Regeneration Case Study:

OUT THERE FESTIVAL by Seachange Arts

Great Yarmouth

Cllr Graham PlantGreat Yarmouth Borough Council

Great Yarmouth in the UK context:

• 15 miles of coastline

• Covers 67.2 miles

• Two towns – Great Yarmouth and

Gorleston

• 65% of the population live the

build up area of Great Yarmouth,

Gorleston and Bradwell

• 21 parish councils

• Population of 99,200

• 39 Councillors

Great Yarmouth Then: 1000 years on a sandbank

Great Yarmouth Now:

• Culture identified as a driver for

urban and community

regeneration (2007):

Initially led by SeaChange Arts

supported by Great Yarmouth

Borough Council

• The birth of OUT THERE (2008):

A place-based arts festival for Great

Yarmouth accessible to everybody.

Opportunity:

• Raise local confidence and

aspiration

• Engage local communities

• Extend the visitor season with

shoulder programmes

• Stimulate the economy

• Raise the local cultural profile of

Great Yarmouth

Ambition:

• Develop collaborative, ambitious

partnerships

• Engage and support creative collaboration

between local communities and

professional artists

• Strengthen relations with internationally

diverse communities

• Support artists and performers to develop

work of the highest calibre

• Build a creative workforce

Action:

• New dedicated circus and street arts creation and

training facility (2012)

• SeaChange became an Arts Council’s National Portfolio

Organisation (2015)

• Festa Fiesta! - A new mini-festival day of street

celebrations

• Other shoulder events across the year led by our

communities and local businesses

• Great Yarmouth one of the ‘Six Cities of Circus’ in 2018

• SeaChange has been lead partner in UK-wide Coasters

project

Outcomes:

OUT THERE

Audience Study Impacts: Economic Outputs

ECONOMIC ACTIVITY summary 2015 2017

Total number of participants/ attendees 40,830 40,000

Total number of visits generated by event* 24,662 27,013

Number of visits generated by event(s) which involved visitors

staying in paid accommodation

1,644 4,935

Total participant/ attendee spend generated £610,542.91 £1,443,053

Total spend by delivery organisation(s) £263,536.00 £201,000

total economic activity: £874,078.91 £1,644,053

© Out There Festival - Economic Impact, Audience Agency

ECONOMIC IMPACT summary 2015 2017

Additional attributable spend by participants/attendees £233,985.94 £626,982

Additional attributable spend by delivery organisation(s) £50,970.00 £55,000

Total economic impact (before multiplier) £284.955.94 £681,982

TOTAL ECONOMIC IMPACT (AFTER MULTIPLIER) £356,194.93 £852,477

• Developing a place-based narrative

• GYBC Tourism & Culture Strategy owned by the local

stakeholders

• Great Yarmouth is an international destination for Circus and

Street performance

• ENJOY Great Yarmouth (Local Cultural Education Partnership)

embedding ‘Youth Voice’ across cultural strategies and

projects

• Year-round offer for engagement and participation in local arts

and culture

• Economic sustainability – continued financial commitment

from funders, business and industry

• Culture is as the heart of urban and community regeneration in

Great Yarmouth

…. this is just the beginning of our Culture-led Regeneration. We are:

Thank you..