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Recommendations & Case Studies

TITLE Future Agritech - Transformational Role of Digital Technologies in Driving Agribusiness Growth

YEAR November, 2017

AUTHOR Food and Agri Strategic Advisory and Research (FASAR), YES BANK

COPYRIGHT No part of this publication may be reproduced in any form by photo, photoprint, microfilm or any other means without the written permission of YES BANK LTD.

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For India, this summit holds a special

place as we are more intensely focused

than ever before to give entrepreneurs

the opportunities and ecosystem to help them

thrive.

We have been encouraging the spirit of

entrepreneurship through various programs be

that Start-Up India, Make in India or the Atal

Innovation Mission. This Summit will help us

showcase our incredible potential to the world.

We need to harness technology to solve some

of the most pressing problems in healthcare

delivery, energy, safe drinking water and

agriculture, among others for the benefit

of communities at large. Innovation and

entrepreneurship will play a decisive role

towards this end.

2017 Global Entrepreneurship Summit “Women First, Prosperity for All”

Amitabh Kant

CEO, NITI Aayog

PrefaceDigital technology holds tremendous potential to transform the Indian agricultural economy and impact lives of Indian farmers.

The Indian agribusiness sector stands to greatly benefit from numerous innovative digital technologies across farm, post farm, processing, market and logistics that have emerged in the recent past. These technologies include remote sensing, GIS, crop and soil-health monitoring, livestock and farm management, dairy farm optimization and monitoring services using big data, farming-as-a-service, monitoring via drones, weather predictions, solar-powered agri offerings and eco-friendly crop protection.

I firmly believe that the revolutionary electronic National Agricultural Market (NAM), a technology-driven unified market platform, coupled with associated ecosystem development including robust electronic warehouse receipts and insurance and cash flows based financing for farmers, has the potential to radically transform the price discovery and transaction efficiency of farm markets in India. Complementary to this is the digital payments space which is fast evolving the way food processing companies engage with farmers for offering a transparent and robust payment mechanism.

Digital technologies offer the potential to achieve the necessary conditions for scale, with distributed low cost and customized delivery, thus attracting private investment in agri-innovation. The challenge before India lies in balancing high and inclusive growth in agriculture, which can be achieved by an effective policy framework, enabling technology ecosystem and innovative financing, which can empower Indian farmers and make agriculture sustainable.

YES BANK and its practicing think-tank, YES Global Institute, have been working towards developing the Design, Innovation, Creativity and Entrepreneurship (DICE) ecosystem in India and is championing several strategic initiatives in the food & agriculture sector. YES BANK recently anchored the Food Processing Start-Up Awards at the first ever World Food India 2017 summit, to recognize innovations across products, technologies, food safety, supply chain, cold chain & packaging. YES BANK has also partnered with ICAR-NAARM for a 6-month F&A accelerator program AGRI UDAAN for scale-up stage start-ups to promote innovative technology.

YES BANK worked closely with NITI Aayog to host a series of startup forums across India, with focus on Fintech and Agritech sectors. The #FutureAgritech Summit was one of several key forums on which YES BANK partnered NITI Aayog, as part of the ‘Road to GES’ initiative. GES is a cornerstone of the important Indo-US bilateral relationship and will be an excellent platform for entrepreneurs to build global collaborations and exchanges.

I assure all stakeholders of YES BANK’s continued commitment to working closely with the Government, towards building an innovation and technology led economy of the future.

Thank You.Sincerely,

Rana Kapoor Managing Director & CEOChairman

Contents1. Introduction 11

2. #FutureAgriTech Summit: Key Highlights & Outcomes 17

3. CaseStudiesonapplicationofinnovationin 29 Food & Agri sector Precision Farming Digital Commerce Farm Services Sustainable Resource Management Smart Equipment

4. 10-PointRoadMapfortransformingagribusiness 41 throughuseoftechnologies

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Transformational Role of Digital Technologies in Driving Agribusiness Growth

Introduction

12

#FutureAgritech

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#FutureAgritech

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16

#FutureAgritech

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YES Global Institute, a practicing think tank at YES BANK, had partnered with NASSCOM Centre of Excellence for the inaugural #FutureAgriTech Summit on the theme Transformational Role of ICT in Driving Agribusiness Growth on October 13 in Delhi. The Summit was also partnered by NITI Aayog as one of the events in ‘Road to GES’ calendar, as a buildup to the Global Entrepreneurship Summit (GES) 2017.

The Summit brought together agri entrepreneurs, technology providers, policy makers and key stakeholders from agribusiness organizations & the associated eco-system, to deliberate on technology-led innovations in agri value chain to boost agricultural productivity and efficiency through following sessions:

• Transformational Role of Digital Technologies in India’s F&A sector

• Innovative Financing for adoption of Digital Technologies in Food & Agri & allied sectors

Promising young entrepreneurs showcased innovations in areas such as IoT for farm mechanization, pre & post-harvest supply chain, agro life science tech, drone technology, data analytics, amongst others.

#FutureAgritech Summit witnessed participation from Ministry of Agriculture & Farmers Welfare, Ministry of Electronics and Information Technology (MeitY), Niti Aayog and key industry stakeholders.

A post event advertorial capturing event highlights & takeaways, released in all India edition of The Economic Times (Page 7, Oct 24, 2017), is enclosed towards the end of this publication.

About #FutureAgriTech Summit

Oct 13, 2017, Delhi

#FutureAgritech SummitKey Highlights & Outcomes

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#FutureAgritech

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INAUGURAL SESSION

(L-R): Ms. Anna Roy, Advisor, NITI Aayog; Ms. Radha Singh, Former Secretary, Ministry of Agriculture & Senior Strategic Advisor, YES Global Institute; Prof. Ramesh Chand, Member, NITI Aayog; Mr. Sumit Gupta &

Mr. Nitin Puri from YES BANK; Ms. Nora Galway, Agriculture Counsellor, Australian High Commission; Mr. Wouter Verhey, Agriculture Counsellor, Netherlands Embassy unveiling the working paper for technology

adoption and deployment of ICT & IoT

Moving agriculture economy jobs into manufacturing & services economy may not be feasible. Gainful employment in agriculture by leveraging on digitization is the only way out. Last 25 years, except some pockets like tractorisation, not much has changed on inputs, practices, marketing & extension of Indian agriculture, largely because the role of organized private capital in this segment having been very small. Regulatory enablement through reforms that promote public private partnership will unlock immense value across the farm chain & ecosystem in India in the years to come. Agri marketing is a case in point where changes are being made in regulation to enable private investments in marketing space & ecosystem. Model Contract Farming Act, WDRA initiatives, & futures- spot markets integration & eNAM are instances of public initiatives where a lot of entrepreneurial energy in digital solutions space will tremendously empower farmers. The Government is fully committed to support all possible reforms for adoption of digital technologies.

The Digital India initiative of GoI is creating infrastructure to deliver services to farmers in remote villages of India. Citizen users are also being uniquely digitally identified. Financial Inclusion through formal institutional mechanisms will thus be enabled through a leveraging of the two together. Connectivity, content in local languages & infrastructure are being co-created through PPPs.

Prof. Ramesh Chand, Member, NITI Aayog

Dr. Ajay Kumar, Addl. Secretary, MeITY , GoI

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#FutureAgritech

Agritech is a key focus area of the Government of India. NITI Ayog is working on multiple policies for enabling the scale of Agritech & digi tech to be big so as to create an exponential impact on farmers’ prosperity & development. For instance the Policy for use of UAVs is being worked out for multiple applications including crop monitoring, soil health, weather predictions & AI based farm analytics. Regulatory burden for start ups is also being eased by the Government.

Appropriate market linkages, data analytics with a user friendly interface, post harvest management & asset utilization efficiency are the key areas of work in the digitization space in agriculture.

Climate risk, price risk & liquidity risk are the three basic problems to which the Start Up ecosystem in India needs to find digital solutions for helping improve farmers incomes and increase rural prosperity. Enhancing predictability across the value chain should be the end objective of digital technologies deployment.

Anna Roy, Advisor, Niti Aayog

IoT as a confluence of multiple technologies is very relevant & pertinent for the development of India’s agri sector.

Farm efficiency, market efficiency, pricing & supply chain operations are increasingly being digitized by food processing corporates. Market forces need to operate through the best of digital solutions for maximized results for the farming community, in the process enabling significant boost to their incomes.

Sanjeev Malhotra CEO, NASSCOM CoE-IoT

Abinash Kumar Gupta Head Agro-India. McCain Foods India

Rajendra Nath Goswami, Head-Agribusiness, Bosch

Sumit Gupta, Group President and National Head Business & Rural Banking, YES BANK

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Session on: Transformational Role of Digital Technologies in India’s F&A sector

The Indian agribusiness sector stands to greatly benefit from the numerous innovative digital

technologies across farm, post farm, processing, market and logistics legs of the value chain

that have emerged in the recent past. Major challenges confronting Indian agriculture include

declining farm productivity, unsustainable usage of resources, diminishing and degrading

natural resources, a rapidly growing demand for quality & safe food, stagnating farm incomes

and fragmented land holdings, can be overcome through sustainable & scalable deployment of

such digital technologies & infrastructure.

Applications across payments, farm management, markets, automation, life sciences, inputs,

financial services, energy, mechanisation and other legs of the value chain deploying IT,

IoT, Block chain, AI (Artificial Intelligence), VR (Virtual Reality), Data Sciences & Predictive

Technologies amongst others, are increasingly making their presence felt, albeit on a small

scale & in a disaggregated manner.

The panel deliberated on ways and means to leverage above technologies to transform the

food and agribusiness landscape of India and to bring out a suitable policy & technology road-

map, which will significantly enhance income, productivity & profitability in this sector.

Prof. M. Moni, Chief Advisor (IT), Ministry of Agriculture, GoI Moderating the session on Transformational Role of Digital Technologies in India’s F&A sector

Reaching 85% farmers that are small & marginal is the key to judging the success of any digitization programme for Indian agriculture. The academic discipline of IT in Agri needs to be developed. Traceability can be a key value capture enabler through digital technologies.

Prof. M. Moni, Chief Advisor (IT), Ministry of Agriculture, GoI

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#FutureAgritech

The strong vocational education system in agriculture needs to be emulated by India. Farms, manufacturing units, logistics & storage elements should be seamlessly connected through internet enabled applications which leverage the best of efficiency for farmers & the industry. Big Data applications in genetics are the biggest potential enablers of yield & efficiency improvement in the livestock sector.

The Where, How & When of any technology adoption is the key. Australia’s experience with remote monitoring & control of water application to farmers’ crop is worth emulating. Other similar success stories can be benchmarked & learnt from.

Wouter Verhey, Agriculture Counsellor, Netherland Embassy

IT is an enabler for solving the problems on ground. Centre-State collaboration for enabling policy roll out is imperative. There is a need to institutionalize the process of digitizing & processing data through a collaborative efforts of industry, government & farmers.

Applications for efficient & sustainable deployment of irrigation solutions is a priority for sustainable agriculture. Financial inclusion through collaborative enablement on technologies, products & connectivity is imperative.

Leveraging digital technologies for the three pillars of the farm system namely price discovery, transactions & extension is key to the success of a farmer driven initiative in the agritech space. Key principles that need to be adhered to are that information is to be free to farmers, technologies need to be tailor-made to geographies & specific value chains oriented models need to be perfected.

Creating collaborative frameworks that make data capture easier is key to a digital set-up for addressing farm value chain needs. Pooling together the entire ecosystem & stakeholder set is the only way to bring a scalable solution for addressing various problems across the value chain.

Rajesh Urkude Head mKRISHI Planning & Operation

Tata Consultancy Services

Mukesh Sadana Financial Inclusion & Digital Development

Specialist, USAID

Venkata Krishna V Global Practice Leader – Agribusiness

ITC Infotech Ltd

Manisha Sharma Kohli Global Product Management Leader, IBM Watson IoT Industry Offerings

Nora Galway, Agriculture Counsellor, Australian Embassy

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Session on: Innovative Financing for adoption of Digital Technologies in Food & Agri & allied sectors

While the challenges in the food & agri value chain in India are well acknowledged & identified,

the critical impediment lies in ensuring adequate financing structures & mechanisms for enabling

the sustainable & scalable deployment of ICTs in this sector. The collaborative role of Industry &

the Govt. is also critical in ensuring successful roll out of ICT interventions.

R&D in Digital technologies for Agriculture have been on the fast track, but still there is a

significant lack of institutional support to these startups, as well as there is a large agrarian

population that is still deprived of the benefits of such technical advancements. This necessitates

the case for a robust institutional & policy mechanism to ensure innovative financing structures

to help support both the technology/ service providers as well as end users of these services

alike. This will help in incubation of more innovations as well as in diffusion of these technologies

on a large scale across the agribusiness value chain.

Session on Innovative Financing deliberating on financing options to adopt technology intervention in food & agri space

Digital Technology as an enabler for efficient financing through historical database & concurrent transactional trail is pertinent to popularize financial inclusion. Farmers seldom pay for data- hence the the ecosystem (anchor food companies, Banks, FIs, Insurance Companies) need to build viable business models.

Hemendra Mathur, Venture Partner, Bharat Innovation Fund

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#FutureAgritech

Leveraging opportunities to unlock value from data is the key to sustainable farm growth. Private sector engagement with farmers needs to be enabled through policy enablement measures.

Lending against cash flow predictions to farmers, aggregators, MSME processors need to be popularized. This will have a trickle-down effect on the smallest of farmers.

Scott S. Sindelar, Agriculture Counsellor, U.S. Embassy

Subhadeep Sanyal, Principal, Omnivore Partners

Farmer expenditure is typically 1 % of revenue and hence with such low spend capability, instead of a capex model an opex model will only work for utilization of digitally enabled services.

Across various steps of crop cycle, differential financing amounts can be made accessible basis crop progress and in the process add value to the farmer as well as to stakeholders in the value chain.

Amardeep Sibia CEO, Satsure

Krishna Kumar CEO, CropIn Technology Solutions

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CEO Roundtable : Agriculture Today & Tomorrow

Mr. Sanjeev Malhotra, CEO, NASSCOM CoE-IoT setting the context at the CEO Roundtable

Connectivity, content & conducive regulation can be enablers for leveraging the best of digital technologies for sustainably improving farmers’ incomes in India.

Manpower based extension services have become obsolete in the government/ private system- The costly & inefficient mechanisms of the past need to be replaced with efficient & real time outreach based ones. Digital literacy to farmers is to be rolled out on a large scale for demystification of technology amongst the rural population. Uncertainties of climate change, pest attacks and markets need to be addressed through Digital technologies on a priority basis. There are 84 portals/ databases of the Government system that shall be made interoperable. Multiple agencies collecting & maintain data on area/ production, farm prices/ arrivals, and consumer prices need to create an integrated architecture to intelligently forecast prices. All eNAM platform elements need to talk to each other, smart sampling needs to be initiated through satellite based remote sensing & geo spatial applications, and we need to rationalize on crop cutting experiments.

Dinesh Kumar, Joint Secretary, Information Technology Ministry of Agriculture & Farmers Welfare

Ashok Dalwai, IAS, CEO, National Rainfed Area Authority, Ministry of Agriculture & Farmers Welfare

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#FutureAgritech

The Indian farm sector employs 50 % of the Indian work force, but contributes only 15 % to the national GDP. The role of digital technologies in transforming the Indian agriculture sector is pertinent in this context, through interventions that shall make the sector more efficient, remunerative & sustainable.

“The need for a National Agriculture informatics Policy is pertinent in view of the impact that information access can create on the rural economy. Precision farming, Marketing & Supply chain and Public Distribution System are three facets of the sector that can unlock multi billion dollars of value for stakeholders & actors across the food economy- most importantly at the farmer leg of the value chain. Doubling Farmers income through ICT, geomatics, big data & IoTs is the way forward.

Radha Singh, Former Secretary, Ministry of Agriculture and Senior Strategic Advisory, YES Global Institute

Prof. M. Moni, Chief Advisor (IT), Ministry of Agriculture, GoI

The relevance of Digital technologies is most relevant for small & marginal farmers with low incomes- data on climate changes, mid-term weather forecasts, soil data, water table, storage, market access directly to consumers are some of the focus areas that Entrepreneurs can work on for offering solutions across the value chain.

There is a need for creating a forum for nurturing of Innovations as well as scaling up market adoption of these innovations.

Start Ups need to address the needs of the industry/ farmers- a case in point is the instance of Solar pumps with remote switching facilities which addresses a key pain point at the farm level. Innovative financing as well needs to be adopted by Financial Institutions for the same. Shared services & infrastructure platforms is an avenue that offers maximum potential for Start Ups to engage with & do business in.

Anubhav Patnaik MLA (Odisha State Assembly)

Sanjeev Malhotra CEO, NASSCOM CoE-IoT

Vikas Dawra, Group President & Global Head, YES Securities, YES BANK

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There are multiple legs across the agri value chain where digital technology based solutions are being developed by entrepreneurs. However only a small decimal percentage of farmers are reaping the benefit currently by these interventions. We need to address key issues that have been plaguing us all these years- digital innovations based solutions need to address each of the challenges on ground. Entrepreneurship in digital technologies can become an apt enabler of agri growth for India.

Achieving scale & impact through geography & commodity specific interventions across the value chain is needed through a collaborative approach between ICAR institutions, Academia, Industry, Government, Innovative Start Ups, Agri & Food Corporates, Banks and the best of global experts in the domain. Across Payments, transactions, supply chain, farm operations, logistics & manufacturing legs, digitization has a role to play in all segment of the value chain.

Nitin Puri, Senior President, FASAR, YES BANK

It is mostly non-agri background professionals who are getting into Digital Start Ups in the Agri space- the gaps in domain knowledge need to be plugged through appropriate institutional & skilling initiatives/ mechanisms. There is a need for dedicated incubation services for these Entrepreneurs in the Digital Agri Space. A sound policy framework also needs to be developed to provide entrepreneurs with an avenue to develop APIs around digital platforms being enabled by the Government including eNAM & Financial Inclusion.

The importance or criticality of agri ecosystem related data needs to be understood by all stakeholders at the highest level.

Delivering quality inputs at the doorstep of farmers through a digital platform is the way forward for driving the freedom of choice & increasing farm efficiency for the Indian farm economy.

Digitial Informatics cannot be handled independently. Research and academic Institutes need to co-create an interoperable platform through remote connectivity solutions that can complement existing mobile networks.

Skill India & Digital India can be suitably leveraged to overcome the last mile challenges of rural India and create sustainable & market driven solutions on inputs, knowledge & markets for farmers.

Hemendra Mathur, Venture Partner, Bharat Innovation Fund

Ravishankar Mantha CEO, Agrisk Data Analytics Ltd

Sachin Nandwana Co-Founder & Director, BigHaat.com

Raghuram Lanka Program Manager, Microsoft India

Baskar Reddy Executive Director, Syngenta

Foundation India

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#FutureAgritech

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Case Studies in Agri Tech

Applications across precision farming, farmmechanization, digital commerce,useofICTs,equipmenttechnology,amongstothersareusheringinnewerathatwillsignificantlyimpactfarmers’incomes,ensuresustainablefarming.ManysuchinnovationshavechangedthedynamicsofIndianfarmingandimpactedlifeofsmallandmarginalizedfarmers.

ThechapterisacompilationofcasestudiesonAgritechthathavebeenreferredfromYESBANK&NationalSkillsfoundationofIndia(NSFI)reportsonTechnologies&InnovationsinClimateSmartAgricultureandInnovationsinIndianAgriculture

Thecasestudiesshow-casethepracticalapplicationofinnovationsinIndianfood& agricultural space.

Precisionfarming,DigitalCommerce,FarmServices,SmartEquipment,SustainableResource Management

Precision Farming Digital Commerce Farm Services

Sustainable Resource Management

Smart Equipment

•AGrain•Satsure•Chlorophyll

Meter•HawksPreyTechnology

•Skymet

•BigHaat•DeHaat•DigitalGreen

•AgriskDataAnalytics

•KisanHub•SowingAPP•KisanSuvidha•AwaazDe•FarmartService

•ecoZenSolutions •FlyBirdFarmInnovations

•AaravUnmannedSystems

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Innovation Grain Moisture Detection

Pain Point Addressed Unavailability of measuring devices causes farmers to over water their farms & also sometimes under watering. This causes poor quality yield

How does the innovation address challenges?

Helps save water, increase income by producing better yield and also reducing costs

Beneficiaries Farmers

Impact generation capability of innovation

Grains with more moistures levels than required causes extra drying costs for farmers. Also, there is an increased risk of loss & spoilages. The grain with adequate moisture levels is known to last in storages for a longer part of time

Case Study - Precision Farming

Innovation Large Area Analytics for Agriculture

Pain Point Addressed In India, over 150 million+ rural farmers do not have bank accounts & while only 20% farmers are covered by crop insurance, creating a significant. We help financial institutions and states bridge financial gap, by creating satellite data-based risk management solutions


Satsure platform enables farm level crop yield based risk assessment for crop-insurance and agri-banking, based on advanced analysis of Satellite Earth observation, weather and IoT sensor data. Satsure also does multi-variable analysis to correlate crop health or yield with precipitation, soil characteristics, or commodity prices

Beneficiaries Governments, Farmers, Insurance & re-insurance companies, Banks, Commodity traders and Seed and pesticide enterprises


SatSure’s algorithms enable Insurance companies to smartlyselect plots for crop cutting experiments (CCE) across an entire state. This helps reduce the bias in the CCEs thus enabling higher accuracy in state-wide crop yield calculations

A Grain

Satsure

www.a-grain.in

www.satsure.in

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Innovation Chlorophyll Meter

Pain Point Addressed With the growing worldwide need for food and the resulting increases in demand for fertilizer, the price of fertilizer has risen, and efforts by agribusinesses to reduce fertilizer expenses through fertilization design, etc. to avoid over-fertilization are accelerating.


Chlorophyll meter is an instrument used to measure chlorophyll amount (an important factor for understanding the nutritional condition of plants) in a plant leaf & ensure optimal quantity usage and to also understand fertilizer requirement for a plant

Beneficiaries Farmers and Environment.


Farmers can save 25-27 kg of fertilizers per hectare per annum by using chlorophyll meter.

Chlorophyll Meter www.specmeters.com

Innovation Agricultural Drone Sprayer

Pain Point Addressed The farmers with vast tracts of land suffer from the problem of spraying of insecticides, pesticide etc. The use of manual labourers and sometimes even the machines are often time taking & expensive.


Agricultural Drone Sprayer is helpful in spraying insecticides, fertilisers at a faster & efficient rate. Also used for spraying on coconut tree tops etc. which is often a difficult task. It helps reduce wastage of fertilizer and pesticides

Beneficiaries Commercial, Co-Operative Farmers


Agricultural Drone Sprayer is viable for cooperative & commercial farmers. It’s because it helps in spraying fertilisers insecticides really fast. Its not only time saving but also efficient.

HawksPrey Technology www.hawksprey.com

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Innovation Weather Monitoring

Pain Point Addressed Famine, floods, hailstorm, excessive rainfall are major reason of crop loss. Skymet intends to intimate the farmers about the possible weather situation (both long term & short term) to avert crop losses.


Pre-warning to intimate farmers about any such climate change. (Be it long term or short term)

Beneficiaries Farmers, Newspapers, electronic media


Skymet intends to reduce the information asymmetry related to weather in agriculture. Most farmers in rural areas don’t have an access to a system that intimates them about the weather of the particular area. Skymet not only provides the temperature but also forecast of rainfall, temperature. Thus, it helps farmers in taking much better decisions.


Skymet www.skymetweather.com

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Innovation Digital Platform for all Agriculture Inputs

Pain Point Addressed Key challenges farmers are facing:• Availability and reach of quality Agri Inputs• Lack of awareness on Products & Technology • Lack of literacy • Low productivity /Yield


Advisory and knowledge base both through digital platform and through call center ensures dissemination of right information to farmers for their empowerment.

Beneficiaries Farming Community Producers / Manufacturer


Linking factory to farm to bring data, cost and value advantage for all the stakeholders and improving efficiency and productivity

Active data strategy to bring operational efficiencies, drive growth, build customer relationship

Farmers are benefiting with higher germination with best quality of seeds, and reducing overall input cost with access to right package of practices and products.

Case Study - Digital Commerce

BigHaat.com www.bighaat.com

Innovation DeHaat App & Centres

Pain Point Addressed Information asymmetry, lack of access to better quality of seeds, lack of crop monitoring devices, lack of weather forecasting information & improper market linkages.


Provides information, advisory and market linkage services to farmers. It further provides the farmers good quality agri inputs.

Beneficiaries Small Farmers/ FPOs/ Micro-entreprenuers


Farmers get benefitted in 3 ways:

a) Reduction in cost of cultivation

b) Improvement in crop yields

c) Better farm gate price. They experience more than 50% increment in their net income from agriculture.

DeHaatTM www.agrevolution.in

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Case Study - Digital Commerce

Innovation Free App to facilitate Market Linkages

Pain Point Addressed Market Linkage & information: The farmers need to go to the market to sell the goods. Biggest problem which the farmers face is - in it transportation of the produce, not getting right price, & sometimes no buyer.


The app helps to reduce losses of farmers by creating a system in which the farmers - sellers - transporters are kept in a loop. During the time of sell the farmer updates agri produce details in the app, to which the buyer responds by contacting the farmer. Post price fixation, the buyer buys the produce directly from the farm.

Beneficiaries Farmers


Saves time and helps in ensuring right price of the produce from the right buyer. Users of the app have experienced increased income and yield

Digital Green www.digitalgreen.org

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Innovation Agrisk Data Analytics Pvt Ltd

Pain point addressed Addresses the Agriculture Information Asymmetry. Data is collected from the field and analyzed, using field survey & remote sensing. This is presented using a technology platform- Agri info System, first of its kind in Asia.


Provide unbiased fortnightly data and early warning signals about the agriculture sector, through unique methodology of collecting data and processing

Beneficiaries Each and every stake holder who has a dependency on agricutlure like : food company, banking industry, seed & farm equipment industry, insurance industry.


1. The use cases are not limited to domestic players, but even global entities who are key trading partners of India would need this

2. Better information and data will lead to more efficient use of limited resources at disposal be it the producer or those dependent upon him.

Agrisk Data Analytics

Case Study - Farm Services

Innovation Software platform connecting enterprises with growers to deliver actionable insights.

Pain point addressed Facilitate to take right decisions in agriculture by considering multiple data inputs: weather, soil, water, fertilisers, agro-chemicals, pest and disease occurrence, market price,demand and supply.


Connects agri-enterprises with growers and helps them to manage crops, understand risk and uncertainty in supply chain. It also provides seamless integration of decision support system for pest and disease monitoring and yield prediction using meteorological data, aerial images, and crop dashboards. This helps growers to take smart and fast decisions to manage their crops. Helps researchers to define, monitor and manage field trials.

Beneficiaries Growers/farmers, agronomists, field staff, researchers, trials managers and agri enterprise managers.


Reducing cost of inputs, increasing productivity, and ensuring traceability of product from farm to fork.

KisanHub www.kisanhub.com

www.hummingbird.in

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Sowing APP. www.icrisat.org/ new-sowing-application

Innovation Sowing Application

Pain point addressed Agriculture and climate change are inextricably linked - crop yield, biodiversity, and water use, as well as soil health are directly affected by a changing climate. Continued changes in the frequency and intensity of precipitation, heat waves, and other extreme events are likely, all which impact agricultural production. Helps farmers tackle climate change to drive effective decision-making for their crops.


The Personalized Village Advisory Dashboard has been specially developed to manage programs of scale. It provides important insights around soil health, fertilizer recommendations, and seven-day weather forecasts derived from weather observations systems and global forecast models.

Beneficiaries Farmers & Environment

Impact generation capability of the innovation

The test results of a new sowing app for groundnut farmers reveal that 175 smallholder farmers who followed the advice provided for sowing and managing their crop experienced a 30% yield increase.

Innovation Kisan Suvidha

Pain point addressed Lack of information availability at the right time in the right form & difficulty in accessing relevant information.


Mobile app for farmers which provide relevant information with simple interface and providing information on five critical parameters: Weather; Input dealers; Market price; Plant protection; Expert advisories

Beneficiaries Farmer Agriculture researchers and scientists


With over 900 million mobile devices in use at present, 377 million of which are in rural India, the mobile industry is posting a staggering growth of 43.23% annually.

Kisan Suvidha is developed to serve rural masses by way of remote monitoring of crops to reaching out to potential markets, from last mile delivery of government services to addressing pest management issues ingeniously. The potential is correlated to the staggering growth of mobile device usage.

Kisan Suvidha www.bcmlcane.in/kisaan-suvidha

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Awaaz De www.awaaz.de

Innovation Voice messaging systems for farmer-driven agriculture extension powered by user-generated content

Pain point addressed The high cost and ineffectiveness of traditional, in-person agriculture extension

The unwillingness of small farmers to take the advice of outside “experts”


Eliminates or reduces cost of in-person extension through call-based system

Uses experience and knowledge of other farmers to increase relevance and familiarity of farming advice

Beneficiaries Small farmers benefit through technology deployment by: Farmer support organizations; State and Ministry of Agriculture; Produce aggregators; Agricultural input sellers


~1,000% ROI: every $1 invested into Awaaz.De’s systems generates $10 in value for farmers Up to 26% increase in crop yields Decreased reliance on local pesticide dealers for farming advice

Source: According to a Harvard Business School/IFMR randomized control trial (http://bit.ly/2drkx1k) on Awaaz.De:

Innovation Agri machinery rental market for farmer and farm machinery owners

Pain Point Addressed: Small and marginal farmers can’t access agriculture machinery on time. Huge inventory of underutilized/utilized machines with farmers who face difficulty in meeting their financial obligations. Information asymmetry between demand & supply

How does the innovation address the challenges?

Through its technology-enabled platform, FarMart helps farmers rent their underutilised agricultural machinery to small and marginal farmers in need of it on a pay-per-use basis via a mobile app and call centre

Beneficiaries Small and marginal farmers seeking to get agriculture operation done on their farms, Medium farmers looking to ply machines on rent to for incremental income


Currently reaching out to about 5,000 farmers. Total market size of “Farming As A Service (FAAS)” is estimated to be about INR 1 bn. Basis research 94% of farmers take at least one machine per crop on rent. This will translate into about 130 mn farmers as potential impact

Farmart Service www.farmartweb.000webhostapp.com

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Innovation Applying clean energy & technology to power cold chain and water pumps

Pain point addressed Wastage of food product

Dependency on grid electricity supply

Inability to monitor stored product from remote location.


Well integrated system to address minimum wastage of food product.

Off grid access to alternative source of energy

Stand alone efficient modular portable units to overcome challenges posed by insufficient availability of electricity.

Easy monitoring of product stored in the micro storage units

Beneficiaries Small farmers to serve their storage needs of agricultural produce in a affordable, reliable method with efficient energy access.


Maintaining appropriate cold chain can reduce this wastage from 25-30% to 10-15%, which is almost equivalent to 4 bn USD p.a. Out of approx 10 million diesel water pumping sets in India; if 50% were replaced with solar pump sets, diesel consumption could be reduced by approx 225 billion litres/year.

Case Study - Sustainable Resource Management

ecoZen Solutions www.ecozensolutions.com

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Innovation Smart Irrigation Controller

Pain Point Addressed Poor crop yield, Inefficient water management, Expensive farm equipments, Low income for agriculture livelihood, Reduces labours, Time intensive farming, Weeds


Improving the livelihood of farmersEnhancing the crop yield / productionSaving water and electric powerIntegrating affordable technology for farmers

Beneficiaries Farmers; Firms engaged in high level corporate farming; Agri inputs and equipment companies Government departments/ nurseries


Automation of fertigation saved 25% to 30% of water and around 300 man hours per month. Also, crop yield has been increased by 15%

Case Study - Smart Equipment

FlyBird Farm Innovations www.flybirdinnovations.com

Aarav Unmanned Systems (AUS) www.aus.co.in

Innovation Portable and electric Unmanned Aerial Systems (UAS)

Pain Point Addressed The technology used can optimize the inputs – water, pesticides and fertilizer cost, and can enhance output


The technology has an autonomous flight controller, fixed wing and multi-rotor UAS platforms. The systems developed have been field tested for multiple projects. The flight control algorithms are developed as such that they follow the best data collection practices wherein high resolution geo-tagged multi-spectral images are taken at precisely computed locations as per the laws of photogrammetry.

Beneficiaries Agribusiness companies, Contract farming companies, Seed manufacturing companies, High value crop cultivators


Plant stress assessment and monitoring, yield monitoring, chlorophyll indication, senescence analysis, drought assessment, biomass indication, leaf area indexing, nitrogen recommendation, phenology, growth monitoring & crop discrimination, tree classification, plant counting & weed detection, GIS and 3D mapping

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10-Point Road Map for transforming agribusiness through use of technologies

National Policy on Agri Start Ups & Deployment of Digital Technologies can be formulated to help start-ups working in the food & agri space and to follow on set guidelines in the agri value chain to be drafted so as to come up with the relevant support, enablement & support to Entrepreneurs in the food & agri space.

National Digital Action Platform can be launched with commodity & geography specific focus with participation of multiple stakeholders- industry, government, start-ups, financial inst. This will ensure high impact and large scale digital interventions for sustainably enabling doubling farmers income.

Genomics & Big Data applications in genetics are the biggest potential enablers of yield & efficiency improvement in the livestock sector- work on the same through a collaborated PPP framework needs to be expedited.

Payment systems for agri produce in dairy, fruits & vegetables and other perishables segments can be a great value disruptor for stakeholders across the value chain- regulatory & business initiatives need to be aligned and taken forward.

Participation of private start- ups in Government’s digital initiatives in the agri sector to be opened up through an institutionalized process – there are numerous interventions such as eNAM, geo-tagging of land parcels, tagging of cattle & rural assets, which has huge business potential for private enterprises while at the same time enabling significant value addition at the farm level.

National Agri Informatics Policy can be formulated for optimizing public private collaboration & participation in the digitech space for agriculture.

An Incubator focused on Digital Services in Agri Value Chain needs to be set up in PPP mode – being a highly specialized subject, this will provide an impetus to the start-ups in the food & agri start-up ecosystem.

The academic discipline of Digital Technologies in Agriculture to be ramped up on a war footing to ensure the best of talent nurturing in the domain.

An institutionalised process of digitizing & processing national level aggregated data in farm assets through a collaborative efforts of industry, government & farmers needs to be implemented.

Cash flow lending as against collateral based lending needs to be pushed in full earnest both by the industry & the Government in order to to cater to a scalable & sustainable approach to the financial inclusion needs of farmers & MSMEs.

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YES BANK’s Food & Agri Knowledge Publications

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www.yesbank.in/beyond-banking/research

Post Event Advertorial

Agri Entrepreneurs, Technology Providers and Policy Makers join hands to boost Agri Productivity & Efficiency

We need to harness technology to solve some of the most pressing problems in healthcare delivery, energy, safe drinking water and agriculture, among others for the benefit of communities at large. Innovation and entrepreneurship will play a decisive role towards this end.

Amitabh Kant CEO, NITI Aayog

Key Takeaways

Rana Kapoor

MD & CEOChairman

Adoption of scalable digital technology through growing application of IoT and ICT across the entire Food and Agri-value chain will boost high-value agri-allied activities, thereby creating employment and balanced growth. An enabling policy and regulatory framework for diffusion of global best practices and creation of an Agri-Tech Leadership Council will drive agricultural innovation and productivity.

presents

Supported by

#FutureAgritech Summit

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1 (L-R): Ms. Anna Roy, Advisor, NITI Aayog; Ms. Radha Singh, Former Secretary, Ministry of Agriculture & Senior Strategic Advisor, YES Global Institute; Prof. Ramesh Chand, Member, NITI Aayog; Mr. Sumit Gupta & Mr. Nitin Puri from YES BANK; Ms. Nora Galway, Agriculture Counsellor, Australian High Commission; Mr. Wouter Verhey, Agriculture Counsellor, Netherlands Embassy unveiling the working paper for technology adoption and deployment of ICT & IoT 2 Agritech Startups who showcased their Agri-Tech innovations 3 Prof. Ramesh Chand delivering the Opening Keynote 4 Ms. Anna Roy on NITI Aayog’s ‘Road to GES’ initiative 5 Dr. Ajay Kumar, Additional Secretary, MeitY at the Inaugural 6 Mr. Sanjeev Malhotra, CEO, NASSCOM CoE-IoT setting the context at the CEO Roundtable

• Digitization will play a significant role in creating market linkages and fulfilling ‘Digital India’ mission

• IoT/ICT based agri ecosystems will empower farmers with real time information for faster decision making

• Global best practices such as smart power systems, precision agriculture, farm management software can have a huge impact on productivity and income

• Innovative financing models by lenders enabled by interplay of technology and data

• Skilling and training of farmers in new-age technologies pivotal for faster technology adoption

• Encourage agri-tech entrepreneurs and start-ups to develop critical pre- & post-harvest technologies focused on crop planning, agri marketing, storage and trading

YES BANK - YES Global Institute in partnership with NITI Aayog and NASSCOM CoE-IoT organized the #FutureAgritech Summit on October 13, 2017 in New Delhi to focus on technology-led innovations across the entire agri value chain & ecosystem.

Promising young entrepreneurs showcased innovations in areas such as IoT for Farm Mechanization, Pre- & Post harvest supply chain, Agro life science tech, drone tech, data analytics, amongst others.

#FutureAgritech Summit is one of several key forums which YES BANK is partnering NITI Aayog on, as part of the ‘Road to GES’ initiative to promote GES 2017 in India.

In association with

Tuesday, October 24, 2017The Economic TimesAppeared on Pg 7

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#FutureAgritech

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