Objective 2.06

Recognizing current fashion trends

Critical in planning for the future of fashion designs.

Analyze collections for new ideas that might influence fashion directions.

Designers show their collections twice a year.◦ Market Week: Period of time when producers

introduce new lines. Retail (store) buyers shop for items to sell.

Why research fashion trends?

Newest styles and silhouettes.

Colors for the upcoming season.

Newest developments in fiber and fabric.

Current labor prices.

Location of manufacturer facilities.

What to research?

1. Trade publications:

Magazines, newspapers, books, and websites about what is current in a specific industry.

◦ Published daily or monthly

◦ Women’s Wear Daily

Sources of information used to research trends

Information generally found in trade publications

◦ Trends◦ Business conditions◦ Conventions/Meetings◦ Sources of supply for retailers (vendors)◦ Company financial reports

Sources of information

2. Consumer publications:

Fashion magazines, books, and websites that help update consumers on what is happening in fashion news.

◦ Men: GQ, Details, Maxim

◦ Women: Vogue, Harper’s Bazaar, Elle, Essence, Glamour, In Style

◦ Teens: Teen, Seventeen, YM, Teen Vogue

Sources of information

3. Websites

4. Visits to retail stores

5. Fashion, color, and fabric services

6. Television

7. Movies

8. Watching people

Other Sources of information

What to look for . . . .

Recognizing Current Trends

An article of wearing apparel such as pants, coats, dress, suits, sweater

Garment

A design, shape, or type of apparel item ◦ Distinguished by particular characteristics◦ Unique

Style

Vintage or “Worn Style”

A unique version of a style◦ Original arrangement of parts, form, color, fabric,

line, and texture

Design

Classic A style or design that continues to be popular Classics remain in fashion year after year. Examples: blazers, denim blue jeans, pearls

Faux Fake; imitation

Fad A temporary, passing fashion that has great appeal to many people for a short

period of time.

Silhouette The overall form or outline of an outfit or

clothing style.

Details Specific elements (collar, sleeves, shoulder

treatments) within a silhouette that provide form or shape.

Trimmings Decorative materials such as buttons, laces, and

braids that are added to enhance the design.

Texture The way a surface looks and feels, including

garments and accessories.

*Snake Skin *Crocodile Skin

Hue Technical name for

color Name given to a color,

such as red or yellow, that distinguishes one

color from another

Color• A vision sensation,• Element of design• Most important factor when a retailer sells garments.

Argyle

A knitting pattern of various colored

diamonds on a solid background.

CorduroyA durable (and warm) fabric with vertical

ribs usually made of cotton

A soft woven cloth of wool or a blend of wool and cotton synthetics use in undergarments and sleepwear.

Flannel

A pattern consisting of rows of short, slanted parallel lines.

The direction of the slant alternates row by row.

Herringbone

A woven fabric design of continuous broken checks or four pointed stars.

Resembles the jagged back teeth of a hound. Also called four-and-four check.

Houndstooth

Nike Air Presto Spring/Summer

2010!

Houndstooth

A smooth light-weight knit fabric used for dresses, shirts, sportswear, and underwear.

Jersey Knit

A brocaded (raised design) fabric woven with metallic threads, often silver or gold.

Lame’

Fabric made with yarn from the long silky hair of the Angora goat

Mohair

Cloth with a pattern consisting of stripes of various widths and colors crossed at right angles against a solid background.

Plaid

A sturdy fabric made from wool or wool blends in a plain or twill weave.

Nubby surface.

Tweed