Claire Armitage

Target AudienceThe target audience for Red Dead Redemption is aimed at working class people, teenagers and mature gamers.

http://www.rockstargames.com/reddeadredemption/

How it was promotedhttp://www.youtube.com/watch?v=Ogu73bjrfZ0 Video Trailers

Word of mouth

Fan sites created

You can work as a team with people online or work against each other. Social clubs are set up for people to compare their scores and best combinations.

Click on the quiz button to test your honor and fame or just look on the webpage.

The use of convergence

Online- playing multiplayer with other people. Dlc- Down loadable contentCombination of film scenes during the game