RECOGNIZING A CUSTOMER RECOMMENDED BRAND AMONG WOMEN

The material contained in this brochure is for marketing and informational purposes only based on information that was available to us at the date of publication and does not constitute a contractual offer. This brochure, and the statements contained herein, are not an offer or solicitation to buy or sell any products (including marketing products) or services or to participate in any particular strategy mentioned and should not be construed as such. The statements and images shall neither be construed as a guarantee of quality or durability, nor as warranties of merchantability or fitness for a particular purpose. Illustrations may differ from the original. We reserve the right to make modifications without notice. All terms, deliverables and costs associated with the program will be outlined in the formal individual licensing agreement.

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Thank you for taking the steps in being recognized by women as a customer recommended home product brand! The Women’s Choice Award® Customer Recommended Program honors businesses with the exclusive Women’s Choice Award seal - the only seal on the market that recognizes companies who meet and exceed the female consumer’s high standards of sales and service. Companies qualify for the Women’s Choice Award based upon a survey of your customers conducted by WomenCertified Inc. Upon meeting our consumer benchmark standards, you will receive the Women’s Choice Award Customer Recommended seal. This seal is awarded by your customers, making this award a powerful competitive advantage in your community. WomenCertified Inc. can help you achieve your goals to increase sales and loyalty through our highly specialized online and live training as a supplement to our recognition program. The Women’s Choice Award seal is taking the marketplace by storm. Progressive brands that are fortunate to have earned this significant recognition are aggressively joining the elite network of brands most recommended by women. Now is your opportunity to simplify her choice by carrying the seal women trust and will reward.

Our Competitive Advantage The ONLY award reflecting how women buy today

Female Focused Female Focused □ Female Focused □ Female Focused Award based solely on

female recommendation ratings

□ Award based solely on female recommendation ratings

□ Award based solely on female recommendation ratings

□ Award based solely on female recommendation ratings

Strongly influences her decision

Strongly influences her decision

□ Strongly influences her decision

□ Strongly influences her decision

Over 30% national recognition

Over 30% national recognition

Over 30% national recognition

Over 30% national recognition

Consumer advocacy □ Consumer advocacy □ Consumer advocacy □ Consumer advocacy High visibility

spokesperson □ High visibility

spokesperson □ High visibility

spokesperson □ High visibility

spokesperson Multiple industry awards Multiple industry awards Multiple industry awards Multiple industry awards Monthly national paid

media to build awareness

□ Monthly national paid media to build awareness

□ Monthly national paid media to build awareness

□ Monthly national paid media to build awareness

Methodology Used: Women’s recommendation

Methodology Used: Tested, warrantied and certified

Methodology Used: Customer satisfaction

Methodology Used: Performance data and reputation surveys

BY THE NUMB3R$

Women are the leading source of recommendations, so building your reputation and leveraging every opportunity to reinforce her decision to choose your service and brand over the competition is smart business!

Once your brand has been named to our esteemed list as Customer Recommended brands, we invite you to join our network of Women’s Choice Award partner brands to empower women to make smart shopping choices. Carrying the Women’s Choice Award seal will elevate your brand value.

Our Origins

WomenCertified Inc. was founded by Delia Passi, former Publisher of Working Mother magazine and responsible for the pinnacle success of the 100 Best Companies for Working Mothers list. She is the author of Winning the Toughest Customer; the Essential Guide to Selling to Women. In 2007, WomenCertified partnered with the Wharton School of Business to conduct the first ever gender-based customer satisfaction study. The groundbreaking results supported the launch of the Women’s Choice Award program as the collective voice of the female consumer, as well as set the foundation for the Women’s Choice Award Audit process. In 2015, the Women’s Choice Award made the Inc. 5000 list for “Fastest-Growing Companies to Watch.”

“Women finally have a seal, a beacon of empowerment, which immediately connects to her and speaks her language. With the Women’s Choice Award seal the customer understands that that brand was chosen by women. How refreshing to have a seal that women can see and say, “Wow…this is the right choice.”

About the Women’s Choice Award Seal The Women’s Choice Award is recognized as The Voice of Women. The seal represents the extraordinary power and significance of today’s female consumer through their collective voice in determining the most recommended brands, products and services. In today’s cluttered market, consumers have more choices than ever before and less time to do their homework. Studies show that women look for visual graphics that reassure her that she’s making the right decision for her and her family. The Women’s Choice Award seal allows her to choose with confidence, knowing that women have used that brand and would highly recommend it to their family and friends. More importantly, the seal provides brands with the competitive edge over the competition. The Significance of Our Seal The image selected for the Women’s Choice Award seal is a timeless symbol of empowerment for all women and symbolic of the strength and power of today's female consumer.

Women’s Choice Award Methodology

The WomenCertified Inc. research team creates a customized survey with 4 or 5 mandatory questions, including questions on gender, the customer’s most recent purchase, the date of service or transaction, zip code (for a chain or multiple location retailer), customer satisfaction rating and whether the customer would recommend the company to his/her friends and family. The company is required to send the survey to their database of customers and/or share their database with WomenCertified Inc. to obtain responses through a phone survey. Companies that earn a recommendation rating above 85% from their female customers will be awarded with the Women’s Choice Award® Customer Recommended designation.

Corporate Partner Benefits

The Women’s Choice Award® program is designed to engage and acquire female customers. Benefits included may vary based on partnership level selected.

Full Usage of Women’s Choice Award Seal

• Use of the awarded Women’s Choice Award seal

• Digital, print and outdoor usage domestically

• Broadcast usage domestically

Interactive Brand Profile

• Featured on www.WomensChoiceAward.com

• Customized to include brand imagery, a CEO photo and personalized quote as well as a description of features and services women love most

• SEO optimized to drive traffic for your brand

• Page links back to your website, social media page, etc.

Google Ad Words

Google has recognized the Women’s Choice Award as a reputable and valid consumer advocacy group. As a Women’s Choice Award partner you receive a 4th line of text in your paid Google advertising. This provides the perfect opportunity to mention your award and differentiate yourself among the competition!

Women’s Choice Award Trophy

• Customized 12” crystal award trophy with your company name and award category

• Allows you to showcase your distinction as a Customer Recommended brand among women

Congratulatory Announcement

• Full page, color ad featuring brand logo and/or leader spotlight in national USA TODAY recognizing the highly recommended brands by women.

• Tear sheet provided to you, showcasing your feature in USA TODAY

Joint Press Release Template

• Joint press release template provided to you

• Inclusion in the national press release announcement of America’s Highly Recommended award winners

Congratulatory Video

Congratulatory video in HD with customized script, honoring your brand as a progressive leader committed to serving the needs of women and their families.

Hosted by Delia Passi, leading female consumer advocate and Founder of the Women’s Choice Award, the video may be used as a marketing message to educate employees, stakeholders and the community at large via the brand’s website, branded YouTube channel, HTML newsletter, digital press release or video service syndication.

Facebook Sweepstakes

• Your brand featured in a Women’s Choice Award Sweepstakes for one month

• Brand determines product/service giveaway and we promote via social media advertising to increase response

• Previous sweepstakes have garnered up to 20,000 entries

• Great way to engage consumers and promote your brand.

Best for Home & Family Shopper’s Guide

• Full page in our Best for Home & Family Guide

• Digital publication with interactive links to drive traffic to your website, blog, social media pages, etc.

• Confirmed distribution of 5MM to date

Access to Special Promotional Programs Through WCA Partners

As a leading consumer advocacy group, the Women’s Choice Award receives special promotional opportunities that we are happy to pass along to our partners. As a partner, you will have access to discounted rates and promotional opportunities through a variety of programs.

Women’s Choice Award Member Newsletter

• Feature in our monthly newsletter

• Current distribution of 250k opt-in recipients

• Your brand featured in the News from the Brands You Love section with links to your website, blog page, social media, etc.

NASDAQ MarketSite Tower

“Brands Women Love” ad in women/home magazines

Walmart Shopper Engagement Program

Opportunity to partner with other WCA brands on promotional

initiatives

Home Depot Buyer’s Guide

Sample corporate program includes: 1 Year Program

2 Year Program

2 Year Program

Women’s Choice Award seal (Domestic usage rights for award seal earned)

(1) 2016 & (1) 2017

(1) 2016 & (1) 2017

Full domestic media usage (print, digital, outdoor, broadcast)

Customized online web profile (1) 2016 & (1) 2017

(1) 2016 & (1) 2017

Customized joint press release template (1) 2016 & (1) 2017

(1) 2016 & (1) 2017

Inclusion in national press release announcement of Highly Recommended brands

Customized congratulatory video in HD (1) 2016 & (1) 2017

Customized Women’s Choice Award crystal trophy (1) 2016 / 2017

USA TODAY-National (4C) Brand logo inclusion and/or leadership spotlight in announcement of Highly Recommended brands (Spotlight features logo and leader photo and quote)

Brand logo

(2016) Leadership Spotlight

(2017) Brand logo

(2016) Leadership Spotlight

Brand featured in the Women’s Choice Award Best for Home & Family Digital Magazine (One full page branded content)

Branded content only

(2016) ⅔ pg. branded content +

⅓ pg. ad

Branded content only (2016)

Featured brand in a Women’s Choice Award Facebook Sweepstake Women’s Choice Award lapel pins (perfect for executives and sales team to wear to showcase award) 60 pins

Women’s Choice Award 6.5 ft congratulatory banner In support of your commitment to helping women make smart buying choices,

the following tools are provided complimentary:

Year-round dedicated “Marketing to Women” strategic and marketing support Strategic Marketing to Women Webinars, Training & Consulting Women’s Choice Award Member Newsletter “Goody Bag” (Your brand featured in the News from the Brands You Love section with links to your website, blog page, social media, etc.)

Opportunity to participate in outreach programs including the Women’s Choice Award Guides, Home Depot Shopper’s Guides, retail activation programs, etc

Opportunity: As a Women’s Choice Award licensed brand, Google will bonus a 4th line of text for WCA award mention in your paid Google ads