Refercence Books TY BMM (Journalism and Advertising)

Third Year BMM Journalism Semester V

1. Reporting:

Mencher, Melvin; News Reporting and Writing; (1997); 7th edition; Columbia UniversityShrivastava, K.M; News Reporting and Editing; (1987); Sterling PublicationHarris and Spark; Practical Newspaper Reporting; 2nd edition; (1993); Focal PressRandall, David; The Universal Journalist; 2nd edition; (2000); Pluto PressPaulos; A Mathematician reads the newspapersEd. Burgh, Hugode; Investigative Journalism; (2000); RoutledgeSpark, David; Investigative Reporting; (1999); Focal PressScanlon, Paul; Reporting rolling stone styleJensen, Carl; The News that didn‘t make the news and whyWoodward, Bob; The Watergate Story

2 . Editing:

Banerji, Sourin; New Editing in Theory and Practice; (1992)Felsch; The Art of Readable WritingEvans, Harold; Editing and Design; HeinemannMoen, D.R; Newspaper Layout and Design; (1984); State University PressBowles and Borden; Creative Editing; 3rd edition; WadsworthQuinn, Stephen; Digital Subediting and Design;

3. Feature and Opinion:

Blundell, Wrilliam; The Art and craft of feature writing; (1988); PenguinGrowers, Ernest; The Complete Plain Words; (1962); PelicanStrunk and White; Elements of Style;Graves and Hodge; The Reader over your shoulderClayton, Joan; Interviewing for Journalists; (1994); PiatkusEd. Silvester, Christopher; The Penguin Book of Columnists; (1997); PenguinSrinivasan. R; Crusaders of the 4th Estate; (1989); Bhartiya Vidya Bhavan

4. Journalism and Public Opinion:

Chomsky and Herman; Manufacturing ConsentParenti, Michael; Inventing RealityChomsky; Spectacular Achievements of PropagandaGraber, Doris; Media Power in Politics, second edition; (1990); University of Illinois PressBennett, Lance; Politics of Illusion; 2nd edition; (1988); LongmanArya, Sunanda; Mass Media and Public Opinion in India, (1989); Printwell PublicationsBarnett and Gaber; Westminster Tales, (2001); ContinuumMen, Messages and Media; (1973); Harper and Row

Lemert, James. B; Does Mass Communication change public opinion after all?; (1981); Nelson-HallAltschull, J; Agents of Power; (1984); LongmanEd. Denton, Robert; The media and the Persian Gulf War; (1993); PraegerFowler, Roger; Language in the News; (1991); Routledge

5. Indian Regional Journalism:

Gopal, Madan; Freedom Movement and the Press – the role of Hindi newspapers; (1990); Criterion Pub.Jeffrey, Robin; India’s Newspaper Revolution; (2000); Oxford University Press

Other Books

Davis, Anthony; Magazine Journalism Today; (1988); HeinemannBaird, Click; Magazine Editing and Production; 4th edition Mogel; The MagazineEd. Glasser, Theodore; The idea of Public Journalism; (1999); Guilford Press

1. Bruce Westley: News Editing. New Delhi: IBH Publishers.2. Frank Barton (1989): The newsroom: A manual of journalism. New Delhi: SterlingPublishers.

3. R. Parthasarathy: Basic Journalism. New Delhi: McMillan

Indian Journalism : Nadig Krishna Murthy.2. Indian Journalism : S. Natarajan.

3. Journalism in India: R. Partha Saradhi.

Uma Narula : Mass Communication Theory and Practice.

Advertising – Cohen2. Role in Modern society – Dunn

3. Advertising Psychology and Research – Hepner

P.C.Chatterji: Broadcasting in India. New Delhi: Sage.2. U.L.Barua: This is All India Radio.3. Mehra Masani: Broadcasting and the People.4. H.R.Luthra: Indian Broadcasting.

5.G.C.Awasthi: Broadcasting in India.

Cutlip & Centre: Effective Public Relations.2. Bertrand R. Canfield: Public Relations.3. Stephenson: Handbook of Public Relations.

4. C. Narasimha Reddy: How to be a good PRO.

1. Broadcasting in India : P.C. Chatterjee2. TV Programme production : G.B. Millerson3. Television in India : R. N . Acharya4. Making a Television programme : Breyer – Johnson

5. TV for Education and Development: B.s. Bhatia

The Role of Traditional Folk Media in Rural India : N. Vijaya

1. Herbert Lee: Newspaper Organisation and Management. New Delhi: Surjeetpublications2. P.C. Chatterji (1988) Broadcasting in India. New Delhi. Sage publications3. UL Barua: This is All India Radio.4. Mehra Masani (1986); Broadcasting and the people. New Delhi. National Book

Trust.

Communication, Development and Third World : R.C.Stevenson

4. The Politics of World Communication : Cees Hamelink

Research Methods in the Behavioral Science – Festinger L. and Katz.D2. Foundation of Behavioral Research – Kerlinger. F.N.3. Research Methods in Social Relations – Selltiz. C. Jahoda. M and Cook S.W.

4. Research Methods in Mass Communication – Westley Bruce. N and Guido.H

1.JV Vilanilam (1993) : Science Communication and Development, Sage Publishers,New Delhi.2.DW Burkett (1973): Writing Science News for the Mass Media, Gulf PublishingCompany, Redas, Texas, USA3. Pamela Creedon, Women Mass Communications