reem garada's brand manual
DESCRIPTION
ÂTRANSCRIPT
TABLE OF CONTENTS
1
Brand Manual
2
SALES
.
COPY W
RITIN
G. DESI
GN. BRANDIN
G. MARK
ET RE
SEARC
H. DESI
GN. BRANDIN
G.
DIGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. COPY
WRIT
ING.
SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. M
EDIA PL
ANNING. M
ARKET
RESEA
RCH.
ADVERTIS
ING. A
RT D
IRECTIO
N. MARK
ETIN
G. DESI
GN. BRANDIN
G.
MEDIA PL
ANNING. M
ARKET
RESEA
RCH. C
OPY W
RITIN
G. CRE
ATIVITY
.
MARKET
ING. D
ESIGN. C
OPY W
RITIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G.
ACCOUNT PLA
NNING. A
RT D
IRECTIO
N. MARK
ETIN
G. DESI
GN. STORY
BOARD
ING. A
DVERTIS
ING.
ART D
IRECTIO
N. MARK
ETIN
G. MED
IA PLANNIN
G. MARK
ET RE
SEARC
H.
COPY W
RITIN
G. MARK
ETIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G.
MARKET
RESEA
RCH. D
IGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
.
SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. A
DVERTIS
ING.
CREAT
IVITY. A
RT D
IRECTIO
N. MARK
ETIN
G. MED
IA PLANNIN
G. MARK
ET RE
SEARC
H.
COPY W
RITIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G. MARK
ET RE
SEARC
H. COPY
WRIT
ING. C
REAT
IVITY.
MEDIA PL
ANNING. M
ARKET
RESEA
RCH. C
REAT
IVITY. SA
LES. A
RT D
IRECTIO
N. COPY
WRIT
ING. ST
ORY BO
ARDIN
G.
DIGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING.
SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. C
OMMUNICATIO
NS. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G.
COMMUNICATIO
NS. DESI
GN. ACCOUNT PLA
NNING. M
ARKET
ING. BR
ANDING. A
DVERTIS
ING. SA
LES. A
RT D
IRECTIO
N. COPY
WRIT
ING.
MARKET
RESEA
RCH. C
OPY W
RITIN
G. CRE
ATIVITY
. ADVER
TISIN
G. ACCOUNT PLA
NNING. A
RT D
IRECTIO
N. MARK
ETIN
G. DESI
GN.
COPY W
RITIN
G. MARK
ETIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS. C
REAT
IVITY.
COPY W
RITIN
G. STORY
BOARD
ING. M
ARKET
RESEA
RCH. C
OPY W
RITIN
G. CRE
ATIVITY
. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. A
DVERTIS
ING.
MARKET
RESEA
RCH. D
IGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. A
DVERTIS
ING.
SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. A
DVERTIS
ING. SA
LES. A
RT D
IRECTIO
N. COPY
WRIT
ING. ST
ORY BO
ARDIN
G. ADVER
TISIN
G.
SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. M
ARKET
RESEA
RCH. D
IGITAL M
ARKET
ING. C
OMMUNICATIO
NS. BRA
NDING.
DIGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. ALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. D
ESIGN. ACCOUNT P
LANNIN
G. MARK
ETIN
G.
BRANDIN
G. ADVER
TISIN
G. ADVER
TISIN
G. SALES
. ART
DIRE
CTION. D
ESIGN. BR
ANDING. ACCOUNT P
LANNIN
G. ART
DIRE
CTION. M
ARKET
ING. D
ESIGN. BR
ANDING.
MARKET
ING. D
ESIGN. M
EDIA PL
ANNING. M
ARKET
RESEA
RCH. C
OPY W
RITIN
G. CRE
ATIVITY
. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS. S
ALES. A
RT D
IRECTIO
N. SALES
.
COPY W
RITIN
G. STORY
BOARD
ING. D
IGITAL M
ARKET
ING. C
OMMUNICATIO
NS. SALES
. ART
DIRE
CTION. SA
LES. C
REAT
IVITY. SA
LES. A
RT D
IRECTIO
N. COPY
WRIT
ING. ST
ORY
ADVERTIS
ING. SA
LES. A
RT D
IRECTIO
N. MARK
ETIN
G. DESI
GN. COPY
WRIT
ING. ST
ORY BO
ARDIN
G. MARK
ET RE
SEARC
H. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS. B
RANDIN
G.
DIGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. D
ESIGN. ACCOUNT P
LANNIN
G. MARK
ETIN
G.
BRANDIN
G. ADVER
TISIN
G. ADVER
TISIN
G. BOARD
ING. D
IGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING.
ART D
IRECTIO
N. MARK
ETIN
G. DESI
GN. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. A
DVERTIS
ING. ACCOUNT P
LANNIN
G. ART
DIRE
CTION.
MEDIA PL
ANNING. M
ARKET
RESEA
RCH. M
ARKET
ING. D
ESIGN. C
OPY W
RITIN
G. CRE
ATIVITY
. MARK
ET RE
SEARC
H. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS.
MARKET
ING. D
ESIGN. C
OPY W
RITIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G. MARK
ET RE
SEARC
H. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS.
MARKET
ING. D
ESIGN. M
ARKET
RESEA
RCH. C
OPY W
RITIN
G. CRE
ATIVITY
. ADVER
TISIN
G. ACCOUNT PLA
NNING. A
RT D
IRECTIO
N. MARK
ETIN
G. DESI
GN.
COPY W
RITIN
G. MARK
ETIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS. C
REAT
IVITY.
MARKET
ING. D
ESIGN. BR
ANDING. ACCOUNT P
LANNIN
G. ART
DIRE
CTION. M
ARKET
ING. D
ESIGN. ST
ORY BO
ARDIN
G. ADVER
TISIN
G.
TABLE OF CONTENTS
Brand Overview About Me 5Logo Usage Guidelines Primary Logo 7 Secondary Logo 8 Clearance 9 Minimum Sizing 10 Proper Usage 11 Improper Usage 12Color Palette Primary Colors 14 Secondary Colors 15Typography Primary Font 17 Secondary Font 18Implementation Stationery 20 Business Cards 21 T-Shirt 22
TABLE OF CONTENTS
4
5
ABOUT ME
MISSION STATEMENT
Reem Garada aims to provide each client with brilliant and compelling branding that is specific to the intended target audience. It will cause the audience to remember the company by its unique branding.
BRAND PROMISE
Reem Garada has a passion for branding and advertising design; this is how she plans to sell it to others. She strives on building and designing logos — from pencils to pixels — she loves every part of branding.
TABLE OF CONTENTS
6
7
PRIMARY LOGO
8
SECONDARY LOGOS
Can be used individually as a secondary logo.
Can be used individually as a word mark.
9
CLEARANCE
The clear space around the logo must be equivalent to the parameter of a triangle inside the letter ‘A’ of GARADA as shown above.
10
MINIMUM SIZING
When resizing the logo, it is imperative that it remains legible. The logo must never be smaller than 2.5 inches in width and 1.5 inches in height as shown above.
MINIMUM SIZE
2.5’’
1.5’’
11
PROPER USAGE
Use these logos when printing must be in black and white, not in full color.
12
IMPROPER USAGE
REEM GARADA
1. Do not change color of logo. 2. Do not change placement of logo. 3. Do not change font of logo. 4. Do not change spacing of logo. 5. Do not flip logo.
1.
3.
2.
4.
5.
TABLE OF CONTENTS
13
14
PRIMARY COLORS
REEM REDPantone 7626CC/M/Y/K: 14/93/100/4R/G/B: 203/53/36Web Hex: CB3524
GARADA GREYPantone 425CC/M/Y/K: 65/56/53/29R/G/B: 84/87/89Web Hex: 545759
15
SECONDARY COLORS
GARADA BLUE/GRAYPantone 5497CC/M/Y/K: 56/31/39/2R/G/B: 120/149/148Web Hex: 789594
REEM GREENPantone 7744CC/M/Y/K: 32/6/100/0R/G/B: 186/201/50Web Hex: BAC932
TABLE OF CONTENTS
16
17
Gill Sans - LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Gill Sans - RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Gill Sans - SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Gill Sans - BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Gill Sans - UltraBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
PRIMARY FONT
18
SECONDARY FONT
St. Marie - ThinABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
St. Marie - BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
St. Marie - RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
TABLE OF CONTENTS
19
20
STATIONERY
[email protected]/garadareem
[email protected]/garadareem
Dear Ms. Robinson,
Unt landiateniat earupta speremp edigeni mperchi liquias nobis mos moditibus, conserit,volum, sita ea doluptatur, quaturi stiassitas eaturem quae molesto doluptis aut mag-natem harum id ut ut abor a nia sam nimaximagni saped que nos mil et etum quas et, quo explia con rectecu llentum volupta sape remos et, ut laut litatur? Quibusc ilique voluptaspe volorep eriatius sunt, a qui volupis simpossim illam et, sedis eium quossin ctotatur aut odignam nus unt ident modi ne pero volorpore volorpo reius.
Nequi nem ad que nullore nonsed et qui nobit et laborum quiat.Porerspis incil molupta voluptatiae. Optam, tet quat pratium am sumquae doluptat.
Eturecae corem quas natur?Od explita estrunt andel molorro vero que aliquosant mod quaspiendi dolorporrum fugit lam rest, quaesenest dolluptius, ium dit ipsant, solorest, si di as sus.Gendae volupiducium faccae que nonsequi officte rem ate sequi rem cus, nonse mos serfere rferate ne sequatur sin et alitis et et ut ommolupti doluptati ius is ut ut quatus eate nam atur, sit, unt repudi sum fugiae. Et ipsapic imusant.
Sinci voloreribus, officiatur?Con por arum, coribus nos net eturio. Et lab imillaut ut laboriatquam voluptatus, cus sit es erum et, nos nullo endeniet lauta verferia si con porionsequas velissimil im re com-nisq uiaeribea consedi scidest id mossi volorehenet faccum fuga. Et es destrun temped quatque ne eaqui ommo esti officitia cone volupid igenimente volecte mporeperi tor.
Unt landiateniat earupta speremp edigeni mperchi liquias nobis mos moditibus, conserit,volum, sita ea doluptatur, quaturi stiassitas eaturem quae molesto doluptis aut mag-natem harum id ut ut abor a nia sam nimaximagni saped que nos mil et etum quas et, quo explia con rectecu llentum volupta sape remos et, ut laut litatur? Quibusc ilique voluptaspe volorep eriatius sunt, a qui volupis simpossim illam et, sedis eium quossin ctotatur aut odignam nus unt ident modi ne pero volorpore volorpo reius.
Cheers,
Reem Garada
21
Make it simple.Make it memorable.Make it inviting to look at.Make it fun to read.
— Leo Burnett
[email protected]/garadareem
BUSINESS CARD
22
T-SHIRT
behance.net/garadareem
24
SALES
.
COPY W
RITIN
G. DESI
GN. BRANDIN
G. MARK
ET RE
SEARC
H. DESI
GN. BRANDIN
G.
DIGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. COPY
WRIT
ING.
SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. M
EDIA PL
ANNING. M
ARKET
RESEA
RCH.
ADVERTIS
ING. A
RT D
IRECTIO
N. MARK
ETIN
G. DESI
GN. BRANDIN
G.
MEDIA PL
ANNING. M
ARKET
RESEA
RCH. C
OPY W
RITIN
G. CRE
ATIVITY
.
MARKET
ING. D
ESIGN. C
OPY W
RITIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G.
ACCOUNT PLA
NNING. A
RT D
IRECTIO
N. MARK
ETIN
G. DESI
GN. STORY
BOARD
ING. A
DVERTIS
ING.
ART D
IRECTIO
N. MARK
ETIN
G. MED
IA PLANNIN
G. MARK
ET RE
SEARC
H.
COPY W
RITIN
G. MARK
ETIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G.
MARKET
RESEA
RCH. D
IGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
.
SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. A
DVERTIS
ING.
CREAT
IVITY. A
RT D
IRECTIO
N. MARK
ETIN
G. MED
IA PLANNIN
G. MARK
ET RE
SEARC
H.
COPY W
RITIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G. MARK
ET RE
SEARC
H. COPY
WRIT
ING. C
REAT
IVITY.
MEDIA PL
ANNING. M
ARKET
RESEA
RCH. C
REAT
IVITY. SA
LES. A
RT D
IRECTIO
N. COPY
WRIT
ING. ST
ORY BO
ARDIN
G.
DIGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING.
SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. C
OMMUNICATIO
NS. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G.
COMMUNICATIO
NS. DESI
GN. ACCOUNT PLA
NNING. M
ARKET
ING. BR
ANDING. A
DVERTIS
ING. SA
LES. A
RT D
IRECTIO
N. COPY
WRIT
ING.
MARKET
RESEA
RCH. C
OPY W
RITIN
G. CRE
ATIVITY
. ADVER
TISIN
G. ACCOUNT PLA
NNING. A
RT D
IRECTIO
N. MARK
ETIN
G. DESI
GN.
COPY W
RITIN
G. MARK
ETIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS. C
REAT
IVITY.
COPY W
RITIN
G. STORY
BOARD
ING. M
ARKET
RESEA
RCH. C
OPY W
RITIN
G. CRE
ATIVITY
. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. A
DVERTIS
ING.
MARKET
RESEA
RCH. D
IGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. A
DVERTIS
ING.
SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. A
DVERTIS
ING. SA
LES. A
RT D
IRECTIO
N. COPY
WRIT
ING. ST
ORY BO
ARDIN
G. ADVER
TISIN
G.
SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. M
ARKET
RESEA
RCH. D
IGITAL M
ARKET
ING. C
OMMUNICATIO
NS. BRA
NDING.
DIGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. ALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. D
ESIGN. ACCOUNT P
LANNIN
G. MARK
ETIN
G.
BRANDIN
G. ADVER
TISIN
G. ADVER
TISIN
G. SALES
. ART
DIRE
CTION. D
ESIGN. BR
ANDING. ACCOUNT P
LANNIN
G. ART
DIRE
CTION. M
ARKET
ING. D
ESIGN. BR
ANDING.
MARKET
ING. D
ESIGN. M
EDIA PL
ANNING. M
ARKET
RESEA
RCH. C
OPY W
RITIN
G. CRE
ATIVITY
. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS. S
ALES. A
RT D
IRECTIO
N. SALES
.
COPY W
RITIN
G. STORY
BOARD
ING. D
IGITAL M
ARKET
ING. C
OMMUNICATIO
NS. SALES
. ART
DIRE
CTION. SA
LES. C
REAT
IVITY. SA
LES. A
RT D
IRECTIO
N. COPY
WRIT
ING. ST
ORY
ADVERTIS
ING. SA
LES. A
RT D
IRECTIO
N. MARK
ETIN
G. DESI
GN. COPY
WRIT
ING. ST
ORY BO
ARDIN
G. MARK
ET RE
SEARC
H. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS. B
RANDIN
G.
DIGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. D
ESIGN. ACCOUNT P
LANNIN
G. MARK
ETIN
G.
BRANDIN
G. ADVER
TISIN
G. ADVER
TISIN
G. BOARD
ING. D
IGITAL M
ARKET
ING. C
OMMUNICATIO
NS. CRE
ATIVITY
. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING.
ART D
IRECTIO
N. MARK
ETIN
G. DESI
GN. SALES
. ART
DIRE
CTION. C
OPY W
RITIN
G. STORY
BOARD
ING. A
DVERTIS
ING. ACCOUNT P
LANNIN
G. ART
DIRE
CTION.
MEDIA PL
ANNING. M
ARKET
RESEA
RCH. M
ARKET
ING. D
ESIGN. C
OPY W
RITIN
G. CRE
ATIVITY
. MARK
ET RE
SEARC
H. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS.
MARKET
ING. D
ESIGN. C
OPY W
RITIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G. MARK
ET RE
SEARC
H. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS.
MARKET
ING. D
ESIGN. M
ARKET
RESEA
RCH. C
OPY W
RITIN
G. CRE
ATIVITY
. ADVER
TISIN
G. ACCOUNT PLA
NNING. A
RT D
IRECTIO
N. MARK
ETIN
G. DESI
GN.
COPY W
RITIN
G. MARK
ETIN
G. DESI
GN. BRANDIN
G. MED
IA PLANNIN
G. DIGITA
L MARK
ETIN
G. COMMUNICAT
IONS. C
REAT
IVITY.
MARKET
ING. D
ESIGN. BR
ANDING. ACCOUNT P
LANNIN
G. ART
DIRE
CTION. M
ARKET
ING. D
ESIGN. ST
ORY BO
ARDIN
G. ADVER
TISIN
G.