HOW TO RECRUIT FOR FREELinkedin Workshop 2014delivered by James Taylor - @macs_jamest

Quick intro’s & why we’re here

Linkedin – Opportunity or Threat

Our belief – threat to Transactional RecruitmentHead in the sand – Recruitment ConferenceA well known National Search Firm…The opportunityOur Customers want to reduce spend/direct hireWe want increased visibility through exclusivity

Linkedin – Your ability Who uses it? Why do you use it? What one thing do you hope to take from today?

Linkedin – A few basics & key info

It’s SOCIAL media330 million worldwide, 13 million UKOver 46% are Senior Decision MakersFastest growing demographic = studentsKey Word/BOOLEAN search/ANONYMITYDatabase – 100% up to dateDe-risk appointments – reference checkMission statement…

MISSION

“CONNECT THE WORLDS PROFESSIONALS – TO MAKE THEM MORE PRODUCTIVE & SUCCESSFUL”

(* the rules/spamming and anonymity)

AgendaAdvertising Vacancies on LinkedinHow to effectively search for candidatesHow to make approaches to those candidates Maximise your network

How best to utilise groups Lion Strategy

How to present Company and individual profiles for maximum effect Keep tabs on your own employees

Don’t forget

Linkedin Contacts Free Market Intelligence Searching for hidden profiles

Walk the Walk…2 New Divisions = 24% SalesAhead of the curve - #SMIR13Delivered to some of the regions biggest employers:

Advertising VacanciesRe-active versus Pro-active

The best candidates aren’t looking

This session is designed to give you an advantage over the businesses you are competing with for the best talent.

Searching for CandidatesUnderstanding the 1st/2nd/3rd Tier connections

Boolean Search – what is it? example provided on next page

Keyword criteria/scoring – a quick example search

Specific searches – your recent/current vacancies

Making the approachCold Approach/Headhunt

How do Macildowie do it Advice if you do it yourselves Inmail?

Warm Approach 2nd Tier Group

The Power of GroupsWhy join groups

50 is the magic number

The most important groups

Advertise jobs sparingly

LION – networking strategy

SMART PROFILES - youKeyword/s and Scoring (next slide example) – ensure candidates can find youName & number in headline – so candidates can contact youBe memorable – visuallyUse of multi-mediaGroups – be more “contactable”Recommendations – “people buy people who other people rate & trust”

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Employee insights

SMART PROFILE - CompanyLine Manager Profiles = Employer BrandPeople join a company, they work for a managerTry to make it an extension of your websiteLink back to career page on your websiteAlongside facebook page, enhances SEO

THE EXTRA BITS…

Market IntelligenceEmployee/Company Insights for you

Competitor Insights and key statistics

Saved Searches = New candidates delivered weekly to your inbox

Linkedin Contacts – The APPHas radically improved CRM functionalityAbility to categorise (Tag) candidates whilst in a searchYOUR DAY - Set reminders for when to contact next Syncs to your phone

Once you’ve searched, tag.

You can also set reminders for when to follow up.And…

You can sync to your phone

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Hidden ProfilesE.g. I set myself a task – to find Operations Managers in Newcastle Upon Tyne

= 378 within 10 miles

Anonymous profiles = start on page 3 of search

Linkedin cheat - Google/Bing

Q&A…

…Post session notes –

http://www.macildowie.com/linkedin-recruit-for-free-follow-up-notes

Using Linkedin to ‘Sell more stuff’ –

http://www.macildowie.com/about/events/sell-more-stuff-using-linkedin

THANKS FOR COMING… (please feel free to tweet!) @macs_jamest