Recruitment & EmploymentConfederation

Auto-enrolment - The communication challenge

Tom Hadley, Director of Policy & Professional ServicesOctober 24th 2012

1. Some background

Background - who we are

The professional body for the UK recruitment industry

The REC and predecessor companies have represented the industry for 80 years

21 Sector Groups – Customised support and comms

We have over 3,500 Corporate Members and over 5,000 members of the Institute of Recruitment Professionals (IRP)

Background - what we do

Research Report on Jobs Jobs Outlook 7 Secrets of Successful Recruiters Salary & Benefits & Recruitment Market Trends

Integrated Campaigns Implementing AWRSerious about Standards

Thought leadershipEmployer Brand Talent Aquisition in Turbulent Times

Lobbying Skills and youth Employment Vetting and BarringRed tape challenge Pensions reform

The changing world of work

Labour market change

Change in the make-up of the labour market (January 2007=100)

80

85

90

95

100

105

110

2007

2008

2009

2010

Full-time

Part-time

Self-employed

Temporary

ONS

2. The communication challenge

1. Large and diverse membership

2. Time poor – Focus of members on the here and now

3. Communication overload

4. “AWR fatigue”

5. Do temps count?

6. It’s a long way off!

7. Getting to grips with the technical issues

What are the challenges?

2. Our approach

1. Build on methodology of previous campaigns (public sector resourcing /

AWR)

2. Using different channels

3. Sectoral approach

4. SRM (Sheer Repetition of Message!)

5. Being clear on priorities and timing

6. Joint-events and comms with other organisations

7. Honing in on the specific issues for our sector

Our approach

Auto-enrolment: Key issues for our sector

• Staging process distorts competition

• Automatic enrolment is difficult to manage for atypical workers

• High levels of churn in the temporary worker sector

• Administrative burden for agencies

Building on previous methodology

Building on previous methodology

Regional WorkshopsWebinarsModel ContractsFactsheetsClient GuidanceSector Specific implementationFrequently Asked Questions

Additional resources availableIn-Company training, Client Seminars and AWR Consultancy. See website for description and prices:www.rec.uk.com/awr

Pensions – Developing a toolkit

1. Briefings and FAQs

2. Workshops

3. Webinars / video

4. Phasing schedules

5. Regular updates (including TPR tools and briefings)

6. Practical scenarios

7. Payroll working group

Pathways to Pensions – What’s in it?

4. Conclusions

How can we monitor progress?

• Click through rates

• Legal helpline queries

• Feedback from events

• Member surveys

• TPR feedback

Are we getting through?

Sub heading

Recruitment & Employment Confederation

Thank You

© REC Copyright 2012 Next