Recent Advances In

Communication-

“Print and

Electronic Media”

Submitted To:-

Dr. Manju Gupta

Submitted By:-

Miss Nishu Kanwar Bhati

Print Media : An Introduction

It is a medium that disseminates printed matter and is

responsible for gathering and publishing news in the

form of newspapers or magazine.

History

• Father of Indian Press - Ames Augustus Hickey.

• First Indian newspaper -Bengal Gazette-January,

1780.

• First newspaper in Indian language- Samachar

Darpan – Bengali.

• First Hindi Newspaper- The Oodunt Marthand- 1826.

Importance of Print Media

• Information- free flow of information in major

democracies.

• Entertainment- Humor columns, comics, feature

stories, crossword puzzles and word and number

games continue to stir interest for several readers.

• Advertising- advertising products and services.

Types Of Print Media

• Newspaper

• Magzines

• Newsletters

• Brochures

• Posters

• Flyers

• Banners

• Press release

•Directories

•Journals

•Community newspapers

•Bill Board advertising

Advantages Of Print Media

• Recordable and accurate history.

• Durable unlike electronic media which can be erased

by virus or bug.

• More genuine and authentic information.

• Articles can be posted anonymously.

• Loyal leadership .

• Eye amongst public : Newspaper and Magazines.

• Leaflets, brochures : excellent ways to advertise.

Limitations…

• Cost incurred can be expensive.

• Shelf life of the medium is limited.

• May not always give you a wide reach.

• Target group oriented, of one kind may be missed by the other group of audience.

• Planning months in advance for the print media to develop.

• Useless for illiterate people.

• Too many advertisements may get lost in editorials and the like.

Electronic Media

• Electronic media are media that uses electronics or

electromechanical energy for the end-user (audience)

to access the content.

Importance..

• Wide spread with no limits and boundaries.

• Highly influential on the part of learner.

• Major source of entertainment in today’s era.

• Power to change the people’s mind.

• Facilitate easy understanding of the subject.

Types…

• Television

• Radio

• Internet

• Smart phones

• Electronic bill boards.

Primary Uses

• Journalism

– News

• Commerce

– Marketing

– Advertising

– Barker channel

– Digital signage

– Graphic Design

• Education

– Professional Training

• Science

• Engineering

• Fine Art

– Digital Art

– Digital photography

•Experimental music•Video

•Industry•Corporate Communications•Business Presentations•Telecommuting

•Software Interfaces•Computer Simulations•Virtual Reality•Entertainment

•Movies•Music•Television•Video Games

•Government•Infrastructure

•Communications

Advantages

• Large information storage capacity.

• Reusable.

• Ability to communicate over vast distance.

• Changed social networks and socialization greatly.

• More environmental friendly.

• Faster than any media.

• Updated with new information.

• Flexible than print media.

• Saves time and energy.

• Outreach more heterogeneous audience.

• Messages can be communicated within no time.

• Helps in the development of rural people who are

illiterate.

Limitations…

• Cost is high.

• Portability issue.

• No use without electricity.

• Depth in relationships are affected.

• Technical now-how an hindrance in itself.

• Addiction to it can be harmful.

• Authenticity of the website and the related can be an

issue.

THANK

YOU