referred customers
TRANSCRIPT
#1 source of new to file Significant source of 36 – 48mo re-activations
3x conversion rate
For a top retailer…
•
•
•
0%
4.5%
9%
13.5%
18%
Retailer 1 Retailer 2
3.2x
5.3x
Customers who are acquired through referral subsequently refer at 3x or more the rate of ordinary customers
We call it the R-factor The rate at which a customer
refers other customers