real world examples2 explained

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Advertisements from magazines that make interesting use of rhetorical appeals.

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Page 1: Real world examples2 explained
Page 2: Real world examples2 explained

The sandwich is like

a warm fire in this

picture. You can see

the family in the

photograph warming

their hands by the

croissanwich. This is

an example of

simile.

“America Runs on

Dunkin” is an

example of

personification

because a country

doesn’t physically

“run” like a human

can.

This ad attempts to

solve the problem of

hunger by offering a

sandwich as a

solution.

Instead of purchasing the sandwich,

we could just wake up earlier

and eat breakfast at home.

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“Beautiful. Beneficial.

Neutrogena” is an

example of alliteration

because of the

repeated “b” sound.

This makeup is advertised

to be “mean to blemishes.”

This is an example of

personification because

inanimate objects can’t be

mean like people can.

This product tries to

solve the problem of

dirty, unnatural, rough

looking skin by offering a

natural-looking, oil-free

makeup that has an

acne treatment and will

make your skin look

“Smooth. Clean.

Natural.”

It also attempts to

solve the problem of

finding makeup that

matches darker skin

tones by offering “3

new deeper shades.”

It’s possible to solve this problem

by simply not wearing makeup,

and treating the problem

with other products.

Page 5: Real world examples2 explained
Page 6: Real world examples2 explained

This ad is an example of metaphor

because it compares the part in

someone’s hair to the “line of

scrimmage.” The game field is the

hair and scalp, and the “goal” of the

game is healthy hair.

The white markings on this

image help us to see the

metaphor because they are

like the markings made to

plan a play for a football

game. This ad attempts to

solve the problem of

healthy hair and scalp

by offering their

shampoo and

conditioner as a

solution. We could solve the problem

of healthy hair and scalp with other products.

Page 7: Real world examples2 explained
Page 8: Real world examples2 explained

“Water will be tangerine

with envy” is an example

of alliteration because of

the repeated “w” sounds.

It is also an example of

personification because

envy is an emotion that

an inanimate object can’t

feel.

“Cool, crisp water” is

another example of

alliteration because of the

repeated “c” sounds.

This ad attempts to solve

the problem of finding a

low-calorie drink that will

quench your thirst. The ad

offers Tropicana Fruit

Squeeze as a low-calorie

beverage that tastes like

juice, but doesn’t have all

the calories.

People could just drink water,

which has no calories, or they could drink

small amounts of juice since it is good for you.

An alternative is to buy juice, and add some of it

to a reusable container of water.

This is reduces waste, is probably cheaper

and may have less preservatives.

Page 9: Real world examples2 explained
Page 10: Real world examples2 explained

“Pennies a page,” is an

example of alliteration

because of the repeated

“p” sounds.

“Our tracking software

increases the mileage you get

out of color” is an example of

metaphor because it compares

the color ink to a car.

This ad attempts to

solve the problem of

expensive color

copies by offering a

service, and a

product, that creates

color copies for

“pennies a page.”

Businesses could print in black and white or

use markers or colored pencils to color their

copies, but this wouldn’t be practical because

it would waste time and energy.

They could also just not make any copies, and

instead show the information on a projector.

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