reducing total cost of global content development

Reducing Total Cost of Global Content DevelopmentReducing Total Cost of Global Content DevelopmentReducing Total Cost of Global Content DevelopmentReducing Total Cost of Global Content Development

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Presented By Paul Trotterand Nicholas McMahonApril 2010

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Introductions

Paul TrotterFounder and CEO of Author‐it Software Corporation paul.trotter@author‐it.compaul.trotter@author it.com

Applies his problem solving talents to the day to day issues that people face in creating, managing and delivering content.Regarded as a visionary within the industry, Paul is a popular speaker at

fevents all over the world on topics ranging from technical writing and help authoring to content management and localization.

Nicholas McMahonVP, Global Technology Solutions, [email protected]

O 14 i ki i h f h ld’Over 14 years experience working with some of the world’s most successful global organizations Provided strategic and tactical global leadership as a foundational executive for two US divisions of European companies, as well as a VAR


business

About Lionbridge

Global ScaleGlobal Scale Market LeadershipMarket LeadershipGlobal ScaleGlobal Scale4,600 employees 26 countries

• Global network of 25,000 translators

Market LeadershipMarket LeadershipLeader in $14B services industry• Translation and adaptation of products

and content for international markets

Global ClientsGlobal ClientsRecurring relationships with 500+

Hosted TechnologyHosted TechnologyW b b d l t h l Recurring relationships with 500+

global clients• 80% of revenue comes from recurring clients• 12 of the Fortune 20 companies are client

Web-based language technology platform• Enhances competitive advantage• Drives efficiency


Agenda

Enterprise Content Pollution

Best Practices for Cleaning the River

p

Controlled Authoring and Localization in Practice

Call to Action


Content

Content starts pure Consistent. Singular. Concise.g


The Content River


Up‐Stream Content Pollution

Product Marketing



Product Marketing

Customer Support



Product Marketing

Customer Support

P d LiProduct Line1



Product MarketingProduct Line

Customer Support

2

P d LiProduct Line1



Product MarketingProduct Line

Customer Support

2

P d LiProduct Line1

Diff t f t•Different source formats•Inconsistent terminology•Excessive new contentExcessive new content creation

•Cross department


Down‐stream Content Pollution

Vendor 1



Vendor 1

Vendor 2


Vendor 2


•Inconsistent TM Versions• TM application and updateTM application and update delay

•Inconsistent TM and Term application

• Silo’d new content approach

Vendor 1

pp

Vendor 2


Vendor 2

Content Pollution Impacts

Product Marketing

Product Line

Customer Support

2

Product Line1

Vendor 1

Vendor 2


Polluted content is difficult to use

Removing Content PollutionRemoving Content Pollution Per Project

Exponentially increases costExponentially increases cost

& &

Decreases productive outputDecreases productive output


Agenda

Best Practices for Cleaning the River


Creating Up‐stream content purity

Centralizing content creationCentralizing content creation

Enforcing standards

Promoting reuse of content

Separating content from format

Connecting authors to globalConnecting authors to global content


Creating Down‐stream content purity

Centralizing language assetsCentralizing language assets

Work in a collaborative LIVE translation frameworktranslation framework

Integrate and automate TM d land glossary

Unify translation platform


Connecting upstream and downstream eliminates 90% of content pollution

Centralizes language assets across supply chain

API Integration creates direct flow between application and service

Dramatically improves content reuse at source Increased utilization of language assetsReduction in time to marketIncreases global content production efficiency


Enterprise Authoring Platform


Agenda

Controlled Authoring and Localization in Practice


HP Servers Success Story


HP Efficiency Highlights


Reuse ROI

196 172

500

600

700

800 Modules Server series reuse breakdown

425 435

200

300

400

500

New13%

Database61%

Project26%

Other87%

88 1030

100

G4p (Sawmill) G6 (Montecristo)

Modules New Reused modules (database) Reused modules (Project)

NewUser Guide

New

MSGNew

Option CardsNew

PosterGeneration 6 deliverable reuse

10%New16%

New31%

New0%


Reuse90%

Reuse84%

Reuse69% Reuse

100%

Virtual Connect Firmware

60%

80%

100%

500600700800

se

Reuse by Major Release

0%

20%

40%

60%

0100200300400500

% of reu

s

Topics

0%0

1.10 (Allies) 1.30 (Foster) 2.00 (Dover) 2.41 (Lackland)

Modules New Reused modules (database) Reused modules (Project) Reuse% New%

VC manager 2.41 deliverable reuse

New22%

User GuideNew18%

Setup and InstallNew11%

Command LineVC manager 2.41 deliverable reuse

Reuse78%

Reuse82%

Reuse89%


Represents 100% matches in localization memories resulting in no costRepresents fuzzy or not matches in localization memories

Efficiency shouldn’t stop at authoring

Seamless API integration to Lionbridge FreewayAutomatic job creation and distributionOne stop global authoring and language supportWorlds largest global language solutions resource pool


Translation Workspace

Moves the quality dialogue from email to real time chat

Eliminates Silo’d TM or pre‐translated file reconciliation

Supply

Eliminates supply chain version control

Increases leverage and consistency

D t d tiDecreases cost and time of translation


Agenda

Call to Action


Facing the Content pollution Challenge

ROI data becomes a compelling force for change Proven end to end solution lower adoption riskMature partnership that supports you at every step of wayContent pollution is impacting your business NOW!


What does your content future look like, two years from now?


Mark Your Calendars!

Secrets of the Best Global Websites Thursday, May 20, 201012:00 p.m. EDT, 6:00 p.m. CEST


Knowledge Center

• Building Stronger Brands Around the World: A Guide to Effective Global Marketing

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to Effective Global Marketing• Strengthening Global Brands: Key Steps for Meaningful Communications around the World

• Building a Global Web Strategy: Best Practices for l i i l O li d

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Developing your International Online Brand

• Translation/Localization 101: Getting Started• The Art and Science of Global Navigation• Mastering Multilingual Marketing

• Translation/Localization 101: Getting Started• The Art and Science of Global Navigation• Mastering Multilingual Marketing


Questions?

Paul [email protected]

Nicholas [email protected]

Lionbridgewww.lionbridge.comhttp://blog.lionbridge.comhttp://twitter.com/Lionbridge


http://www.facebook.com/L10nbridge

reducing total cost of global content development

Technology

platform global clients

recurring clients

recurring relationships

q ti b i

translators translation

countries leader

competitive advantage