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Welcome Jean-Marie Houillon Co-Founder and Director South Europe

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Agenda

• Redtree EU overview – Our Mission

– Structure/Finance

– People & Locations

– Suppliers

– Target Markets

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Mission

• Engaged as the Local direct sales force or extension of our suppliers direct sales force

– Focus with Tier 1 and strategic Tier 2 customers

– Program Management / Strategic development

• “Pure” (US style) Rep model – not stocking rep in order to enable active distribution management, where applicable.

• Support products promotion & sales no matter where the billing takes place

• Provide an exceptional level of focus for our partners and customers by enabling resources

• Be consistent across Europe / Act local

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Structure & Finance

• UK limited company

• Incorporated Jan 1st 2006 – Profitable every Quarter since inception

– Self financing

• 5 Co-Founders; all Industry veteran’s

• All equity owned by the Co-Founders – No outside investment or influence

– Fast decision process

• FY2012 - $130M of business under Redtree’s control and development

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Office Locations

Headquarters

Country Offices

Local officesLocal presence

Madrid

Paris

London

Milano

Munich

Tel Aviv

Helsinki

Copenhagen

Oslo

Istanbul

Eindhoven

Stockholm

Headquarters

Country Offices

Local officesLocal presence

Madrid

Paris

London

Milano

Munich

Tel Aviv

Helsinki

Copenhagen

Oslo

Istanbul

Eindhoven

Stockholm

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Organization Chart

UK/IrelandSouthern

(France, Ita ly, Spa in, Portugal , Benelux)

Central(Germany, Austria ,

Switzerland)

Eastern(Is rael , Turkey,

Greece)

Management Board

Support

Chris ReillyUK

Lee BrewinUK

Ian GreenshieldsUK

Dave BanksUK

Jean-Marie HouillonDirector - Southern

Board Member France

Olivier MabilleFrance

Michael DeppermannDirector - Centra l

Germany

Johannes MehlhorGermany

Zohar ShimelmitzDirector - Eastern

Is rael

Susku InalkutTurkey

Michael RosenbergIs rael

Roy StevensonDirector - Finance

Board Member

Steph DungateAccounts

Bernd PredigerGermany

Samantha BrookerUK

Christine KieferFrance

Ralf BeckerGermany

Didier BoursierFrance

Phil BrayUK

Damien SmejFrance

Steve JudgeDirector - UK

Board MemberUK

Andy HullBoard Member

UK

Bob McGimpseyBoard Member

UK

Richard MatysiakGermany

Nordic(Finland, Denmark,

Norway, Sweden)

Mikko ManninenFinland

Tom McDonaldNordic (UK)

Peter RogersDirector - Nordic

Finland

Ove BostomSweden

Stig ChristensenDenmark

Nils Jorgen HartmannNorway

Guido WijffesBenelux

Otto CepellaBenelux

Riccardo ManfrediniIta ly

Paolo SalaIta ly

Ismael LopezSpain

Mark TaylorFAE (EMEA Wide)

31 Field Sales Engineers 3 Admin and Finance 1 FAE (Analog/Mixed Signal)

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Matrix organisation

Accounts Management

Franchise Coordination

Distribution Supervision

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Suppliers

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Target Markets

• Automotive

• Broadcast

• Broadband Access (Routers – Gateways – CPEs - Femtocells)

• Video / Set Top Boxes (IPSTB – CASTB – SATSTB)

• Industrial (SBC – Motor Control – Automation – Metering - General)

• Telecom Networks (wireline and wireless)

• Mobile Platforms (Handsets - PND – PMP – PFD - Tablet)

• Space, Defense & Aerospace

• Storage and Computing

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Target volume applications

Entertainement

MediaPlayers

Flat Screen TVs

Audio systems

PC to TV

Set Top Box

Tablets

Connected Devices

Home Automation

ZigBee / BTLE / WiFi ULE

IP Cameras

Security/Surveillance

Motion drivers

Energy Management

Metering/Smartgrid

Power Management

AC/DC – DC/DC

Lighting control

Motion drivers

Broadband Access

xDSL/FTTH

Triple Plays

Gateways

Femtocell

LTE

HSDPA

Home Network

NAS/DAS

Routers

Powerline Devices

WiFi

Automotive / Telematics

GPS/PND/Trackers

Car Radio/mmedia Entertainment

Car Kits

Camera vision

Radars

Sensors (RF, Light, Hall…)

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Target value add applications

Storage/Computing

High speed interconnect

Memory

Processor boards

Deep Packet Inspection

Industrial Automation

Motor Control

Display control

Defense & Aerospace

Phased Array Radars

EW

Servo control

Telecom Networks

xDSL/FTTH

LTE cell

Base Stations

Radio Links

F/O Metro Network

Broadcast

RF Power Amplifiers

Space

Satellites communications

Ground stations RF/mW

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Summary

• Top level, experienced people, all with a stake in the business – Top tier account management experience

– In-depth technical knowledge and relationships with our customers

– Ability to quickly gain product knowledge and take to the right customers

• Full line-card with synergies in defined target markets

• Focus on a small number of non-competing suppliers

• Demand-Creation & Design-In focus and philosophy – Value-add model and focus

• Close partnership with those customers through understanding of local language and business practise

• Solid financial model, profitable & stable

• Significant upside potential – Growth in organisation benefits all

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Thank You

For Your Time