reasons why / program objective supports / enhances brand image build broad scale awareness...
TRANSCRIPT
Reasons Why / Program Objective Supports / Enhances Brand Image
Build Broad Scale Awareness
Sustainable Relationship w/ Customers
Reaches Heavy User
Cross-Cultural
Cost Effective
Gotham Boxing™ Presented by Cedric Kushner Cedric Kushner is Returning to New York City’s
Hammerstein Ballroom with a resounding knockout– World Class Action-Packed Boxing– Unique Party Atmosphere and Setting, Attracting an
Upscale Audience– Fully Integrated Marketing and Brand-Building Opportunities– Local, National, and Worldwide Television Exposure
The Event Gotham Boxing™, Cedric Kushner’s new monthly series,
combines world rated contenders and rising stars in all weight classes, providing the unparalleled excitement of live boxing action with the gilded ambience of the nearly century-old Hammerstein Ballroom
With its two steeply tiered wooden balconies, overhanging opera-style luxury boxes, ornate chandeliers and art deco ceilings, the Hammerstein offers a unique setting, a nexus where the thrill of live boxing and the party atmosphere of New York City meet
“Not your Grandfather’s boxing show… rocking…TKO meets MTV.” - Sports Illustrated, on previous Kushner event at the Hammerstein
Concept Take the Gotham Boxing™ series, world-class
boxers, and the beautiful Ring Girls online with MountainDew® LiveWire and you get a hard-hitting, power impact, and sustainable marketing idea we call LIVEWIRE KNOCKOUTS promotion.
Every month, people can enter the LIVEWIRE KNOCKOUTS online promotion for a chance for them and two of their friends to win an all expense trip to the fights. The package includes ringside tickets and VIP passes, plus a month supply of MountainDew® LiveWire.
Concept Tie-in engaging contest promotion throughout the
boxing series to drive young xUrban (cross urban) trendsetters to the LIVEWIRE KNOCKOUTS website to experience boxing greatest attractions. We provide exclusive content to be tied in with the LIVEWIRE KNOCKOUTS website, and promote MountainDew's boxing relationship for the entire series.
Concept Once they submit the contest entry form online,
their friends will receive an email notice about the contest In the email, there will be a link to the LIVEWIRE KNOCKOUTS website. This buzz tactic will allow the LIVEWIRE KNOCKOUTS website to be spread virally and, thus, exponentially increase people's exposure to MountainDew® LiveWire brand.
Attendance 2,500 cross-cultural consumers per event will be
coming to Hammerstein Ballroom for the 2006 Gotham Boxing™ Series
9 Month Series, Starting in April
National Broadcast to over 50 million viewers throughout the US and Internationally
Feature World Rated Contenders and Rising Stars in all weight classes
Step 1 - Radio Campaign
Local or national radio spots to help promote the contest and create awareness of the LIVEWIRE KNOCKOUTS website
Radio also supports the TV exposure and works side-by-side to create a broader reach
Step 2 - MountainDew® LiveWire Online Knockouts Experience Fans log on to the LIVEWIRE KNOCKOUTS website,
and get access to exclusive content:– Video clips of boxers getting hit with awesome knockout
punches. Fans get to vote for their favorite power punches and enter contest to win
– Behind-the-scenes photo gallery of the winners' at VIP reception with boxers before the fight
– Exclusive interviews with each boxer after the match commenting on how it feels to get hit hard, knocked down, or knocked out
– Video clips of Ring Girls– Free interactive wallpaper images of boxers getting hit hard
Step 3 - MountainDew® LiveWire Knockouts Contest Winners
Winners attend fights, get exclusive access to behind-the-scenes Winners are documented, producing footage from the fan point of
view During the entire monthly series, Gotham Boxing™ will help drive
even more fans to the LIVEWIRE KNOCKOUTS website to promote the contest and encourage them to log on and tell a friend
Step 4 - LiveWire Knockouts Desktop Wallpaper Calendar As an extra, we create an exclusive 2007
LIVEWIRE KNOCKOUTS - Ring Girls Online Calendar– Fans can participate by voting online for their favorite 12
Ring Girls and one awesome knockout to be showcased as the first “Miss LiveWire Knockout” for 2007
– “Miss 2007 LiveWire Knockout” can receive a cash prize, photo shoot, and a feature appearance in a top ranked boxing event
Program Opportunity Brand Building Marketing Networking Client Entertainment On-premise marketing Print Television Integration
On-premise
*MountainDew® LiveWire will appear as the Presenter on several mediums throughout the venue, including in and around the ring ($500,000 total sponsorship series package estimate)
- Ring Mat - Four Corner Posts - Ring Bumpers - Ballroom Signage - Round Cards - Weigh-In and Press Conference Photo Wall
*Sponsorship estimate is for 9 month series event
On-premise *MountainDew® LiveWire will appear as the Presenter
on the venue marquis and on signage throughout the venue. Client may set-up Kiosks throughout the entrance to venues, staffed with greeters
*Distribution of 3,000 flyers and 1,000 posters ($15,000)
*MountainDew® LiveWire will be boldly showcased as the Presenter on over 100 event t-shirts and by promotions teams
Print *Extensive advertising ($15,000 average) in major
daily papers and entertainment weeklies - Prime Ad Space in any event Program or ‘Playbill Type’
Souvenir
- Ticket Faces and/or Stubs
- Local Print Media
Television *Opening and Closing Television Billboards Consisting of :8 to :10
Seconds On Air Visuals and Audio Voice Over ($25,000 average) - Segment Sponsorship; “The Knockout of the Night Brought to You By…” - ‘Tale of the Tape’ Featuring Company Logo and Graphics - Time Clock: Round-by-Round and Between-Rounds - :30 and :60 Second Commercial Spots
Integration *MountainDew will receive VIP seating and reception at each event. Plus VIP
credentials to press conferences and weigh-ins not available to public - Category Exclusivity - Product Placement - On Air Interviews with Sponsor VIPs - ‘Title’ and ‘Presenting’ Packages Available - “Event Present by Your Company” Repeated by Announcer - Ring Announcement of Sponsors Before Matches
Emerging Media Overlay Exclusive micro sites residing on the MountainDew®
LiveWire domain presenting the LiveWire Knockouts Contest Promotion ($350,000 estimate)– A. During the monthly series, every boxing fan will have free
access to the LiveWire Knockouts website to view video highlights of the boxers getting hit hard, knocked down or knocked out during the fights. Fans get to vote for their favorite video clip and enter for a chance to win. In addition, we interview boxers commenting on what it feels like to get hit hard?
– B. Video clips of Ring Girls
Emerging Media Overlay Exclusive micro sites residing on the MountainDew®
LiveWire domain presenting the LiveWire Knockouts Contest Promotion ($350,000 estimate)– C. Behind-the-scenes photo gallery of the contest winner w/
friends hanging out with boxers and VIP guests
– D. Free interactive wallpaper download showing awesome images of boxers getting hit hard
– E. Free interactive wallpaper download of the LiveWire Knockouts Ring Girls Calendar
Management Team Cedric Kushner - Sports Marketing Specialist
Orit - POS \ Collateral Specialist
Richard Ellis - Event Marketing Specialist
Oliver Hawkins - Business Affairs Specialist
Blossette Kitson - Entertainment Marketing Specialist
Mallie Mickens - New Media Specialist
Chris Surrey - Client Liaison
Services
Provide turn-key services of the following nature: - We will provide stewardship oversight support to oversee
the process
- Provide leadership and coordination of all activities
- Oversee local media efforts
- Grassroots campaign
- Responsibility for in-market events
- Optional production of collateral materials
Emerging Media Overlay A. Site Development and Maintenance** $175K
B. Video clips of LIVE bouts, post-fight interviews, video clips of Ring Girls, behind-the-scenes photo gallery of contest winners, Ring Girls Calendar
$100K
C. Post-Production Fee $75K
Total Estimate For Series $350K **cost yet to be determined
Budget
Program Management Fee $200K– Overall oversight and management
– Securing LIVE artist package
– Production of Broadcast Spots
– Secure media relationships
– Creation, production and distribution of promotional materials
– Coordination of media activities
– Coordination of grassroots campaign
Past Fights & Programs About Cedric Kushner
– After a very successful career as a Rock Promoter, gained over 20 years experience in the Boxing Promotion business. He has promoted shows for NBC, ESPN, USA Network, HBO, and Showtime including numerous World Championship Events featuring the likes of Lennox Lewis, Hasim Rahman, Oscar De La Hoya, and ‘Sugar’ Shane Mosley
