REASONS WHY PEOPLE REASONS WHY PEOPLE SMOKE:SMOKE:

Groups of 3-4Groups of 3-4

15 = great15 = great

12 = good12 = good

9 = yuk!9 = yuk!

Each know 5Each know 5

REASONSREASONS::COOL, MAKE FRIENDS, TASTE, COOL, MAKE FRIENDS, TASTE, ADDICTED, PARENTS SMOKE, ADDICTED, PARENTS SMOKE, PEERS PRESSURE, LOOK OLDER, PEERS PRESSURE, LOOK OLDER, LOSE WEIGHT, SCHOOL/FAMILY LOSE WEIGHT, SCHOOL/FAMILY PROBLEMS, CURIOUSITY, ADS, PROBLEMS, CURIOUSITY, ADS, ROLE MODELS, FALSE INFO, ROLE MODELS, FALSE INFO, STRESS, EXPERIMENT, STRESS, EXPERIMENT, EMOTIONAL PROB., BORED, BUZZ EMOTIONAL PROB., BORED, BUZZ LOW SELF CONCEPT, REBELLION, LOW SELF CONCEPT, REBELLION, INVINCIBLE INVINCIBLE

What % of adults smoke?What % of adults smoke?

90% 75% 50% 25%90% 75% 50% 25%

2008 = 17%2008 = 17%

WHY DOES IT SEEM LIKE WHY DOES IT SEEM LIKE SO MANY SMOKE?SO MANY SMOKE?

Smokers…Smokers…

Nonsmokers…Nonsmokers…

Noticeable…Noticeable…

Perception versus Perception versus FACTS!FACTS!

TOBACCO:TOBACCO:STATISTICS:STATISTICS:

-46 million smokers (adult) 20%-46 million smokers (adult) 20% -1964: 52% men 32% women-1964: 52% men 32% women -1975: 39% men 29% women-1975: 39% men 29% women -1986: 29% men 23% women-1986: 29% men 23% women -1997: 25% adults-1997: 25% adults -2007: 23% men 18% women-2007: 23% men 18% women -2008: -2008: 17%17% (taxes up $1.86!)(taxes up $1.86!)

What else might make What else might make less people smoke?less people smoke?Changes 6/2010:Changes 6/2010:

No free samplesNo free samples

No more “lite”, “light”…No more “lite”, “light”…

Stronger Warnings…Stronger Warnings…

NYS taxes up = $1.60 per packNYS taxes up = $1.60 per pack

TOBACCO:TOBACCO:

SURGEON GENERAL’S REPORT:SURGEON GENERAL’S REPORT:

1964: “...may be hazardous”1964: “...may be hazardous”

1975: “…is dangerous”1975: “…is dangerous”

SURGEON GENERAL:SURGEON GENERAL:1986: “…causes lung cancer, 1986: “…causes lung cancer, heart disease, emphysema, and heart disease, emphysema, and may complicate pregnancy.”may complicate pregnancy.”

“ “...may result in fetal injury, ...may result in fetal injury, premature birth, and low birth premature birth, and low birth weight.”weight.”

“ “..contains carbon monoxide.”..contains carbon monoxide.”

SURGEON GENERAL:SURGEON GENERAL:

1986: “…quitting smoking now 1986: “…quitting smoking now greatly reduces serious risks greatly reduces serious risks to your health.”to your health.”

Cigarette packs with warningsCigarette packs with warnings

Tobacco PSATobacco PSA

STATISTICS:STATISTICS:17-18 yr. olds: 63% tried17-18 yr. olds: 63% tried

************* grades 9-12 who do ************* grades 9-12 who do NOTNOT smoke**************smoke**************

82% 82% dailydaily 72% 72% monthly monthly

*************grade 8 in GCS who do *************grade 8 in GCS who do NOTNOT**********************************

95% 95% dailydaily 85% 85% monthlymonthly

"If they got lips, we want `em.""If they got lips, we want `em."‑‑ R.J R.J Reynolds executiveReynolds executive

""Evidence is now available to Evidence is now available to indicate that the 14‑ to 18 year‑old indicate that the 14‑ to 18 year‑old group is an increasing segment of group is an increasing segment of the smoking population. RJR the smoking population. RJR Tobacco must soon establish a Tobacco must soon establish a successful new brand in this successful new brand in this market if our position in the market if our position in the industry is to be maintained in the industry is to be maintained in the long term."long term."‑"Planned Assumptions and Forecast for the ‑"Planned Assumptions and Forecast for the Period 1977‑1986" for RJR ReynoldsTobacco Company, March 15, Period 1977‑1986" for RJR ReynoldsTobacco Company, March 15, 19761976

"This young adult market, the 14 ‑ "This young adult market, the 14 ‑ 24 group... represents tomorrow's 24 group... represents tomorrow's cigarette business. As this 14 ‑24 cigarette business. As this 14 ‑24 age group matures, they will age group matures, they will account for a key share of the account for a key share of the total cigarette volume for at least total cigarette volume for at least the next 25 years."the next 25 years."‑ ‑ Presentation from CA. Tucker, Vice President of Marketing to the Presentation from CA. Tucker, Vice President of Marketing to the Board ofBoard of

Directors of RJR Industries, September 30, 1974Directors of RJR Industries, September 30, 1974

Marketing to Marketing to ChildrenChildren

"To ensure increased and longer "To ensure increased and longer term growth for the Camel Filter, term growth for the Camel Filter, the brand must increase its share the brand must increase its share penetration among the 14 ‑ 24 age penetration among the 14 ‑ 24 age group which have a new set of group which have a new set of more liberal values and which more liberal values and which represents tomorrows cigarette represents tomorrows cigarette business."business."‑‑1975 memo to CA. Tucker, Vice President for Marketing, RJR1975 memo to CA. Tucker, Vice President for Marketing, RJR

  "Cherry Skoal is for somebody who likes "Cherry Skoal is for somebody who likes the taste of candy, if you know what I am the taste of candy, if you know what I am saying."saying."‑ ‑ Former UST sales representative, quoted in a 1994 Wall Street Former UST sales representative, quoted in a 1994 Wall Street Journal articleJournal article

Marketing to Marketing to Children Children

"Today's teenager is tomorrow's "Today's teenager is tomorrow's potential regular customer, and potential regular customer, and the overwhelming majority of the overwhelming majority of smokers begin to smoke while still smokers begin to smoke while still in their teens... the smoking in their teens... the smoking patterns of teenagers are patterns of teenagers are particularly important to Phillip particularly important to Phillip Morris."Morris."‑‑1991 Phillip Morris internal document1991 Phillip Morris internal document

““Insider” – Russell CroweInsider” – Russell Crowe

STATISTICS:STATISTICS:

-60% of smokers start by age 14-60% of smokers start by age 14

-90% of smokers start by age 18-90% of smokers start by age 18

-Do you think advertisers and -Do you think advertisers and tobacco companies know this?tobacco companies know this?

STATISTICS:STATISTICS:

0%

10%

20%

30%

40%

50%

60%

1964 1975 1986 1997 2007

Adults

HS Students

-Smoking costs $100 Billion/yr in -Smoking costs $100 Billion/yr in DamagesDamages

Health, life, home owner’s insurance Health, life, home owner’s insurance increases to cover cost of people who increases to cover cost of people who smoke.smoke.Absenteeism-production is down so gross Absenteeism-production is down so gross income is down = price of all products income is down = price of all products increases.increases.

STATISTICS:STATISTICS:

STATISTICS:STATISTICS:

-Smoking causes 430,000 -Smoking causes 430,000 deaths/yr.deaths/yr.

-Secondhand smoke kills -Secondhand smoke kills 53,000/yr.53,000/yr.

-1,200 die/day 3,900 try/day-1,200 die/day 3,900 try/day

-8.5 million suffer illnesses-8.5 million suffer illnesses

Mural Mural on on ceiling ceiling of of smokinsmoking g loungelounge!!

DISEASESDISEASES:(quick reveiew)

SMOKING IS RELATED TO OR SMOKING IS RELATED TO OR CAUSES THE FOLLOWING:CAUSES THE FOLLOWING:

lung cancer; heart disease;heart disease; stroke; S.I.D.S.; stroke; S.I.D.S.; cancer of the lips, mouth, throat, stomach, bladder, kidney, breast, and pancreas; ulcers; pneumonia; ulcers; pneumonia;

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Heart AttackHeart Attack

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Brain Attack (Stroke)Brain Attack (Stroke)

DISEASES:DISEASES:frequent upper respiratory frequent upper respiratory

illnesses(colds, flu); asthma;illnesses(colds, flu); asthma;

chronic bronchitis; emphysema;chronic bronchitis; emphysema;blood clots; miscarriages; high blood clots; miscarriages; high blood pressure; infertility;blood pressure; infertility;

reading problems in kids; reading problems in kids; blindness; blindness; ( ear wax)( ear wax)

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Smoking Cowboy!Smoking Cowboy!

90%+ lung cancer (80,000)

80% atherosclerosis- hardening of the arteries

90%+ emphysema- (no cure)

80-90% chronic bronchitis

25% coronary heart disease- twice the risk of death. Single most important cause. (188,000)

SHORT TERM NEGATIVESHORT TERM NEGATIVE EFFECTSEFFECTS::

DAMAGE DEPENDS ON:DAMAGE DEPENDS ON:

1 age when you began

2 # of cigarettes you smoke

3 how many years you smoke

4 degree you inhale (Clinton Factor)

Bennett enjoys a smoke!Bennett enjoys a smoke!

““There is no such thing as a There is no such thing as a safe cigarette. The terms safe cigarette. The terms ‘Ultra Light’, ‘Light’, ‘Ultra Light’, ‘Light’, ‘Medium’, and ‘Mild’ [as well ‘Medium’, and ‘Mild’ [as well as ‘Low Tar and Nicotine’] as ‘Low Tar and Nicotine’] are used as descriptors of are used as descriptors of strength of taste and flavor. strength of taste and flavor. [They also indicate the [They also indicate the average amount of tar and average amount of tar and nicotine per cigarette.] nicotine per cigarette.]

The amount of tar and nicotine The amount of tar and nicotine you inhale will be higher than you inhale will be higher than stated if you blockstated if you block ventilation ventilation holes, inhale more deeply, holes, inhale more deeply, take more puffs or smoke take more puffs or smoke more cigarettes. You may more cigarettes. You may not inhale less tar and not inhale less tar and nicotine than regular nicotine than regular cigarettes.cigarettes.

You should not assume that You should not assume that brands with [such] brands with [such] descriptors are less harmful descriptors are less harmful than ‘full flavor’ cigarettes or than ‘full flavor’ cigarettes or that smoking such cigarettes that smoking such cigarettes will help you quit. If you are will help you quit. If you are concerned about the health concerned about the health effects of smoking, you effects of smoking, you should quit.” should quit.” -Philip Morris, -Philip Morris, Inc 2002Inc 2002

POISONS/POLLUTANTS:POISONS/POLLUTANTS:

4,800 chemicals in smoke: carbon monoxide, nicotine, “tars”(200), lead, arsenic, hydrogen cyanide, ammonia, benzene, formaldehyde, , plutonium.

Ban tobacco??Ban tobacco??

EconomyEconomy

5-year plan: 5-year plan:

Retrain, redistribute, Retrain, redistribute, retool…corn vs oil…retool…corn vs oil…

CARBON MONOXIDE:CARBON MONOXIDE:Poisonous; takes the place of oxygen in blood, so decrease in athletic ability and ability to do hard work. Major cause of Respiratory Diseases; Heart Disease; Damages Fetus. Not filtered out! (4-6 hours)

NICOTINE:NICOTINE:

Addictive stimulant (drug) increases blood pressure and heart rate; heart has to work harder resulting in more heart disease.

““TARS”:TARS”:

Brown, sticky substance inside lungs. Ammonia slows down and Tars destroys cilia, resulting in more Respiratory Diseases.

(colds, flu, “hacking cough”, etc.)

Do you want to be caged up Do you want to be caged up with a lack of energy, fatigue, with a lack of energy, fatigue, loss of breath, and more loss of breath, and more sickness?sickness?

Or…do you want to be set free? Or…do you want to be set free? Take control of your life and Take control of your life and QUIT.QUIT.

Quitting:Quitting:Any method you choose Any method you choose must help break the must help break the mentalmental (habit) as well as the (habit) as well as the physical dependence. The physical dependence. The mental dependence is the mental dependence is the toughest part of quitting. toughest part of quitting. (see handout)(see handout)

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