Relatively cheap (but
questionnaires must be kept
short and simple)
Can target large sample
Reply rate is usually quite
low
Few means of controlling
how the questionnaires are
completedWeak quality response
from those with poor
literacy and motivation
Worst for missing out data,
having errors etc
Usually lowest response
rate
Web-based Easily target a large
amount of the population
(but they must be signed-
posted where to go)
Only a certain percentage
of the population are techy
Written questionnaire
Focus groups
Observation
Video diaries
Personal written diaries
Students to evaluate
Tracking beneficiaries
Combining a number of methods used
Advantages Disadvantages
Save money Development time may be extended
Improve geographical coverage Costs will be increased
Overcome sample frame bias Keeping track of the outcomes for each
case will be required
Improve data quality, such as response
rate or item non-response
Need ensure that data is not lost and
ensure data can be stitched together to
make sense
Speed up data collection Impact on reliability and validity of data
obtained can be hindered
Overcome resource problems, such as lack
of face-to-face interviewers
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Sampling
Sampling is used to make inferences about a population from a relatively small number
of observations, that are assumed to be representative of the population.
In a social researchers ideal world, all data would be collected by census. However, inpractice this approach is not always practical because of time and cost constraints. As
an alternative, sampling methods are used to provide estimates based on data from a
very small percentage of the population.
Sampling works because:
It is not necessary to collect data on ALL people in order to generate statistics
about that population.
After a certain sample size, there is no need to collect more data. The extra data
does not improve the accuracy of the estimate to any great extent.
Sample bias:
Population estimates based on survey data will be inaccurate if the sample is biased.
Sample bias will occur because of the following:
Sample bias occurs when the selected sample is systematically different to the
population. The sample must be a fair representation of the population we are
interested in.
The sample size may be too small to produce a reliable estimate.
There may be variability in the population. If you want your sample to give anestimate that is close to the population value then you need to take into account
how much variability there is in trying to measure. All else being equal, the
greater the variability the larger the sample size needed.
Sampling frames:
The ideal sampling frame is a straight forward list of the elements you are trying to
sample. So for a population sample, a comprehensive list of the population would be
ideal. In practice, the ideal sampling frame hardly ever exists. The following are
examples of possible sampling frames that social researchers can use:
The Post-Code address file: This is the Post Office list of all addresses in the
UK, which receive less than 25 items of post per day. The list is primarily
residential addresses (about 94%) and the list covers approx 99% of all
residential addresses. The list closely approximates to a sampling frame of
households which makes it ideal for surveys of households.
Random Digit Dialling: This involves selecting 11 digit numbers at random, the
first 7 digits being randomly selected from the published list of prefix numbers
and the last 4 being generated at random.
Sample size:
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The main decision needed in deciding on a sample design is sample size. The following
questions will help in deciding on this:
What are the key estimates for the study?
How precise do those estimates need to be?
Are there key sub-groups fro which separate estimates will be needed?
Does the survey need to be large enough to detect change over time between
surveys, or differences between key sub-groups?
Participatory evaluation
Participatory methods can be used in place of, or alongside, written feedback. They can
be a rich source of feedback that can provide detailed information, for example on how
the quality of the group event can be improved.
The disadvantages are that participatory methods take longer to carry out than written
evaluation methods and the results are more difficult to analyse and compare acrossdifferent group events.
Interviews
Interviews can be conducted over the telephone or face-to-face. You will need
to decide which method is most suitable for you and your service users.
Decide how many interviewers to carry out and with whom. Decide who will
carry out the interviews, how many each interviewer will carry out and over
what period of time.
Review the information you already have and decide what specific information
you need from interviewers. Decide how to phrase questions to get theinformation you want. Focus on questions on the information you need. You
may need alternative ways of asking the same question in case respondents ask
you to re-phrase it. This is particularly important if several different
interviewers carry out the interviews. It will ensure that interviewers continue to
ask questions in a similar way, thereby ensuring that the responses are
comparable.
Construct an interview schedule detailing the question and the order on which
they should be asked. The schedule should also detail the information given to
the respondent. For example, it will tell them what the interview is for, how the
information will be used, assure them of confidentiality and ask for explicit
permission to carry out the interview.
You may want to record responses in writing or you can use a tape recorder. Get
explicit permission from respondents to use the tape recorder. Bear in mind that
although this records all of the information, it means extra work in terms of
transcribing and extracting the information you need.
Keep your interviews fairly short. Most interviews can be conducted relatively
easily in 15-30 minutes.
Ask potential respondents whether they are willing to participate and whether it
is convenient to carry out the interview or not.
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Adaptability
Allow data content and/or reporting to be readily modified to address changing needs.
Small-area analysis
Take into account the limitations of applying national data to the state, local and
community levels. This pertains to using small numbers in ones statistics.
Is the data simple to understand?
Accessibility
Provide clear reports to a non-technical audience; make available diverse reports to
information tailored to different needs or users, and provide access to public-use data
sets at a reasonable cost so they can be independently analysed.
Translation & policy applicability
Effectively translate technical data to policy-relevant information.
Disseminations
Accurately and fully inform potential users or decision-makers about the resources and
how to access it effectively.
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DATA PROTECTION
What is it and why is it important
This is a summary of the definitive Data Protection Act 1998.
These guidelines apply to anyone involved in the collection, processing and use ofmarket research data and all methodologies quantitative and qualitative and sample
sources which are potentially covered by the 1998 Act.
How to comply with data protection
The guiding principles of the Act are:
Transparency ensuring individuals have a very clear and unambiguous
understanding of the purpose(s) for collecting the data and how it will be used.
Consent at the time that the data is collected, individuals must give their
consent to their data being collected and also at this time have the opportunity to
opt out of any subsequent uses of the data.
Key data protection principles:
1. Personal data shall be processed fairly and lawfully.
2. Personal data shall be obtained only for one or more specified and lawful
purposes and shall not be further processed in any manner incompatible with
that purpose or other purposes.
3. Personal data shall be adequate, relevant and not excessive in relation to the
purpose or purposes for which they are processed.
4. Personal data shall be accurate and where necessary kept up to date (with every
reasonable step being taken place to ensure that data that is inaccurate or
incomplete, having regard to the purpose(s) for which they were collected or for
which they are being further processed, are erased or rectified).
5. Personal data processed for any other purpose or purposes shall not be kept
longer than is necessary for the purpose or those purposes.
6. Personal data shall be processed in accordance with the rights of data subjects
under this Act.
7. Appropriate technical and organisational measures shall be taken against
unauthorised or unlawful processing of personal data and against accidental loss
or destruction of or damage to personal data.
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Sensitive data:
Explicit consent is required for processing sensitive data this means that the consent
must be absolutely clear and based on a detailed explanation of how the data will be
used. This is defined as personal information covering:
Race or ethnicity Political opinions
Religious beliefs
Trade union membership
Physical or mental health
Sexual life
The commission or alleged commission of an offence or any proceedings for an
offence committed and the outcome
(Market Research Society Basic guide to the data protection Act 1998)
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ANALYSING INFORMATION
What do we mean and why is it important
Interpreting the information that you have collected into conclusions and findings,
drawing out the key messages from all information and making recommendations.
How to analyse information
Interpreting evidence can be a difficult task and enough time should be allowed for this
phase. For example, reading 20 questionnaires and comparing and summarising the
answers to 6 questions can take several hours.
Quantitative information
This type of information can be summarised in numerical forms. For example, How many families use a service per day/week
How many children under 5 attend a play group
The average number of people using a drop in advice service/week
Qualitative information
This type of information can be difficult to unpick. You need to sift through the
findings and explore implications. The following points may help you:
In order to get the best use out of qualitative data, it may be useful to sort thedata into some order, positive/negative and advantages/disadvantages etc
Summarise the material into a series of points
Look for reoccurring points and note how many times they appear and with
what qualification and differences if any
Aggregate the information by noting the most frequently occurring points and
any other points which seem to be of particular importance, bearing in mind the
context
Look back at your original measure of success and outcomes to help pick out
what you need
Avoid being unduly influenced by a tiny number of either very positive or very
critical comments
Try to establish the majority view
Check that your judgements are based on evidence from difference categories of
people involved with the project (eg. Participants, carers, group leaders)
Look for unexpected outcomes
Using quotes can give a flavour of the project and can often sum up unexpected
outcomes indicate the type of person who gave the response but do not give
the actual source
Some quantitative analysis of the information that you have found can support
your findings
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Keep it simple!
Evaluations are neither scientific experiments nor social science surveys and analysis
should not be complex. It is for example, rarely necessary to conduct sophisticatedmultivariate analyses or modelling. The rule is Keep it simple!
Most evaluations will only require frequency counts, averages and totals, illustrated by
quotes and qualitative data from questionnaires and interviews.
(Evaluation UK- A guide to programme evaluation - Dec 1997)
Analysing questionnaires
There is a range of database packages that you can use for storing and analysing data,
the most commonly used are Microsoft Excel and SPSS. These packages enable you to
generate statistics, tables and charts readily. For more sophisticated analysis SPSSshould be suitable.
Preparing questionnaires for entry into a database
Familiarise yourself with the database package
Collect all questionnaires and number them in numerical order. Ensure that each
record on the database matched the questionnaire number. This makes it easy to
check that a questionnaire has been entered correctly and can be tracked back to
the original paper copy.
Using a blank questionnaire, decide which answers need to be entered asnumerical and which need to be ent