redeveloping overton square: a community awareness campaign for memphis heritage
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Redeveloping Overton Square: A Community Awareness Campaign for Memphis Heritage. Shannon Little Master of Arts in Communication University of Memphis. Why This Project?. Why Memphis Heritage? Activists for preservation Nonprofit who needs help Small staff, large workload - PowerPoint PPT PresentationTRANSCRIPT
Redeveloping Overton Square:A Community Awareness Campaign for Memphis
Heritage
Shannon LittleMaster of Arts in Communication
University of Memphis
Why This Project?
• Why Memphis Heritage?– Activists for preservation– Nonprofit who needs
help• Small staff, large workload
– Credibility issues– Attitude issues
badlights (Resuri): I just heard someone refer to Memphis Heritage as "those communists". Haha. WTH.
• Why Overton Square?– Current hot topic– Attitude issues
*countless articles on failure and dormant state*
Project Outline• Audit
– Questionnaire– In House Survey– Community Wide Survey
• Website• Social Media
– Facebook– Twitter– Flickr
• Print Literature– Brochure– Keystone Improvements– Dissemination Methods
• Where To Go From Here– Boiler Plate messages– Future Campaign Directions
Questionnaire
• June West– Main technology uses
• Keep-in-touch• Stay on call• Task-friendly
• Donna McCraw– Main technology uses
• Keep constituents informed
• Interpersonal
• Disconnects– Communication
• High technology use vs. Email lists
• Reliance on print literature
– Internet use• Frequency of updates
In House Survey
Main Observations:
1.) Memphis Heritage needs to overcome the negativity within the organization.
2.) Memphis Heritage needs to better communicate with its constituents
Less than 1 yr 1-5 yrs
6-15 yrs16-25 yrs
26-35 yrs36-45 yrs
over 45 yrs
Don't currently live
Lived in Memphis
> 1x week
1x week
1x month
1x 6 month
1x year <1x year
Often Visit Overton Square
Familiar with Current Overton Square Plans
Yes No
Members and Volunteers
Community-Wide Survey
Main observations:
1.) Memphis Heritage needs to be seen in a more positive light.
2.) June West needs to be the figurehead of the campaign.
3.) Overton Square needs to be at the forefront of this campaign.
Community-Wide Survey
1-5yrs
6-15yrs
16-25yrs
26-35yrs
36-45yrs
45+yrs
Dont live here
Lived in Memphis
>1x week
1x week
1x month
1x 6 month
1x year <1x year Never
Often Visit Overton Square
Yes
No
Familiar with Overton Square Plans
Outside Population
Project Goals
• Enhance Credibility• Create positive attitudes toward Memphis
Heritage
• Community engagement
Website
• Front page reflects organization
• Database of past accomplishments
• Focus on Overton Square sections
• Profile picture
• Calendar of Events
• Link to website
• More detailed information
• Engage community
• Follow more people
• Changed profile appearance
• Community involvement– Ask questions– Re-tweet relevant information– Respond to questions– #Memphis Fun Facts– Live-tweet Overton Square Meeting
Flickr
• Archive Overton Square photos– University of Memphis Special Collections– Benjamin J. Hooks Memphis Room
• Tag photos
• Join 15 related groups
Print Literature
Brochure• Who is Memphis Heritage
• What is stands for
• Key current projects
• Dissemination strategies
Keystone• Dissemination strategies
• Key areas– Current projects– Active members– Upcoming events
Where To Go From Here
Boiler Plate Messages• Twitter Messages
– Overton Square plans– Flickr archive– Memphis Heritage in the
news• Facebook posts
– Overton square plans– Flickr archive– Memphis Heritage in the
news
Future Campaign Directions• Website• Facebook• Twitter• Flickr• FourSquare• Print Literature• Keystone