RED BULL

BY: AMY CUMMINGS

HISTORY Red Bull was first created as an

adaption to the Thai energy drink Kraeting Daeng

Created by Dietrich Mateschtz, an international marketing director

First introduced in the U.S.A in 1997 Red Bull has remained it’s same logo

since it’s debug Red Bull’s slogan “It Gives you Wings”

and marketing commercials wasn’t created until the late 90’s

TARGET MARKET Red Bull is popular with teens

all the way up through people in their 30s

Popularity of Red Bull in alcoholic drinks also influences target market

Red Bull is estimated to dominate 60-70% of the energy drink market

SURVEY RESULTS…Do you like the current size of the Red Bull

can?YesNoUnsure

Do you like the current color scheme of the Red Bull can?

YesNoUnsure

Would you recognize the Red Bull Logo if image was not there?

Yes NoUnsure

Would you pre-fer if the slogan was on the can?Yes

NoUnsure

Would you pre-fer the slogan

above or below the logo?

AboveBelowUnsure

Should wings be incorporated in

the logo? YesNoUnsure

…SURVEY RESULTSDo you like the

current color scheme of the Red

Bull logo? YesNoUnsure

Do you like the current font of the

Red Bull logo?YesNoUnsure

DESIGN INFLUENCES

Deidrich’s main inspiration came from his first taste of Krating Daeng, which is Thai for "Red Bull”

Most of the Red Bull design aspects come from Krating Daeng

Other Red Bull Products..

PROCESS… Quick Survey I found that only 20% of the 30

students I ask could clearly identify the Red Bull logo, most identified the logo being a single red bull

...PROCESS Listened to the audience, chose to

reduce the logo to one bull “It Gives you Wings” Additional features added to unify logo;

I.e. steam, sun, and wings along with a circling new font

…PROCESS Intro to Illustrator… !!!!!! After a series of unfortunate events,

my design turned out well all together.

THUMBNAILS

THE FINAL DESIGN