received after that date...on sept. 28. learn how to take an integrated approach with paid, earned,...

10182018 imPRess- FPRA SWFL October 2018 Newsletter

httpsmailchimpf57cc9b14995impress-fpra-swfl-october-2018-newsletter 18

FPRA Southwest Florida Newsletter - October 2018 View this email in your browser

New chapter year new opportunitiesYour October newsletter

Presidents MessageLisa Murray APR CPRC

Dear Members

I am honored to have the opportunity to serve asyour president for the 2018-2019 year In August Ihad the chance to meet with this yearrsquos board and

Its Renewal Time

Its that time of yearagain -- time to renewyour membership in theFlorida Public RelationsAssociation Membership is morethan just something toput on your resume Itprovides access to top-level PR resourcescontacts across thestate free webinarsfrom top PRprofessionals and anopportunity tocontinually developprofessionally with thecountrys oldest publicrelations association The renewal deadlineis Oct 31 (renewalsreceived after that date

Subscribe Past Issues Translate



leadership team for our annual strategic planningretreat and I can tell you that each of these brightand enthusiastic individuals are passionate aboutensuring that you find value in your FPRAmembership

This year our chapter theme will support our statepresident Gordon Paulus APR CPRC with histheme ldquoSMART ENGAGED FUN I hope thateach of you had a chance to read Gordonrsquospresidentrsquos message in the September statenewsletter but just in case you didnrsquot herersquos moreabout this yearrsquos theme

Smart Is what we as an organization can do for you the

member From professional development resources and

earning your accreditation to award recognition and

LeadershipFPRA there is something for everyone to take

advantage of at FPRA

Engaged Is what you can do for yourself Get involved

in a chapter committee attend chapter meetings

programs networking events and get to know as many

other members that you can

Fun That goes without saying and it ties back to last

yearrsquos theme Find Your Balance FPRA is made up of all

volunteers and wersquore in this profession because of our

love of the craft We need to make sure wersquore enjoying it

Gordon swears on his FPRA Hawaiian shirt that hersquoll make

sure itrsquos funhellipand I swear I will too

Throughout the year we will be creating new waysto highlight the many reasons why FPRA is forleaders With a chapter made up of such a diversegroup of individuals each of us on our own uniquejourney in PR there is a wealth of knowledge thatwe can all learn just by sharing our stories witheach other If you havenrsquot already check out Leapto Leadership on the FPRA blog from earlier thisyear written by our very own Southwest Floridaleader Trish Roberson APR CPRC

will require a $25 latefee) Renewal Bonus SWFL Chaptermembers who renew orjoin before Oct 31 willbe entered to win a freeticket to one of ourspecial events

Save The Date November Chapter

Luncheon Nov 13

1130 am

Mark your calendarnow for the NovemberGeneral MembershipLuncheon at theHoliday Inn Fort MyersAirport at Town Center Topic to be announcedsoon

Save The Date Merry Mixer

Don your festive gearand get jolly with yourFPRA friends

Renew Today




Whether you are new to our chapter or have beena member for a long time this year I want toencourage you to step out of your comfort zoneand get to know your fellow chapter membersbetter I also hope that you will consider inviting anon-member colleague or friend to one of ourupcoming programs

If you have feedback about leadership questionsabout membership or need anything at all pleasefeel free to reach out to me directly atlisadmurrsgmailcom or (239) 357-3442

I look forward to seeing you at our Octoberluncheon Lisa Murray APR CPRC PS Make sure to check out our new ldquoStudentChapter Notesrdquo section below to learn more aboutour FPRA FGCU Student Chapter each month

Join us on Dec 7 forthe Merry Mixer at OldSoul Brewing

Celebrate EthicsMonth

September is EthicsMonth for public relationsprofessionals Have youtaken a look at the FPRAand PRSA codes of ethicslately The organizationalso has a variety ofresources to help you inyour ethical decision-making moments

Event Calendar

October Luncheon Member Value

Are you getting the most of your FPRA Membership

Your FPRA membership comes with benefits--- Are you taking full advantage ofthem The FPRA membership deadline is coming up so its a great time to talk about all theadded benefits that come with your membership in this great organization Panelistsat the October General Membership Luncheon are membership experts who will




share their FPRA stories and guide us through the many benefits FPRA membershiphas to offer Panelists Gordon Paulus APR CPRC FPRA Executive Committee President Cheray Keyes-Shima APR CPRC FPRA Executive Director Randy Mitchelson APR FPRA Southwest Florida Chapter President-Elect

Registration closes Friday Oct 5

$30 Members $40 Future Members

$25 Students

Register Today

Get your name in front of our members

Looking to associate your brand with an FPRA event Or perhapsyou know a company or vendor that could benefit from reachingpublic relations communications and marketing professionals Oursponsors brands and logos get in front of hundreds of Southwest

Florida PR professionals each year Annual sponsorship packages start at only $500 Click here to see all the benefits ofeach level In addition sponsorship of individual events is possible ranging startingat only $100 Contact chapter President-Elect Randy Mitchelson APR to inquire aboutsponsorship or to refer the contact info for a lead you think would be a goodcandidate for sponsorship

Welcome New Members

We are excited to welcome our newest members to the Southwest Florida Chapterof FPRA

Amy Objartles Chief Marketing amp Development Hope HealthcareJennifer Olivier APR (transfer from Dick PopePolk CountyChapter) Marketing Manager Eye Centers of FloridaJonathon Little Communications Supervisor Lee HealthKayla Branham Social Recruiting Specialist Chicos FAS

Welcome to the SWFL FPRA family Amy Jennifer Jonathon and Kayla




Free Webinar for FPRA MembersWhy PR Practitioners Should Embrace PESO

Did you know your FPRA membership allows you to access all of ourorganizations webinars for free If you missed Heidi Otway APR CPRCs presentation at StateConference or want a refresher dont miss a free webinar on WhyPR Practitioners Should Embrace PESO from 1130-1230on Sept 28

Learn how to take an integrated approach with paid earned shared and owned (PESO)methods to distribute content in todays increasingly interconnected environment Get abetter understanding of how the PESO model works the ideal audiences to engage withthis strategy and how it can help you build results-driven campaigns

Student Chapter NotesOur chapter supports our regions future PRprofessionals through our collegiate student chapter atFlorida Gulf Coast University Each month secretaryEmily Kois will share whats going on with their chapterYou can also learn more here

Hello from FGCU So many great things have beenhappening for the FGCU FPRA student chapter Most recently we found out that seven members will be

attending the Public Relations Student Society of America (PRSSA) Conference inAustin TX in two weeks To assist with our conference expenses we have heldseveral proceeds nights that have had great turnouts We have also hosted a coupleof meetings with fantastic guest speakers

We are excited for this semester and look forward to the organizationrsquos continuedsuccess

Make sure your next intern soars at FGCU fair Looking to find your next superstar interns or future employees for your publicrelations or marketing function The student chapter is hosting an internship fair andFPRA members get first dibs on complimentary tables and sponsorships The fair willput your organization in front of FGCUs PR and marketing students and provide you

Register Today




the opportunity to find the perfect fit for your next intern Last years fair sold out quickly so get in touch today to book your table and find yournext intern

When Wednesday Nov 7 Time 11 am-1 pm

Location Cohen Center Ballroom at FGCU Contact Mary Larkin marlarkinfgcuedu or (239) 590-7926

or register your organization here

Even more PR insight with PRSA

As an FPRA Member you can also attend local PRSA(Public Relations Society of America) Gulf Coast Chaptermeetings at the PRSA member rate The Next PRSA meeting is Oct 23 at the Naples Hilton and

will address the present and future growth of Collier County by demographic and economicindicators For more information and a schedule of upcoming meetings visit the PRSA Gulf CoastChapter Website




Find the right person for the job

Looking for an opportunity to grow in the fields of public relations communications ormarketing Nonprofits agencies government and publicprivate firms need yourskills Check out our members-only job board by visiting the chapter website and be sureto log-in using your FPRA member account information To submit a job to the chapters job bank to reach Southwest Floridas publicrelations professionals send job information and application instructions to theSouthwest Florida chapter Website Chair Jon Davis Sneak Peek Inside the Job Bank

Director Communications and Public Information Officer ndash Florida SouthwesternState CollegeMarketing Communication Interns ndash Pushing the Envelope

Thank you for joining the Florida Public Relations Association Southwest Florida Chapter email list Wehope the information you find in our monthly enewsletter will be valuable and informative

Our mailing address is

Florida Public Relations Association Southwest Chapter PO Box 60621

Fort Myers Florida 33906

copy 2018 FPRA SOUTHWEST FLORIDA CHAPTER ALL RIGHTS RESERVED

Want to change how you receive these emails You can update your preferences or unsubscribe from this list

Browse the Listings




This email was sent to ltltEmail Addressgtgt why did I get this unsubscribe from this list update subscription preferences

Florida Public Relations Association Southwest Chapter middot PO Box 60621 middot Fort Myers Florida 33906 middot USA




leadership team for our annual strategic planningretreat and I can tell you that each of these brightand enthusiastic individuals are passionate aboutensuring that you find value in your FPRAmembership

This year our chapter theme will support our statepresident Gordon Paulus APR CPRC with histheme ldquoSMART ENGAGED FUN I hope thateach of you had a chance to read Gordonrsquospresidentrsquos message in the September statenewsletter but just in case you didnrsquot herersquos moreabout this yearrsquos theme

Smart Is what we as an organization can do for you the

member From professional development resources and

earning your accreditation to award recognition and

LeadershipFPRA there is something for everyone to take

advantage of at FPRA

Engaged Is what you can do for yourself Get involved

in a chapter committee attend chapter meetings

programs networking events and get to know as many

other members that you can

Fun That goes without saying and it ties back to last

yearrsquos theme Find Your Balance FPRA is made up of all

volunteers and wersquore in this profession because of our

love of the craft We need to make sure wersquore enjoying it

Gordon swears on his FPRA Hawaiian shirt that hersquoll make

sure itrsquos funhellipand I swear I will too

Throughout the year we will be creating new waysto highlight the many reasons why FPRA is forleaders With a chapter made up of such a diversegroup of individuals each of us on our own uniquejourney in PR there is a wealth of knowledge thatwe can all learn just by sharing our stories witheach other If you havenrsquot already check out Leapto Leadership on the FPRA blog from earlier thisyear written by our very own Southwest Floridaleader Trish Roberson APR CPRC

will require a $25 latefee) Renewal Bonus SWFL Chaptermembers who renew orjoin before Oct 31 willbe entered to win a freeticket to one of ourspecial events

Save The Date November Chapter

Luncheon Nov 13

1130 am

Mark your calendarnow for the NovemberGeneral MembershipLuncheon at theHoliday Inn Fort MyersAirport at Town Center Topic to be announcedsoon

Save The Date Merry Mixer

Don your festive gearand get jolly with yourFPRA friends

Renew Today










Event Calendar










$25 Students

Register Today




Welcome New Members















Register Today























Browse the Listings















Event Calendar










$25 Students

Register Today




Welcome New Members















Register Today























Browse the Listings












$25 Students

Register Today




Welcome New Members















Register Today























Browse the Listings

















Register Today























Browse the Listings




























Browse the Listings







received after that date...on sept. 28. learn how to take an integrated approach with paid, earned,...

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