redbeacon launch announcement - march 2010
DESCRIPTION
This is the presentation given to the media on Redbeacon's new Friendly Advice feature that allows users to invite their Facebook friends to give advice on which service professional to choose for their job. It also announces Redbeacon's strategic partnership with BigTent, a leading provider of parents clubs websites.TRANSCRIPT
Redbeacon Launch EventMarch 10, 2010
Connecting consumers with the best service providers to meet their needs
April 8, 2023 | 2
Agenda
Update on Redbeacon: The Past 6 Months- Brief Overview of Redbeacon
- Some Early Learnings
- Recently Launched Features
What We’re Announcing Today: Redbeacon Goes Social- Friendly Advice
- Organization Endorsements
Partnership Announcement
Q&A
A Brief History of Redbeacon
04/08/23 | 3
Nov 08 Sep 09 Oct 09 Dec 09 Mar 10
Redbeacon Founded
Enabled service requests in SF
1,000 service providers enrolled
Enabled service requests throughout
Bay Area
Redbeacon Social Launch
First Partner Integration
Product development
Mile
sto
ne
Ph
ase
Launch Register service providers
Learn and iterate Scale
Service providersCustomers
1 Customer submits a job request
Selected service providers are invited to quote
3Customer reviews quotes and selects a service provider
4The job is scheduled5
Matching engine finds best service providers
2
April 8, 2023 | 4
How Redbeacon Works
What Distinguishes Redbeacon
Sophisticated matching engine* alerts professionals best suited for job (No search results, no public job posts)
Consumers see actual price quotes for their jobs
Detailed profiles help consumers decide who to pick
Appointments can be scheduled online
04/08/23 | 5
* Patent pending
April 8, 2023 | 6
First Lesson Learned
1. There is no chicken and egg problem Signing up service providers is easy.
Jobs receiving price quotes
Matches per Job Quotes per Job
Top 20 verticals
Quote First / Register Later
Problem: •Service providers don’t immediately see value in Redbeacon•Redbeacon doesn’t have enough providers for some requests
Solution: • Create system to email prospects with “carrot” of real job to
quote on
Quote first page
Redesign Job Pages
Problem: • Providers not seeing where to quote and putting quotes in
Q&ASolution:
• Redesigned the Provider Job page to highlight quote box
Old Provider Quote Page
Redesigned Provider Quote Page
April 8, 2023 | 9
Second Lesson Learned
2. Consumers and service providers need to communicateBefore, during, and after the job.
Private Conversations
Consumer View Private Conversation
Problem: • Consumers want to communicate with service providers to
ask questions about the quote and bargain
Solution: • Enable private communication between consumer and
providers who quoted
Provider View Private Conversation
Adding Information to Existing Requests
Problem: •Consumer want to add information and add images to their request after they have submitted it
Solution: •Enable consumers to add information to the description and upload images after job is submitted
April 8, 2023 | 12
Third Lesson Learned
3. Consumers need lots of information to make a decisionPrice, availability, descriptions, and ratings are not enough.
Improved Ratings and Reviews
Problem: • Consumers need more information about providers before
selectingSolution:
• Added Yelp, Google and Yahoo ratings to help with selection
Ratings from Yelp, Google and Yahoo
Promote Profile Completion
Complete profile reminder on homepage
Problem: • Service providers not completing entire profile
Solution: • Engage service providers at the right times to get them to
enhance their profiles
Enhance profile after quoting
Improve description after quoting
What We’re Announcing
04/08/23 | 15
New Feature: Friendly Advice
04/08/23 | 16
Crowdsourcing recommendations and sharing
- In the real world, people ask their friends for recommendations on local services
- We enable this on Redbeacon by allowing your Facebook friends to vote and comment on service provider options
- Your friends can also recommend additional service providers for the job
- Successful experiences are posted to Facebook to increase virality
Screencast of Friendly Advice
04/08/23 | 17
Friendly Advice
04/08/23 | 18
1. Redbeacon posts to consumer’s Facebook Wall
Friendly Advice
2. Friends vote and comment on user’s choices
Offers to choose from
Voting buttons
Leave comments
Other people’s opinions
Friendly Advice
2a. Friends can also recommend their own service providers
John Doe
555-555-5555
I’ve used John for years. He does top quality work.
Friendly Advice
3. Consumers can see their friends’ opinions
Friendly Advice
4. When friends vote, it’s shared to their Facebook too
Theoretical Example
Action Potential Exposure
Consumer posts job(consumer has 500 FB friends)
5 friends give advice on the job(each friend has 500 FB friends)
500 people
2500 peopleViralViral
Why We Think This Will Work
04/08/23 | 23
Full study at http://www.slideshare.net/razorfishmarketing/fluent-the-razorfish-social-influence-marketing-report
Fluent: The Razorfish Social Influence Marketing Report
Why We Think This Will Work
“People often turn to their friends, families, and colleagues when they have questions
”
What people ask and answer in their online social networks
Full study at http://people.csail.mit.edu/teevan/work/publications/papers/chi10-social.pdf
What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior
(Survey of 624 people)
New Feature: Organization Memberships
Best recommendations outside of friends & family are endorsements from trusted organizations
Displaying Membership Badges- Dozens of organizations at launch- 16,000 service professionals in SF
Bay Area alone
Organizations include
Redbeacon Distribution Strategy
Reach target consumers on websites they already visit
Leverage trusted ties for recommendations and endorsements
Many partnerships will be announced soon, but the first one is...
04/08/23 | 26
Partnership Announcement
04/08/23 | 27
Who is BigTent?
04/08/23 | 28
The leading platform for trusted parenting groups across the country
Allows Redbeacon to reach the critical Moms demographic and provides a valuable new service to BigTent members
BigTent is launching Redbeacon services to 100+ of its most influential and trusted community groups in the Bay Area
April 8, 2023 | 29
Redbeacon’s Integration Into BigTent
Group Buzz Page
April 8, 2023 | 30
Redbeacon’s Integration Into BigTent
Within Reviews & Classifieds
Search Results
April 8, 2023 | 31
Redbeacon’s Integration Into BigTent
Triggered by keywords in group forums
April 8, 2023 | 32
The BigTent Experience on Redbeacon
Cobranded Request Services Page
Service Provider Endorsements Page
April 8, 2023 | 33
BigTent Experience on Redbeacon
We then show the number of endorsements given by members of their group
What it all Means
1. We provide all the information needed to choose the best local service professional for the job
Recommendations of friends and family
Endorsements from web communities
Professional memberships
Price quotes
Appointment times
Ratings and reviews
2. We leverage the social web to Build trust via our users’ social connections through Friendly Advice
Be present in our users’ online communities through partnerships
Questions and Discussion
THANK YOU!
April 8, 2023 | 35
Ethan Anderson
Laney Whitcanack
Redbeacon Press Center: http://redbeacon.com/about/press