red dress credentials

+44 (0) 131 624 6705 www.redresscreative.com

RED DRESS CREATIVE are a new breed of

integrated design and marketing agency

Brand Guardians that love and adore social

media tools and know how to use them.

We live for 3 rules in the agency, we must have:

CREATIVITY

PASSION

RESULTS

Credentials Edit 2009


An increase of 764% to visits to our website inside 3 months- WOW!

Our investment paid off thank you. £35,000 in a marketingcampaign delivered confirmed sales of £1.2 million

Our target was 30% occupancy, with our new website weachieved 56%, thank you.

The planning department have granted us the ok - our socialnetworking website delivers the green travel plan that gaveus the green light. Thank you.

Delivering the University Technology website for all 12Scottish Universities is now being repeated around the world,the last people to ask were Israel, work is about to start onthe same for all 3 Baltic states: Lithuania, Latvia and Estonia.

Red Dress

Results


Have you ever thought what would happen if

you applied quantum physics to film production?

The QMorphic Corporation have done just

exactly that producing not only an amazing tool

but to use the software makes you question the

future of almost everything.

Working with QMorphic Red Dress have created

identities for multiple products, divisions and

the Group, providing brand manuals through

to marketing colateral. Our roll has been largely

advisory to assist in the development of the

offer, the product description and explanation

to the potential consumer.

Due to our extensive experience online Red

Dress continue to support this amazing

technology, their partner companies and

suppliers with every possible online media some

of them include:

Websites

Blogs

Online Banner ads

SEO

Twitter Feeds

MySpace & Facebook pages

MorphicMedia.TV

Popmorphic.com

QMorphic.com

Red Dress

QMorphic Corporation

www.qmorphic.comwww.popmorphic.comwww.popmorphiclive.comwww.morphicmedia.tv

Whitecross Dental is one of Scotland’s leading

practices, with a wide range of dental and

associated products and services.

Whitecross teamed up with Red Dress to create

a strong identity that looked at not only the brand

and printed materials but the interior decoration

of the practice and the online tone.

Red Dress have created a website backed up

by blog, twitter feed and a social media strategy

that will incorporate video blogging and facebook

incentives.


WHITECROSS DENTAL

Red Dress

whitecross

www.whitecrossdental.co.uk

How do you connect people from over 20

different companies who see each other almost

every day but don’t even know each others’

names?

Edinburgh Park is one of the country’s largest

business parks with around 7000 staff working

for major employers such as Diageo, HBOS,

Fujiitsu and Oracle. But until Red Dress turned

their talents to the issue, those staff were isolated

in their own companies.

We created a site which allowed them to create

a thriving community which shares news, traffic

updates, car sharing arrangements and even

running clubs and social groups. That’s great

for the staff but it’s great for the shops,

businesses and services on and around the

park too, giving them the chance to offer

discounts and special offers to a focused, local

group of consumers instead of wasting money

on general advertising to anyone who’ll listen.

Edinburgh Park now has a true community with

its own common interests and which connects

and benefits those in it and those businesses

which serve it.


EDINBURGH PARK COMMUNITYwww.edinburghpark.co.uk/community

Red Dress

Ever thought about going a bit Indiana Jones -

canoeing down remote rivers in unexplored

jungles? Well, Wilderness Journeys are the

company to speak to. As well as being a leading

organiser of serious adventure holidays, they’re

one of the UK’s leading experts in sustainable

tourism with numerous awards to their name.

The holidays and locations are superb and

Wilderness Journeys needed a web site to

match. We developed a complete sales strategy

for the site: nobody books a premium 3 week

holiday on the strength of one page of text or

one photo. So we created a site packed with

features which slowly build, step by step, the

desire to book a holiday. A superb search

function forms the core of the site and leads the

customer into a rich system of photo galleries,

trip reports and availability listings which

gradually build interest until a booking is made.

Of course this strategy requires a lot of content,

so we developed a community framework which

the guides and staff can use to update the site

on the fly while trips are actually going on. This

keeps the site incredibly fresh with daily blog

and gallery updates which draw customers into

a community of people sharing the adventure.

The site is garnished with photography from

Colin Prior and a slick visual design from our

creative team but it’s the community that makes

the site work so well.


WILDERNESS JOURNEYSwww.wildernessjourneys.com

Red Dress

Red Dress created Tweetabits after working

with Twitter from 2007.

Our goal was to create a Twitter tool that helped

businesses make better use of such a simple

piece of software.

Working with an Accountancy firm (franchisee)

we developed Tweetabits. It delivers location

specific conversations that are relevant to your

business.

I.e. if you are an accountant interested in helping

people with their Tax - Tweetabits delivers

conversations to your desktop of any mention

on Twitter within a 2.5 mile radius from your

office of people talking about Tax. Not only that

it allows you to block any mention of Council

Tax or someone posting a job that mentions

Tax.

Tweetabits is in use locally, in Edinburgh and

Fife but is also being used by Dentists and

Plastic Surgeons in Canada and further afield.

Tweetabits has the added benefit of being able

to save searches, rate tweets and users for

follow up by the sales team.

Designed for SME’s interested in benefitting

from immediate location specific leads to their

business.


TWEETABITSwww.tweetabits.com

Red Dress

We use the internet to share - this is the essence

of what makes it a success. We are sharing

information, products, photographs, opinion,

knowledge - the items we share are known as

Social Objects or by Saatchi & Saatchi’s CEO

as Lovemarks.

Social Networks are built around social objects

not the other way around; social networks are

more powerful but need the object to survive.

We socialise via objects, we all become

enthusiastic about something outside ourselves

- here is the essence of modern marketing.

You turn your product or service into a Lovemark

or social object and your community will market

it for you. Creating passionate evangelists who

talk knowledgeably about your product on

forum’s and blogs is the route to success.

Red Dress know the essence of turning a product

or service into a social object - it is effectively

by using lots of social gestures.

Our success stories involve blogs that we set

up for our clients and provide marketing strategy

for bloggers to use and write about - success

is tracked and defined by location specific goals.


SOCIAL OBJECT / LOVEMARKForum to Blog and why the string develops

Share it, pass it on, subscribe, paste it, save it....

Red Dress

David Peters - Managing Partner

A lover of Branding / This seasons must have!


Colin Gilchrist - Managing Partner

A creative blogger: http://www.colingilchrist.com

Social Tailor

Emma Cowan - Head of Account Management

Smarter than average bear.

Serial Organiser

David Black - Creative Director

Dave has lots of friends but he likes you the best.

Creates visual wonders

Paul Fraser - Head of Technical

Husband, Dad and Geek

Code Ninja

CLIENTS:

Aegon

Baird Allan

Capital Solutions

Company Net

ERDC

Ethics Girls

Family Mediation

Flexitricity

Grosvenor Estates

RSPB Scotland

Lasalle Investment Management

The Miller Group

Multrees Walk

QMorphic

RUTS

Scottish Arts Council

Sutherlands

Thomson Bethune

Wilderness Journeys

Valley Technology

This list does not include those mentioned already

in this document.

RED DRESS

We love what we do - and we’re damn good too.

RED DRESS

Red Dress

Red Dress Creative

Studio 128 Pitt Street

Edinburgh EH6 4DD

+44 (0) 131 624 6705

WWW.REDDRESSCREATIVE.COM

red dress credentials

Design

qmorphic red dress

red dress creative

red dress whitecross

red dress wilderness

red dresstweetabitsw

site work

red dress turnedtheir

red dressedinburgh park