Lu

tzFi

nger

.com

References

For the O’Reilly Webcast

April 3rd 2014

Lu

tzFi

nger

.com

•  Predicting Osama’s where-about:

–  Kalev Leetaru, “Supercomputer predicts revolution,” BBC Technology, September 2011, http://bbc.in/1kmj8VE.

•  1.000.000 view might mean Nothing –  ORABRUSH: http://youtu.be/nFeb6YBftHE –  ORABRUSH:

http://googleblog.blogspot.com/2011/11/orabrush-story-how-utah-man-used.html

–  UNITED BREAKS GUITARS: http://youtu.be/5YGc4zOqozo –  Justin Bieber: http://youtu.be/kffacxfA7G4

•  Influencer are DEAD –  Paul M. Rand, “ Identifying and Reaching Influencers,”

American Marketing Association Journal, http://us.prolog.biz/resource1.html

–  Kevin Lewis et al., “Social selection and peer influence in an online social network,” PNAS, Jan 2012, http://bit.ly/1coTups

Lu

tzFi

nger

.com

•  Action without Question creates an expectation Gap: –  Carolyn Heller Baird et. al., “From social media to Social CRM:

What customers want,” IBM Institute for Business Value, 2011, http://ibm.co/1aVPHPu.

•  Behavior rules Social in many Predictions –  K Liu and L Tang, “Large-Scale Behavioral Targeting with a

Social Twist”, ACM International Conference on Information and Knowledge Management, October 2011, http://labs.yahoo.com/node/597

•  Context Analysis with Thomson Reuters:

–  https://customers.reuters.com/developer/apis_tech.aspx

Lu

tzFi

nger

.com

•  A way to predict the next OSCARS –  http://www.farsiteforecast.com/farsite-was-right-2013-oscar-

prediction-results/

•  Anscombe Quartet –  http://en.wikipedia.org/wiki/Anscombe's_quartet

Lu

tzFi

nger

.com

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for,

collecting mountains of data won’t yield a grain of insight. This non-technical

guide shows you how to extract significant business value from big

data with Ask Measure Learn, a system that helps you ask the right

questions, measure the right data, and then learn from the results.

About the BOOK

Lu

tzFi

nger

.com

ABOUT THE AUTHOR LUTZ FINGER, a director at LinkedIn, is an authority on social media and text analytics. He’s also co-founder and former CEO of Fisheye Analytics, a media data-mining company whose products support governments and various NGOs, such as the Organization for Economic Co-operation and Development (OECD) and the International Olympic Committee, which was acquired by the WPP group.

Lutz is a highly regarded technology executive who built a sales center for Dell Europe as well as an incubator for mobile applications at Ericsson. He is a popular public speaker on business analytics and serves as an advisor and board member at several data-centric corporations in Europe and the US. He has an MBA from INSEAD as well as an MS in quantum physics from TU Berlin (Germany).