redes sociais
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aula #4redes sociais
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hoje é dia de rock, bebê:• Comunidades virtuais• Sites de rede social• Sociedade em rede
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“Social media has amplified two basic human needs so much that they have been transformed into entirely new behaviors.
Sites have encouraged and rewarded us to spout, to talk about what we're up to and what we care about.”
Seth Godin.
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redes sociaisEm síntese: • Conversas e interações• Trocas sociais• Movimento cultural
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o papel da internetFacilitou e aproximou as pessoas por meio de várias ferramentas de sociabilização e interação disponíveis no digital.
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efeito borboletaO impacto das redes sobre as relações sociais contemporâneas continuam se movimentando a todo momento.
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atores sociaisRedes sociais são uma combinação de vários aspectos, muito além da criação de novas plataformas.
• Tecnologia = coadjuvante• Pessoas = atores sociais
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Barack Obama, 2008.
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em quais ambientes?• Chat • Blogs• Microblogs• RSS• Widgets• Aplicativos• Etc.
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timeline1990 20122004
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1993
Estudantes da Universidade de Illinois (Estados Unidos) desenvolveram o Mosaic, primeiro browser.
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1998
Início do Google e do Instant Messenger.
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1999
Blogger oferece uma plataforma gratuita de conteúdo.
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2000Mais de 70 milhões de computadores conectados à internet.
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2002-2003
Lançamento do Last.fm e do MySpace, duas redes com foco em música.
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2003
Início oficial do Linkedin, rede voltada para negócios e conexões profissionais.
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2004
O Orkut, rede social criada pelo Google, foi lançado com o objetivo de ser uma rede de relacionamento.
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2004
No mesmo ano, Mark Zuckerberg deu início ao Facebook - mais social, mais compartilhável.
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2004
Com o surgimento do Flickr, os usuários passaram a compartilhar e guardar imagens.
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2005
Já com o Youtube, ganhamos um espaço dedicado ao compartilhamento de vídeos.
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2006
Start do Twitter, microblog que permite aos usuários publicar e receber atualizações em até 140 caracteres.
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2007
Com o Tumblr, é possível publicar e compartilhar conteúdo em vários formatos.
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2007
SoundCloud é uma plataforma de publicação de aúdio, muito utilizada por músicos.
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2009
Foursquare é uma rede social de geolocalização, usada para dar “check-in” e encontrar amigos.
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2010
Pinterest = Pin + Interest, usado como se fosse um mural para guardar e compartilhar referências.
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2010
O Instagram, plataforma criada por um brasileiro, reinventou a publicação de fotos com filtros.
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2011
Recentemente o Google lançou um agregador social de perfis: o G+.
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no donut 4 you
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redefiniçãoAs redes sociais trouxeram a tona novas formas de expressão e comunicação.
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Trabalho.
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Aprendizado.
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Diversão.
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“It all starts with respect.Listening is marketing.Participation is marketing.Media is marketing.Conversations are marketing.Comments are marketing.”
Brian Solis.
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referências• Brian SolisThe Social Media Manifesto, 2007.
• Seth Godin“Spout and scout”, 13/2/2012.
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obrigada!prof. talita alves