real performance is all that counts
DESCRIPTION
In a world where every user and application brings unique requirements, network performance cannot be generalized. The customers’ experience of performance is all that counts. We call it Real Performance.TRANSCRIPT
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Real Performance
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 2
Performance is key to loyaltyAs a broadband user, what’s most important to you?
Marketing
Customer service
Offer
Network
Source: Ericsson Consumerlab study, May 2013
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 3
Performance is key to growth
Frontrunners’revenue growth
Peer Group’s revenue growth
Source: Ericsson “Growth Codes” study, March 2013
Front running operators invest to create a performance “gap” in their markets
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 4
But theChallengeOf performanceIs changing…
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 5
Not just more data…
Source: Ericsson Mobility Report, June 2013
Mobile data by application type, 2010-2018
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 6
But proliferation of needs
NetworkPerformance
StreamingHD Video
High SecurityTransactions
Low-latencyGaming
Fast DisasterRecovery
IndoorCoverage
Multi-taskingDevices
Sharing LiveExperiences
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 7
Growth of expectationsExpectations surpass network performance
CustomerExpectation
NetworkPerformance
“Quality is having access to the network anytime, anywhere, the provider is responsible for this”
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 8
Yesterday, performance wasabout handling more data
Today, performance isabout serving more needs
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 9
Performance is redefined every time
A new industry is connectedA smart device is unlocked A user changes location
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 10
Rethink Performance
The area of coverage with sufficient quality for a particular app/device we call “App Coverage”
Voice KPIs
Constant targets:
› Network availability
› Dropped Call Rate
› Speech Quality
Data KPIs
Evolving requirements:
› DL/UL throughput
› Latency/Jitter
› Time to connect
From voice only to apps
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 11
app coverage is the new gameMobile Voice Calls
The size of the “circle” demonstrates the coverage. The larger, the better coverage
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 12
app coverage is the new gameMusic Streaming
The size of the “circle” demonstrates the coverage. The larger, the better coverage
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 13
app coverage is the new gameHD Video Streaming
The size of the “circle” demonstrates the coverage. The larger, the better coverage
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 14
In a diversifying world, network performance cannot be generalized. Every device, app and situation comes with unique user expectations.
Real Performance means meeting all these expectations seamlessly, with real experiences, delivered by networks in their real environment.
REAL PERFORMANCE
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 15
REAL PERFORMANCEIs all that counts
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 16
REAL PERFORMANCEIs all that countsWhat does it take to deliver Real Performance in today’s diverse reality?
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 17
Performance takesA unified approach
Deep UserInsights
Experienced& Open Design
Agile Systems& Processes
LocalExpertize
ContinuousOptimization
SuperiorTechnology
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Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 18
Join the discussion
#realperformance
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