RED ONERED ONE

PPRRIICCIINNGG

$17,500$17,500(Body Only)(Body Only)

$33,000$33,000(Fully Configured)(Fully Configured)

ThompsonThompsonViperViper

SonySonyF23 CinealtaF23 Cinealta

PanavisionPanavisionGenesisGenesis$33,000$33,000

(Fully Configured)(Fully Configured)

VSVS

$250,000+$250,000+

ComparisonComparison

Red HistoryRed History

TTIIMMEELLIINNEE

Early 2006 – Red AnnouncedEarly 2006 – Red AnnouncedVaporware?Vaporware?

Late 2007 – Red DeliversLate 2007 – Red DeliversNaysayers SilencedNaysayers Silenced

11/13/08 – Scarlet Officially Announced11/13/08 – Scarlet Officially AnnouncedThe Industry WILL Be ChangedThe Industry WILL Be Changed

What is Prosumer?What is Prosumer?

Prosumer is smaller format professional video. Independent Prosumer is smaller format professional video. Independent movies, short films, TV shows, and music videos are shot on movies, short films, TV shows, and music videos are shot on

prosumer cameras.prosumer cameras.

Panasonic HVX200 on the set of CloverfieldPanasonic HVX200 on the set of Cloverfield

Now: RED SCARLETNow: RED SCARLET

SCARLET: Choose your modelSCARLET: Choose your model

Resolution DefinedResolution Defined

With RED, Filmmakers are able to achieve the HIGHEST quality footage at With RED, Filmmakers are able to achieve the HIGHEST quality footage at a dirt cheap prices. a dirt cheap prices.

How is this possible?How is this possible?

Jim JannardJim JannardFounder of OakleyFounder of Oakley

Photographer + FilmmakerPhotographer + Filmmaker

Frustrated with the lack of quality seen by so-called Frustrated with the lack of quality seen by so-called “Professional” cameras,“Professional” cameras,

He decided to forge his own company, “Red Digital Cinema”He decided to forge his own company, “Red Digital Cinema”

Red’s aggressive pricing, and approach of reaching out to Red’s aggressive pricing, and approach of reaching out to potential customers through online forums—unusual in the potential customers through online forums—unusual in the

traditionally small digital cinematography market—have traditionally small digital cinematography market—have generated considerable industry attention.generated considerable industry attention.

It’s up to YOU!It’s up to YOU!

Scarlet is fully customizable, interchangeable, and upgradable. You Scarlet is fully customizable, interchangeable, and upgradable. You basically build the camera up according to how you will use it, you basically build the camera up according to how you will use it, you

decide how mild or wild you want to go.decide how mild or wild you want to go.

Multiple accessoriesMultiple accessories Limitless possibilitiesLimitless possibilities

What does this mean?What does this mean?

Change in the Digital Change in the Digital CinemaCinema

CheaperCheaper

FilmFilm TVTV

Change 2 Change 2 MarketsMarkets

TV Shows, Commercials,TV Shows, Commercials,Music Videos…Music Videos…

Studio Pictures, DocumentariesStudio Pictures, DocumentariesIndie Movies…Indie Movies…

Any QuestionsAny Questions

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