redesign pelas cores - sky vodka
TRANSCRIPT
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REDESIGN PELAS CORES
Alexandre Fontes
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Bebidas
ALCÓOLICAS
DESTILADAS
INDUSTRIAL
Fermentadas
Não-industrial
Não-alcóolicas
Gin
Polonesa
Rum
Sueca
Whisky Licor VODKA
OCIDENTAL
Conhaque
Russa
TAXONOMIA
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PRODUTO SELCIONADO
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CONCORRENTES DO SEGMENTO
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PÚBLICO-ALVO 1: BALADEIROS
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PÚBLICO-ALVO 2: MULHER “SEX AND CITY”
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PÚBLICO-ALVO 3: GÓTICO E METALEIRO
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SOLUÇÃO
+ FAST DRINK + EDIÇÃO LIMITADA + SEGMENTAÇÃO DOS PÚBLICOS
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SELEÇÃO DE CORES
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SELEÇÃO DE CORES
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SELEÇÃO DE CORES
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D A R K H O L E E D I T I O N
40% ALCOHOL BY VOLUME, (80 PROOF)
EMBALAGENS
G A L A X Y E D I T I O N
40% ALCOHOL BY VOLUME, (80 PROOF)
C O S M O E D I T I O N
40% ALCOHOL BY VOLUME, (80 PROOF)
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EMBALAGENS