really you want me to recruit using facebook july 2016

Intuit Proprietary & Confidential

Really? You Want Me To Recruit Using Facebook

@ghouston @intuitcareers – Intuit – July 2016


Why Facebook?


With Over 1.65B Active Facebook Users

…recruiters must figure out how to engage

A 2012 survey of more than 2,000 adults conducted by Glassdoor and Harris Interactive found:

• 52% trust friends and family when making job decisions

• 14% trust reviews

• 5% trust a company's website

• 2% trust the company's recruiters


If Candidates Are Living In Social

Facebook now has more than 1.65 billion active usersFacebook had 43% of referral hires compared to 41% from LinkedIn

67% of jobseekers say they use Facebook to search

…you can guarantee recruiters will live in social


Recruiters & Candidates Are Struggling

…between personal and professional use of Facebook


If Recruiters Only Post Jobs

…no one will listen


If Candidates Share Too Much

…will it hurt their chances of finding a job?


PRIVACY SETTINGS


Facebook Privacy Settings Can Help

Control your privacy settings:• Public (Everyone)– Search for me– Send me a message– Education– Work– Websites (if appropriate)– Bio and Favorite quote (if

appropriate)• Friends Only– Birthday (never include year)– Religious views– Political affiliations– Photos– Videos– Wall Posts

• Review Apps


Fix Your Settings


Add Trusted Contacts to Help You Log In


Add Legacy Contact


Limit Past Post when FB Makes Changes


Letting Search Engines Find You


Timeline and Tagging


Blocking – People, Invites, Apps (Games)


Notification Settings


Followers

Followers See Your Public Posts Even Though They Are Not Your Friend


App Settings


App Settings – Most People Give Away the Farm and Don’t Know It


PROFILE SETTINGS


Editing Your Profile


Add Work and School – Make it Public


Add Your Contact Information

Share work related email – make that one public, set any other emails to “only me” or private


Check out the improved Friends Area


Photos


Likes


Groups


Facebook - New view for non friends


Facebook Profile Looks Like LinkedIn

Example of great Facebook resume http://www.stevepratt.com/wp-content/uploads/2008/12/sabrina-saccoccio-resume.pdf

What Are Your SkillsThink Keywords

List Your Websites

About Me – highlight what

you do

Add job searchemail


Facebook Profile For Friends Show More

…but still be careful what you post


Facebook At Work (hold off)https://www.facebook.com/help/work

What is Facebook at Work?Facebook at Work lets you create a work account that is separate from your personal Facebook account. With a Facebook at Work account, you can use Facebook tools to interact with coworkers. Things you share using your work account will only be visible to other people at your company.To set up a work account, your company must be using Facebook at Work

How do I set up a work account?If your company is using Facebook at Work, you can set up your account by clicking the link in the email you've received or by visiting [YourCompanyName].facebook.com (ex: company.facebook.com) from your computer.Once you've set up your work account, download the iPhone or Android app to access your account.If you'd like to create a work account but your employer isn't using Facebook at Work, let us know so we can send you more information..

https://www.facebook.com/help/work/791147577614860

https://www.facebook.com/help/contact/827299783957064


https://www.facebook.com/help/work/347404798767630



TOOLS TO HELP YOU RECRUIT ON FACEBOOK


Searching on Facebook

http://www.intel-sw.com/blog/facebook-search/


Emailing People Directly From Facebook (thanks Jessica Max for the tip)

Look at the info after facebook.com – in this case gail.houston – send Email to [email protected] and it goes to the address that is associated with their Facebook account

mailto:[email protected]


Simple Facebook Search Queries


FB Hack from Shally


FB Hack from Shally ContinuedIf there is any typeOf carriage return when you Copy and paste you will get An error (you will see %20 in The URL – remove that)


FB Hack from Shally Continued


FB Hack from Shally continued – Group Search

You are extracting the number IDFrom the group and then searching For FB members that are members of That group


Brand & Search - Interest Lists

Both to attract and recruit from


Brand & Search - Facebook Groups

Many are open groups with visible walls


Facebook Search - Groups

…find one – find them all


Facebook Search - Friends

http://www.facebook.com/find-friends/

http://www.facebook.com/find-friends/


Facebook Search – Candidate Campaigns

Pay attention to ads on the side – candidates are talking


Looking For Work? Facebook Resumes

47

http://humancapitalleague.com/socialweb/12264

http://humancapitalleague.com/socialweb/12264


Recruiting Apps On Facebook

BranchOut - BeKnown


Recruiting Apps On Facebook

Glassdoor FB partnership


INTUIT FACEBOOK PAGES/GROUPS


Intuit’s Corporate Facebook Page

https://www.facebook.com/intuit/


Intuit’s Diverse Talent Community

https://www.facebook.com/Intuitdiversetalentcommunity/


Intuit Life Community Page

https://www.facebook.com/intuitlife/


Intuit Friends Group

Great way to connect with current and former Intuit Employees

https://www.facebook.com/groups/1527206794275518/


Follow Your Company’s Facebook Pages

55


But Do Something Interesting

…your culture should shine


And Make Sure You Engage

Social means you need to have a conversation

Intuit Proprietary & Confidential58

Get Your Employees Engaged

Applicants really want to hear the employee’s viewpoint

Recruiter posted7 employees responded


Links Allow You to Share

59


Share Jobs On Your Facebook Profile

60


If you own a page – know when to post from the page vs posting as yourself

Before liking or commenting, be sure to switch to your personal profile. This can be done by hovering over the area in the picture below that the red arrow is pointing at. Once you switch to your personal profile, it will stay on this setting, even when you log out (which is very helpful!).


FACEBOOK ADVERTISING


Facebook Pay Per Click Campaigns

Targeted marketing opportunities – job titles, competitors

Facebook: 79 applies

LinkedIn: 20 applies


RECRUITER GROUPS


Facebook Corporate Recruiters Network

https://www.facebook.com/groups/8159222053/


Sorority for the Advancement of Sisters In Sourcing

https://www.facebook.com/groups/SourcingSorority/


Recruiters Online

https://www.facebook.com/groups/recruitersonline/


Facebook Stats – It Works

68


How To Learn More About Intuit CareersJoin:

Intuit’s Facebook Page - https://www.facebook.com/intuit/Intuit’s Diversity Talent Community https://www.facebook.com/Intuitdiversetalentcommunity/

Follow:https://twitter.com/Intuit - Intuit’s Corp Brand Handle

https://twitter.com/IntuitBrad -Intuit CEO’s Handle@ghouston – Gail Houston – Intuit’s Product Manager Recruiter

Articles on Recruiting Off of Facebook:http://www.pcmag.com/slideshow/story/324797/21-hidden-facebook-features-only-power-users-know/

http://www.lever.co/blog/facebook-recruitment-how-to-source-candidates-on-the-largest-social-networkhttp://linkhumans.com/blog/rise-facebook-recruitment

http://www.jobvite.com/blog/how-to-create-a-recruiting-strategy-on-facebook/http://www.eremedia.com/sourcecon/the-ultimate-guide-to-sourcing-and-recruiting-on-facebook-in-2015/

https://www.entrepreneur.com/article/245295http://www.inc.com/joseph-steinberg/3-serious-facebook-security-holes-you-didnt-know-about.html

http://www.dallasnews.com/news/local-news/20160703-facebook-wants-you-to-see-less-news-with-its-latest-formula-but-here-s-how-to-get-around-it.ece






https://twitter.com/Intuit

https://twitter.com/Intuit

https://twitter.com/IntuitBrad

https://twitter.com/IntuitBrad

http://www.pcmag.com/slideshow/story/324797/21-hidden-facebook-features-only-power-users-know/

http://www.pcmag.com/slideshow/story/324797/21-hidden-facebook-features-only-power-users-know/

http://www.lever.co/blog/facebook-recruitment-how-to-source-candidates-on-the-largest-social-network

http://linkhumans.com/blog/rise-facebook-recruitment



http://www.jobvite.com/blog/how-to-create-a-recruiting-strategy-on-facebook/

http://www.jobvite.com/blog/how-to-create-a-recruiting-strategy-on-facebook/

http://www.eremedia.com/sourcecon/the-ultimate-guide-to-sourcing-and-recruiting-on-facebook-in-2015/



https://www.entrepreneur.com/article/245295

https://www.entrepreneur.com/article/245295

http://www.inc.com/joseph-steinberg/3-serious-facebook-security-holes-you-didnt-know-about.html

http://www.inc.com/joseph-steinberg/3-serious-facebook-security-holes-you-didnt-know-about.html





really you want me to recruit using facebook july 2016

Recruiting & HR