Modern marketing

Reflections from beyond the digital team.

Like Chrissie says…

“Don't get me wrong”

CC - ‘brizzle born and bred’ Paul Townsend https://www.flickr.com/photos/brizzlebornandbred/9384902160/sizes/m/

?

So here’s the path to enlightenment

The struggle is real

Source: Smart Insights http://www.smartinsights.com/manage-digital-transformation/digital-transformation-hurdle/

(Digital) change

Anything worthwhile was never easy

Source: eConsultancy https://econsultancy.com/blog/66185-the-context-of-digital-transformation-structures-skills-more/

Structures - Look familiar?

thinking progresses quicker than our roadmaps

Source: eConsultancy

Source: eConsultancy https://econsultancy.com/blog/62668-our-modern-marketing-manifesto-will-you-sign/

And what about actual people?

CC - Tim Parkinson https://www.flickr.com/photos/timparkinson/3865375786/sizes/l

Which got me thinking...

The time is now

Context changes everything

Marketing is dead. Long live marketing!

Source: Based on ‘The Experience Economy’ J Pine and J Gilmore http://www.31volts.com/2010/02/designing-

value-beyond-the-inflection-point/

Marketing automation

commercial landscape

agencies are changing Martech +1,500 in a year

Essential skills for a modern marketer

You are the future of marketing

There’s no time to lose.

Better together.

Make it about ‘the Work’.

You can never be too competent.

Marketing strategy to win, skills to

get us there.

Let’s talk

Tweet > @emmamcquillan

Connect > Linkedin.com/in/emmamcquillan

thanks

Four different approaches to digital transformation: Which suits your needs?

1. Top-down culture change (GDS)

2. Testing the waters (projects)

3. Departmental change (digital team growth)

4. Bottom-out culture change

https://econsultancy.com/blog/68185-four-different-

approaches-to-digital-transformation-which-suits-your-needs/

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

27 October 2016

London

#charitydigital

Digital

conference