"realize the potential of customer data through the power of consent", stuart lacey
TRANSCRIPT
Stuart Lacey / @StuartHLacey @Trunomi
"The data we create about ourselves should be owned by each of us, not by the large companies that harvest it”
Sir Tim Berners-Lee
Government Policy &
Regulations
Consumer Awareness
Technological Innovation
THE ENVIRONMENT
Breach Risk & Sanctions
CONVERGENCE
Constantly evolving global regulatory environment (Opt-In, GDPR, Sanctions)
Cloud Risk – jurisdictional / move to decentralisation / blockchain / no reliance
The migration toward a Global Identity Superset, KYC becoming KY3P
Fintech disintermediation: > 60% of all Financial Services Revenues to be lost
Focus on customer experience / the under-banked / the next billion customers
@Trunomi
Benefits • Customer-Driven solution • Simple User Interface • Significantly improve account
opening completion rates • Simplify on-going due
diligence • In-app secure messaging
Features • Platform and device agnostic
• Customer managed Personal Data Store
• All-digital channel (privacy bridge)
• Engages with all forms of legal entities
• Digital Rights Management
PERSONAL DATA STORE
| END TO END SOLUTION
@Trunomi
USE CASE | Personal Data from IoT devices is being used without consent
Innovative customer engagement that provides personalized experiences. Digital Data Delivery Empower customers to communicate easily and manage securely Increase access to customer data with their informed, explicit consent. Provide personalized experiences.
Challenge
• Empower data-rich companies to deploy solutions to end-users that curate their Personal Data Store
• Provide end-users with a platform with Digital Rights Management to share that data with informed consent
• Link PDS to vendor networks with real-time payments
• RESULT is that companies cut costs, increase loyalty
• RESULT is that end-users monetize their own data
• RESULT is Regulatory, Morally & Data Privacy correct
Solution
• Consumer devices (smart phones, wearables, IoT) are creating data at ever increasing rates
• This data is being sold back to consumers in the form of increased costs of goods & services
• Individuals are becoming increasingly aware of the value of their data
• They increasingly demand a personal experience, but one which respects their data privacy
• Individuals want control over Who, How, What, When, Where and Why
@Trunomi
The incoming EU General Data Protection Regulation means Financial Institutions have to fundamentally rethink the ways in which they collect and handle customer data. Major requirements are:
Data portability, to obtain an electronic copy of
personal data
Informed, explicit
consent & right to
withdraw To capture consent and
deliver auditable
proof
Erasure of customer personal
data (right to be forgotten)
Customers must be
informed of data breach
Access information
about processing of personal
data
TIPPING POINT? SOLVE FOR E.U. GDPR
www.trunomi.com/our-viewpoints/
@Trunomi Trunomi www.trunomi.com / Trunomi [email protected]
Realising the potential of
customer data through the power
of consent