red ropes digital portfolio
TRANSCRIPT
Case Studies
Chilean Olive Oil• Objective:
Introduce origin specific olive oil brands to US market
• Challenge: Little to no differentiation of olive oils by country; some bias toward Italian Olive oils
• Strategy:Create best in class consumer website and social media platforms to engage and educate consumers
With 4GreenPs and Vivaldi Partners
Chilean Olive Oil ResultsAttained one of the highest Klout scores
for any Spanish, Greek, Italian, or Chilean
EVOO producer on Twitter
Source: Pinreach & Pinterest,
The first olive oil brand to establish a
Pinterest account- we quickly reached scores typical of established
brands
Source: Klout
Doubled follower counts on both Twitter and Facebook in 3 month period
Chilean Olive Oil Results
Achieved engagement more than twice the average of top brands
Avocados from Mexico• Objective:
Develop a strong digital marketing and social media presence for the leading brand of avocados in the world
• Challenge: Build a dynamic online presence in a rapidly changing environment with mid level budget
• Strategy:Create best in class consumer website and social media platforms to engage and educate consumers. Create fun and exciting promotions to drive engagement with key mom and Hispanic consumers.
Avocados from Mexico Highlights
Integrated online promotional, advertising and website programs made Avocados From Mexico THE most engaged brand for 2 years running
Palm Beach Zoo• Objective: Increase visits by tourists to the Palm Beach Zoo
avocados in the world• Challenge: In an area where most attractions saw over 50% of their
traffic from tourists, the zoo was an destination for locals. With only 1/3rd of traffic from tourists. In addition a competing larger “safari park” is located only 10 miles away.
• Strategy: Research and define the value proposition that the Palm Beach Zoo had to offer. As a small, shady zoo with only animals native to the climate we positioned the zoo as “The Real Tropical Adventure” and capitalized on their Trip Advisor top rating through a dynamic print, digital advertising, discounting and social media program.
January 2012– October 2012
Palm Beach Zoo 2014
No consistent look or messaging
Palm Beach Zoo 2016
Repositioning and strategic advertising & promotional program increased tourist traffic by 10% in just 4 months
Palm Beach Zoo• Objective: With over 50% penetration into the key local target market,
the Palm Beach Zoo needed to develop new ways to increase repeat visits by Moms with children under 8. avocados in the world
• Challenge: The zoo already planned and executed a number of events each month, but focused time and resources on those that targeted ancillary segments of the market, those groups least likely to make a repeat visit.
• Strategy: Realign resources to events targeting core target market; identify those events most likely to increase visits and excite guests; and use creative advertising, promotion and social media to promote.
January 2012– October 2012
Palm Beach Zoo
1 day event
Broke one dayattendance recordin year 2
Broke 17 yearattendance record
Broke summerattendance record
More Happy Clients!
Call Today For More Information
Maryanne ConlinPresident RedRopesDigital
@maryanneconlin
Strategic Marketing and Social Media