Marketing guru Philip

KotlerFMM UM-31

Olga Maslova Sergey Kaystrenko

Philip Kotler was born on May 27, 1931in Chicago, Illinois

Philip Kotler• received a master degree in the economy

• received a Ph.D.•defended the scientific work in mathematics

Philip

Kotler

“ What do people buy when they buy a drill ?”

Marketing Management first

published in 1967.

has 12 editions.

Marketing Management

“There are few MBA graduates alive who have not ploughed through Kotler's encyclopaedic textbook and have not benefited enormously from doing so...I can think of few other books...whose insights would be of more practical benefit to the average company.”

7 Commandments Marketing by Philip Kotler1. Segment the market.

2. Client is really important.3. Study your competitors.4. Establish partnerships with all stakeholders.5. Develop a system for searching and selecting the

most promising market opportunities.6. Use the planning system, which will prepare

equally effective long-term and short-term plans.7. Use the strict quality control of your products and

services

Today you have to run faster to stay in place.

Sell value, not price.

The best way to hold costumers is to constantly figure out how to give them more for less.

Don’t buy market share. Figure out how to earn it.

Poor firms ignore their competitors; average firms copy their competitors; wining firms lead their competitors.

Thank you for your

attention!