redesigning the next ‘preventionweb’ · • recommendation 2 – develop pw results framework...
TRANSCRIPT
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19 December 2012
www.unisdr.org
Redesigning the next‘PreventionWeb’
A presentation by:
IMU - Translating strategy into effective and usable tools
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Introduction
Introduction
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Introduction
PreventionWeb 5 years on
Time to evolve
Time for a strategic re-think
Introduction
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Introduction
UNISDR’s mandate – coordinate the “ISDR system”
What does this mean for PreventionWeb ?
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Presentation
1. Background 3. Research 4. Designdirections
5.Resourceissues
2. Evaluation
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1. Background – first five years
1. Background – first five years 2
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Background to the website
1. Background – first five years
5 years ago…
Develop a site to help make sense of the DRR domain
Objective: facilitate the work of DRR professionals
Success criteria: become the GO-TO place for DRR information
PW is a major part of the UNISDR digital strategy
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Don Norman
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First five years – what did we do?
1. Background – first five years
Collected and organised information by type, country, hazard and developed an accepted set of themes and issues
= mapping of the DRR domain
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DRR content published to date:
1. Background – first five years
Total published
21,000
Information from over 3000 sources
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1. Background – first five years 6
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Other PreventionWeb services include:
1. Background to PreventionWeb
The site is fully integrated with UNISDR and Intranet
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PreventionWeb usage in 2012:
1. Background – first five years
Visits: 900,000
Page views: 2.4 million
Unique visitors: 85,000 per month
45% year on year increase in usage - for the September-November period
Regular users: 25,000
Comparison ?
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Access to information via Email subscriptions:
1. Background – first five years
4500 subscribers
Over 250,000 emails per month
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The future is mobile and the world is changing but…
1. Background – first five years
Mobile traffic on PreventionWeb: 6%
Tablet (iPad) traffic to PreventionWeb: 2%
Compare with: London Olympics website
- 60% mobile users
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Recap:
1. Background – first five years
• In 5 years, PreventionWeb has aggregated over 21,000 items from over 3000 organisations.
• Mapped the current scope of the DRR domain
• Developed an accepted set of themes and issues
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Evaluation of PreventionWebEvaluation of PreventionWeb
2. Evaluation
2. Evaluation
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2. Evaluation
Main recommendation:
Add more value through active knowledge brokering
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Recommendations
2. Evaluation
• Recommendation 1: Develop a PW theory of change
• Recommendation 2 – Develop PW results framework and M&E system
• Recommendation 3 – Rationalise and reduce PW services based on the prioritisation of services that ‘add value’
• Recommendation 4 – PW website re-design
• Recommendation 5 - Review IMU skills requirements and develop or recruit relevant skills and capacity in knowledge brokering
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2. Evaluation
• Recommendation 6 - Intensify PW’s relationship with UNISDR Regional Offices
• Recommendation 7 – Assess knowledge brokering funding resources
• Recommendation 8 – Enhance PW’s expertise and reputation as a knowledge broker for the DRR domain
• Recommendation 9 - Enhance PW’s language coverage
• Recommendation 10 - Establish strong working relationships with key DRR network partners
Recommendations
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Evaluation of PreventionWebEvaluation of PreventionWeb
3. Research and findings
3. Research and findings
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IMU follow up to evaluation (Sept to Dec):
3. Research and findings
• Literature review and discussion with KM / KB experts
• Review of KB at the staff retreat
• Survey - over 800 replies
• Interviews - 30 staff and 30 external stakeholders
• Analytics review of site usage
• Strategy workshop on Enterprise Architecture
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3. Research and findings
Information intermediary
Knowledge translator
Knowledge broker
Innovation broker
… enabling access to DRRInformation (from multiple sources)? For whom? Why?
… helping people make sense of DRR issues? For whom? Why?
… improving knowledge use in DRR decision making? For whom? Why?
… changing the context to enable innovation in DRR? For whom? Why?
No part can stand alone
Knowledge Brokering in DRR: What are UNISDR’s most value-added activities to support…?
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Knowledge brokering schema adapted from: Knowledge Brokering and Intermediary Concepts e-discussion analysis paper: http://bit.ly/rgjD6C
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Staff retreat – what KB activities are we doing now?
3. Research and findings
• PW is the information intermediary
• Staff feel we do more translation – but words we use reflect a broker role
Examples: fuel, facilitate, catalyze, connect and convene
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3. Research and findings
Findings of interviews and survey:
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30 staff interviews
3. Research and findings
Who are the top 3 most important target audiences for UNISDR?
National governments – 100%
UN system – 40%NGOs – 36%IGOs – 32%Local govt - 24%General public – 20%
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Survey – over 800 replies
3. Research and findings
What are your main sources of information on disaster risk reduction?
PW listed explicitly as the major online source of DRR information – confirmation of evaluation
No other DRR portals compare
PW is the GO-TO place
BUT: still low awareness of site and services among some key target audiences
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Can you recall instances when content or services of PreventionWeb have contributed to any of the following in your work?
3. Research and findings 22
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Survey: most important services
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What target audiences (really) want to know:
3. Research and findings
✔ How to implement DRR - examples and guidance
✔ Risk data
✔ DRR in simple language
✔ Translation to local languages
✔ Contacts
✔ Understanding international and regional processes
✔ DRR policy and legislation
✔ Cost benefit analysis
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Survey: Top tasks for governments:
3. Research and findings
Understand lessons learned from major disasters
Training in disaster risk reduction
Include DRR in sustainable development planning
Find jobs in DRR
Share lessons learned
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Bottom 25% of tasks selected is revealing:
3. Findings of interviews & surveys
Examples
Incorporate DRR in private sector business strategies
Monitor local DRR progress
Issue: Low priority on specific tasks suggest we are not reaching the audiences
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Survey: Recommendations for improvement of the PreventionWeb site:
3. Research and findings
Simplify the visual layout of the homepage
Improve language options (especially in search)
Combine all email profile options in a single email
Communicate and promote services better
More online discussions and networking opportunities
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3. Research and findings
Improve site navigation for specific user types
Access to personal profiles and expert lists
Add online training and webinars
More timely listings of training and events – more lead time
Validation of content quality by experts and community
Many replies said PreventionWeb is fine as is
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Survey: if PreventionWeb stopped tomorrow, whatwould still be needed?713 responses - including many cries of incredulity at the question!
3. Research and findings
Everything
News and announcements
Event calendar
Jobs
Publications and documents
Country profiles
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3. Research and findings
Data and Risk profiles
Policy and legislation
Training
Contacts
Education materials
Email alerts
Nothing – 12 people out of 713
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Recap: research confirms the evaluation
3. Research and findings
PreventionWeb is a trusted source of information
Core services - collections of documents and data are in high demand
PreventionWeb is considered a service for professionals but there is a need to expand the audience
Need to improve service to orient users - navigation for specific user types
Need to improve – lighten – visual design
Need to improve access to risk data
Need to improve people to people connections
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Evaluation of PreventionWebEvaluation of PreventionWeb
4. Design directions
4. Design directions
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Theory of change:
3. Research and findings
PW Phase 1: aggregating information to give shape - mapping and making sense of the DRR domain
PW Phase 2: orientation and guidance on how to do DRR - to accelerate action
PW Phase 3: Monitoring and analysis of DRR (but still need parts 1 and 2)
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Foresight report:
4. Design directions
Resistance, Persistence and Transformation
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Design principles:
4. Design directions
• Retain the sense of ownership & engagement of the DRR community
• UNISDR as the lead focal point in the UN system should be clearly seen as the project sponsor
• Site needs to help orient and attract, not intimidate newcomers to the DRR domain
• Improve searchability and discoverability of DRR content
• Should be seen as a useful and practical tool
• Must be relevant to both HQ and regions
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• Must be attractive to sponsors and donors
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Evaluation of PreventionWebEvaluation of PreventionWeb
4. Design directions - Branding
1) Branding
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Feedback
4. Design directions - Branding
• Staff and management of UNISDR feel that UNISDR is not getting enough exposure or credit for the PW site
• Staff feel that it should be kept separate but clearly linked as a UNISDR brand
• Some survey respondents did not know PreventionWeb was a project of UNISDR…
• Sentiment analysis in survey indicates that a majority (60%) has no strong opposition to this association – some (10%) strongly opposed
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4. Design directions - Branding 35
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4. Design directions - Branding
A tough cognitive journey…
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Directions
4. Design directions - Branding
Clarify position of PreventionWeb as a UNISDR brand - ensure this is part of a visual redesign
Simplify the brand offering of UNISDR- improve coherence and connection between brands
Reconsider brand name to reflect chosen strategic direction
Issue: All UNISDR staff should own and identify with all UNISDR brands
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Evaluation of PreventionWebEvaluation of PreventionWeb
4. Design directions - Orientation
2) Orientation
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Findings
4. Design directions - Orientation
Users want information packaged into manageable summaries with links to more detail
There is a high demand for basic guidance, and fact sheets
Users want information in simple language = knowledge translation
Issue: organisation of information by themes, hazards and countries does not facilitate the work of a mayor or private sector actor
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Directions
4. Design directions - Orientation
Develop specific guides to information and contacts for different user types e.g. ‘Mayors’ needs…’ ‘Private sector needs…’
Develop editorial packages: DRR in social media, guide to DRR networks, understanding risk data, top 10 most popular, etc.
Better guides to DRR processes, better issue oriented calendars
Need to promote services to stakeholders that are not currently engaged
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Evaluation of PreventionWebEvaluation of PreventionWeb
4. Design directions - Data
3) Data
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Findings
4. Design directions - Data
Huge demand for risk data: GAR data should not be locked up
Data is needed for investment arguments and cost-benefit analysis
High bounce rate on data that is not visually attractive
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Directions
4. Design directions - Data
Expose GAR disaster and risk data in all appropriate contexts and formats
Leverage and expose academic and private sector alliances
Need for better visualisation and visually compelling landing pages
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Evaluation of PreventionWebEvaluation of PreventionWeb
4. Design directions – Social interaction
4) Social interaction
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Feedback:
4. Design directions – Social interaction
Users and partners want increased participation and networking
Active knowledge brokering is a person to person – trust based - activity
Trust is placed in expert and community reviews of content
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Directions
4. Design directions – Social interaction
Allow users to build profiles and contact each other through the site services
Put real people in important touch points – call to get help if needed
Add social help solutions – people answer each other
Invite expert reviewers of content
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4. Design directions – Social interaction
Hold online events to generate community and trust
Integrate social media feeds wherever possible
Improve support to DRR communities of practice
Integrate a satisfaction survey as a regular ongoing activity
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Evaluation of PreventionWebEvaluation of PreventionWeb
4. Design directions – Local level data
5) Local level data and information
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Feedback
4. Design directions – Local level data
Information and data has mostly been modeled at country level, need to incorporate city level
This target audience is largely outside our current reach
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Directions
4. Design directions – Local level data
Anticipate increasing demand for local level information and data
Further study of local information needs is required
Intuitively, this could be a major value add
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Evaluation of PreventionWebEvaluation of PreventionWeb
5. Resourcing
5. Implications of changes on resourcing
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Main recommendation:
5. Resourcing
• Add more value through active knowledge brokering
• KB means more analysis and different skills
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Maintenance = Staffing
5. Resourcing
Value added services require domain knowledge and specific skills
– KB implies intelligence, strategic packaging of information
– Need editors or contractors to produce guides and editorial packages
– Need TIME for partner dialogue, facilitation of relationships and QC
– Need ongoing visual and graphic design resources
– Estimate a minimum of two full time editors
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Maintenance = Staffing (2)
5. Resourcing
Core services will always be labour intensive
– Outsourcing data entry in Bhutan
– Discussing co-branding and maintenance with partners
– Transferring responsibility for jobs and org profiles to partners
– Improving relevance to UNISDR regional office- increased participation
– Estimate a minimum for two full time editors - plus 3 offshore
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Implications of design changes on resourcing
5. Resourcing
• Current model – cost of maintenance per year
• Redesign – cost every 4 years
• Maintenance of new design – cost per year
• Is it worth x% ?
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Foresight report:
5. Resourcing
Resistance, Persistence and Transformation
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Transformative approach: changing the game
5. Resourcing
• How much can we leverage the work of the UNISDR to populate the system and directly reflect our coordination role?
• Eg GAR data out put in a format that is directly accessible on appropriate pages - not post processing
• Elina’s take on Post 2015 is a blog post supported by an online guide
Our strategy becomes our digital strategy
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Future of technology
5. Resourcing
• More automation of aggregation = artificial intelligence
• More effective use of Big Data
• Easier and deeper social integration
• Splinternet: multiplication of devices and channels
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Evaluation of PreventionWebEvaluation of PreventionWeb
Conclusions
Conclusions
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“PreventionWeb” HAS a niche
Conclusion
• Source of orientation, guidance and reliable information on the practical implementation of DRR
• Helps audiences understand and plan actions, as well as monitor progress
• Facilitates exposure to communities and helps monitor and benchmark their work against good practice.
Provides the digital support to the UNISDR value proposition
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Our goal:
develop a flagship product that is the online manifestation of the value derived from our coordination function
Conclusion 57
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ThanksIMU - translating strategy into effective and usable tools
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