SPECIAL EDITIONS

Angela Brockington

Travis Brassell

COMPANY AND PRODUCT REVIEW

• Founded in 1982 by Dietrich Mateschitz along with Chalerm Yoovidhyat, saw that Japan and Thailand had energy drinks in their markets and wanted to create one of their own.

• First Red Bull sold in home country of Austria April 1, 1987.

• 40 billion cans sold

• 53.3 million dollars

• 166+ countries

PRODUCT IDEA

&

HEAD OF THE PACK

VAST PRODUCT LINE

RED BULL EVENTS

RED BULL & CIROC

PARTNERSHIP