recruitment marketing and social networking
DESCRIPTION
An outline of how in very simple self help steps, recruiters can begin to make social networking part of their marketing and promotinal strategyTRANSCRIPT
June 2008
Friend or foe?
June 2008
Friend or foe?3
Friend or foe?4
Friend or foe?5
Friend or foe?6
Friend or foe?7
Friend or foe?8
Friend or foe?9
June 2008
June 2008
Friend or foe?12
Web 2.0 and social media
Friend or foe?13
Social networking
Do you or your company use social media to support recruitment activity?
78%1
28%2
1. Jobvite Inc, 20082. Chandler Macleod, 2008
Friend or foe?14
Which social media sites?
Source, Jobvites Inc, 2008
1
2
3
4
5
6
Linkedin 80%
Facebook 36%
Jobster 17%
MySpace 13%
Ning 6%
Second Life 1%
Friend or foe?15
How do you use social media?
0% 10% 20% 30% 40% 50% 60% 70%
To make new contacts
To promote open jobs
To headhunt
To look for passive candidates
Other
Source, Jobvites Inc, 2008
Friend or foe?16
Candidate attraction
0
5
10
15
20
25
0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 80%
What percentage of candidates at your company come from social and professional networks?
23%
16%
14%
12%
4%
9%
4%
1%2%
Source, Jobvites Inc, 2008
Friend or foe?17
Application success rates
Increasing43%
Decreasing4%
Don't know19%
About the same34%
Is the percentage of hires from social networks changing?
Friend or foe?18
Digital engagement strategy
© Daemon Group 2008
Friend or foe?19
Friend or foe?20
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Friend or foe?27
Friend or foe?28
Friend or foe?29
What’s your favourite thing?
Friend or foe?30
Friend or foe?31
Friend or foe?32
Friend or foe?33
Recruiting in Second Life
Friend or foe?34
Digital engagement strategy
© Daemon Group 2008
June 2008
Friend or foe?36
Friend or foe?37
Friend or foe?38
Friend or foe?39
Friend or foe?40
Friend or foe?41
Friend or foe?42
Friend or foe?43