rebalance the palm oil image in europe...greece turkey rumania lithuania latvia estonia russia...
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BALANCED AND FACT BASED
Rebalance the Palm Oil image in EuropeMargot Logman, Secretary General EPOA
Goal and commitment
Goal§ The European Palm Oil Alliance (EPOA) provides a balanced and objective view
on the nutritional, functional and sustainability aspects of palm oil.
Commitment§ We strongly support the uptake of 100% sustainable palm oil. § We facilitate and support national industry alliances on sustainable palm oil in
Europe to ensure a coordinated approach.
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Our members§ Cargill§ Bunge Loders Croklaan§ Lipidos Santiga S.A.§ Sime Darby§ Olenex§ Unigra§ Indonesian Palm Oil Association§ Malaysian Palm Oil Council§ MVO - The Netherlands Oils and Fats Industry
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EPOA engagement with stakeholders
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ISPO
Sustainability standards
NGO’s National alliances
ESPOAG
Public Sector: “The Amsterdam Declaration”
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AZERBAIJAN
IRELAND
SPAIN
FRANCE
UNITED KINGDOM
ITALY
SWITZERLAND
LUXEMBOURG
BELGIUM GERMANY
NETHERLANDS
POLAND
DENMARK
CZEK REPUBIC
AUSTRIA
SLOVENIA
ALBANIA
GREECETURKEY
RUMANIA
LITHUANIA
LATVIA
ESTONIA
RUSSIA
FINLANDSWEDEN
NORWAY
BOSNIA ANDHERZEGOVINA
ICELAND
MACEDONIABULGARIA
HUNGARY
SLOVAKIAY
CROATIA
UKRAINE
MOLDOVA
BELARUS
MALTA
GEORGIA
KAZAKHSTAN
CYPRUS
PORTUGAL
European sustainable palm oil initiatives
Countries with a National InitiativeCountries discussing National Initiative
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Countries that signed the Amsterdam Declaration
AZERBAIJAN
IRELAND
SPAIN
FRANCE
UNITED KINGDOM
ITALY
SWITZERLAND
BELGIUM GERMANY
NETHERLANDS
POLAND
DENMARK
CZEK REPUBIC
AUSTRIA
SLOVENIA
ALBANIA
GREECETURKEY
RUMANIA
LITHUANIA
LATVIA
ESTONIA
RUSSIA
FINLANDSWEDEN
NORWAY
BOSNIA ANDHERZEGOVINA
ICELAND
MACEDONIABULGARIA
HUNGARY
SLOVAKIAY
CROATIA
UKRAINE
MOLDOVA
BELARUS
MALTA
GEORGIA
KAZAKHSTAN
CYPRUS
PORTUGAL
Countries that signed the Amsterdam DeclarationImportant countries that we miss
Telling the palm oil story
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VR plantation tour www.palmoilandfood.eu
Impact report
Brochures ExplanimationsSocial media
@EPOA_EU
European Palm Oil Conference
Infographics
BALANCED AND FACT BASED 9
What is happening in Europe with palm oil in food?1. Palm Oil use in Europe in food decreases
2. Strongly related to worsened Palm Oil image in Europe on nutrition, sustainability and safety
3. Food producers and retailers move away from palm oil
4. Increases use of free from palm oil labels to make it work
=> moving away from palm oil is no solution!§ Not to overall improve nutrition
§ Not to quality aspects of food
§ Not to sustainability aspects of food
=> AND it negatively impacts producers moving to sustainable practices
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EU palm oil import increased
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7.220.392
EU Palm Oil demand for food declining
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Palm oil imports for food decreased
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The European market is shrinking by 5-10 % or 100 –150 million Euro each year
Palm oil debate in Europe
§ Generally consumers have little awareness of palm oil, it’s functional benefit in food and how it is produced
§ Focus debate is on sustainability and health with issues closely linked
§ Increased media attention and political debate on health and sustainability
§ Governments, NGOs and food industry publicly support sustainable palm oil
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Health
Sustainability
°C
Debate is intense with mixed focus
Image of palm oil in food in Europe
Kantar consumer perception study: 17 countries, 1000 adults per country, April 2018
§ People’s health§ Environmental impact§ Social impact
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April 2018, Kantar Study
Kantar palm oil perception study - 201817 countries in April 2018; 1.000 / country
The image of palm oil in 2018 is:§ Improving in Italy§ Stable in France, Belgium (and most non-European countries)§ Worsening in Germany and Poland§ Bad in Austria (1st year survey)§ Getting ugly in Spain, which has become worldwide “worst in class”….
The “palm oil free” claims gain in awareness and remain for most people synonym of “better for my health” and “better for the environment”.
In fact, where are we?§ Relative (small 3-5%) role of palm oil in
deforestation and big role of sustainable palm oil in preserving rainforest
§ 69% palm oil in EU for food is sustainable§ NGOs support: Say yes to sustainable
palm oil:
No palm oil is no solution, sustainable palm oil is
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Palm oil alternatives are not necessarily healthierThe proportion of saturated fats in palm oil is lower than the saturated fat content of other fats for similar food applications.
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Similar food application
Coconut oil Dairybutter
Cocoabutter
Tallow Palm oil Lard Olive oil Sunfloweroil
Rapeseedoil
TFA
PUFA
MUFA
SAFA
Lower SAFA content
Palm oil has been a successful alternative to replace trans fatty acids§ Palm oil has emerged as a
versatile, cost-effective solution for replacing trans fats in products that require a solid fat for functionality.
§ Today the average intake of trans fats in many European countries is below recommended thresholds and no longer a public health concern.
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A mix of palm oil and liquid oils enables structure and optimal nutrition in margarine
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§ Structure is provided by palm oil or palm oil fractions
§ MUFA and PUFA are delivered via liquid oils
Foods ‘Free from palm oil’ are not healthier than foods with palm oil
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It highly depends on what you choose to eat!
1,35 g Palm Oil
0 g Palm Oil
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Decisions often based on emotions
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BALANCED AND FACT BASED 27
People all over Europe are now talking about palm oil..
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Palm oil debate 2013
AZERBAIJAN
IRELAND
SPAIN
FRANCE
ANDORRA ITALY
BELGIUM GERMANY
NETHERLANDS
POLAND
DENMARK
CZEK REPUBIC
AUSTRIA
SLOVENIA
ALBANIA
GREECE
RUMANIA
LITHUANIA
LATVIA
ESTONIA
RUSSIA
FINLANDSWEDEN
NORWAY
BOSNIA ANDHERZEGOVINA
ICELAND
MACEDONIABULGARIA
HUNGARY
SLOVAKIAY
CROATIA
UKRAINE
MOLDOVA
BELARUS
MALTA
GEORGIA
KAZAKHSTAN
CYPRUS
PORTUGAL
neutralengagedpassionate
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Palm oil debate 2014
AZERBAIJAN
IRELAND
SPAIN
FRANCE
ANDORRA ITALY
BELGIUM GERMANY
NETHERLANDS
POLAND
DENMARK
CZEK REPUBIC
AUSTRIA
SLOVENIA
ALBANIA
GREECE
RUMANIA
LITHUANIA
LATVIA
ESTONIA
RUSSIA
FINLANDSWEDEN
NORWAY
BOSNIA ANDHERZEGOVINA
ICELAND
MACEDONIABULGARIA
HUNGARY
SLOVAKIAY
CROATIA
UKRAINE
MOLDOVA
BELARUS
MALTA
GEORGIA
KAZAKHSTAN
CYPRUS
PORTUGAL
neutralengagedpassionate
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Palm oil debate 2015
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neutralengagedpassionate
AZERBAIJAN
IRELAND
SPAIN
FRANCE
ENGLAND
ANDORRA ITALY
SWITZERLAND
LUXEMBOURG
BELGIUM GERMANY
NETHERLANDS
POLAND
DENMARK
CZEK REPUBIC
AUSTRIA
SLOVENIA
ALBANIA
GREECETURKEY
RUMANIA
LITHUANIA
LATVIA
ESTONIA
RUSSIA
FINLANDSWEDEN
NORWAY
BOSNIA ANDHERZEGOVINA
ICELAND
MACEDONIABULGARIA
HUNGARY
SLOVAKIAY
CROATIA
UKRAINE
MOLDOVA
BELARUS
MALTA
GEORGIA
KAZAKHSTAN
CYPRUS
PORTUGAL
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Palm oil debate 2016
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neutralengagedpassionate
AZERBAIJAN
IRELAND
SPAIN
FRANCE
ENGLAND
ANDORRA ITALY
SWITZERLAND
LUXEMBOURG
BELGIUM GERMANY
NETHERLANDS
POLAND
DENMARK
CZEK REPUBIC
AUSTRIA
SLOVENIA
ALBANIA
GREECETURKEY
RUMANIA
LITHUANIA
LATVIA
ESTONIA
RUSSIA
FINLANDSWEDEN
NORWAY
BOSNIA ANDHERZEGOVINA
ICELAND
MACEDONIABULGARIA
HUNGARY
SLOVAKIAY
CROATIA
UKRAINE
MOLDOVA
BELARUS
MALTA
GEORGIA
KAZAKHSTAN
CYPRUS
PORTUGAL
AZERBAIJAN
IRELAND
SPAIN
FRANCE
ENGLAND
ANDORRA ITALY
SWITZERLAND
LUXEMBOURG
BELGIUM GERMANY
NETHERLANDS
POLAND
DENMARK
CZEK REPUBIC
AUSTRIA
SLOVENIA
ALBANIA
GREECETURKEY
RUMANIA
LITHUANIA
LATVIA
ESTONIA
RUSSIA
FINLANDSWEDEN
NORWAY
BOSNIA ANDHERZEGOVINA
ICELAND
MACEDONIABULGARIA
HUNGARY
SLOVAKIAY
CROATIA
UKRAINE
MOLDOVA
BELARUS
MALTA
GEORGIA
KAZAKHSTAN
CYPRUS
PORTUGAL
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Palm oil debate 2017
neutralengagedpassionate
AZERBAIJAN
IRELAND
SPAIN
FRANCE
ENGLAND
ANDORRA ITALY
SWITZERLAND
LUXEMBOURG
BELGIUM GERMANY
NETHERLANDS
POLAND
DENMARK
CZEK REPUBIC
AUSTRIA
SLOVENIA
ALBANIA
GREECETURKEY
RUMANIA
LITHUANIA
LATVIA
ESTONIA
RUSSIA
FINLANDSWEDEN
NORWAY
BOSNIA ANDHERZEGOVINA
ICELAND
MACEDONIABULGARIA
HUNGARY
SLOVAKIAY
CROATIA
UKRAINE
MOLDOVA
BELARUS
MALTA
GEORGIA
KAZAKHSTAN
CYPRUS
PORTUGAL
Palm oil debate 2018§ Passionate debate in many European countries
§ Less debate in European Countries with strong
sustainable palm oil commitment
§ Emotions rule over facts
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engaged
passionate
Increased debate
Enough is enough
§ EPOA covers most of the EU market§ And most of the palm oil
production worldwide§ We are ready to switch to 100%
sustainable palm oil
Private sector: 100% Sustainable Palm Oil 2020
§Supported by:
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69%of palm oil imported
into European refineries was CSPO
in 2016
An estimated
60%of palm oil used bythe European foodindustry was CSPO
in 2016
Sustainable palm oil contributes to at least 7 Sustainable Development Goals (SDG’s)1. Huge role reducing rural poverty
2. Key food ingredient to help feed the world
3. Development rural areas
4. Improved education
8. Creating jobs in producing countries & EU
10. Boosting socio-economic development
13. Sustainable palm oil helps halt deforestation
It can be done§ All media issues on palm oil monitored in local language through national initiatives and where
needed addressed§ Italy turning point: TV campaigns against palm oil stopped and no palm oil claims generally
considered illegal§ French turning point: more balanced media reporting
§ Nutella tax stopped by French Alliance in cooperation with producing countries and government more balanced and actively involved in supporting sustainable palm oil
§ Close cooperation with Greenpeace and WWF made Segoleyne Royal apologise for call to boycott Nutella and to even sign the Amsterdam Declaration to support sustainable palm oil, more balanced media communication
§ Amsterdam Declaration to support SPO: 7 countries have now signed, all signatories supportive of sustainable palm oil (and not likely to vote negatively related to palm oil)
It can be done§ Industry members of 10 national initiatives have formally committed to use and defend
sustainable palm oil. Spain joined in June, EPOA in Poland Task Force with Retail, oleochemicalsand local companies and organisations
§ Active lobby / voting advice with ESPOAG and country initiatives resulted in more constructive EP report on palm oil and deforestation
§ Nis supporting sustainable palm oil and outreach activities to government and retail§ Widely distributed fact based communication material and positions / Q&As with aligned
messages on nutritional and sustainability aspects of palm oil§ NGOs (e.g. WWF, Conservation International and Solidaridad, etc) willing to cooperate with
EPOA and even Greenpeace publicly stating that palm oil is no solution.
‘No palm oil is no solution!’
What is needed to rebalance the debate?
lead the market transformation to 100% sustainable palm oil in Europe and push for global change through contribution to the UN SDGs
improve the image of palm oil in food on sustainability, nutrition and safety
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What is needed to rebalance the debate
1. Pro-active storytelling about the positive impact of sustainable Oil Palm on the UN Sustainable Development Goals - SDGs
§People §Planet §Profit
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