recommender systems [borsani, camedda, leo]
DESCRIPTION
presentazione sui recommender system e sulla loro applicazioneTRANSCRIPT
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MRS MOBILE RECOMMENDER SYSTEMS
AMBITO MOBILE: APPLICAZIONI
GEOLOCALIZZAZIONE UTENTE Si parla di Context-‐‑aware recommendation
Il contesto è fondamentale: qualsiasi informazione su tutto ciò che
Gli aspetti principali sono tre: posizione
persone
risorse nelle vicinanze
Fonte: Bill Schilit -‐‑ Google Researcher dal 2006
PROXIMATE SELECTION La geolocalizzazione è fondamentale nella Proximate selection:
resi più facili da visualizzare e quindi da scegliere. Ciò comporta due variabili: Geolocalizzazione
Selezione di elementi da visualizzare
PRIVACY Collo di bottiglia Paura della violazione della privacy Perché dovrei darti i miei dati personali?
sistema che non so se effettivamente mi potrà essere utile
INDIRIZZO DI SELEZIONE Tuttavia la maggior parte delle app fa proprio affidamento sulla geolocalizzazione
data la possibilità di inserire un indirizzo attorno al quale cercare servizi ed elementi utili richiesti. Inoltre per diverse applicazioni un altro requisito fondamentale è orario
SETTORI DOMINANTI MRS
Intrattenimento
Social
Servizi
Immagini: Google play store
Rdio Spotify Sound Deezer Muze Comin Soon Cloud
Foursquare Highlight
TripAdvisor Booking SkyScanner Trivago Smart Tour
INTRATTENIMENTO: CINEMA
Coming Soon Cinema
mostrandone la programmazione, le promozioni e i film in uscita. Si basa su geolocalizzazione e orario di
Film, Cinema, Notizie, Celebrità
Aggiungere i tuoi film e cinema preferiti
Pianificare la visione di un film
INTRATTENIMENTO: CINEMA Film
Già usciti In uscita Prossimamente
Scheda Trailer HD Reputazione Genere -‐‑ Attori
Cinema Distanza Posso scegliere i km
Info utili Info cinema Bar Ristoranti Parcheggi
Android su Samsung Galaxy S3
SOCIAL NETWORK: HIGHLIGHT
Immagini: Google play store Highlight App
Highlight People Nearby Creato per scoprire le persone interessanti intorno a te. Si basa sulla geolocalizzazione e sugli interessi
Funziona in background, raccoglie info sulle persone in zona e notifica se ci sono amici o persone con interessi in comune, in
altri.
SOCIAL NETWORK: HIGHLIGHT Conserva in una timeline nella tua zona durante la giornata. Possibilità di salvare persone nei preferiti e di vedere i loro cambiamenti
LOGIN: Facebook, Linked in ( in corso per Google + )
Immagini: Google play store Highlight App
SERVIZI: TURISMO
È il settore più in crescita ed espansione per lo sviluppo di MRS.
I viaggiatori hanno specifiche esigenze di informazione, personali e personalizzabili che rendono questo dominio una scelta naturale dove fornire context-‐‑aware content su richiesta.
Beni culturali
Siti archeologici
Musei
Visite guidate
Immagini: Google play store World Tourism App
TURISMO: TRIPADVISOR
Fonte: TripAdvisor.it
TripAdvisor -‐‑ 2000 Nasce come comunità dove gli utenti possono recensire gli hotel dove soggiornano, creando così una grande guida turistica delle principali località del mondo.
Si è ormai trasformato in un social network di viaggiatori, che si scambiano foto, impressioni e recensioni su hotel, ristoranti e attrazioni turistiche. 20 milioni di iscritti 260 milioni di visitatori al mese 150 milioni di recensioni e opinioni
TURISMO: TRIPADVISOR geolocalizzazione
prenotare gli hotel
Possibilità di filtrare ed ordinare contenuti in base alle proprie esigenze
Android su Samsung Galaxy S3
TRIPADVISOR: PROBLEMI Non per tutti i servizi è possibile
HOTEL RISTORANTI
Android su Samsung Galaxy S3
Lo zoom della mappa con i punti di interesse in zona non è regolabile
TURISMO: BOOKING
Fonte: Booking.it
Booking -‐‑ 1996 Portale di prenotazioni online esclusivamente dedicato a hotel e altre strutture di alloggiamento turistiche.
Oltre 650.000 pernottamenti ogni giorno
30 milioni di accessi unici al mese
Disponibile in più di 40 lingue
Offre oltre 465 mila strutture in 201 paesi
TURISMO: BOOKING
Immagini: Google play store Highlight App
Vantaggi: offre una ricerca più avanzata rispetto a TripAdvisor, permettendo una filtrazione dei contenuti più sottile e una specificità maggiore.
TURISMO: BOOKING
Immagini: Google play store Highlight App
Svantaggi: non offre possibili punti di interesse nella zona in cui si
altro servizio.
ESPERIMENTO PRATICO
2007
In collaborazione con Siemens European Innovation Center (EMIC), la città di Goerlitz e il Fraunhofer Institute
Turisti con una applicazione mobile
MRS con personalizzazione del tour e presentazione contenuti su richiesta
Turisti tracciati via GPS
Mezzi di informazione tradizionali ( mappa e guide turistiche )
421 turisti età media: 54 anni
RISULTATI
Le applicazioni mobile sono state pienamente apprezzate e hanno garantito un livelo di esperienza molto simile a quello dovuto ad una guida tradizionale. Sono risultate usabili e facili da usare.
4 h 1 ½ h
2 min per monumento 4 min per monumento
FACEBOOK -‐‑ ADS Facebook Can Now Deliver Ads to Almost Any App
Articolo: Wired -‐‑ 30 Aprile 2014 -‐‑ http://www.wired.com/2014/04/facebook-‐‑f8-‐‑keynote
Facebook will now deliver closely targeted ads to practically any smartphone app, after unveiling a mobile ad network to help you monetize in a serious way on mobile.
FACEBOOK -‐‑ ADS Facebook Audience Network, the new ad network connects one million ads with mobile apps developed by any independent third party.
Articolo: http://www.wired.com/2014/04/facebook-‐‑f8-‐‑keynote
Ads are unobtrusive, based on the deep library of information about hundreds of millions of people across the globe: likes, interests, online activity, offline physical movements, demographics, and even grocery shopping habits
Grazie