Reed Exhibitions Alcantara Machado,

one of the world’s leading brands in

the sector, set up as a joint venture

between Reed Exhibitions, a leading

global brand in trade fairs and

Alcantara Machado, the biggest

events company in Latin America.

Data

• 500 events in 36 countries

• 90.000 exhibitors

• 6 million visitors/year

• 44 sectors of the economy

• 2,500 employees

• 35 offices worldwide

The Company

ITMEX AMERICAS 2013

11th International Textile Machinery Trade Fair

Date: 02 to 05 April, 2013

Place: Anhembi

Time: 1 p.m. to 8 p.m.

The Fair

EXHIBITS AND EXHIBITORS :

• Yarn Preparation Technolgy and Accessories;

• Dyes and chemicals;

• Yarn, Weave Preparation Technology and Accessories;

• Weaving, Knitting, Finishing and Processing Machinery;

• Laboratory machines;

• Dedicated Textile Industry Software;

• Associations, Banks, Organizations, Technical Publications,

Services in General;

Sectors

Simultaneous Events

SIMULTANEOUS EVENTS

• Feimaco – International Garment Industry Machinery and Components Trade

Fair;

• NT&TT – International Nonwovens and Technical Textiles Trade Fair

2013 Outlook

22,000 visitors/buyers

22,000 sqm exhibition area

Visitor Survey

International Visitors Survey results *

National Visitors Survey results *

Club Premium

Due to the increasing need to offer visitors to our trade fairs premium services,

we came up with the Club Premium project.

A special marketing campaign for the most important players in the sector.

Club Premium Advantages:

- Free parking (valid for 1 day’s visit)

- Exclusive entrance

- VIP credentials in advance

- Invitation to the Opening Ceremony

- Luggage locker

- Access to the Club Premium Space, with catering

International Sales

Group The International Sales Group is a global network of Reed offices with

experience of local markets. As part of a team, they share the same

objective of increasing international sales and providing efficient

customer service.

• Approximately 100 members around the world; • Over 150 promoters;

Exhibitor Support Service includes:

* Multilingual staff, familiar with many cultures

* Specialized consultancy for international exhibitors and buyers * Updates on Commercial Associations/Government Support

* Practical support – sales, marketing, logistics, travel, etc.

Workshops

SENAI TECHNICAL :

- Reed Exhibitions Alcantara Machado has for many years had a long-term

partnership with SENAI/SP and RJ and these organizations will continue to

give free talks during ITMEX Américas at which visitors can keep up to date

with new trends and technologies in the textile sector.

Business

Meetings

Scheduled business meetings with national and

international buyers in the Textile industry

Marketing

Campaign ITMEX AMERICAS 2013 will run an advertising campaign focused on

attracting experienced visitors/buyers capable of providing the kind of

networking that will transform your business.

Main actions:

• Inserts in sector magazines/newspapers and electronic banners on

partner Sites/Blogs/Portals

• Advertisements in leading national and international magazines and

newspapers

• Publicity on the social media (twitter, facebook, etc.)

• Electronic newsletters to national and international visitors/buyers

Marketing

Campaign

Main actions:

• Invitations to exhibitors, trade organizations and associations

• Direct mailing to visitors/buyers at national and international

companies

• Road Shows at the main national textiles hubs, such as Caruaru,

• Goiânia, Serra Gaúcha, Americana and others

• Participation at Expotextil Peru and Advertisement with media partners

in Peru

•Publicity at leading trade fairs such as ColombiaTex 2013

Marketing

Campaign

• Over 30 Partner Vehicles

• Over 50 advertisements

• + de 30 Electronic banners

• 100,000 inserts

Over 600.000 copies

Over 15 million readers

Advertising

Strategy

OBJECTIVES:

- To boost publicity in other states and countries;

- To attract national and international buyers;

- To extend ITMEX’s reach as an international event;

MEDIA:

- Leading newspapers in each

State;

- Technical publications;

- Forming a partnership with official ITMEX media;

- Bringing in a journalist from each;

- International Publications;

ADVERTISING THEMES:

- Business expectations of exhibitors in each region;

-Trends in a

hypercompetitive market;

- Business opportunities at the fair;

Invitation - CEMATEX

• CEMATEX

• Reed Exhibitions and ABIMAQ management will invite the

president of CEMATEX to support ITMEX Américas 2013 and send

representatives to attend the opening ceremony.

ORGANIZATION COUNTRY

ABIT - Associação Brasileira da Indústria Têxtil e de Confecções Brazil

ABQCT - Associação Brasileira de Quimicos e Coloristas Têxteis Brazil

SINDITÊXTIL - Sindicato das Indústrias Têxteis do Estado de São Paulo Brazil

ABTT - Associação Brasileira de Técnicos Têxteis Brazil

AAQCT - Asociación Argentina de Químicos y Coloristas Textiles Argentina

FADIT – FITA Federación Argentina de Industrias Textiles Argentina

SYMATEX - Belgian Textile machinery Association Belgium

THE TEXTILE INSTITUTE - Chartered institute for textiles, Clothing and Fotwear United Kingdon

ASCOLTEX - Asociación Colombiana de Productores Textiles Colombia

VDMA - Verband Deutscher Maschinen- und Anlagenbau - German Engineering Federation Germany

TMAS - Textile Machinery Association os Sweden Sweden

SWISSMEM England

ACIMIT - Italian Textile Machinery Italy

AMEC / AMTEX - Asociación Española de Constructores de Maquinaria Textil y Confección Spain

ACOTEX - ASOCIACION DE COMERCIANTES TEXTILES Venezuela

ATV - ASOCIACION TEXTIL VENEZOLANA Venezuela

American Reusable Textile Association EUA

Partnership Proposal

2013 Floorplan

Take advantage of this

opportunity!

Book your space today!

Get in touch with our sales executives!

+55 11 3060-4912 international@reedalcantara.com.br