refining success - the new data driven method

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Refining Success: The New Data Driven Model [email protected] @adrenalytics Andrew Pearlman, UA & Analytics

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What are they keys to building a successful Data Driven organisation? What is the method to the madness to move your analytics into analysis and your metrics into action

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Page 1: Refining Success - The New Data Driven Method

Refining Success: The New Data Driven Model

[email protected] @adrenalytics

Andrew Pearlman, UA & Analytics

Page 2: Refining Success - The New Data Driven Method

How do you Define Success?

[email protected] @adrenalytics

Page 3: Refining Success - The New Data Driven Method

Define Refine Success

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What a great launch! Now, let’s get started...

Page 4: Refining Success - The New Data Driven Method

Becoming Data Driven

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Don’t write reports, answer questionsProvide actionable data to allEmpower analysts to exploreMeasure success against benchmarks

Page 5: Refining Success - The New Data Driven Method

Two Key Partners

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Analytics Marketing

Page 6: Refining Success - The New Data Driven Method

[email protected] @adrenalytics

Analytics Providers

Page 7: Refining Success - The New Data Driven Method

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Marketing Analytics

Page 8: Refining Success - The New Data Driven Method

Know your questionsPick the right partersIntegrate on day 1Set goals & share winsRefine Success!

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Implementing a Plan

Page 9: Refining Success - The New Data Driven Method

Questions?

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Page 10: Refining Success - The New Data Driven Method

Available

http://http://

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Marketing Development Design

[email protected] @adrenalytics