red bull brand concept
DESCRIPTION
A long night and a lot of Red Bull's does indeed give you wingsTRANSCRIPT
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Three short words that define the immortal human spirit to
triumph what lies beyond its imagination
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An obsession to defy the boundaries of the realm to curb the
yearnings of a motivated mind
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Red Bull has always been a pioneer, an avant-gardist
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Every campaign, every identity, each idea associated with
Red Bull has been conceived from pure untainted imagination
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Born out of the souls drive to overcome the physical hurdles that
the mind could conceive
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It’s not just about pushing the envelope or living on the edge
It’s about living & breathing beyond reason
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It’s about flying indeed
The soul’s flight in the realm of imagination & ambition
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It isn’t easy to find ones who breathe this fire
And it’s even harder ignoring them
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Shekhar Ibhrampurkar