recruitment firms practice communicating the brand message
TRANSCRIPT
RECRUITMENT FIRMS PRACTICE
COMMUNICATING THE BRAND MESSAGE
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Why do you need to communicate it?
Familiarity
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And who to?
Clients
Candidates
Potential Employees
Existing Employees
RPOs
Corporate Finance
Venture Capital
Competitors
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Where do we find them?
Resourcing
Manager
Social Media
HR Press
HR Blogs
Business
Press
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How PR can help
• Creates an authoritative image with clients, candidates and potential employees – points of differentiation and added value
• Establishes company as a thought leader
• Provides credible marketing collateral
• Objectivity makes it more powerful than advertising
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The Press
• Want opinion – not information• Want facts not fluff• Love data
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The principle in action - data
Morgan McKinley – Front page of CityAM
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The principle in action - opinion• DMJ Recruitment
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The principle in action–facts
Clinical Professionals
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The principle in action - regionalVenn Group
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Giving the brand a voice
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PR is NOT just about traditional press
• Online media• Website• Blog• Social Media Channels
……It’s all about the content
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Getting read….getting shared
Online is where it’s at:
• It can be there forever• It’s easily shared• It allows engagement
• But you have to be creative
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The principle in action
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Become the media- the blog
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The principle in action
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Social Media Channels
• Exponential reach for your online content• Encourage all your staff to like and share• Monitor and engage with your followers
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Social Media Channels
Twitter & Facebook
• Here’s a job• Here’s a job• Here’s a job• Here’s a job • Here’s a job• Here’s a job
DO YOU LISTEN!
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Google+
• 500 m ACTIVE users• Share your content and good content
from others• If your content is shared and
recommended it will massively help your SEO
• Don’t get fixated on keyword stuffing – Google will reward good content
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Why Brand and Reputation Matter
What does Tom want?What does Angela want?
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Questions?
• [email protected]• @BlueSkyPR• 01582 790702• www.bluesky-pr.com