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Recycle My Cell 2012 Annual Report Submitted to: British Columbia Ministry of Environment Prepared by: Canadian Wireless Telecommunications Association 80 Elgin Street, Suite 300 Ottawa, ON, K1P 6R2 July 2013

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Page 1: Recycle My Cell 2012 Annual Report - British Columbia€¦ · Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment 2. Program Overview The Canadian wireless

Recycle My Cell

2012 Annual Report

Submitted to: British Columbia Ministry of Environment

Prepared by: Canadian Wireless Telecommunications Association

80 Elgin Street, Suite 300

Ottawa, ON, K1P 6R2

July 2013

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Table of Contents At a Glance ..................................................................................................................................................................... 4

1. Executive Summary .............................................................................................................................................. 5

2. Program Overview ................................................................................................................................................ 7

3. Public Education Materials and Strategies ........................................................................................................... 7

3.1 CWTA initiatives ........................................................................................................................................... 8

3.1.1 Sponsorship of events .......................................................................................................................... 8

3.1.2 Participation at local trade shows and fairs ........................................................................................ 9

3.1.3 Recycle My Cell branded program ....................................................................................................... 9

3.1.4 Promotional materials ......................................................................................................................... 9

3.1.5 Social Media ........................................................................................................................................ 9

3.1.6 YouTube video ................................................................................................................................... 10

3.1.7 RMC Web site .................................................................................................................................... 10

3.1.8 Toll-free number ................................................................................................................................ 10

3.1.9 Stakeholder relations ......................................................................................................................... 10

3.1.10 Third-party Web sites ........................................................................................................................ 11

3.1.11 News Canada stories ......................................................................................................................... 11

3.1.12 Press releases .................................................................................................................................... 11

3.1.13 Paid advertising ................................................................................................................................. 11

3.2 Corporate program initiatives .................................................................................................................... 11

3.2.1 Promotional materials ....................................................................................................................... 11

3.2.2 Web sites ........................................................................................................................................... 11

3.2.3 Staff training ...................................................................................................................................... 12

4. Collection System and Facilities .......................................................................................................................... 12

4.1 Number of drop-off locations .................................................................................................................... 12

5. Product Environmental Impact Reduction, Reusability and Recyclability .......................................................... 13

5.1 Handset manufacturers and improving product life cycle management .................................................. 13

5.2 Processor members and certifications ....................................................................................................... 14

6. Pollution Prevention Hierarchy and Product / Component Management ......................................................... 14

6.1 Management of recovered product ........................................................................................................... 14

7. Product Sold and Collected and Recovery Rate .................................................................................................. 15

7.1 Product Sold (Distributed) .......................................................................................................................... 15

7.2 Volume of cellular devices collected .......................................................................................................... 16

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

7.2.1 Volume of devices collected through RMC ........................................................................................ 17

7.2.2 Volume of devices collected through other member initiatives ........................................................ 17

7.2.3 Volume of devices collected by other programs ................................................................................ 17

7.3 Recovery Rate ............................................................................................................................................ 18

8. Summary of Deposits, Refunds, Revenues and Expenditures ............................................................................ 18

9. Plan Performance ............................................................................................................................................... 18

9.1 Targets........................................................................................................................................................ 18

9.2 Annual survey - consumer awareness and propensity to participate ........................................................ 18

9.3 Satisfaction with RMC (National) ............................................................................................................... 23

10. Donation to charity ............................................................................................................................................. 24

11. Conclusion .......................................................................................................................................................... 24

Appendix A................................................................................................................................................................... 25

Appendix B ................................................................................................................................................................... 26

Appendix C ................................................................................................................................................................... 39

Appendix D .................................................................................................................................................................. 40

Appendix E ................................................................................................................................................................... 42

Appendix F ................................................................................................................................................................... 44

Appendix G .................................................................................................................................................................. 46

Appendix H .................................................................................................................................................................. 54

Appendix I .................................................................................................................................................................... 56

Appendix J .................................................................................................................................................................... 57

Appendix K ................................................................................................................................................................... 68

Appendix L ................................................................................................................................................................... 69

Appendix M ................................................................................................................................................................. 81

Appendix N .................................................................................................................................................................. 86

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

At a Glance

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

1. Executive Summary

Products within plan Mobile devices that were primarily manufactured to connect to a cellular or paging network.

Program website Recycle My Cell – www.recyclemycell.ca

Recycling Regulation Reference

Topic Summary

Part 2, section 8(2)(a) Public Education Materials and Strategies Refer to Section 3 for details.

Sponsorship of events (Waste Reduction Week in Canada, RCBC and CWMA Annual conferences).

Joint BC stewards initiatives and RMC material on stakeholder Web sites.

RMC branded program and promotional materials for municipal and other third-party sites.

Paid advertising to support specific events. Press releases and News Canada stories highlighting

latest developments regarding RMC.

Part 2, section 8(2)(b) Collection System and Facilities Refer to Section 4 for details.

RMC utilizes a return-to-retail recovery model. In 2012, there were 430 permanent drop-off

locations in 77 communities (29 regional districts). Participating locations included in the RMC database

collect all devices regardless of make, model or condition in order to provide consumers with the convenience that they seek.

RMC offers several free mail back options which will allow any consumer with access to Canada Post services the ability to return their devices.

Part 2, section 8(2)(c) Product Environmental Impact Reduction, Reusability and Recyclability Refer to Section 5 for details.

Decrease in size of devices, and the ability to substitute one device for many, reduces the resources required at the time of manufacturing and the amount of material that must be dealt with at the end-of-life.

Manufacturers have strived to improve the energy efficiency of devices.

The adoption of Micro-USB as the common universal charging interface also provides the benefit of higher efficiency ratings.

Program members use certified third-party processors to manage their materials.

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

Recycling Regulation Reference

Topic Summary

Part 2, section 8(2)(d) Pollution Prevention Hierarchy and Product / Component Management Refer to Section 6 for details.

While it is understood that reuse is the preferred method for dealing with recovered product, in the case of wireless devices the amount of product that can be refurbished for reuse is dependent on many factors that are not controllable, including the condition of the phone at time of recovery and the technology that is required for its use.

Reused – 19,019. Using established industry approved recycling and reuse practices, cell phone carriers and manufacturers refurbish damaged products that meet specific functionality requirements for resale.

Recycled – 44,394. Handsets not suitable for reuse are either disassembled for harvesting spare parts or ground down for the recovery of precious metals.

Part 2, section 8(2)(e) Product Sold and Collected and Recovery Rate Refer to Section 7 for details.

Product sold – 726,908 (estimated) Product collected (all initiatives) – 209,763

(estimated). o 63,413 were recovered through member’s

RMC initiatives and 146,350 through various internal initiatives.

Part 2, section 8(2)(e.1) Not applicable to Recycle My Cell.

Part 2, section 8(2)(f) Summary of Deposits, Refunds, Revenues and Expenses

Not applicable to Recycle My Cell.

Comparison of Key Performance Targets

Part 2 section 8(2)(g); See full list of targets in Plan Performance

Priority Stewardship Plan Targets

(as agreed with ministry file lead)

Performance (2012 Results) Strategies for Improvement

Increase awareness of cell phone recycling nationally to 80% by 2015.

50% nationally; 55% in BC. Refer to Section 9 for details.

CWTA will continue to use the strategies outlined in this Annual Report, including working with BC Stewards on joint initiatives.

100% customer satisfaction with the Recycle My Cell program.

95% of those who recycled their device reported being satisfied with the experience. Refer to Section 9 for details.

CWTA will continue: to offer multiple methods by

which a consumer may recycle their device (drop-off locations and mail back).

to work with its members and participating organizations to ensure that issues are addressed.

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

2. Program Overview The Canadian wireless telecommunications industry, under the auspices of the Canadian Wireless Telecommunications Association’s (CWTA) Recycling Committee, operates Recycle My Cell (RMC), a free national cellular phone recycling program. The members of CWTA include, among others, wireless service providers, wireless handset manufacturers and processors. Recycle My Cell has served as the cell phone recycling stewardship program in British Columbia since its formal regulatory approval in the province on November 10, 2009. Recycle My Cell deals specifically with mobile devices that were primarily manufactured to connect to a cellular or paging network. Examples of such devices include cellular phones, accessories such as headsets, chargers and batteries, wireless smartphones, wireless PDAs, removable external aircards and pagers. Under RMC, brand owners continue to operate their own corporate programs to collect, reuse and recycle mobile devices. RMC uses a return-to-retail collection model. Consumers can readily return mobile devices at all participating retail stores operated by brand owners within the province during normal business hours. In addition, consumers will be able to mail back unwanted devices using postage-paid labels when it is not convenient for them to return the devices to a drop-off location. Devices that have been collected by participating locations are sent to certified processors for proper handling. This report has been prepared by the CWTA and is submitted on behalf of participating members: Bell, Blackberry, Dell Canada Inc., Eastlink, GEEP Inc., GREENTEC, LG Electronics Canada, Inc., Lynx Mobility, Mobilicity, Motorola Mobility, MTS, Nokia, Rogers Communications, Samsung Electronics Canada Inc., SaskTel, Sims Recycling Solutions, Sony Mobile Communications, TBayTel, TELUS, Videotron, Virgin Mobile Canada, and Wind Mobile1.

3. Public Education Materials and Strategies

RMC is making positive strides within the province in terms of increasing program awareness; the message for how to effectively deal with cell phones is reaching consumers in Canada. CWTA, and its participating members, have undertaken various promotional activities to raise awareness about cell phone recycling and the RMC program. Initiatives that will continue to promote RMC include:

Sponsorship of events like Waste Reduction Week in Canada; RMC material on stakeholder Web sites; Promotional materials (including brochures, posters, tent cards and banner/button ads) for

municipal and other third-party sites; News Canada stories for inclusion in newspapers or Web sites;

1 See Appendix A for program specifics for member initiatives.

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

Press releases highlighting latest developments regarding RMC; Paid advertising to support specific events; and Public service announcements (English and French versions).

An increase in cell phone recycling awareness may not correlate directly to an increase in the number of devices that are collected in the province by the RMC program. Although RMC is the approved stewardship program operating within the province it is not the only program recovering phones. Having said that, RMC will not inhibit the ability of another program to recover used devices nor will it monitor the behavior of these programs. While RMC is an umbrella program, the promotion of cell phone recycling occurs in two ways: by CWTA for the RMC program as a whole, and through activities of participating members in relation to their corporate programs.

3.1 CWTA initiatives CWTA reviews the results of its annual survey to ascertain trends in consumer awareness and behavior concerning cell phone recycling. Based on those results CWTA works to devise program promotion initiatives with the goal of increasing the level of awareness concerning cell phone recycling. CWTA also continues to promote the program with methods that have shown positive results. 3.1.1 Sponsorship of events In 2012, Recycle My Cell was the sole national sponsor for Waste Reduction Week (WRW) in Canada lending support to the “Recycle My Cell Student Challenge”. The “Recycle My Cell Student Challenge” challenged schools to collect the most phones in their province for an opportunity to win prizes. Much like 2011, 2012 was marked with a substantial increase in the number of schools registered nationally, since the launch of the Challenge. Schools were informed of the Challenge through a national press release, contest details on the Waste Reduction Week in Canada Web site and through each of the participating provincial councils; how this information was conveyed by the councils would differ based on the approach preferred by each region. In British Columbia, Recycle My Cell received valuable support from the Recycling Council of British Columbia (RCBC). RCBC sent an initial email to all of the 1,790 schools in BC, encouraging participation in all aspects of Waste Reduction Week 2012. The initial email included information on event registration and the Recycle My Cell (RMC) Student Challenge, and encouraged teachers to engage their students in WRW by registering their events and signing up for the Challenge. In addition, RCBC promoted the Challenge on their website and Facebook page, which included information and links on how to register and how to get involved2. The Recycle My Cell Challenge was also promoted via press releases, the Waste Reduction Week in Canada Web site, the Recycle My Cell Web site and on Facebook and Twitter. Bench Elementary School won the 2012 Challenge in British Columbia and was awarded a cash donation to further their environmental initiatives. Nationally, 4,2603 cell phones were recovered through the Challenge in 2012, compared to 6,214 last year and 3,854 in 2010.

2 See Appendix B for Recycling Council of British Columbia’s website and Facebook page, as well as press releases and other

promotional materials supporting Waste Reduction Week in Canada. Other examples of sponsorship activities are also included. 3 See Appendix C for list of winning schools and totals. (This data is included in the overall recovery total.)

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

CWTA expects that the next Student Challenge will see a further increase in participation within the province. Recycle My Cell continues to be actively engaged in BC in a variety of ways through sponsorship of events that engage stakeholders as well. In 2012, Recycle My Cell sponsored the Coast Waste Management Association’s 2012 CWMA Annual Conference, as well as the Recycling Council of BC’s Annual Conference. 3.1.2 Participation at local trade shows and fairs CWTA dedicated efforts to reach out to municipalities by showcasing RMC at the 2012 Federation of Canadian Municipalities’ (FCM) Annual Conference and Tradeshow. The intent of this participation is to encourage local governments to host a drop-off location or provide information about RMC and existing drop-off locations to residents in their communities. 3.1.3 Recycle My Cell branded program The Recycle My Cell program is open to third-party locations interested in hosting a drop-off location to support cell phone recovery efforts. Third-party locations, such as municipal waste depots, not for profit organizations and other parties not affiliated with current RMC members, can serve as drop-off locations simply by registering with CWTA. Once the registration is approved, locations receive all the elements that they require for phone recovery (postage paid boxes, posters and pamphlets) as well as information concerning the most frequently asked questions about our program and cell phone recycling. The Recycle My Cell branded program currently has 10 locations in British Columbia. Cell phones collected through the program are accounted for in the collection totals in Section 7. 3.1.4 Promotional materials CWTA continues to promote the use of RMC promotional materials (recovery boxes, brochures, tent cards and posters4) that have been developed for use at third-party locations (municipal and community sites, that wish to support the Recycle My Cell recovery program, at dealer sites and non-affiliated retailers that do not run their own program and wherever else such materials may be required. The bilingual brochure was updated to mirror changes made to the Web site and provides details about the RMC program, including the Web site address and toll-free number for those requiring further information. The bilingual tent card or poster (available in either English or French), identifies the municipal site or dealer site as a RMC drop-off location and includes the Web site address. 3.1.5 Social Media CWTA developed a Facebook page for RMC that is used to promote the various events that RMC was part of. In addition, CWTA has been promoting cell phone recycling via its @recyclemoncell Twitter account5.

4 See Appendix D for samples of the RMC brochure, tent card and posters.

5 Appendix E for Facebook and Twitter feeds.

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

3.1.6 YouTube video CWTA developed a public service announcement6 (PSA) in both French and English to promote Recycle My Cell. This PSA has been posted to YouTube and also provided to relevant waste management contacts within each province for their information and use. 3.1.7 RMC Web site CWTA maintains a Web site (www.recyclemycell.ca and www.recyclemoncell.ca) that serves as the central hub for the program. Information about the RMC recovery program, recycling, member programs, current collection sites and steps to clear personal information is readily available to consumers via this site. This site also includes links to the mail-back options that are in place through member programs. Consumers with additional questions about the program are encouraged to contact RMC representatives via an email address that has been established for this purpose ([email protected] / [email protected]). In late 2012, this Web site was revamped with a modern, eye catching look to inform consumers about the RMC recovery program, member programs, current collection sites, and steps to clear personal information from a device before it is recycled. The renewal of the Web site will continue in 2013 with fresher content that will quickly and easily provide relevant information to consumers. A new mobile friendly RMC Web site was also created for consumers to have easier access to all of the same important information available on the current RMC Web site. Web site traffic (January to December 2012)

RMC Web site logged 46,618 unique visits. 4,4667 database searches for recycling locations in British Columbia (based on the postal code

entered at time of search). 3.1.8 Toll-free number Consumers without Internet access can call a toll-free number (1-888-797-1740) operated by CWTA staff to access information about RMC. Inquiries related to other material categories are forwarded to appropriate organizations where they exist. Call volume (January to December 2012)

57 calls to the RMC toll-free number originated from British Columbia.

3.1.9 Stakeholder relations CWTA is an active participant within the Stewardship Agencies of BC. This joint initiative of the BC Stewards8 provides information to BC residents concerning all approved programs within the province. It identifies the steward, the designated materials and most critically, where consumers can take their products to ensure that they are recycled responsibly. Recycle My Cell is also included in the BC Recycling Handbook. The publication includes information on all ministry approved stewardship programs operating within the province, and is provided to: BC Ministry of Environment, all members of the Legislative Assembly, BC Chambers of Commerce, all BC regional district offices, all Return-It Depots and Collection sites.

6 See http://www.youtube.com/user/canadianwireless#p/u/0/gNacWvxVP4E to view PSA.

7 Due to a tracking issue with the RMC Web site, the data for November and December is an estimate.

8 See Appendix F for BCstewards.com samples.

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

3.1.10 Third-party Web sites Recycle My Cell continues to receive positive support from environmentally related organizations, such as David Suzuki, Pitch-in Canada and Environment Canada9. In addition, Recycle My Cell sponsored the RCBC’s Recyclepedia Web site; the site provides a listing of all RMC locations within a defined geographical area. Several cities and regional districts also inform their residents of the program on their Web sites. 3.1.11 News Canada stories CWTA continues to use News Canada as a valuable tool for program promotion. News Canada is a paid service that provides articles, free of charge, for use by publications and Web sites. This has shown to be an effective way of including the Recycle My Cell story in community newspapers and on Web sites that often look for content from external sources. These story pick-ups are then monitored and tracked by News Canada and that information is provided to the CWTA. 3.1.12 Press releases CWTA develops and distributes both targeted and national press releases to coincide with activities that RMC participates in. As an example, support of Waste Reduction Week was announced in a national release. In addition, announcements regarding the number of phones that have been recovered are issued to coincide with Earth Day10. 3.1.13 Paid advertising CWTA utilizes alternate advertising methods, such as Google and Facebook ads, to build program awareness. The use of on-line advertising in forums commonly used by consumers offer a more targeted approach to providing information to those searching for it11.

3.2 Corporate program initiatives Corporate recycling programs have included consumer awareness campaigns in the past and the extent of corporate marketing for cellular phone recycling has not diminished with the implementation of CWTA’s program and awareness initiatives. 3.2.1 Promotional materials Over the course of 2012 wireless carriers have continued to build program awareness by placing RMC branding on corporate marketing materials like in-store posters and tent cards. Each participating carrier continues to have its own marketing plans in place12. 3.2.2 Web sites In addition, carriers continue to increase the visibility of recycling programs by ensuring that the information is readily accessible to customers upgrading their phones via corporate Web sites. Participating manufacturers also include RMC branding on their corporate Web sites. This identifies their corporate programs as a participant in the national industry-wide initiative.

9 See Appendix G for Third-party samples.

10 See Appendix H for Earth Day Press Release.

11 See Appendix I for samples of paid advertising.

12 See Appendix J for examples of promotional materials.

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

3.2.3 Staff training Carriers continue to foster program awareness internally with their staff so that they are able to provide accurate information to their customers. This is done with regular reminders via internal Web sites and blogs. Bell, for example, maintains an on-line training module13 that is a required element to new store associate’s training.

4. Collection System and Facilities RMC is a national program that utilizes a return-to-retail model for device recovery. Participating members will recycle any wireless device or accessory that is returned to them regardless of whether the device was purchased there. CWTA and its members believe that a return-to-retail model is the most appropriate and effective method available for wireless device collection, and appropriately reflects the principle of extended producer responsibility. The vast majority of these locations are affiliated with carrier member programs. CWTA and its members support a return-to-retail model for collection drop-off sites. It is felt that the most effective method for cell phone recovery is simply dropping off an existing device(s) when a new one is purchased. The Recycle My Cell network of collection sites is continually evolving as more retailers and brand owners join the program, and as companies introduce new retail stores and dealerships into the marketplace. The recyclemycell.ca and recyclemoncell.ca Web sites will provide the public with the most up-to-date list of available locations. Participating locations that are included in the RMC database collect all devices regardless of make, model or condition in order to provide consumers with the convenience that they seek. In instances where a drop-off location is not available, RMC offers several mail back options through its member programs which will allow any consumer in the province – with access to Canada Post service – the ability to conveniently and easily return their devices and accessories at no cost to themselves.

4.1 Number of drop-off locations There were 430 permanent14 drop-off locations in 77 communities (29 regional districts) within British Columbia15 in 2012; this is a decrease of 122 locations over 2011. The decrease is attributable to: store locations closing; store locations being decommissioned; and criteria for inclusion in the program being tightened by program participants. In addition, there were:

0 Temporary16 drop-off locations. 3 Processors/Consolidation Centres17, and

13

See Appendix K for the introductory page to Bell’s online training module and information provided to employees. 14

Facilities that are carrier identified retail locations and franchisees, or other approved third party operators (e.g. non-affiliated retail stores, libraries, municipal centres, etc.) that host Recycle My Cell collection boxes year round. These locations are accessible by consumers and included in the Recycle My Cell searchable database. 15

See Appendix K for a list of drop-off locations in British Columbia. 16

Carrier identified locations, or other third party operators (e.g. schools, offices, etc.) that host collection boxes for a limited period of time, seasonal drives and challenge-based drives or other limited temporary collection activities. These locations are not included in the Recycle My Cell searchable database. 17

Facilities that receive devices via recovery mechanisms (product that is recovered via Mail-backs or delivered by couriers). These locations are not accessible by consumers.

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

4 Reverse Logistics Centres/Warehouse18 Collection Facilities

5. Product Environmental Impact Reduction, Reusability and Recyclability 5.1 Handset manufacturers and improving product life cycle management RMC handset manufacturers continue their efforts to eliminate or to reduce the environmental impacts of a product throughout its life cycle. As consumers have come to expect devices that do more and faster, handset manufacturers work to redesign and improve their devices to meet these expectations. The increased functionality occurs in a device that is considerably smaller and lighter than even a few years ago. This decrease in size, and ability to substitute one device for many, reduces the resources required at the time of manufacturing and the amount of material that must be dealt with at the end-of-life. In addition, in order to ensure consumer satisfaction in terms of talk and stand-by time, the energy efficiency of devices has also improved. As well, the adoption of Micro-USB as the common universal charging interface also provides the benefit of higher efficiency ratings. Some examples of individual initiatives that have been taken include:

BlackBerry works to reduce its environmental impact throughout the lifecycle of BlackBerry® products, from the materials used in the product, to production and distribution, to its use, and for the end of its useful life:

In fiscal 2012, BlackBerry worked with experienced sustainability consultants to conduct comprehensive Life Cycle Assessment (LCA) studies on selected products, which provided an in-depth view of each product’s environmental impacts at every stage in its life cycle, helping BlackBerry focus efforts on reducing its overall environmental impact.

BlackBerry is continually investigating alternative and more sustainable materials for its products and abides by an internally generated Restricted Substances List. BlackBerry has banned Beryllium and a number of phthalates from BlackBerry products and accessories, and is working to eliminate polyvinyl chloride (PVC) and brominated flame retardants (BFRs).

BlackBerry takes a holistic approach to sustainable packaging. Paperless documentation and smaller accessories contribute to more compact box designs that allow for more smartphones to be shipped on a single shipping pallet, reducing transportation emissions. All new BlackBerry smartphones shipped since June 2012 are shipped with 100% fiber-based packaging that is fully recyclable.

Emphasizing energy efficiency during the design process has resulted in adjustable settings in the BlackBerry OS. With BlackBerry® OS 7.1, RIM introduced ways to maximize battery life by offering features to automatically adjust device settings and to close applications that are using intensive resources.

BlackBerry offers a variety of options for customers to responsibly dispose of their BlackBerry devices and accessories that have reached the end of their useful life.19

18

Facilities where devices under warranty are returned. These locations are not accessible by consumers. 19

BlackBerry promotes these programs on its Corporate Responsibility web site: http://www.rim.com/company/corporate-responsibility/product_sustainability.shtml.

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

Nokia devices are created with the environment in mind; all the handsets and accessories Nokia produces fulfill their strict environmental criteria. This means Nokia:

uses approved, tested and sustainable materials; continually improves energy efficiency for all products; develops smaller, lighter, recyclable packaging; offers a range of Green Channel apps and services at Nokia Store; and makes sure that when it’s time to recycle the phone, 100% of the materials in any Nokia

phone can be recovered and used to make new products or generate energy.

Every Nokia product comes with an eco-profile, which tells you about its materials, energy efficiency, packaging, environmental impact and recycling. Nokia’s eco hero devices20 include a wide range of environmental features as well as new eco innovations. These devices introduce new, more sustainable materials such as bio plastics, bio paints, recycled metals and recycled plastics. They come either with in-device user guide with only a small printed guide, or with a user guide in black & white printing including eco tips on Green Page. Nokia provides full user guides on nokia.com. Reducing content inside the packaging has allowed Nokia to pack their products in a minimized package. The packages are also made of renewable, 100% recyclable material.

5.2 Processor members and certifications

Program members use certified third-party processors to manage their materials. The business relationship is directly between the member and the processor; each member carefully chooses their third-party to ensure that they meet all the necessary environmental standards. All of the processors involved with the RMC program are ISO certified and/or verified under Electronic Products Recycling Association’s (EPRA) Recycling Vendor Qualification Program (RVQP), meaning they have an environmental management system in place which ensures accountability and knowledge of the associated environmental impacts. Material recovered through member programs in British Columbia is responsibly recycled by Global Electric Electronic Processing Inc. (GEEP), GREENTEC and Sims Recycling Solutions21.

6. Pollution Prevention Hierarchy and Product / Component Management

6.1 Management of recovered product Products that are recovered through the RMC member programs are diverted from landfill as a result of reuse, recycling or recovery. Of the 63,413 devices received by processors, it is estimated that 44,394 were sent for recycling while 19,019 were sent for refurbishment and reuse. Reuse – Using established industry approved recycling and reuse practices, cell phone carriers and manufacturers refurbish damaged products that meet specific functionality requirements for resale.

20

For a list of Nokia’s latest eco hero devices and their attributes please visit http://www.nokia.com/global/about-nokia/people-and-planet/sustainable-devices/sustainable-devices/. 21

See Appendix L for copies of certificates

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Recycle My Cell 2012 Annual Report to the British Columbia Ministry of Environment

Recycle – Handsets not suitable for reuse are either disassembled for harvesting spare parts or ground down for the recovery of precious metals. The secure destruction and recycling process make plastics and metal recovery possible. Recovery – Circuit boards are shredded and sent to a smelter for precious metal recovery. Processors are continually refining their processes to reduce the amount of non-recoverable material associated with the recycling of cell phones and accessories. Disposal – Processors aim for a zero-waste to landfill policy. However, some waste does end up in landfill (either municipal or hazardous). Examples of this may include co-mingled cardboard.

While it is understood that reuse is the preferred method for dealing with recovered product, in the case of wireless devices the amount of product that can be refurbished for reuse is dependent on many factors that are not controllable, including the condition of the phone at time of recovery and the technology that is required for its use. As such, to reintroduce phones into the market that do not meet those criteria or that are not supported on technology in a given market do more harm than good. For this reason, phones that do not meet reuse criteria will continue to be sent for responsible recycling.

7. Product Sold and Collected and Recovery Rate 7.1 Product Sold (Distributed) “Product Sold” is the estimated amount of all mobile devices distributed into BC, whether they result in an end sale to a consumer or not, by program members to carrier-affiliated retail stores, third party retailers, corporate retailers and distribution centres. Quantification of “Product Sold” is based on data about Mobile Devices distributed into BC which is provided to CWTA by a third-party consolidator. The following process is followed:

CWTA provides carrier specific excel template spreadsheets to ensure that data for all relevant manufacturers is appropriately captured in a consistent manner each year.

Carriers provide their provincial data to manufacturers that are part of the RMC program. CWTA provides manufacturer specific excel template spreadsheets to ensure that data for each

province is appropriately captured and aggregated in a consistent manner each year. Manufacturers aggregate the data received from carriers with their own for each province. This

data is then sent to the third-party for consolidation. CWTA provides the third-party with an excel template spreadsheet to ensure that data for each

province is appropriately aggregated in a consistent manner each year. The third party receives this information from the various Program Participants, consolidates it

and provides that number to CWTA. “Product Sold” does not track inter-store (nation-wide) transfers, and what happens to unsold products, etc. and contains estimates where actual data is not available. In 2012, a total of 726,908 devices were reported as having been distributed into BC. This total includes devices sent directly into a province and devices sent to distribution centres:

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615,827 are estimated to have been directly distributed to locations within the province that were affiliated with Bell, Rogers, TELUS and Wind Mobile.22 This includes the carrier’s corporate stores, sales directly to a customer (Web and phone), as well as third-party retailers.

111,081 are estimated to have been shipped into BC from distribution centres for various third-party retailers. It is difficult to determine an actual quantity for this category since the third-party does not provide that information to the carrier.

7.2 Volume of cellular devices collected The volume of cellular devices “collected” is the estimated sum total of all Program Products collected by a permanent collection facility. Quantification of Product Collected is based on:

Reports generated by the Processors/Consolidation Centres and potentially Reverse Logistics Centres/Warehouses Collection Facilities during the Reporting Period and include delineation of products by province of origin to the carriers or CWTA directly for some parts of the program.

o These reports are generated from their individual inventory programs for the Reporting Period.

o Consolidated values for each product category are reported by quantity and end fate per product type.

Internal carrier collection programs (e.g., trade-ins, warranty repairs, etc.). Products Collected from unknown origin are accounted for using an estimate based on products returned that are of known origin. The following process is used:

The amount of material collected from known origins is determined for each province. An aggregate total is also determined for Canada. Based on this information, the percentage of product recovered specifically from BC is determined. For example, if 10 devices were recovered from BC and a total of 100 devices were collected nationally, the percentage coming from BC would equal 10%.

The amount of material collected from unknown origin (where boxes are received at Processors/Consolidation Centres without a unique identifying number, or those collected via mail-back) are aggregated into a total quantity received. The known percentage (in this case 10%) would then be attributed to the aggregate of unknown origin to determine the estimate of what may have originated from BC.

In total, through all means identified below, 237,181 devices were estimated to be recovered. The chart provides a breakdown and additional details follow.

Cell phone recovery in British Columbia

2012 2011

Program Method Quantity (units) Quantity (units)

Recycle My Cell Drop-off locations 55,139 23,195

Mail-back 8,274 7,576

RMC member internal initiatives

Various 146,350 76,735

Call2Recyle Drop-off locations 27,418 29,877

Total 237,181 137,383

22

While Mobilicity was present in the province, and a participant of RMC, it did not supply data.

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7.2.1 Volume of devices collected through RMC In 2012, members recovered 63,413 devices through their RMC initiatives (55,139 via drop-off locations, another 8,274 (estimated) using the mail-back option offered by several RMC partners). RMC data represents the results of consumer facing recovery initiatives that collect devices that are considered to be at the end of their useful life. Traditionally, the definition of ‘end of life’ implied a device that could no longer be used for its original purpose; more and more it is becoming clear that the consumer desire for new, more powerful devices, has changed the definition of ‘end of life’ – especially for wireless devices – simply to mean a device that is no longer desirable to that consumer. This shift has led to new recovery initiatives instituted by our members in an effort to capture this material. In 2011, several members began to offer various Trade-in incentives to consumers. These programs continued throughout 2012 and all promoted the return of newer devices, often via a monetary incentive. Recovery data, for those programs that were able to provide, has been included with the total volume of devices recovered. 7.2.2 Volume of devices collected through other member initiatives As noted in the 2010 and 2011 Annual Reports, devices are often returned to a member for a variety of reasons including buyer’s remorse or damage. It is important to factor this data into the discussion about cell phone recovery because these devices represent material that has been effectively removed from the “available for collection” pool but without any formal mechanism to account for recovery. In 2011, CWTA, with its members, began to collect data regarding diversion methods employed internally for devices that are returned to members by other means. The ultimate goal of the exercise was to report this data as part of RMC - without differentiating it from the rest of the data - as this is an additional collection mechanism for devices. This practice continued throughout 2012 and based on data available, it is estimated that an additional 146,350 devices were diverted from entering the recycling stream within the province as a result of refurbishment and reuse efforts within participating members’ organizations. In addition to what is collected by carrier and manufacturer members, processors involved in RMC may also have their own programs for cell phone recovery. In some cases these programs provide charities with payment for phones that they collect, while other programs represent contractual arrangements with organizations dealing with asset management requirements. CWTA will continue to work with its members to more accurately identify the means in which these devices are recovered and to define the quantities that this represents on a provincial basis. This work will serve as an important step in ascertaining the amount of product that is actually available for potential collection and will help to quantify the amounts being diverted from landfill. Having said this, CWTA will note that there is no mechanism in place that compels a non-member to provide this information and as such, even with the efforts made by members, there may well continue to be a sizable gap in data. 7.2.3 Volume of devices collected by other programs While RMC has been formally recognized as a cell phone steward within the province it is important to note that it is not the only program that actively solicits consumers for their cell phones. RMC currently participates in a data sharing arrangement with Call2Recycle. The Call2Recycle collection system

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employs a combination return-to-retail /depot model and works in conjunction with their battery recovery program. In 2012, the Call2Recycle program collected 27,418 devices. As third-party organizations increasingly see value in used mobile devices there is an increase in the number of programs and groups collecting phones23. There are many not for profit organizations across the country that actively encourage Canadians to donate unwanted mobile devices in order to generate funds from recycling and reusing the devices. In addition, there are also ‘for profit’ ventures that collect phones by providing some sort of incentive – either directly to consumers or to their collectors – to do so. Data for these ventures is not currently being reported.

7.3 Recovery Rate Reporting on a recovery rate is not applicable per the currently approved product stewardship plan.

8. Summary of Deposits, Refunds, Revenues and Expenditures This section is not applicable to Recycle My Cell.

9. Plan Performance 9.1 Targets

Plan Target 2012 Results Strategies for Improvement

Increase awareness of cell phone recycling nationally to 80% by 2015

50% nationally; 55% in BC. See below. CWTA will continue to use the strategies outlined in this Annual Report, including working with BC Stewards on joint initiatives.

100% customer satisfaction with the Recycle My Cell program

95% of those who recycled their device reported being satisfied with the experience. See below.

CWTA will continue: to offer multiple methods by

which a consumer may recycle their device (drop-off locations and mail back).

to work with its members and participating organizations to ensure that issues are addressed.

9.2 Annual survey - consumer awareness and propensity to participate in a mobile device recycling program Quorus Consulting Group was commissioned to conduct a national survey, similar in scope to those in 2009 to 2011, to:

Follow-up on how Canadians deal with unused cell phones; Evaluate Canadians’ likelihood of using a cell phone recycling program; Gauge Canadians’ awareness of cell phone recycling programs; and Evaluate Canadians’ awareness of specific cell recycling programs.

23

See Appendix M for a partial list of recovery programs accessible by Canadians.

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Over 4,000 Canadians, 18 years and older, with a minimum of 400 respondents in each province, were contacted to participate in this telephone survey. Survey results for 2012

Annual surveys undertaken since the launch of this program have been an effective way in which to gauge public awareness, monitor implementation and identify trends. The 2012 National Cell Phone Recycling Study indicated that public awareness of the RMC program is growing. 50% of all Canadians are aware of cell phone recycling programs in general. Of those, 21% are aware of RMC program partners. Encouragingly, 16% of survey respondents knew of the RMC program. This is a welcome upward trend over the past three years (10% in 2009, 12% in 2010 and 15% in 2011). A more detailed analysis of the survey results has revealed the following trends in British Columbia:24

The data indicates that 13% of British Columbia respondents recycled their last phone (an increase of one percentage point over 2011); 16% gave away or sold their previous cell phone (a decrease of 4 percentage points); and 8% reported that they threw their old cell phone in the garbage (an increase of 4 percentage points). In British Columbia, 41% of respondents simply store their old cellular phone, a decrease of 5 percentage points since 2011.

24

Note that only key data trends are reflected in the graphs. Therefore percentages indicated will not equal 100%.

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The data indicates that 23% of British Columbia respondents with a cell phone in storage did not recycle their previous cell phone because they did not know what to do with it. This is an increase of one percentage point over 2011, when 22% did not know what else to do with it. 22% of respondents stated that they were keeping their phone as a backup (a considerable decrease of 12 percentage points over 2011) and 11% were keeping their old cell phone for a future need (up 4 percentage points from 2011). CWTA continues to work more closely with organizations responsible for waste management and recycling within the province to promote recycling options that exist within the province.

The data indicates that 80% of respondents with a cell phone in storage would be willing to recycle or return their old cell phone (an increase of 6 percentage points from 2011). 18% said they would not recycle or return it (a decrease of 4 percentage points over last year), and 2% did not know if they would recycle or return their previous phone.

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The data indicates that in 2012, 20% of those who reported recycling their devices did so through a cellular service provider, (an increase of 5 percentage points over 2011), with another 18% specifying the use of a recycling depot (an increase of 3 percentage points over 2011). 13% noted using a retailer. CWTA will continue to work with its members in offering a convenient and easy method for cell phone recycling, however, the decision to actually recycle a device continues to rest with the consumer. Survey results compared

With the addition of the most current survey results, CWTA is able to analyze the data to determine trends. As was the case in 2011, it is evident that the majority of obsolete phones within the province are being kept out of landfills although this does not necessarily lend itself to an increase in recycling. It is apparent that the majority of respondents with unused phones favoured storing them. In order to better understand the overall impact the following comparisons were made between British Columbia and Canada:

The data indicates that willingness to recycle among British Columbia respondents has increased by 6 percentage points since 2011, and is well above the national average.

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The data indicates that 13% of British Columbia respondents recycled their phone in 2012, an increase of 1 percentage point over the previous year and above the national average.

55% of British Columbia respondents are aware of recycling programs for cell phones in general which is an increase of 2 percentage point over 2011, and above the national average.

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11% of British Columbian respondents were aware of RMC when asked by the surveyor, down from 13% in 2011, and below the national average. Data was not collected to gauge the awareness level of other recycling programs at the provincial level.

9.3 Satisfaction with RMC (National) Ensuring that consumers find the recycling experience satisfactory is just as important as ensuring they know how and where to recycle their phones. Consumers are more likely to repeat a behavior that they perceived as positive.

The vast majority (95%) of those who recycled their phone through RMC reported being satisfied with the experience. Those responding extremely satisfied (rating of 7) went up to 81% in 2012, a 9 percentage point increase over last year. RMC partners work with their respective collection locations to ensure they are aware of their recycling program, as well as the program’s affiliation with RMC. The goal of educational efforts aimed at front line staff is to facilitate and simplify the recycling process. When issues are identified, RMC partners are notified so that they can ensure they are rectified immediately.

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10. Donation to charity A donation to participating charities is made for each device returned through the various member recycling programs. Some of the charities benefiting from proceeds include: Tree Canada, Food Banks Canada, Jour de la Terre Québec, Green Action Center and the Provincial Association of Transition Houses of Saskatchewan, as well as many other local charities across the country. In 2012, the participating recycling programs that are part of Recycle My Cell raised over $335,000 for local and national charitable organizations.

11. Conclusion CWTA and its members remain committed to the RMC program and its growth within the province.

RMC members continue to make efforts in developing strategies for greener products and in minimizing the impact of their product at the end-of-life. CWTA believes that working together – with the Ministry of Environment, British Columbia residents and other stakeholders – will ensure continued success.

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Appendix A Program specifics for member initiatives

Locations Back-End Recycler Devices Accepted Charitable Contributions

Bell: Blue Box

Accepted at any Aliant or Bell store, Source locations and participating dealer locations. Mail-back label available on Web site.

Global Electric Electronic Processing Inc. (GEEP)

All mobile devices as defined by this program from any manufacturer or carrier.

Bell will donate net proceeds from the program to non-profit environmental organizations.

Recycle My Cell Accepted at all participating locations.

GREENTEC All mobile devices as defined by this program from any manufacturer or carrier.

Proceeds from returned devices are used to provide prizing for initiatives like the Recycle My Cell Student Challenge.

Motorola Mobility: Mobile Devices Takeback Program

Mail-back label available on Web site.

Global Electric Electronic Processing Inc. (GEEP)

All mobile devices as defined by this program from any manufacturer or carrier.

N/A

Rogers: Phones for Food

Accepted at participating Phones for Food locations and through postage paid mail-back bag included with purchase of Rogers’ devices.

Global Electric Electronic Processing Inc. (GEEP)

All mobile devices as defined by this program from any manufacturer or carrier.

Funds raised are donated to local food banks.

TELUS: Trade-in Program

Accepted at any TELUS Mobility store or participating dealer location.

Global Electric Electronic Processing Inc. (GEEP) and SIMS Recycling Solutions

All mobile devices as defined by this program from any manufacturer or carrier.

Through Tree Canada, a tree is planted for every device collected.

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Appendix B

Promotional support for Waste Reduction Week and other sponsorship activities

RCBC Web site

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RCBC Facebook Page

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The Province Web site

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The Times Columnist Web site

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Cartt Web site – Cartt.ca

Recycle My Cell student challenge kicks off nationally

September 27, 2012

OTTAWA - Siri, where can I go to recycle you? The answer is the Recycle My Cell program for mobile

devices and accessories, which has officially kicked off its third annual Recycle My Cell Student

Challenge.

As the national sponsor of Waste Reduction Week in Canada (October 15-21), Recycle My Cell is

challenging all Canadian schools and post-secondary institutions to recycle as many old wireless devices

as possible, including cell phones, smartphones, wireless PDAs, pagers, accessories and cell phone

batteries.

The Challenge, running from October 15 to November 15, encourages students of all ages to participate

and raise awareness about cell phone recycling and environmental stewardship. The school in each

province and territory that collects the most cell phones, based on school population, will be awarded

$500. The prize money will be used towards school environmental initiatives.

“We are very pleased to participate again this year in Waste Reduction Week as the national sponsor,”

said Bernard Lord, President and CEO of the Canadian Wireless Telecommunications Association

(CWTA). “The Recycle My Cell Student Challenge continues to be met with great enthusiasm by young

Canadians from coast to coast.”

The Recycle My Cell Student Challenge has been running in conjunction with Waste Reduction Week for

the last three years with much success. Last year, 470 schools registered, collecting more than 6,200

devices and accessories.

“Recycle My Cell has been an important supporter of Waste Reduction Week in Canada”, said Jo-Anne

St. Godard, Chair of Waste Reduction Week in Canada. “The Challenge really helps young Canadians to

understand the importance of safely recycling e-waste and provides an excellent opportunity to participate

in Waste Reduction Week.”

All schools and post-secondary institutions in each province and territory can register here and Recycle

My Cell will provide the box needed to easily set up a Recycle My Cell collection site. Upon closing of the

Challenge on November 15, 2012, participating schools will be able to arrange to have the phones picked

up for processing for free.

The Recycle My Cell Student Challenge is made possible by the generous support of the Recycle My Cell

Partners: Bell, Dell Canada Inc., Eastlink, GEEP Inc., Greentec, LG Electronics Canada Inc., Lynx

Mobility, Mobilicity, Motorola Mobility, MTS, Nokia, Research In Motion, Rogers Communications,

Samsung Electronics Canada Inc., SaskTel, Sims Recycling Solutions, Sony Mobile Communications,

TBayTel, Telus, Videotron, Virgin Mobile Canada and Wind Mobile.

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Vancouver Sun Web site

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Vancouver Sun Twitter

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National Poster

National banner ad

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National Web site

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Bell Facebook Page

Recycle My Cell Facebook Page

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Recycle My Cell Web site

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Examples of Other Sponsorship Activities

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Appendix C Recycle My Cell Student Challenge

Winning Schools

Schools that Participated (Sent in devices)

Cell (units) Recovered in

Province

Battery (lbs.) Recovered in

Province

Accessory (lbs.)

Recovered in Province

Alberta Holyrood

Elementary School

19 946 37 66

British Columbia Bench Elementary

School 6 65 11 3

Manitoba Andrew Mynarski

VC Junior High School

1 12 1 1

New Brunswick Tide Head

Elementary School

20 850 40 71

Newfoundland Long Island Academy

58 1281 80 87

Nova Scotia Dr. T.L. Sullivan

Junior High School

2 30 2 3

Ontario Antler River Elementary

School 19 430 27 48

Prince Edward Island

Colonel Gray Senior High

School 2 569 38 100

Quebec Le Jardin des

Rêves 3 17 1 1

Saskatchewan Winston High

School 3 60 2 4

Total 133 4260 238 385

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Appendix D Recycle My Cell promotional material

Brochure

Tent Card

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Poster

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Appendix E Recycle My Cell Facebook page and Twitter feed

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Appendix F Stewardship Agencies of British Columbia Web site

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BC Stewards Handbook

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Appendix G Third-party support Pitch-In Canada’s Web site and Facebook page

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Environment Canada’s Web site

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David Suzuki Foundation Web site

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City of Surrey’s Web site

City of Coquitlam Web site

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Capital Regional District “My Recyclopedia” Web site

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City of Campbell River

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Terrace location of Northern Credit Union

RCBC Recyclepedia

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News 1130 Web site

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Appendix H

Earth Day Press Release

Say Goodbye to an Old Friend on Earth Day

Cell phone recycling in Canada couldn’t be easier

OTTAWA – April 18, 2012 – If you’ve bought a new cell phone recently, then you know saying goodbye to your old one is often hard to do. After all, it has given you years of service and helped to create lasting memories of connecting with friends and family. This Sunday’s Earth Day 2012 is the perfect opportunity for Canadians to give their old cell phones the send-off they deserve and ensure they don’t end up in Canada’s landfills.

Recycle My Cell – Canada’s free cell phone recycling program – makes it easy for Canadians to find out how and where to safely and responsibly dispose of their used cell phones, smartphones, pagers, wireless air cards, batteries, chargers, headsets and other accessories. Additionally, a donation to participating charities is made for each device returned through the various recycling programs.

The bilingual Web site – www.RecycleMyCell.ca and www.Recyclemoncell.ca – allows consumers to simply enter their postal code to locate the 10 drop-off locations closest to them where their devices will be accepted, regardless of brand or condition. If you are unable to visit one of the convenient drop-off locations in person, the Web site also provides printable postage-paid labels to use for mailing these devices.

There are more than 3,500 Recycle My Cell drop-off sites across Canada. Since the launch of the program in 2009, more than 875,000 devices have been recovered for recycling or refurbishing. That represents 175 tonnes of e-waste that has been diverted from Canada’s landfills.

Recycle My Cell was created and is maintained by the Canadian Wireless Telecommunications Association (CWTA) in conjunction with cell phone carriers and handset manufacturers who have come together to raise awareness about the importance of cell phone recycling. The program’s partners include: Bell, Dell Canada Inc., FCM Recycling Inc., GEEP Inc., GREENTEC, LG Electronics Canada, Inc., Lynx Mobility, Mobilicity, Motorola Mobility, MTS, Nokia, Research In Motion, Rogers Communications, Samsung Electronics Canada Inc., SaskTel, Sims Recycling Solutions, Sony Mobile Communications, TBayTel, TELUS, Videotron, Virgin Mobile Canada and WIND Mobile.

“The continued success of the Recycle My Cell program shows that Canadians take their environmental responsibility seriously,” said CWTA President & CEO Bernard Lord. “The ability of free programs such as Recycle My Cell to make a difference depends on the commitment to environmental stewardship by consumers, industry and government. We thank all of those who make this program possible.”

Visitors to the Web site will also find some e-waste facts and figures, including links to provincial e-waste management sites. There is also a downloadable brochure and a series of frequently asked questions, as well as information about how consumers can clear their device of all personal data before dropping it off for recycling. The site also provides information about how organizations can host a Recycle My Cell drop-off location as a valuable service to their community.

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Site visitors with any additional questions can contact a representative by e-mail [email protected], or call the toll-free support number at 1-888-797-1740.

Quick Facts:

• More than 875,000 wireless devices have been recovered through the Recycle My Cell program.

• RecycleMyCell.ca has welcomed 88,842 visitors.

• Those who have used the Recycle My Cell program rated a high level of satisfaction with using the program.

• There are 26 million cell phone subscribers in Canada.

• Approximately 96% of the materials in an average mobile device are recyclable.

• All of the processors involved in the Recycle My Cell program are ISO certified or verified to be operating in conformance with the requirements of the Electronics Recycling Standard (ERS), so they all have environmental management systems in place that guarantee accountability and knowledge of the environmental impacts associated with recycling.

About Recycle My Cell Recycle My Cell is Canada’s national recycling program for mobile phones and accessories. The bilingual Web site – www.Recyclemycell.ca and www.Recyclemoncell.ca – allows consumers to simply enter their postal code to locate the 10 drop-off locations closest to them where their devices will be accepted, regardless of brand or condition. The free program is run by the Canadian Wireless Telecommunications Association (CWTA), in conjunction with cell phone carriers and handset manufacturers, who have come together to raise awareness about the importance of cell phone recycling.

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Appendix I

Paid advertising

Mobile Syrup Ad

Facebook Ad

Google Ad

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Appendix J

Corporate promotional materials (Web sites, in-store material)

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Yellow pages ad

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Appendix K

Bell on-line module

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Appendix L List of current drop-off locations in British Columbia

Drop-off Locations - British Columbia

Program Community Regional District Postal

Bell Mobility PORT ALBERNI Alberni-Clayoquot BC V9Y 8K2

TELUS Dealer PORT ALBERNI Alberni-Clayoquot BC V9Y 5N3

TELUS Dealer FRASER LAKE Bulkley-Nechako BC V0J 1S0

TELUS Dealer HOUSTON Bulkley-Nechako BC V0J 1Z1

Rogers SMITHERS Bulkley-Nechako BC V0J2N1

TELUS Dealer SMITHERS Bulkley-Nechako BC V0J 2N0

Rogers SAANICH Capital BC V8X 1J8

Rogers SAANICH Capital BC V8Z 0B9

TELUS Dealer SIDNEY Capital BC V8L 4W6

Bell Mobility SOOKE Capital BC V9Z 0A5

Bell Mobility VICTORIA Capital BC V9A 7N6

Bell Mobility VICTORIA Capital BC V9A 7C5

Bell Mobility VICTORIA Capital BC V9B 5E3

Bell Mobility VICTORIA Capital BC V8T 2C5

Bell Mobility VICTORIA Capital BC V8Z 6E3

Bell Mobility VICTORIA Capital BC V8W 3M9

Fido VICTORIA Capital BC V8T 2C7

Fido VICTORIA Capital BC V8W 1L6

Rogers VICTORIA Capital BC V8W 3M9

Rogers VICTORIA Capital BC V8W 2E8

Rogers VICTORIA Capital BC V9B 3R5

Rogers VICTORIA Capital BC V9B 5E3

Rogers VICTORIA Capital BC V9A 7C5

Rogers VICTORIA Capital BC V8T 2C5

Rogers VICTORIA Capital BC V8Z 6E3

Rogers VICTORIA Capital BC V8T 4E3

TELUS Corporate Store VICTORIA Capital BC V8Z 0B9

TELUS Corporate Store VICTORIA Capital BC V8T 2C5

TELUS Corporate Store VICTORIA Capital BC V8Z 6E3

TELUS Corporate Store VICTORIA Capital BC V9B 5E3

TELUS Corporate Store VICTORIA Capital BC V9A 7C5

TELUS Corporate Store VICTORIA Capital BC V8W 3M9

TELUS Dealer VICTORIA Capital BC V8W 1K1

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TELUS Dealer VICTORIA Capital BC V9B 1H8

TELUS Dealer VICTORIA Capital BC V8T 4J3

TELUS Dealer VICTORIA Capital BC V8W 1H2

TELUS Dealer VICTORIA Capital BC V8N 0A3

TELUS Dealer VICTORIA Capital BC V9B 3R5

TELUS Dealer VICTORIA Capital BC V8Z 3P3

RMC 100 MILE HOUSE Cariboo BC V0K 2E0

Bell Mobility 100 MILE HOUSE Cariboo BC V0K 2E0

TELUS Dealer 100 MILE HOUSE Cariboo BC V0K 2E0

Bell Mobility QUESNEL Cariboo BC V2J 3K2

TELUS Dealer QUESNEL Cariboo BC V2J 2M2

TELUS Dealer QUESNEL Cariboo BC V2J 5B7

Bell Mobility WILLIAMS LAKE Cariboo BC V2G 3W1

TELUS Dealer WILLIAMS LAKE Cariboo BC V2G 1Z8

TELUS Dealer WILLIAMS LAKE Cariboo BC V2G 1M2

Bell Mobility CRESTON Central- Kootenay BC V0B 1G0

Bell Mobility NELSON Central- Kootenay BC V1L 5Z3

TELUS Dealer NELSON Central- Kootenay BC V1L 5Z3

TELUS Dealer NELSON Central- Kootenay BC V1L 4C8

Bell Mobility CASTLEGAR Central- Okanagan BC V1N 2W8

TELUS Dealer CASTLEGAR Central- Okanagan BC V1N 2W8

Bell Mobility KELOWNA Central- Okanagan BC V1W 3S9

Bell Mobility KELOWNA Central- Okanagan BC V1Y 6H2

Fido KELOWNA Central- Okanagan BC V1Y 6H2

Rogers KELOWNA Central- Okanagan BC V1Y 6H2

Rogers KELOWNA Central- Okanagan BC V1X 7G5

TELUS Dealer KELOWNA Central- Okanagan BC V1Y 6H2

TELUS Dealer KELOWNA Central- Okanagan BC V1Y 7X1

TELUS Dealer KELOWNA Central- Okanagan BC V1Y 5V6

TELUS Dealer KELOWNA Central- Okanagan BC V1Y 8J8

TELUS Dealer KELOWNA Central- Okanagan BC V1W 3S9

TELUS Dealer KELOWNA Central- Okanagan BC V1X 4J2

TELUS Dealer OSOYOOS Central- Okanagan BC V0H 1V0

TELUS Dealer WEST KELOWNA Central- Okanagan BC V4T 2E9

Bell Mobility WESTBANK Central- Okanagan BC V4T 2P3

Rogers WESTBANK Central- Okanagan BC V4T 3E2

TELUS Dealer WESTBANK Central- Okanagan BC V4T 2G8

Bell Mobility GOLDEN Columbia - Shuswap BC V0A 1H0

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TELUS Dealer REVELSTOKE Columbia - Shuswap BC V0E 2S0

Bell Mobility SALMON ARM Columbia - Shuswap BC V1E 1T3

TELUS Dealer SALMON ARM Columbia - Shuswap BC V1E 1T3

TELUS Dealer SALMON ARM Columbia - Shuswap BC V1E 4N7

Bell Mobility TRAIL Columbia - Shuswap BC V1R 4N7

TELUS Dealer TRAIL Columbia - Shuswap BC V1R 4A5

TELUS Dealer TRAIL Columbia - Shuswap BC V1R 4A9

Bell Mobility COURTENAY Comox Valley BC V9N 2L9

Rogers COURTENAY Comox Valley BC V9N 2L8

TELUS Dealer COURTENAY Comox Valley BC V9N 3R6

TELUS Dealer COURTENAY Comox Valley BC V9N 2K6

Bell Mobility DUNCAN Cowichan Valley BC V9L 2P2

Rogers DUNCAN Cowichan Valley BC V9L 6X2

TELUS Dealer DUNCAN Cowichan Valley BC V9L 1V2

TELUS Dealer DUNCAN Cowichan Valley BC V9L 0B9

Bell Mobility LADYSMITH Cowichan Valley BC V9G 1T9

TELUS Dealer MILL BAY Cowichan Valley BC V0R 1L0

Bell Mobility CRANBROOK East Kootenay BC V1C 3S8

Rogers CRANBROOK East Kootenay BC V1C 3S8

TELUS Dealer CRANBROOK East Kootenay BC V1C 3T5

TELUS Dealer CRANBROOK East Kootenay BC V1C 4C9

TELUS Dealer CRANBROOK East Kootenay BC V1C 3S8

Bell Mobility INVERMERE East Kootenay BC V0A 1K0

TELUS Dealer INVERMERE East Kootenay BC V0A 1K0

TELUS Dealer SPARWOOD East Kootenay BC V0B 2G0

Bell Mobility PRINCE GEORGE Fraser - Fort George BC V2N 6Z4

Bell Mobility PRINCE GEORGE Fraser - Fort George BC V2N 2S9

Rogers PRINCE GEORGE Fraser - Fort George BC V2M 3B8

Rogers PRINCE GEORGE Fraser - Fort George BC V2N 2S9

TELUS Dealer PRINCE GEORGE Fraser - Fort George BC V2N 2S9

TELUS Dealer PRINCE GEORGE Fraser - Fort George BC V2N 1N4

TELUS Dealer PRINCE GEORGE Fraser - Fort George BC V2L 3X3

TELUS Dealer PRINCE GEORGE Fraser - Fort George BC V2N 1A5

TELUS Dealer PRINCE GEORGE Fraser - Fort George BC V2N 6Z4

TELUS Dealer PRINCE GEORGE Fraser - Fort George BC V2N 1B9

Bell Mobility ABBOTSFORD Fraser Valley BC V2S 8H2

Bell Mobility ABBOTSFORD Fraser Valley BC V2S 5A1

Fido ABBOTSFORD Fraser Valley BC V2S 5A1

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Fido ABBOTSFORD Fraser Valley BC V2T 1V6

Fido ABBOTSFORD Fraser Valley BC V2T 1X1

Rogers ABBOTSFORD Fraser Valley BC V2S 2C7

Rogers ABBOTSFORD Fraser Valley BC V2T 5N7

Rogers ABBOTSFORD Fraser Valley BC V2S 5A1

Rogers ABBOTSFORD Fraser Valley BC V2T 4M5

TELUS Corporate Store ABBOTSFORD Fraser Valley BC V2S 5A1

TELUS Dealer ABBOTSFORD Fraser Valley BC V2T 2X2

TELUS Dealer ABBOTSFORD Fraser Valley BC V4X 2N3

TELUS Dealer ABBOTSFORD Fraser Valley BC V2T 1X4

TELUS Dealer ABBOTSFORD Fraser Valley BC V2S 2C7

Bell Mobility CHILLIWACK Fraser Valley BC V2R 1A1

Bell Mobility CHILLIWACK Fraser Valley BC V2R 0P9

Fido CHILLIWACK Fraser Valley BC V2R 1A1

Rogers CHILLIWACK Fraser Valley BC V2R 1A1

TELUS Corporate Store CHILLIWACK Fraser Valley BC V2R 1A1

TELUS Dealer CHILLIWACK Fraser Valley BC V2R 0P9

TELUS Dealer CHILLIWACK Fraser Valley BC V2R 4E7

Bell Mobility MISSION Fraser Valley BC V2V 6M7

Rogers MISSION Fraser Valley BC V2V 1A5

TELUS Dealer MISSION Fraser Valley BC V2V 1A7

TELUS Dealer MISSION Fraser Valley BC V2V 6M7

TELUS Dealer ALDERGROVE Greater/Metro Vancouver BC V4W 2Z7

Bell Mobility BURNABY Greater/Metro Vancouver BC V5H 4M1

Bell Mobility BURNABY Greater/Metro Vancouver BC V5C 3Z6

Bell Mobility BURNABY Greater/Metro Vancouver BC V3J 1N4

Chatr BURNABY Greater/Metro Vancouver BC V5H 4M1

Fido BURNABY Greater/Metro Vancouver BC V5C 2Z6

Fido BURNABY Greater/Metro Vancouver BC V5H 4M1

Fido BURNABY Greater/Metro Vancouver BC V3J 1N4

Fido BURNABY Greater/Metro Vancouver BC V5H 2H9

Rogers BURNABY Greater/Metro Vancouver BC V5H 2A9

Rogers BURNABY Greater/Metro Vancouver BC V5E 2V1

Rogers BURNABY Greater/Metro Vancouver BC V3J 1N4

Rogers BURNABY Greater/Metro Vancouver BC V5C 6N3

Rogers BURNABY Greater/Metro Vancouver BC V5H 4J2

Rogers BURNABY Greater/Metro Vancouver BC V5H 2A9

Rogers BURNABY Greater/Metro Vancouver BC V5H 4M2

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Rogers BURNABY Greater/Metro Vancouver BC V5H 4M1

TELUS Corporate Store BURNABY Greater/Metro Vancouver BC V5H 2A9

TELUS Corporate Store BURNABY Greater/Metro Vancouver BC V3J 1N4

TELUS Corporate Store BURNABY Greater/Metro Vancouver BC V5H 4P1

TELUS Corporate Store BURNABY Greater/Metro Vancouver BC V5H 4M1

TELUS Dealer BURNABY Greater/Metro Vancouver BC V3N 4R7

TELUS Dealer BURNABY Greater/Metro Vancouver BC V5J 1P1

TELUS Dealer BURNABY Greater/Metro Vancouver BC V5C 6N3

Bell Mobility COQUITLAM Greater/Metro Vancouver BC V3B 5R5

Rogers COQUITLAM Greater/Metro Vancouver BC V3B 5R5

Rogers COQUITLAM Greater/Metro Vancouver BC V3K 3V8

TELUS Corporate Store COQUITLAM Greater/Metro Vancouver BC V3B 5R5

TELUS Dealer COQUITLAM Greater/Metro Vancouver BC V3B 1B8

TELUS Dealer COQUITLAM Greater/Metro Vancouver BC V3B 2P5

TELUS Dealer COQUITLAM Greater/Metro Vancouver BC V3K 3P2

TELUS Dealer COQUITLAM Greater/Metro Vancouver BC V3B 1C5

Bell Mobility DELTA Greater/Metro Vancouver BC V4K 1W4

Bell Mobility DELTA Greater/Metro Vancouver BC V4E 2A9

Fido DELTA Greater/Metro Vancouver BC V4C 6R9

Fido DELTA Greater/Metro Vancouver BC V4E 2A9

Rogers DELTA Greater/Metro Vancouver BC V4C 6P7

Rogers DELTA Greater/Metro Vancouver BC V4K 1W3

Rogers DELTA Greater/Metro Vancouver BC V4L 2A2

Rogers DELTA Greater/Metro Vancouver BC V4E 2A9

TELUS Corporate Store DELTA Greater/Metro Vancouver BC V4E 2A9

TELUS Dealer DELTA Greater/Metro Vancouver BC V4C 6P5

TELUS Dealer DELTA Greater/Metro Vancouver BC V4K 2T9

TELUS Dealer DELTA Greater/Metro Vancouver BC V4L 2A9

Bell Mobility LANGLEY Greater/Metro Vancouver BC V3A 7E9

Bell Mobility LANGLEY Greater/Metro Vancouver BC V2Y 1P3

Fido LANGLEY Greater/Metro Vancouver BC V3A 7E9

Rogers LANGLEY Greater/Metro Vancouver BC V3A 7E9

Rogers LANGLEY Greater/Metro Vancouver BC V1M 0A4

Rogers LANGLEY Greater/Metro Vancouver BC V3A 4G7

TELUS Corporate Store LANGLEY Greater/Metro Vancouver BC V3A 7E9

TELUS Dealer LANGLEY Greater/Metro Vancouver BC V3A 7B1

TELUS Dealer LANGLEY Greater/Metro Vancouver BC V2Y 0G4

TELUS Dealer LANGLEY Greater/Metro Vancouver BC V2Y 1P3

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TELUS Dealer LANGLEY Greater/Metro Vancouver BC V1M 0A4

TELUS Dealer LANGLEY Greater/Metro Vancouver BC V1M 3C6

WIND Mobile LANGLEY Greater/Metro Vancouver BC V3A 7E9

Bell Mobility MAPLE RIDGE Greater/Metro Vancouver BC V2X 8R9

Fido MAPLE RIDGE Greater/Metro Vancouver BC V2X 8R9

Rogers MAPLE RIDGE Greater/Metro Vancouver BC V2X 2V5

Rogers MAPLE RIDGE Greater/Metro Vancouver BC V2X 2P9

TELUS Dealer MAPLE RIDGE Greater/Metro Vancouver BC V2X 2V4

Bell Mobility NEW WESTMINSTER Greater/Metro Vancouver BC V3L 3C2

Fido NEW WESTMINSTER Greater/Metro Vancouver BC V3L 3C2

Rogers NEW WESTMINSTER Greater/Metro Vancouver BC V3L 3C2

WIND Mobile NEW WESTMINSTER Greater/Metro Vancouver BC V3M 5X2

Bell Mobility NORTH VANCOUVER Greater/Metro Vancouver BC V7P 1S3

Rogers NORTH VANCOUVER Greater/Metro Vancouver BC V7P 3E5

Rogers NORTH VANCOUVER Greater/Metro Vancouver BC V7J 3S8

Rogers NORTH VANCOUVER Greater/Metro Vancouver BC V7M 2J1

Rogers NORTH VANCOUVER Greater/Metro Vancouver BC V7P 1S3

Rogers NORTH VANCOUVER Greater/Metro Vancouver BC V7J 3H2

Rogers NORTH VANCOUVER Greater/Metro Vancouver BC V7M 2J5

TELUS Corporate Store NORTH VANCOUVER Greater/Metro Vancouver BC V7J 3H2

TELUS Dealer NORTH VANCOUVER Greater/Metro Vancouver BC V7J 1C6

TELUS Dealer NORTH VANCOUVER Greater/Metro Vancouver BC V7M 2J8

TELUS Dealer NORTH VANCOUVER Greater/Metro Vancouver BC V7P 1T3

WIND Mobile NORTH VANCOUVER Greater/Metro Vancouver BC V7P 1S3

TELUS Dealer PITT MEADOWS Greater/Metro Vancouver BC V3Y 2W1

Fido PORT COQUITLAM Greater/Metro Vancouver BC V3B 5RS

Fido PORT COQUITLAM Greater/Metro Vancouver BC V3B 6P2

Fido PORT COQUITLAM Greater/Metro Vancouver BC V3B 5R5

Rogers PORT COQUITLAM Greater/Metro Vancouver BC V3B 1J6

Bell Mobility RICHMOND Greater/Metro Vancouver BC V6Y 2B6

Chatr RICHMOND Greater/Metro Vancouver BC V6Z 4J7

Chatr RICHMOND Greater/Metro Vancouver BC V6Y 2V7

Fido RICHMOND Greater/Metro Vancouver BC V6X 2C1

Fido RICHMOND Greater/Metro Vancouver BC V6X 4J7

Fido RICHMOND Greater/Metro Vancouver BC V6X 4J7

Fido RICHMOND Greater/Metro Vancouver BC V6Y 2B6

Fido RICHMOND Greater/Metro Vancouver BC V6X 2T9

RMC RICHMOND Greater/Metro Vancouver BC V7E 3R7

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Rogers RICHMOND Greater/Metro Vancouver BC V6X 3Z9

Rogers RICHMOND Greater/Metro Vancouver BC V6X 4J7

Rogers RICHMOND Greater/Metro Vancouver BC V6Y 2V7

Rogers RICHMOND Greater/Metro Vancouver BC V6X 2X9

Rogers RICHMOND Greater/Metro Vancouver BC V6X 4J7

TELUS Corporate Store RICHMOND Greater/Metro Vancouver BC V6Y 2B6

TELUS Dealer RICHMOND Greater/Metro Vancouver BC V6Y 2B6

TELUS Dealer RICHMOND Greater/Metro Vancouver BC V6X 4A5

TELUS Dealer RICHMOND Greater/Metro Vancouver BC V6V 1J4

Rogers SOUTH SURREY Greater/Metro Vancouver BC V4P 3K1

Rogers SOUTH SURREY Greater/Metro Vancouver BC V4A 4N3

Bell Mobility SURREY Greater/Metro Vancouver BC V3R 7B7

Chatr SURREY Greater/Metro Vancouver BC V3T 2W1

Chatr SURREY Greater/Metro Vancouver BC V3T 2W1

Fido SURREY Greater/Metro Vancouver BC V3R 7C1

Fido SURREY Greater/Metro Vancouver BC V3T 2W1

Fido SURREY Greater/Metro Vancouver BC V4P 1A5

Fido SURREY Greater/Metro Vancouver BC V3W 3N1

Fido SURREY Greater/Metro Vancouver BC V3W 0H9

Fido SURREY Greater/Metro Vancouver BC V3W 4G2

Fido SURREY Greater/Metro Vancouver BC V3V 6V9

RMC SURREY Greater/Metro Vancouver BC V3W 3M8

Rogers SURREY Greater/Metro Vancouver BC V3W 4G3

Rogers SURREY Greater/Metro Vancouver BC V3S 4G3

Rogers SURREY Greater/Metro Vancouver BC V3R 7B9

Rogers SURREY Greater/Metro Vancouver BC V3T 2W1

Rogers SURREY Greater/Metro Vancouver BC V3S 7Y4

Rogers SURREY Greater/Metro Vancouver BC V3W 5A5

Rogers SURREY Greater/Metro Vancouver BC V4A 2H9

TELUS Corporate Store SURREY Greater/Metro Vancouver BC V3R 7C1

TELUS Dealer SURREY Greater/Metro Vancouver BC V3T 1W5

TELUS Dealer SURREY Greater/Metro Vancouver BC V3W 1P8

TELUS Dealer SURREY Greater/Metro Vancouver BC V3R 4G8

TELUS Dealer SURREY Greater/Metro Vancouver BC V3W 5A5

TELUS Dealer SURREY Greater/Metro Vancouver BC V4N 0Y3

TELUS Dealer SURREY Greater/Metro Vancouver BC V3S 1Z2

TELUS Dealer SURREY Greater/Metro Vancouver BC V3S 9H7

Bell Mobility VANCOUVER Greater/Metro Vancouver BC V5T 4G5

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Bell Mobility VANCOUVER Greater/Metro Vancouver BC V6B 3K4

Bell Mobility VANCOUVER Greater/Metro Vancouver BC V6K 2G6

Bell Mobility VANCOUVER Greater/Metro Vancouver BC V5Z 2M9

Chatr VANCOUVER Greater/Metro Vancouver BC V6B 4P7

Chatr VANCOUVER Greater/Metro Vancouver BC V6B 4P7

Fido VANCOUVER Greater/Metro Vancouver BC V5Z 2M9

Fido VANCOUVER Greater/Metro Vancouver BC V5Z 2M9

Fido VANCOUVER Greater/Metro Vancouver BC V6B 1Z3

Fido VANCOUVER Greater/Metro Vancouver BC V5Z 1E6

Fido VANCOUVER Greater/Metro Vancouver BC V6E 3N9

Fido VANCOUVER Greater/Metro Vancouver BC V5M 4N8

Fido VANCOUVER Greater/Metro Vancouver BC V5T 3G8

Fido VANCOUVER Greater/Metro Vancouver BC V5W 3A4

Fido VANCOUVER Greater/Metro Vancouver BC V6P 4Z6

Fido VANCOUVER Greater/Metro Vancouver BC V3S 9A5

Fido VANCOUVER Greater/Metro Vancouver BC V6J 4R1

Fido VANCOUVER Greater/Metro Vancouver BC V6B 6L9

Fido VANCOUVER Greater/Metro Vancouver BC V6Z 2R6

Fido VANCOUVER Greater/Metro Vancouver BC V5P 3X9

Fido VANCOUVER Greater/Metro Vancouver BC V6A 1X6

Fido VANCOUVER Greater/Metro Vancouver BC V5T 4G5

Fido VANCOUVER Greater/Metro Vancouver BC V6K 2G9

Fido VANCOUVER Greater/Metro Vancouver BC V5S 4W2

Fido VANCOUVER Greater/Metro Vancouver BC V5S 4W2

Mobilicity VANCOUVER Greater/Metro Vancouver BC V5Z 1E9

RMC VANCOUVER Greater/Metro Vancouver BC V6K 1R1

Rogers VANCOUVER Greater/Metro Vancouver BC V7X 1C4

Rogers VANCOUVER Greater/Metro Vancouver BC V6A 1X3

Rogers VANCOUVER Greater/Metro Vancouver BC V5X 3T5

Rogers VANCOUVER Greater/Metro Vancouver BC V6J 1Z6

Rogers VANCOUVER Greater/Metro Vancouver BC V5C 3Z6

Rogers VANCOUVER Greater/Metro Vancouver BC V5X 2M9

Rogers VANCOUVER Greater/Metro Vancouver BC V6Z 1B8

Rogers VANCOUVER Greater/Metro Vancouver BC V6M 3W8

Rogers VANCOUVER Greater/Metro Vancouver BC V6K 2G2

Rogers VANCOUVER Greater/Metro Vancouver BC V5T 4G5

Rogers VANCOUVER Greater/Metro Vancouver BC V6J 3G9

Rogers VANCOUVER Greater/Metro Vancouver BC V6T 1V6

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Rogers VANCOUVER Greater/Metro Vancouver BC V6B 5J3

Rogers VANCOUVER Greater/Metro Vancouver BC V6G 1C9

Rogers VANCOUVER Greater/Metro Vancouver BC V5Z 3X7

Rogers VANCOUVER Greater/Metro Vancouver BC V6E 1A9

Rogers VANCOUVER Greater/Metro Vancouver BC V6B 2T4

Rogers VANCOUVER Greater/Metro Vancouver BC V6E 1N4

Rogers VANCOUVER Greater/Metro Vancouver BC V7Y 1E7

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V6C 3L2

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V3A 7E9

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V5C 3Z6

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V3T 2W1

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V3L 3C2

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V7X 1M4

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V5Z 2M9

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V7Y 1G5

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V6E 0A1

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V6K 1P2

TELUS Corporate Store VANCOUVER Greater/Metro Vancouver BC V7T 1H9

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6B 1A6

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6A 1X6

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6B 1A6

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6C 2T6

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6B 0B7

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6Z 1B7

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6G 2M3

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6H 3J5

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V5Z 1K7

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V5Z 2T8

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V5V 3C6

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6K 2H2

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6G 1C9

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V5T 1A5

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V6J 3G9

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V5M 3T7

TELUS Dealer VANCOUVER Greater/Metro Vancouver BC V5T 3E9

WIND Mobile VANCOUVER Greater/Metro Vancouver BC V6Z 2Y1

WIND Mobile VANCOUVER Greater/Metro Vancouver BC V6E 1B5

WIND Mobile VANCOUVER Greater/Metro Vancouver BC V6K 1N9

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Bell Mobility WEST VANCOUVER Greater/Metro Vancouver BC V7T 1A1

Fido WEST VANCOUVER Greater/Metro Vancouver BC V7T 2W4

Rogers WEST VANCOUVER Greater/Metro Vancouver BC V7T 1A1

Rogers WEST VANCOUVER Greater/Metro Vancouver BC V7T 1H9

TELUS Corporate Store WEST VANCOUVER Greater/Metro Vancouver BC V7T 1A1

TELUS Corporate Store WHITE ROCK Greater/Metro Vancouver BC V4A 4N3

TELUS Dealer WHITE ROCK Greater/Metro Vancouver BC V4P 1B8

Rogers KITIMAT Kitimat - Stikine BC V8C 1T6

TELUS Dealer KITIMAT Kitimat - Stikine BC V8C 1T6

TELUS Dealer PORT HARDY Mount Waddington BC V0N 2P0

Bell Mobility NANAIMO Nanaimo BC V9T 1W1

Bell Mobility NANAIMO Nanaimo BC V9T 4T7

Rogers NANAIMO Nanaimo BC V9T 4T8

Rogers NANAIMO Nanaimo BC V9T 4T7

Rogers NANAIMO Nanaimo BC V9T 4K6

TELUS Corporate Store NANAIMO Nanaimo BC V9T 4T7

TELUS Corporate Store NANAIMO Nanaimo BC V9T 4T7

TELUS Dealer NANAIMO Nanaimo BC V9T 4K6

TELUS Dealer NANAIMO Nanaimo BC V9T 1W1

TELUS Dealer NANAIMO Nanaimo BC V9R 5E2

TELUS Dealer NANAIMO Nanaimo BC V9T 5V4

Bell Mobility PARKSVILLE Nanaimo BC V9P 2G9

TELUS Dealer PARKSVILLE Nanaimo BC V9P 2G4

TELUS Dealer VANDERHOOF Nechako Valley BC V0J 3A0

Bell Mobility VERNON North Okanagan BC V1T 7G7

Rogers VERNON North Okanagan BC V1T 7G7

TELUS Dealer VERNON North Okanagan BC V1T 7G7

TELUS Dealer VERNON North Okanagan BC V1T 3R5

TELUS Dealer VERNON North Okanagan BC V1T 4Y4

TELUS Dealer VERNON North Okanagan BC V1T 5N4

TELUS Dealer FORT NELSON Northern Rockies BC V0C 1R0

Bell Mobility OLIVER Okanagan - Similkameen BC V0H 1T0

RMC OLIVER Okanagan - Similkameen BC V0H 1T0

Bell Mobility PRINCETON Okanagan - Similkameen BC V0X 1W0

Bell Mobility SUMMERLAND Okanagan - Similkameen BC V0H 1Z5

Bell Mobility PENTICTON Okanagan Valley BC V2A 6W6

Rogers PENTICTON Okanagan Valley BC V2A 6W6

TELUS Dealer PENTICTON Okanagan Valley BC V2A 6W6

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TELUS Dealer PENTICTON Okanagan Valley BC V2A 6E8

TELUS Dealer PENTICTON Okanagan Valley BC V2A 5H4

TELUS Dealer PENTICTON Okanagan Valley BC V2A 5E9

TELUS Dealer CHETWYND Peace River BC V0C 1J0

Bell Mobility DAWSON CREEK Peace River BC V1G 4K6

TELUS Dealer DAWSON CREEK Peace River BC V1G 2B9

TELUS Dealer DAWSON CREEK Peace River BC V1G 4E9

TELUS Dealer DAWSON CREEK Peace River BC V1G 2H6

Bell Mobility FORT ST. JOHN Peace River BC V1J 5Z2

TELUS Dealer FORT ST. JOHN Peace River BC V1J 6L8

TELUS Dealer FORT ST. JOHN Peace River BC V1J 5Z2

TELUS Dealer FORT ST. JOHN Peace River BC V1J 6N2

Bell Mobility POWELL RIVER Powell River BC V8A 5K9

TELUS Dealer POWELL RIVER Powell River BC V8A 5K9

RMC McBRIDE Robson Valley BC V0J 2E0

RMC MASSET Skeena- Queen Charlotte BC V0T 1M0

Bell Mobility PRINCE RUPERT Skeena- Queen Charlotte BC V8J 3T6

RMC PRINCE RUPERT Skeena- Queen Charlotte BC V8J 1K8

Rogers PRINCE RUPERT Skeena- Queen Charlotte BC V8J3Y1

RMC QUEEN CHARLOTTE Skeena- Queen Charlotte BC V0T 1S0

Bell Mobility TERRACE Skeena- Queen Charlotte BC V8G 4R9

RMC TERRACE Skeena- Queen Charlotte BC V8G 1S6

Rogers TERRACE Skeena- Queen Charlotte BC V8G1R6

TELUS Dealer TERRACE Skeena- Queen Charlotte BC V8G 4K1

TELUS Dealer TERRACE Skeena- Queen Charlotte BC V8G 4R9

TELUS Dealer LILLOOET Squamish - Lillooet BC V0K 1V0

Bell Mobility SQUAMISH Squamish - Lillooet BC V8B 0G8

Rogers SQUAMISH Squamish - Lillooet BC V0N1T0

TELUS Dealer SQUAMISH Squamish - Lillooet BC V8B 0B7

TELUS Dealer SQUAMISH Squamish - Lillooet BC V8B 0G2

TELUS Dealer SQUAMISH Squamish - Lillooet BC V8B 0B4

Rogers WHISTLER Squamish - Lillooet BC V0N1B4

TELUS Corporate Store WHISTLER Squamish - Lillooet BC V0N 1B7

Bell Mobility CAMPBELL RIVER Strathcona BC V9W 8C9

Rogers CAMPBELL RIVER Strathcona BC V9W8C9

TELUS Dealer CAMPBELL RIVER Strathcona BC V9W 2E5

TELUS Dealer CAMPBELL RIVER Strathcona BC V9W 8C9

TELUS Dealer CAMPBELL RIVER Strathcona BC V9W 2E4

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TELUS Dealer GIBSONS Sunshine Coast BC V0N 1V7

Bell Mobility SECHELT Sunshine Coast BC V0N 3A0

TELUS Dealer SECHELT Sunshine Coast BC V0N 3A0

Bell Mobility KAMLOOPS Thompson - Nicola BC V2B 3H9

Bell Mobility KAMLOOPS Thompson - Nicola BC V1S 1J2

Bell Mobility KAMLOOPS Thompson - Nicola BC V2C 6R6

Rogers KAMLOOPS Thompson - Nicola BC V2C 6M1

Rogers KAMLOOPS Thompson - Nicola BC V1S 1J2

TELUS Dealer KAMLOOPS Thompson - Nicola BC V2C 1Y3

TELUS Dealer KAMLOOPS Thompson - Nicola BC V2C 5N8

TELUS Dealer KAMLOOPS Thompson - Nicola BC V1S 1J2

TELUS Dealer KAMLOOPS Thompson - Nicola BC V1S 1T7

TELUS Dealer KAMLOOPS Thompson - Nicola BC V2C 1A6

TELUS Dealer KAMLOOPS Thompson - Nicola BC V2B 3H9

TELUS Dealer KAMLOOPS Thompson - Nicola BC V2C 6R6

TELUS Dealer KAMLOOPS Thompson - Nicola BC V2H 1E6

Bell Mobility MERRITT Thompson - Nicola BC V1K 1R9

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Appendix M Copies of certificates

Global Electric Electronics Processing Inc. (GEEP)

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GREENTEC

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Sims Recycling Solutions Canada

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Appendix N Sample of recovery programs in Canada that are not part of RMC

Operator | Program Name

About

Ontario Electronics Stewardship | Recycle Your Electronics

Accepted items include: pagers, personal digital assistants, cordless telephones, telephones, cell phones, personal handheld computers/tablets. Engages a number of retailers as collection locations, including: Staples, Home Hardware, Future Shop and Best Buy. RYE is funded by the fees that the provincial government charges electronic producers.

Call2Recycle Has partnered with recycling locations throughout Canada, including Future Shop, RONA, Home Depot, Canadian Tire, the Apple Store, Zellers, Sears, Fido, Bell World. In fact, over 60,000 U.S. and Canadian retailers take part.

Electronic Recycling Association

Takes unwanted electronics and determines whether they can be re-used by a not-for-profit organization. If not, they are recycled. Offers depots in Calgary, Edmonton, Vancouver, Barrie, Toronto, Victoria, Ottawa, Montreal and Dartmouth. Provides specialty programs for offices, schools and organizations for cell phones and toners. Boxes for their programs can be ordered online and are then shipped to the requesting organization.

Toronto Zoo | Phone Apes Phones can be dropped off at various locations around the Toronto Zoo, at the Bowmanville Zoo or they can be mailed to the Zoo. Recycled by FCM Recycling. Funds raised are donated to the Goualougo Triangle Ape Project. Since 2006, the zoo has recycled over 13,000 cell phones, raising $10,000 for the conversation of gorilla habitats.

Calgary Zoo For every cell phone returned, Eco-Cell will make a donation to the Calgary Zoo’s Conservation Outreach fund, which supports ape conservation initiatives, including projects for gorillas. Drop them off at the South Security entrance or at the North or West Gates, at the Calgary Zoo.

Various municipal programs City of Toronto City of Ottawa’s Take It Back!

Various municipalities across Canada offer residents green bags to recycle electronic waste (including cellphones). Residents can leave unwanted electronics out for collection as per the municipality’s garbage collection schedule.

City of Burlington Accepts cell phones and batteries at specific locations.

Pizza Pizza Cells for Slices Pizza Pizza holds an annually cellphone recycling program, called Cells for Slices, that allow consumers to drop off their previously used cell phones and receive a free slice of peperoni or cheese pizza. This is typically done in April to coincide with Earth Month and is done in partnership with Food Banks Canada and Phones for Food.

CellCycle Provide payment to customers (including business and non-profit groups) for their unwanted cell phones, netbook computers and tablet devices.

ThinkRecycle Offer rebates for phones collected by participating organizations, including groups like the Diabetes Association and David Suzuki Foundation.

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Operator | Program Name

About

Green Calgary Working phones or those that can be refurbished are: 1) Given to people in shelters to call 911 2) Given to organ transplant patients 3) Sent to areas of the world where there are no land lines (in accordance with the Basel Convention) 4) Reused in domestic markets for low cost prepaid services and in warranty replacement and ‘loaner’ and trial programs Phones that cannot be fixed are recycled in North America according to electronic waste guidelines.

Charitable Recycling Program (operated by The Wireless Source)

Donated cell phones will be refurbished and put to further use. Refurbished phones are sent to emerging countries and areas in the Canada where there is an economic necessity for cell phones for both safety & communication.

Project ReDial (Canadian Diabetes Assoc.)

Project Redial® accepts each and every cell phone handset

(handheld, portable, wireless phone) regardless of brand, age, condition, technology or operating system. Every cell phone donated generates a financial contribution to the Canadian Diabetes Association.

Cell Phones for Soldiers Canada

Donated cell phones are sold to a company that recycles them. The money we receive from recycling cell phones is used to purchase supplies that we send to troops in need.

Sell Your Electronics Provide cash to customers that mail in their devices.

Best Buy In-store collection boxes for batteries, ink cartridges, CDs, gift cards and a number of portable electronics such as cell phones and MP3 players.

Children's Community Equipment Inventory Cell Phone Recycling Program (Canadian Red Cross)

Canadian Red Cross receives proceeds from collected materials.

Ready Set Recycle Collection network established in Eastern Canada (NB, NS and PEI)

Recycle My Cell Phone Provide cash to customers that mail in their devices.

FlipSwap Provide cash to customers that mail in their devices.