Redefining a Brand: In Pursuit of Day One & Beyond

2

OUR DAY ONE & CHAPTER TWO PROMISE

Five Questions to Day One and Beyond

I’m going to live how long?

What would I love to do next?

How will I be able to afford doing what I

love to do?

How much should I save today?

Why plan for tomorrow?

FRANCESCA GINO Harvard Business School Expert in decision-making

DAN GILBERT Harvard University Expert in happiness

ZOE CHANCE Yale University Expert in wealth perception

PIERS STEEL Haskayne School of Business, Calgary Expert in procrastination

ADAM ALTER NYU Stern Expert in framing and financial decision-making

GRETCHEN CHAPMAN Rutgers University Expert in health psychology

EMILY PRONIN Princeton University Expert in social perception

E.J. MASICAMPO Wake Forest Expert in will power

HAL HERSHFIELD NYU Expert in financial decision-making

ABIGAL SUSSMAN Princeton University Expert in wealth perception

SCOTT RIGBY Founder of Immersyve Expert in consumer engagement

SHANE FREDERICK Yale University Expert in framing

DAN BARTELS Columbia University Expert in moral psychology

MICHAEL NORTON Harvard University Expert in financial happiness

ELIZABETH DUNN University of British Columbia Expert in financial happiness

MINA CIKARA Carnegie Mellon Expert in neuroeconomics

DALE GRIFFIN Sauder School of Business Expert in judgement

ALICIA MUNNELL Boston College Expert in retirement

Building a Behavioral Army

Longevity Procrastination

Optimism Overreaction

Impulse

Launch Behavioral Quiz

Strongly Disagree Disagree Neutral Agree Strongly Agree

I believe I will live past age 90.

Strongly Disagree Disagree Neutral Agree Strongly Agree

I find myself using the Internet when I should be doing something else.

Strongly Disagree Disagree Neutral Agree Strongly Agree

I often wonder if I will have enough money to support myself when I retire.

Strongly Disagree Disagree Neutral Agree Strongly Agree

I find myself doing the opposite of what other people are doing when I make decisions.

Strongly Disagree Disagree Neutral Agree Strongly Agree

I tend to make impulse purchases.

YOU STRUGGLE WITH IMPULSE CONTROL

Our brains are hard-wired to live for the moment. For most of human history, life was short and tough. 'Today' was the big problem that the human brain is designed to solve. It is never designed to think about 'tomorrow' because, for our ancestors, there weren't that many tomorrows to think about. Saving for your future is harder than our “instincts” tell us. Make sure you

have a steady and consistent approach to your retirement savings plan.

READY TO TAKE ON YOUR INDIVIDUAL CHALLENGES?

I’d like to attend a meeting

Longevity

New Enrollments

Contribution Accelerator

Deferral Increases

60% More actions taken when there’s a behavioral component

Optimism

Invitation

Announcement

Banners

Meeting

Meeting Exercise

Call to Action

Which of the 5 behaviors holds you back?

Kara Segreto is a registered representative of Prudential Investment Management Services LLC (PIMS), Three Gateway Center, 14th Floor, Newark, NJ 07102-4077. PIMS is a Prudential Financial company. Retirement products and services are provided by Prudential Retirement Insurance and Annuity Company (PRIAC), Hartford, CT, or its affiliates. PRIAC is solely responsible for its financial condition and contractual obligations. PRIAC is a Prudential Financial company. © 2015 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, the Rock symbol and Bring Your Challenges are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

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