reebok
DESCRIPTION
TRANSCRIPT
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Reebok
Crossfit Full Digital Strategy
Elana Cocke
+ Why the Crossfit line?
The CrossFit program is designed for universal scalability making it the perfect application for any committed individual regardless of experience.
Lets Get Inspired
+Key Performance Indicators (KPI)
Increase in revenue
Social media presence increases
Sustain being the leader in crossfit equipment
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Target Market
Males
Females
Age 18+
Hardworking
Determined
Thrive on Intensity
Big Idea
Inspire
Inform
Accessibility
Partnership
+Social Media
Facebook: Update Facebook page on a regular basis Offer Coupons
Pinterest At home Crossfit workouts Contests
+Internet Marketing
Traffic Estimator: Max CPC = $2.25 Total cost = $8,314.59-
$10,162.27
Keywords:
Classics Sports apparel Sneakers Athletic clothing Crossfit Footwear Shoes reebok
Copy Examples:
Shop Our Reebok Apparel & Sneakers! Free Shipping & Return Shipping.
Check Out Reebok Classic and Crossfit Athletic Clothing, Available Today!
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Mobile Strategy • Usefulness > Information
Personalize your own CrossFit Shoe
Workout Timer App
+Budget
$500,000
$150,000 (app creation) +150,000 (app creation) +120,000 (SEO cost about $10,000 a month for 12
months) + 80,000 (social media updating/incidentals)
= $500,000 for a 12 month digital strategy
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Reebok- The Partner of Your CrossFit Journey