rebuilding media: the future of context
TRANSCRIPT
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The Future of
Context
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Tweet this session
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The Search for a Business Model
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First: The Eyeballs Era.
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The
Eyeballs Era
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Then: Time for Targeting.
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Time for
Targeting
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Now: Valuing Our Information
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Valuing our information:
Two approaches
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Delivering valuable information
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The overload problem
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“Learned helplessness”
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Toward more valuable information
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Coverage of the Fort Hood shootings
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The Tribune’s reaction
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From more stories to larger stories
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Towards more valued journalism
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A new frontier
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The backstory problem
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Familiarity with a news story
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Different news needsfor different users
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Towards timeless news
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Wikipedia’s lessons.
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It works for breaking news.
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It works for old news.
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Wikipedia trounced both blogs and the Times.
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The Times learned from Nisenholtz’s bet.
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And the concept is spreading...
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Texas Tribune topic page
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Google calls this approach “living stories.”
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In fact …
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… just this past Tuesday
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Get ready for the “Timeless Web.”
You’ve heard of the “Real-Time Web.”
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Imagine a news source that provided enough background
to make every story clear.
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Imagine a news source that day after day became
not merely timelier,
but more comprehensive.
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Wikipedia’s growth curve
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Wikipedia creator Jimmy Wales estimated in 2006 that 1,400 people contributed 74%of the site’s edits.*
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Before 2008 staff cuts, the size of the New York Times newsroom was around 1,420.*
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Traffic estimates:
NYTimes.com vs. Wikipedia.org
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N.Y. Times editor Bill Keller has listed “living articles”as being among his top priorities.
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The questions ahead
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How do we design for timeless news?
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What’s the role of curation?
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What’s the role of personalization?
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What’s the role of social media and user-contributed content?
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And what are your questions?
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Thank you.
Matt Thompson