recruitment advertising 2017 - fort worth star...
TRANSCRIPT
2017RECRUITMENT ADVERTISING
Table of Contents 1. Personnel ...........................................................................................................2 2. Terms of Payments ......................................................................................2 3. Classifications ..................................................................................................2 4. AudienceandCirculation ........................................................................2 5.Policy ....................................................................................................................3 6. Employment Rates ..................................................................................4-5
6A. LocalOpen6B. Annual Dollar Volume 6C. SchoolsandInstruction6D. EmploymentStaffing6E. NationalRecruitment6F. Virtual Career Fair6G. ConfidentialBlindBox6H. La Estrella En Casa6I. Color6J. Other6K. Community Weeklies Newspaper Buy6L. DFW.comINKEditionEmploymentRates
7. MechanicalRequirements ........................................................................5 8. Deadlines ...........................................................................................................6
1 PersonnelGary Wortel President and Publisher ................................................................(817) 390-7454
[email protected] Vice President/Advertising ..............................................................(817) 390-7877
[email protected] Crow Recruitment Advertising Manager ...............................................(817) 390-7533
[email protected] Advertising Production Supervisor ................................................(817) 390-7196
Address 808ThrockmortonSt.,FortWorth,Texas76102
800 Recruitment Line...................................................1 (800) 853-9562 (JOBS)
Agency&NationalRecruitmentFAX.....................................(817) 390-7532LocalRecruitmentFAX .................................................................(817) 390-7532
2 Terms of PaymentsUntilachargeprivilegehasbeengranted,advertisingwillbeacceptedonaCASHWITHORDERbasisonly.Allcreditaccountadvertisingstatementsaredueandpayablenet21daysfrombilling.Ifpaymentofanystatementorstatementshasnotbeenmadeasprovidedabove,thePublishermay,athisoption,withoutwaivinganyotherrights,withholdalladvertisinguntilallpastduepaymentsaremade.AnyadvertisingagencyestablishingcreditandplacingadvertisingwithTheStar-Telegramshallbeliableforpaymentofallmediainvoices.Anyotherwrittenorverbalagreementorstatementpolicypertainingto“sequentialliability”containedoninsertionordersfromtheagencyshallbesubjecttoconditionsstatedunderTheStar-TelegramCreditPolicy,whichwillbeprovideduponrequest.Shouldtheadvertisingagencynotwishtobeheldliableforpayment,theadvertisingagency’sclientmustpresentcreditinforma-tion.Thatinformationwillbeprocessedforcreditextensionasdefinedabove.
3 ClassificationsSchools & InstructionEducationInstruction EmploymentServicesJobInformationResumeService
4 Audience and CirculationAdult ReadershipAverageIssueCumeAudience*
Sunday .......................................................628,600 .......................................870,400Daily ............................................................421,100 .......................................697,200Source:Scarborough-DFWStudy2013*Cumes=5issuesdaily,4issuesSunday
ABC Audit Report (12monthaverageendingMarch31,2012) Total** Core PrintAvg.Sunday ............................................230,043 .......................................221,965Avg.,MondaythroughSaturday* ..205,779 .......................................139,728Avg.MondaythroughFriday ........192,613 .......................................136,625Avg.Friday ...............................................150,368 .......................................142,040Avg.Saturday .........................................270,992 .......................................155,348*Six-dayaveragecalculatedbyStar-TelegramResearchDepartment**TotalincludesBrandedEditionsandDigitalReplicas
2
EmploymentAccounting/FinancialApartment PersonnelAviationBankingClub/LoungePersonnelComputer ProfessionsDomesticHelpEmployment WantedEngineering/TechnicalGeneral Help WantedInsuranceLegalProfessionsMedical&Dental
EMPLOYMENT
NursingCare(Home Care)OfficePersonnelPart-Time/TemporaryProduction/ManufacturingProfessionsRestaurant/HospitalitySalesSalon PersonnelSecurityPersonnelSkills/TradeTelemarketingTruckDriversWarehouse/Delivery
Star-Telegram 2017 Recruitment Rates | star-telegram.com/mediakit
5 PolicyA. Rate IncreasesTheStar-Telegramreservestherighttoreviseadvertisingratesatanytime.Currentcontractholderswillbenotifiedpriortorateadjustmentandallcontractsareacceptedsubjecttothisrevision.RepresentativesoftheStar-Telegramarenotauthorizedtomakeanydeviationsfromthesepublishedratesandregulations,orallyorinwriting.
B. Advertising GuidelinesTheStar-TelegramreservestherighttorejectorreviseanycopyforanyreasondeemedmaterialbythePublisher.Inallcases,theadver-tiserassumesliabilityforthecontentofalladvertisingcopyprintedandagreestoholdtheStar-Telegramblamelessfromallclaimsarisingtherefrom.IntheeventtheadvertiserhasprepaidforadvertisingwhichislaterrejectedorcanceledbytheStar-Telegram,thesoleliabilityforsuchactionbytheStar-Telegramshallbearefundoftheunusedportionoftheprepaymentforsuchcanceledadvertising.Advertisershallnotbeentitledtoanyrefundorcreditforprepaidadvertisingwhichiscanceledbytheadvertiserafterthefirstdayofpublicationoftheadvertisement.Advertisingsettoresemblenewsmattermustcarrytheword“Advertisement”atthetopoftheadver-tisement.Anymaterialsubmittedforpublicationthatcontainsmultipleadvertisersthatarenotunderthesameownershipshouldbereceivedthreeweekspriortodistributionforapproval.TheStar-Telegramre-servestherighttorefuseanymaterialthat,initsopinion,containsad-vertisingspacethatwassoldbyathirdpartyoratabrokeredrate.AlladvertisingofadrugormedicalnaturemustadheretothedrugandmedicalstandardsofthePublisherandmustbereceivedinsufficienttimebeforepublicationforconsiderationbyPublisher.FreestandinginsertswhichresembleeditorialcontentpublishedbytheStar-Tele-gramaresubjecttoreviewbyoureditorialboard.TheStar-Telegramreservestherighttoacceptorrejecttheinsertbasedontheeditorialboard’sfindings.Advancecopiesshouldbereceivedthreeweekspriortoinsertiondateforreview.
C. Error Responsibility TheStar-Telegramcannotassumeresponsibilityforerrorsinadver-tisementsunlessthedesignroomfailstocorrecterrorsclearlymarkedbytheadvertiseronproofsreturnedtothenewspaperwithindead-linerequirements,andthentheStar-Telegram’sliabilityforanerrorshallbelimitedtotheportionoftheadvertisementaffectedbytheerror,andinnoeventshallsuchliabilityexceedtheadvertisementinwhichtheerroroccurs.Noticeoferrorsmustbegivenintimeforcorrectionbeforeadditionalinsertionsaremade.Claimsforerroradjustmentmustbemadewithinthirty(30)daysoferrordate.Intheeventofnon-publicationofcopyfurnished,noliabilityshallexistonthepartoftheStar-Telegram,exceptthatnochargeshallbemadetherefore.Onmultipleinsertionads,creditforerrorswillbeallowedonthefirstinsertiononly.AllerrorsinadvertisementsmustbereportedtotheStar-Telegramwithin30daysofpublication.TheStar-Telegramreservestherighttoadjustonlythoseerrorsreportedwithinthisspecificperiod.Noallowancewillbemadeforerrorsthatdonotmateriallyaffectthevalueoftheadvertisement.
D. Printing MaterialsTheStar-TelegramcannotberesponsibleforprintingmaterialleftwithPublisherformorethan30daysafterpublicationunlessinstruc-tionstoreturnatadvertiser’sexpensearefurnishedwiththeorder.
E. Width and Depth RequirementsAlldisplayadsmustbeatleastasmanyinchesdeepastheyarecolumnsinwidth,andmustbeaminimumoffourcolumninchesormoreinsize.
F. Billed Space RequirementsAdvertisementsinexcessof18inchesdeepinanycolumnwidthwillbebilledthefulldepthof211/2inches,althoughactualprinteddepthis21inches.Tabloidadsover91/2inchesdeepwillbebilledat11inches.
G. Advertising ResponsibilityAdvertiserand/oradvertisingagencywillassumeliabilityforallcon-tent,includingtextandillustrations,andalsoassumeresponsibilityforanyclaimsarisingtherefrommadeagainstPublisher.H. AcceptanceForwardingofanorderisconstruedasacceptanceofallratesandconditionsunderwhichadvertisingspaceisattimesoldbythePub-lisher.I. Ad PositionClassifieddisplaypositionisattheoptionofthePublisher,butwillrunascloselyaspossibletodesiredclassification.Innoeventwilladjust-ment,rerunorrefundbemadebecauseofthepositioninwhichtheadvertisementhasbeenpublished.J. Double Truck RequirementsMinimumdoubletruckadis9columnswide.Gutterischargedasfullcolumn.
K. CommissionClassifiedemploymentratesarecommissionableat15%torecognizedadvertisingagencieswhenevertheagencyisbilleddi-rectlyforinsertions.Toqualifyasanadvertisingagencyandreceivethe15%agencycom-mission,theadvertisingagencymustrepresentaminimumof3clientsandthebillingsoftheirmajorclientcannotexceed50%oftheirtotalannualbillings.
L. Terms of PaymentsUntilachargeprivilegehasbeengranted,advertisingwillbeacceptedonacashwithorderbasisonly.Alladvertisingstatementsaredueandpayableuponreceipt.Ifpaymentofanystatementorstatementshasnotbeenmadeasprovidedabove,thePublishermay,athisoption,withoutwaivinganyotherrights,withholdalladvertisinguntilallpastduepaymentsaremade.AnyadvertisingagencyestablishingcreditandplacingadvertisingwithTheFortWorthStar-Telegramshallbeliableforpaymentofallmediainvoices.Anyotherwrittenorverbalagreementorstatementpolicypertainingto“sequentialliability”containedoninsertionordersfromtheagencyshallbesubjecttoconditionsstatedunderTheFortWorthStar-TelegramCreditPolicy,whichwillbeprovideduponrequest.
M. Rate RequirementsChargesforin-columnclassifiedadsarechargedonacomputergen-eratedcountlinebasis.Minimumchargeforin-columnadsisthreelines.Toearnmultipleinsertionrates,in-columnadsmustappearonconsecutivedayswithoutcopychange.Classifieddisplayadsarechargedonameasuredinchbasistothenearestquarterinchindepth.
O. Early Sunday Edition Display AdsSundaydisplayadvertisingdoesnotappearintheEarlySundayedi-tionsdeliveredonSaturday.
3 Star-Telegram 2017 Recruitment Rates | star-telegram.com/mediakit
Repeat w/in7days
excludingSunday
FREEProcessColorAds per Year
6 Employment RatesA. Local Open Rates Perline,In-column: * Per insertion1 time Sunday $64.76Consecutive Multiple Daily Insertions:2 times .......................................................................................................................$34.203 times .......................................................................................................................$28.994 times .......................................................................................................................$25.195 times .......................................................................................................................$20.456 times .......................................................................................................................$17.607-13 times ...............................................................................................................$16.0614+ times ...................................................................................................................$8.27
Display: * Daily(1x)Sunday(1x)Repeatin7days4-9.75inches $367.12 $430.55 $142.4110-49.75inches $318.92 $375.40 $124.0350-215inches $312.24 $338.90 $116.96AdspickedupfromSundaytoWed.CareerShowcaseuse$20,000contract7dayPick-uprate $93.91
B. Annual Dollar Volume ContractsAnnualcontractsapplytoClassifiedaccountsonlyandincludeallproducts.Contractmustbesignedbeforeadvertisingisreserved.Advertisernotfulfill-ingcontractlevelwillbere-billedatactualearnedrate. In-Column: * Repeatw/in7days Daily(1x) excludingSunday$2,500 $62.16 $8.78$5,000 $60.85 $8.52$10,000 $58.21 $8.52$20,000 $48.53 $8.52$30,000 $40.43 $8.52$40,000 $33.70 $8.52$50,000 $30.64 $8.52$100,000 $28.36 $8.52$150,000 $24.37 $8.52$250,000 $22.03 $8.52$300,000 $20.95 $8.52$400,000 $19.92 $8.52$500,000 $18.91 $8.52
Display: * Daily (1x) Sunday (1x) $2,500 $305.99 $342.09 $93.91 –$5,000 $299.87 $335.25 $93.91 –$10,000 $293.87 $328.54 $93.91 –$20,000 $287.99 $321.97 $93.91 –$30,000 $282.24 $306.34 $93.91 1 ad$40,000 $276.59 $300.22 $93.91 2 ads$50,000 $271.06 $294.20 $93.91 2 ads$100,000 $265.52 $288.32 $93.91 2 ads$150,000 $239.31 $259.76 $93.91 3 ads$250,000 $216.89 $247.16 $93.91 4 ads$300,000 $206.06 $234.79 $93.91 4 ads$400,000 $195.74 $223.06 $93.91 5 ads$500,000 $185.96 $211.91 $93.91 6 ads
C. Schools and Instruction
In-Column: * Repeatw/in7days Daily(1x)excludingSundayOpenRate$29.50$7.98
Display: ** Repeatw/in7days Daily(1x) Sunday(1x) excludingSundayOpenRate$281.41$305.44$87.95
D. Employment Staffing Rate
In-Column: * Repeatw/in7days Daily(1x)excludingSundayOpenRate$48.42$8.38
Display: ** Repeatw/in7days Daily(1x) Sunday(1x) excludingSundayOpenRate$356.79$406.93$92.35
E. National RatesIn-Column ................................................................................................................$66.97Daily Display ........................................................................................................$448.75Sunday Display ....................................................................................................$551.33AdsforpositionsinTexasearnlocalrate.AdsmuststatethatthepositionisinTexas.AlladsforpositionsoutsideTexasearntheNationalrate.
National Annual Dollar Volume ContractsIn-Column: * Repeatw/in7days Daily(1x) excludingSunday$100,000 $30.13 $10.00$150,000 $25.93 $10.00$250,000 $23.44 $10.00$300,000 $22.30 $10.00$400,000 $21.16 $10.00$500,000 $20.09 $10.00
Display: * Daily (1x) Sunday (1x) $100,000 $327.59 $345.65 $110.43 2ads$150,000 $295.27 $311.40 $110.43 3 ads$250,000 $278.06 $296.07 $110.43 4 ads$300,000 $254.01 $281.22 $110.43 4 ads$400,000 $241.12 $267.42 $110.43 5 ads$500,000 $229.31 $253.61 $110.43 6 ads
F. Virtual Career Fair RateAninteractiveonlinejobfairthatwillinvolvemultiplecompaniesovera3-weekperiod.BasicPackage .......................................................................................................$500.00PremiumPackage ..............................................................................................$900.00
G. Confidential Blind Box ChargesPickedupatouroffices .................................................................................$130.00Mailed ......................................................................................................................$155.00
*AllEmploymentadswillbeplacedonCareerBuilderfor30days.*CareerBuilderchargesarenon-refundableregardlessofearlycancellation.*AllSundaydisplayadswillbechargedatthenormalSundayrateregardlessofmultipleinsertions.
Repeatw/in7daysexcludingSunday
FREEProcessColor Ads per Year
4Star-Telegram 2017 Recruitment Rates | star-telegram.com/mediakit
6 Employment Rates (Continued) H. La Estrella En Casa Liner Rates (prices per line)
1x 2x 3x 4x $9.00 $8.00 $7.00 $6.00
Display Rates (prices per column inch) 4” - 9.75” 10” - 29” 30” - 126” $83.33 $75.00 $66.66Source: Certified Audit of Circulations average daily press runs from March 2005 to March 2006. For most recent circulation information, ask your local La Estrella EnCasa advertising representative.
I. Color ChargesInadditiontoblackandwhitelinerateaddthefollowingcolorcharge.50inchminimum.Blackand1color ...........................................................................................$750.00Blackand2or3colors ..........................................................................$1,375.00
J. Other ChargesBoldprintCharge .......................................$1.00perlineperdayextrachargeFront Page Color PerColumnInch .............................................................................................$35.00
K. Community Weeklies Newspaper BuysIncludesKellerCitizen,SouthlakeJournal,ColleyvilleCourier,Grape-vineCourier,TheTimes-Register,ArlingtonCitizen-Journal,MansfieldNews-Mirror&WeatherfordTelegramweeklies.Totaldistributionisapproximately239,200copies.RepeatfromStar-Telegramonly:In-column............................................................................................. $7.40 per line Display ...............................................................................$76.27percolumninch
L. DFW.COM Street Edition Employment RatesPickuppricingforemploymentadsavailable.ReachpotentialjobcandidatesbyfeaturingyouradinDFW.comPrintEdition.Approx-imately55,000copiesaredistributedfreeeveryThursdayatover2,200locationsacrossallofDallas-FortWorth. Ad Size 1x 13x 26x 52x1colx3.24” $122.64 $91.60 $84.79 $76.842colx3.24” 230.90 168.44 160.87 152.511colx4.92” 331.21 238.85 227.87 216.513colx3.24” 417.13 322.51 308.11 290.332colx4.92” 417.13 322.51 308.11 290.333colx4.92” 550.75 427.35 394.80 374.366colx4.92” 1,043.96 803.99 746.45 700.646colx9.94” 1,895.65 1,443.31 1,340.36 1,238.53
Space Deadline : Friday, NoonDigital Deadline : Monday, 5pm
5 Star-Telegram 2017 Recruitment Rates | star-telegram.com/mediakit
Star-Telegram Advertising Deadlines (All Times Are CST)
Ad Copy Proof Due Proof Due No Proof / Digital Ads Deadlines
Proof Deadline OUT BACK SPACE DEADLINE DigXpan / Scans
MONDAYMain News, Metros, Sports, Work & Money, Your Life Wed 5pm Fri am Fri 5pm Thur 5pm Thur 5pmClassified Wed 5pm Fri am Fri 5pm Fri 5pm Fri NOON
SPACE Thur 5pm
TUESDAYMain News, Metros, Sports, Work & Money Wed 5pm Fri am Fri 5pm Fri 5pm Fri 5pm Your Life Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pmClassified Thur 5pm Fri am Fri 5pm Fri 5pm Fri 5pm
WEDNESDAYMain News, All Metros, Work & Money, Sports Fri 5pm Mon am Mon 5pm Mon 5pm Mon 5pmYour Life & Food Thur 5pm Mon am Mon 5pm Fri 5pm Fri 5pmClassified Fri 5pm Mon am Mon 5pm Mon 5pm Mon 5pmWeatherford Telegram - Retail Tues 5pm Thur am Fri 5pm Thur 5pm Fri 5pmWeatherford Telegram - Classified Tues 5pm Thur am Fri NOON Thur 5pm Fri NOONArlington Citizen Journal Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pm
week prior week prior week prior week prior week prior
Mansfield News Mirror - Retail & Classified Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pmweek prior week prior week prior week prior week prior
Keller/Times Reg/Southlake/Colleyville/Grapevine Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pm Retail / Classified / Real Estate week prior week prior week prior SPACE Thur NOON week prior
Star-Telegram Express Wed NOON Thur am Thur 5pm Wed NOON Thur 5pmweek prior week prior week prior week prior week prior
THURSDAYMain News, All Metros, Sports, Work & Money Fri 5pm Tues am Tues 5pm Tues 5pm Tues 5pmYour Life Fri 5pm Tues am Tues 5pm Mon 5pm Mon 5pmClassified Mon 5pm Tues am Tues 5pm Tues 5pm Tues 5pm
FRIDAYMain News, All Metros, Sports, Work & Money Tues NOON Wed am Wed 5pm Wed 5pm Wed 5pmDFWink in Paper & Street Mon 5pm Tues NOON Wed NOON Tues 5pm Tues 5pmClassified, Drive, Deals on Wheels Tues 5pm Wed am Wed 5pm Wed 5pm Wed 5pm
SATURDAYMain News, All Metros, Work & Money, Sports Wed NOON Thur am Thur 5pm Wed 5pm Thur 5pmYour Life & Home Tues 5pm Wed NOON Thur NOON Wed 5pm Wed 5pmClassified, Drive Wed NOON Thur am Thur 5pm Thur 5pm Thur 5pm
SPACE Wed 5pmDFW Existing Homes Mon 5pm Tues am Wed 5pm Wed NOON Wed NOON
SPACE Tues 5pmLa Estrella Encasa EAST / WEST / FULL Run Fri 5pm Tues am Tues 5pm Mon 5pm Tues 5pm
week prior - NO TRANS NO TRANSLATIONS NO TRANSLATIONS NO TRANSLATIONS NO TRANSLATIONS
All Translations Wed 5pm Fri am Fri 5pm Thur 5pm ALL ENCASA Translations Due for any zone week prior week prior week prior week prior
SUNDAYMain News, Full Run Metro, Work & Money, Sports Wed NOON Thur NOON Fri NOON Thur 5pm Thur 5pmArlington & Northeast Metro Tues 5pm Wed NOON Thur NOON Wed 5pm Thur 5pmLife & Arts, Travel Mon NOON Tues am Tues 5pm Tues 5pm Wed 10amCareers, Misc Classified Wed 5pm Fri am Fri 5pm Fri 5pm Fri 5pmDFW Existing Homes, DFW New Homes Tues 5pm Wed am Thur 3pm Wed NOON Wed NOON
SPACE Tues 5pmTV Star Tues 5pm Thur am Thur 5pm Wed NOON Wed 5pm
12 Days Prior to Pub. Date 10 days prior 10 days prior 11 days prior 11 days priorStar Values Mon 5pm Wed am Thur NOON Wed NOON Wed 5pm
13 Days Prior to Pub. Date 11 days prior 10 days prior 11 days prior 11 days prior
Comics / Flysheet Mon 5pm Wed am Wed 5pm Wed 5pm Wed 5pm13 Days Prior to Pub. Date 11 days prior 11 days prior 11 days prior 11 days prior
Sunday Select "YES" Fri 5pm Tues am Tues 5pm Mon 5pm Mon 5pm
WEEKLY INSERT WRAPSMonday thru Friday Mon 5pm Wed am Thur 5pm Wed NOON Wed NOON
ads running any day of that week 2 weeks prior to pub week 2 weeks prior to pub week 2 weeks prior to pub week 2 weeks prior to pub week 2 weeks prior to pub week
SPADEA/GATEFOLD Space/PP Notf.Monday-Main News Mon 5pm Wed am Wed 5pm Mon 5pm Wed 5pm
1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub
Tuesday-Main News Tue 5pm Thur am Thur 5pm Tue 5pm Thur 5pm1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub
Wednesday-Main News, Life, Community, ST Xpress Tue 5pm Thur am Thur 5pm Tue 5pm Thur 5pm1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub
Thursday-Main News Thur 5pm Mon am Mon 5pm Thur 5pm Mon 5pm1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub
Friday-Main News, Life Thur 5pm Mon am Mon 5pm Thur 5pm Mon 5pm1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub
Saturday-Main News Fri 5pm Tues am Tues 5pm Fri 5pm Tues 5pm1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub
Sunday-Main News, Sunday Select Thur 5pm Mon am Mon 5pm Thur 5pm Mon 5pm1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub 1 week prior to pub
Retail / Classified Display
6Star-Telegram 2017 Recruitment Rates | star-telegram.com/mediakit
Digital Ad Requirements effective10/25/11
DEADLINEThedeadlineforsubmittingdigitalfilestotheStar-TelegramistheDigitalCopydeadlineasindicatedintheStar-TelegramRateBook.The Star-Telegram assumes NO responsibility for files submitted late, incomplete, or incorrectly.
TECHNICAL SPECSFornewsprintorour50/80paperstock:•85linescreen•Pagesoutputto1016dpiimagesetter•Recommendedvaluesfortoningare:Highlights,0%-3%; Shadows,80%;Midtones,30%
•Maximumrecommendedinkdensitypercentages:Cyan,68;Magenta,60;Yellow,60;Black,85.
•30%pressdotgain@50%dotForotherpaperstocks,pleasecontactyourStar-TelegramAccountExecu-tiveorAdDesignTeam.
DESIGN REQUIREMENTS• DO NOT use black defined to contain other inks (rich black).•Oneadperfile.•Adsshouldbebuilttothecorrectpublicationsize.•Extraneousinformation,boxes,etc.,shouldberemovedfromthedocu-
ment and pasteboard.•ColorimagesmustbeCMYKtiffsoreps’swithbinarycompression.•Rescreenedhalftonesmustbeused@100%toavoidmoire.•Useotherartwork@+/-20%.Artworknotmeetingthis requirementshouldberesizedinitsnativeapplicationor rescanned.
•Fornewsprint,resolutionis170-200pixels/inch.Forcoatedstocks,reso-lutionis300pixels/inch.
•Colorsshouldbedefinedasprocess(notspot).•Usespecifictypefaces;donotadjustfontsinstylemenu.•10pointminimumsizeforreversetype.Avoidreversing condensedanditalicfonts.
•1pointminimumbordersize.Avoid“hairline”borders.
FILE DELIVERY• http://ads.mcclatchy.com/XpanceCustomerUpload/index.php/Fort%20Worth (followtheinstructionsforfileuploadonthesite)• Star-Telegram FTP Site
Hostname: ftp.star-telegram.com Username: adservice Password: ads
• AdSend (SiteIDTXFOR)• Other internet-based ad delivery services:
Fastchannel - fastchannel.com AdTransit - adtransit.com Bothoffereasyregistration,low-costadtransmission,reliabledelivery,andotherbenefits.Instructionsareavailableatthewebsites.
• CD Includehardcopyproofofadandprintoutofmediacontents-extra/unneededads,art,fonts,etc.shouldberemoved.MediashouldbelabeledwithAdvertiserName,InsertionDate,andStar-TelegramAccountExecutive’sname.
FILE FORMATSAdobe Acrobat PDF Preferred - (Acrobat5.0/pdf1.4levelcompatibility)Ensure pdf is not password-protected and other security permissions are not enabled. Some pre-loaded Distiller job options may not create a suitable pdf. For more info contact (817) 390-7076. Type I fonts recommended, and all fonts MUST BE EMBEDDED.
Other File Types: Macintosh Format Only:• QuarkXPress up to 7.x• InDesign up to CS5*• Illustrator CS4* eps
(outline fonts)• Photoshop CS4* eps (recommendedforartonly)
• EPS files created from other pro-grams require approval from Dig-ital Services.
* NOTE: for all Adobe Applications the option to set “Implement Overprinting” must be selected. If it is not selected the Star-Tele-gram assumes NO responsibility if the ad publishes incorrectly.
NAMING CONVENTIONSUsetheadvertisername(orabbreviation), theinsertiondate,andthefileextensionfordocumentnames.(Example:anadforAllStarPizzaforMay1st:allstar0501.pdf)When sending a file other than a pdf include:• An “art” folder containing all images used• A “font” folder containing all printer and
screen fonts used.• No sublevel folders.
CONTACTSIfyouhavespecificquestionsorneedtosendatestfilecontactyourStar-TelegramAccountExecutiveorcontactAdProductionat (817) 390-7076.
7 Star-Telegram 2017 Recruitment Rates | star-telegram.com/mediakit