realtor.org listing presentation

INSTRUCTIONS FOR USE:

Customize this section with your picture, background and experience, and company/contact information, or delete if you are adding this to an existing presentation

Customize this section with neighborhood sales information, including comps and homes for sale nearby

Delete this section if you do not have Showcase Listing Enhancements from REALTOR.com®

Delete this section if you do not have a Facebook® Business page with the Social Connections App installed

Delete this section if you do not have Buyer Assist by REALTOR.com®

Delete this section if you do not have Featured Homes™ on REALTOR.com®

Delete this section if you do not have Top Producer® CRM

For information on additional products and services from REALTOR.com® or questions about this listing presentation, please call 800-878-4166

ANY FAMILY RESIDENCE1234 Main StreetAny Town, USA 00000

PREPARED FOR

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(agent photo here)

NameCompany InformationContact InformationWebsite/email

Years in businessEducationDesignationsOrganizations

REALTOR® Profile

Introductory paragraph goes here

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Community Involvement

List your Community

Involvement here

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• Recent Sale Address 1




My Recent Sales

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Testimonials

• List your testimonials here

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My Awards & Designations

• List Professional Accomplishments

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Price too low and you lose the value.Price too high and you lose the buyers.

Strategically pricing your home to get it sold for the most money in the least amount of time

Asking Price vs. Selling Price

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Pricing correctly helps you strike a deal when there is more competition for your home.

Critical Weeks When Listed

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Properly priced, you will have the possibility of many more buyers competing for your property.

Pricing vs. Potential Buyers

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I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.

Over time a home that has not been sold may attract offers below market value.

Importance of Pricing

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PHOTOS OF HOMES HERE

Recent Sale ComparablesA snapshot of comparable homes

sold recently in your area

• Address of Comp. 1 I List Price I Sale Price I DOM• Address of Comp. 2 I List Price I Sale Price I DOM• Address of Comp. 3 I List Price I Sale Price I DOM• Address of Comp. 4 I List Price I Sale Price I DOM

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YOUR HOME: 123 Main Street

Competitive Market Analysis

INSERT CMA FOR PROPERTY HERE

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In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.

Preview of Your Home

121 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

Importance of Internet Home Search

• Almost 90% of home buyers and sellers use the internet to search for their home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO

SEARCH FOR THEIR HOME

HOME BUYERS AND SELLERS - 2011

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Where Buyers Found Homes

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

• 40% of buyers found a home via the internet – up from 8% in 2001

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• 2002: Internet surpassed print ads

• 2004: More buyers found their home on internet than from signs

• 2009: The internet is THREE TIMES as powerful as signs

How Buyers Found Their Homes

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

16For illustrative purposes. Varies by broker and region.

BUYERS WHO ARE JUST ON REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITEBest of All Worlds

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

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REALTOR.com®

Facts That Matter

• Visitors on REALTOR.com®

stay longer than on other comparable sites. They take another look at a property and really comb through the details.

• Visitors on REALTOR.com®

also come back more often than on any other comparable site.

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Most Viewed

Strong Nationally

comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%.

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REALTOR.com®

Facts That Matter

• Minneapolis-St. Paul visitors view more pages on REALTOR.com

®

.

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Most Viewed in the Minneapolis-St. Paul Area

Strong Locally


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REALTOR.com®

Facts That Matter

Where home buyers and sellers choose to stay longer than anywhere else.

That translates into more quality consumers spending more time looking at your brand and your listings.

Most Time Spent in the Minneapolis-St. Paul Area

• Minneapolis-St. Paul visitors spend more time searching for a home on REALTOR.com

®

.

Strong Locally


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Social Networking

I will use social networking as a non-intrusive way to keep my network apprised of your listing.

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I will make yours stand out

Because REALTOR.com®

has millions of listings…

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Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.

REALTOR.com® Apps

Mobile Marketing Plan

• Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

Showcase Listing Enhancements

How will I showcase your home to the most buyers?

• I will help your home rise to the top of the search, above other homes, by adding more photos.

Screen shots represent site as of publication date. Site subject to change without notice.


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• I place my cell phone number at multiple points to increase buyer calls for your property.



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Close to 173 million Americans watch videos on

the internet every month1


• I will make your home stand out with a video or virtual tour.

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1 comScore, Media Metrix, January 2011



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• Local and regional buyers make up half of the market.

• I will post your Open House on the website where more consumers are doing research.

• Those who know the neighborhood may refer their friends to your Open House.

Open Houses

REALTOR.com® Brings International Buyers to You

Translated into 11 languages, the REALTOR.com® global site offers international and investment buyers the opportunity to view your listing in their native language.

French

Chinese

Dutch

English

German

Italian

Japanese

Korean

Portuguese

Russian

Spanish

REALTOR.com® Brings International Buyers to You

International buyers have an easy way to contact me with questions regarding your home.

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Online Listing Performance Report

REALTOR.com® tracking report shows how many buyers are looking at your home.

Buyer AssistBY REALTOR.COM®

• Thousands of home buyers sign-up for home search assistance on REALTOR.com

®

each month.

• To help buyers find your home, I am 1 of only 2 agents positioned on REALTOR.com

®

in the zip code where your home is located.

• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search.


Featured Homes™

Locally, regionally, nationally and internationally

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• Move-up buyers

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

Featured Homes™

• I can make your home the first one buyers see

• Triple the number of buyers who see your home

• Exclusive position gets your home seen before all others

2929Screen shots represent site as of publication date. Site subject to change without notice.

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Top Producer CRMhelps convert more internet buyers.

Top Producer®

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1 comScore, Media Metrix October 2011

Online MarketingAdvantage

©2011 REALTOR.com® All rights reserved. rdc_listing presentation_MN_120511

Showcase Listing EnhancementsI will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most

Featured Homes™Your home will have premium positioning on the most viewed real estate site,1 REALTOR.com®

Mobile ReachYour property will appear on the REALTOR.com®

mobileapps so mobile consumers can find your home

Facebook® ApplicationI will display your property on my social media sites such as Facebook® and Twitter™

Top Producer® CRMMy data system helps manage prospective buyers so that I never miss an inquiry, request or referral

Buyer Assist by REALTOR.com®

More people will potentially see your home helping create more demand

realtor.org listing presentation

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