BACKBASE: Regain Control of Your Digital Strategy

Customer Behavior : Shift to Digital

“.”2

Omni-Channel Customer Journey

1) Pursue an Omni-Channel Delivery Model

3

Source: Google Inc.

Outside-in Approach : Start with the Customer

5

Every Journey Start with the Customer…

Technology Systems

Processes

Mind Devices Applications Companies

And Requires Hard Work at Infra Level…

6

The hard work happens here

Technology Systems

Processes

Mind Devices Applications Companies

Legacy Approach : Monolithic Silo’s

7

UX & Marketing

Business Logic

Banking Infrastructure

Rails

Disruptors = Flexible CX Layer + API’s

8

API API API API

Orchestration

UX & Marketing

Banking APIs

Banking Infrastructure

Rails

API API API API API

Orchestration

API API

OnlineBanking

1

Eliminate Silos

9

Challenge : How to Eliminate Silo’s?

MobileBanking

1

OnlineBanking

2

MobileBanking

2

ATMKiosk

CCCBranch

Existing Systems Processes IDM

SSO CRM

Eliminate Silos

Omni-Channel Digital Banking

10

Backbase Engage

Fast & Frictionless

Personal &Relevant

SuperiorExperience

Any TimeAny Place

CRMIntegration

Security &Compliance

ProcessIntegration

ApplicationIntegration

Key Digital Ingredients: Regain Control

Our Mission

Backbase is on a mission to help Financials Create, Manage

and Optimize secure Omni-Channel Customer Interactions.

12

CXP Services

Digital Banking with Backbase Engage

Digital Banking Services

3

2

1

4

Launchpad Retail | Wealth | Commercial

ExistingCore Systems

Widget Widget

CXP Manager

Digital BankingApps

•  Money Movement•  PFM •  Loyalty•  E-Statements

5

Backbase Engage

Launchpad: User Experience Building Blocks

Backbase Engage

14

LAUNCHPADRetail | Wealth | Commercial1

Customer In control

Backbase Engage

CXP: Omni-Channel Experience Orchestration

CRM

Security Services

Content Repository

Analytics

Personalization Services Integration Services Content Services

Existing Systems SSO IDM ESB

Mobile SDK Publishing Services Presentation Services Search Services

Customer Facing Apps

CXP Services

2

IT In control

Backbase Engage

CXP Manager: Take Control of your Digital Strategy

16

CXP Manager (Digital Managers)

Business In control

3

Backbase Engage

Digital Banking Services: Accelerate Innovation

Core Systems Core Systems

DigitalBankingServices

•  Launchpad

•  CXP Services

•  Banking: Transactions, Cleansing, Categorize, Enrich, Savings, Budgets, Payments, Accounts, Entitlements, …

•  Universal: Alerts, Notification, Message Center, Auditing, Contacts, …

•  Re-Use & Rationalize

Existing Systems

Web Mobile Branch

Widget Widget Widget Widget

API API API

Digital Banking Services4

CXP Integration Services

Backbase Engage

Banking Marketplace: Ready to Go Banking Apps

5

We Are Backbase

Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION

20

Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2014)

“Backbase is among the most highly regarded user experience platform vendors in time to implement”.

ü  Strong momentum since 2010 ü  Lean User Experience Platform

”Most Visionary Vendor”

Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION

“Backbase is Market Leader”

Decision Matrix: Selecting Next Generation Digital Banking Channel Platform Jaroslaw Knapik (December 2013)

“We believe Market Leaders are worthy of a place on most technology selection shortlists. The vendor has established a commanding market position with a product that is widely accepted as best-of-breed."

Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION

Q&A

Thank you! Jelmer de Jong, Fintech Consultant, jelmer@backbase.com