Specialized Advertising & Media Services - SAMS, operating in the

MENA region is offering very niche & professional specialized sports

marketing & advertising, outdoor services and solutions to international

and local clients.

In collaboration with Fundación Real Madrid campus experience

“World Best Football Club of the Century “

Our Objective is for Arab Youth to attain their optimum level of

performance and benefit from being coached the ‘Real Madrid Way’.

The increasing attention towards new generations underlines our strong

desire to associate top level soccer and a program realized to answer the

needs of the Arab Youth.

We, indeed, strongly believe that our children should practice this sport

enjoying themselves, learning to socialize with team mates and new

friends and to measure themselves with victories and defeats.

SAMS through its partnership with Fundación Real Madrid Campus Experience is proud to

offer the Arab Youth a chance to join Real Madrid Christmas Camp.

It is an opportunity for the participants to live immersed in a Madridista environment !

Fundación Real Madrid Campus Experience aimed at Boys from 9 to 17 years old

emphasizes the development of tactical and technical soccer training, as well as the

intercultural exchange with participants from other countries.

Through soccer, and a varied program of fun and innovative educational activities,

participants will also learn Real Madrid CF values, such as leadership, fellowship,

tolerance and participation.

Fundación Real Madrid Winter Campus Experience will take place from July 8

2012 to July 14 2012 in a safe and healthy environment, a first-rate facility and

serviced by a team of highly qualified professionals, both in soccer and education.

Round Trip Economy Airline Ticket.

Full board accommodation.

24/7 surveillance by educators and coaches.

Hydration, lunch and afternoon snack.

Internal transportation.

Excursion visit of Santiago Bernabeu Stadium and Museum.

1 Half day Madrid shopping tour.

1 Fundación Real Madrid Football kit.

1 water can.

1 rucksack.

1 picture card.

1 attendance certificate.

Opportunity to watch Real Madrid Players (Subject to Head Coach Decision).

During the stay, the children will be trained by highly skilled professionals both in the sport and

the educational aspects.

Our soccer coaches are all highly qualified personnel. They belong to Fundación Real Madrid

Soccer Schools and are specialists in sports training. They have been taught to play and

improve the style of the participants, but more importantly, teach team work.

Some of the soccer training activities to be performed in our Camps include:

Internal Tournament.

Individual and collective technical-tactical skills.

Work adapted to different field zones.

8:00 Wake up

8:15 Breakfast

8:45 Personal Hygiene

9:00 Bus to Valdebebas

10:00 A Group Soccer Coaching (90´) 10:00 B Group Campus Experience

Activities

11:30 (15´) Hydration, shower and Groups rotation

11:45 A Group Campus Experience Activities 11:45 B Group Soccer Coaching (90´)

13:15 Shower

13:30 Lunch

14:30 Dental hygiene

14:45 Rest

15:30 Soccer Tournament

16:30 Shower

17:00 Bus to Residence or Madrid Tour Activities:

Excursion visit of Santiago Bernabeu Stadium and Museum.

Half day Madrid shopping tour

20:30 Back to Residence. Free time

21:00 Dinner

22:00 Free time. Parents calls

22:45 Soiree. Campus Experience Activity

23:30 Bed time

Accommodation will be in a 4 stars hotel in Madrid.

It will be in double rooms (2 per room), and they are equipped with bathroom and

air conditioning. The Residence has TV & DVD Room, study, computers and

games rooms, gym, laundry and night surveillance.

The accommodation includes breakfast, hydration mid-morning, lunch, snack, and

dinner. Food is an important part of sports and your participation in the Fundación

Real Madrid Campus Experience will improve your knowledge in this area.

All meals will be offered and monitored by our dieticians; and will provide relevant

content in proteins, vitamins, carbohydrates and fats.

In order to meet special dietary needs (i.e.: Diabetic, celiac, allergies, etc…) of

participants we require that these are communicated at the time of registration.

The following meals are provided daily:

Breakfast: Includes a significant amount of liquid in the form of fruit juices and milk, carbohydrates in the form of cakes, cookies and cereals. There will be fruit.

Mid-morning break: Hydration and energy bar.

Lunch: First and second course with salad and side dish, dessert, bread and drink.

Afternoon-snack: Hydration and snack.

Dinner: First and second course with salad and side dish, dessert, bread and drink.

Real Madrid City, the largest sports facility ever built by a football club.

It has 5 pitches of natural grass, 5 pitches of artificial grass, Stadium Alfredo

di Stefano next to the training center, medical center with the ultimate

innovations, more than 15 dressing rooms, inner warm-up location and

cafeteria.

TYPICAL DAY

Participants will wake up at 8:00 am and go to bed at 11:30 pm.

Training sessions are twice a day: 90 minutes training session in the morning and 90 minutes of

training session and/or tournament play in the afternoon.

The rest of the day both recreational and educational activities include swimming pool, leisure time

and communication time with families.

ADDITIONAL ACTIVITIES

All participants will take the Santiago Bernabéu Stadium and Museum Tour and the Real Madrid

City Tour.

SOCIAL MEDIA

The Fundación Real Madrid Campus Experience, consist of an integrated experience in which

the combination of sport and play becomes an intense and rewarding learning process for

participants.

The format will feature fun and an interdisciplinary team that works together with experts in

education, creativity, innovation, art, and digital communication.

Participants will have the opportunity to use audiovisual technologies and social media, to

document their experiences and to build their own story and pictures of their stay.

GIFTS

Participants in the program will receive a gift kit containing a Fundación Real Madrid rucksack, one

shirt, one short, one cap, photo, and a participation diploma.

Leaflets • Over 20 000 leaflet at Top

Schools & Residential compounds

• Over 5000 leaflet at Sponsor Outlets.

Online • Huge campaign on Facebook

• Banners on Real Madrid Camp Official Website

For more information please contact us

Mob # +974 66080688

qatar@sams-me.com

Brand Presence • Have your brand visible on

your team shirts

• Benefit from media coverage to show your brand

Press Releases • Incorporate your brand with

Sports, have it part of your Corporate Social Responsibility to help keep youth away from obesity and drugs

For more information please contact us

Mob # +974 66080688

qatar@sams-me.com